March 16, 2017

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The

Minnesota State University Mankato

www.msureporter.com

THURSDAY, MARCH 16, 2017

Early bird gets the fine as Surdyk’s opens five months too early Minnesota’s approved Sunday liquor sales causes confusion with vendor. COLTON MOLESKY Staff Writer Does the early bird get the worm every time? Maybe not on this go around. The 156-year ban on selling alcohol on Sundays was lifted early this month, prompting the family owned Surdyk’s Liquor and Deli to open last Sunday. The Sunday Sales Law goes into effect July 2, which forced a swift reaction from local law enforcement to the tune of a $2,000 civil penalty along with a 30-day liquor license suspension when the law does take effect on July 2. “The governor signed the bill, everyone wants the bill, they voted for it, why not be in business,” said Surdyk, owner and president of the company to the Star Tribune. “Why send our tax money to Wisconsin when we can do

Photo courtesy of The Associated Press the business ourselves.” Owner Jim Surdyk opened his doors from 11

“The opening did bring people from as far as Forest Lake to be at the first store open on a Sunday for the historic, although illegal, event.”

a.m. to 6 p.m. last Sunday and announced that he was opening his doors via Facebook. He was contacted soon after opening by licensing manager Grant Wilson, who ordered him to close immediately. Wilson then went to the store to ask the sales team, and when they did not cease, he documented the violation. He continued to make sales and later received a fine and

punishment. While Surdyk claimed the early open was to “get ahead of the curve,” as told to WCCO, he was also opposed to the bill to legalize Sunday liquor sales. Going beyond face value would insinuate a case of civil disobedience to make a point. “When I first heard of it, I thought it was a marketing strategy. I thought that this guy is violating the law

to get recognized,” said MNSU’s Director of Law Enforcement Studies, Tamara Wilkins, when she shared her thoughts on the incident. “I thought he was trying to get press by trying to stir up business, and to do so in a radical way that is a form of civil disobedience. This was a violation of the law, and he knew it was a violation of the law. But at first, I thought he wanted the publicity and went with it.” If the goal was press then Surdyk got all the free advertising he could have wanted as he made both the big papers in the Twin Cities and the major news stations, which may be enough to stifle the hefty fine and license suspension. The opening did bring people from as far as Forest Lake to be at the first store open on a Sunday for the historic, although illegal, event. “We just decided to open up,” said Surdyk to the Star Tribune. “We’re here, we’re busy, it’s great. People are happy to be here.”

In the growing digital era, malls are trying to keep up COLTON MOLESKY Staff Writer What do your local mall and the NSA have in common? The answer may be more than you think. Malls and retailers have started using more sophisticated ways of tracking shopper trends, using the data to customize their mobile advertisements to match what customers will be most likely to buy. They’ve also begun to use these

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data gathering methods to change how they organize their outlet layouts and to determine where they should position specific stores in order to avoid foot-traffic dead zones. This is all made possible through mall Wi-Fi in conjunction with security cameras. When you access a mall’s Wi-Fi, retailers can plot shoppers’ whereabouts and match their ads against customers’ social media and email to customize

which advertisements are displayed to each consumer. The business’ privacy policy is disclosed when you agree to their terms and conditions by signing onto the network. The mall can also use their Wi-Fi to send ads to devices on their network to alert costumers to deals and discounts. Some stores are using an even more aggressive approach. The Wall Street Journal reported that in South Town, Utah, businesses

have deployed a beacon that can send ad alerts to smart phones and tablets in its vicinity. Malls are increasingly turning to digital media and advertisement to reach potential customers while they are still in the mall. A 2016 survey conducted by the Wall Street Journal found that among the 5,000 polled, 51 percent of their purchases were made online—a big bump from the 47 percent recorded in 2014. This is also

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evidenced by the massive closing of stores scheduled to occur. According to Dallas News, JCPenney is set to close 130 stores this year, while CNN reports as well that Macy’s is looking to close 100 of its locations. Businesses like J.Crew and Gap have also been struggling against

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Have a story idea or a comment? EMAIL

News Editor Nicole Schmidt aaaaa

nicole.schmidt-3@mnsu.edu


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