April 5, 2012

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Minnesota State University, Mankato

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FRIDAY

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SATURDAY

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MSSA discusses future marketing plans

With general elections on Tuesday, campaign strategies come under question

megan kadlec • msu reporter Posters for the MSSA General Election can be found across campus, but are they effective in getting students to vote? ALLISON MATTHEWS

staff writer As the school year winds down, the student Senate is looking toward the future of marketing strategies for the upcoming 80th Minnesota State Student Association. By being the “voice for students” at Minnesota State University, Mankato, MSSA is now seeking more student opinion to not only improve marketing strategies but the overall student perception for the 80th MSSA. Students may not be fully familiar or even aware of MSSA. Students are often

confused on what the student Senate really does for MSU. It is not uncommon to hear, “What is MSSA?” from students. Students have the opportunity to express their voices in voting in the April 10 MSSA general elections. From 8 a.m. to 6 p.m., voting is open for executive positions and senators for MSSA. In addition, students can vote on the Green Transportation Fee and Centennial Student Union board members. The presidential candidates for the 80th MSSA are Soyal Shrestha and

Mike Ramirez. Shrestha is a senator for the College of Science, Engineering and Technology for the 79th MSSA, while Ramirez is an Off-Campus senator. David Schieler is running for Vice President. Both Ramirez and Schieler are running under the “Maverick Ticket” along with a slew of other candidates for senator positions. Shrestha is running as an independent party. Candidates are utilizing more communication techniques to get students excited about elections. One of the main strategies for all

candidates is to make more personal connections with students. The posters splattered across almost every pillar and wall on campus is one of the first marketing strategies for candidates to get their names out in the open. Shrestha said the posters are meant for students to start thinking and asking about MSSA. Ramirez said that it is easy get lost in a poster haze. “Posters aren’t going to get people elected. If they can put a face to that poster, that speaks volumes for people,” Ramirez said. Shrestha said the MSSA acts in many ways as a parent or guardian for students. “We’re concerned about student problems. If they tell us what to do, we can do things,“ Shrestha said. Ramirez said he plans to personally talk with students around campus. One of his main goals is sitting down with students and having face-to-face conversations. Ramirez said he would like to have Senate grill sessions consistently each semester during the next academic year. Shrestha plans to make the same connections through numerous visits to athletic teams and Recognized Student Organizations to get the word out on elections. Thirty-eight students are slated to run for 26 available

sentator positions available. In 2011, four students ran for president and three students ran for vice-president. One of the main concerns about the upcoming elections is how to increase voter turnout. “If somebody could figure out how to get students to vote, they would be president tomorrow,” Arts and Humanities Sen. David Rosencrance said. “All the posters I put up… ‘I want people to see what it is and ask what it is and ask me now, ‘What are these posters, What is MSSA?’ A lot of people don’t know what MSSA is,” Shrestha said. Rosencrance said that one of the best ways to get students’ attention is to put a “face” to MSSA and make the inner-workings of the student Senate a real thing for students and not just something they read about. “Getting students excited about the MSSA sometimes feels as successful as the C-SPAN channel is action filled,” Schieler said. To achieve more transparency and student interest, Ramirez says that the Senate needs to break down the details for students to better understand how everything works. “The problem is clear – communication,” Shrestha said. “Student government

Marketing / page 4

Symposium celebrates research, creative works

MEGAN KADLEC

news editor

Monday marks the 14th annual Undergraduate Research Symposium, an event dedicated to the showcase of undergraduate research, scholarship and creative activity from across disciplines. More than 170 research projects will be presented by more than 270 students and 83 faculty members at the

inside: Voices.........................................4 Sports.............................................7 A&E.................................................9 Classifieds...................................11

symposium, located in the Centennial Student Union at Minnesota State University, Mankato. The event is coordinated by Cindra Kamphoff, professor of sport and exercise psychology at MSU, with help from the Undergraduate Research Council and the Undergraduate Research Center. “I think undergraduate research has really become

institutionalized here,” Kamphoff said. “It’s part of culture, due to the establishment of the Undergraduate Research Center.” A testament to the institutionalization of research at MSU is the fact that the number of students participating in research projects has increased in recent years. The event, formerly known as the Undergraduate Research Conference, was

often confused with the Undergraduate Research Center, as the same acronym was used for each. This year, Kamphoff decided to change the name of the event in order to make a distinction between the center and the conference, though she said the event is still the same. The Undergraduate Research Center provides students with information

about research grants, advice for finding a faculty mentor, and information on summer internships and peer reviewed journals. Kamphoff said that the center facilitates everything regarding undergraduate research at MSU. “I think [undergraduate research] can launch your life. I’ve been mentoring undergraduate students who

Symposium / page 3

A SISTER CONNECTION IS LEADING THE MSU SOFTBALL TEAM PAGE 7


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