December 3, 2009

Page 1

Thursday, December 3, 2009

www.msureporter.com

Minnesota State University, Mankato

illustration by dan moen • msu reporter

MSSA supports alcohol awareness program MATT SAUER

staff writer

Taking a closer look at the millennial generation NICOLE SMITH

editor in chief

index

Plugged in or tuned in, the millennial generation — people born between 1979 and 2004 — is wired. This iPod-toting American demographic of roughly 80 million is the center of attention and debate. From gadgets to gimmicks, Americans are inundated with advertising in a consumer-driven world that seems unescapable. Millennials represent the youth of a culture where shopping is the No. 1 leisure activity and people are defined by the products they purchase. “You almost can’t get out of it because everything about youth culture, everything that surrounds you is all a part of one big sales pitch,” said Minnesota State Provost and Vice President of Academic Affairs Scott Olson. “So that’s not to say that youth weren’t able to create some of their own aesthetics or music, because of course you did, but to a large extent, it was being made someplace else and then sold to you and MTV, to me, is kind of the epitome of that.” As an administrator in higher education for many years, Olson has a vested interest in who this student-age generation is. In Editorial...................................8 Voices......................................9 Sports....................................15 Variety....................................21 Classifieds............................ 27

addition, Olson publishes books on media studies and raises two teenage daughters of prime millennial age. “Twilight,” “Hannah Montana” and the other current trends in the pop industry are all created in a kind of “youth culture factory,” in Olson’s words, across many platforms for youth’s consumption. The majority of millennials have baby boomer parents. Olson said the majority of characteristics and interests among baby boomers were original. Long past are the days when boomers roamed the nation with their bell bottoms, label-less clothing style and funky music — all aesthetics that were their creations, not trends from the minds of big wigs in New York City. For the wired generation, technology is at the forefront — from iPods to cell phones and YouTube to Netflix. Products are constantly being launched to make it easier for instant, efficient graphic-induced gratification. For millennials who have grown up with computers, checking their Facebook profiles has become just as much of a daily routine as brushing their teeth. “Some people believe

that we have lost our ability to communicate one-on-one but I don’t think that’s true,” said Minnesota State Student Assocation Vice President Bob Dooley. “I think we can do it better.” The youth of America has no problem juggling 15 separate conversations via instant messaging, making Facebook status updates and tracking the latest celebrity gossip within a matter of minutes; they are wired to communicate this way. “We’ve grown up doing this so we can manage our conversations and have the capacity to focus on more than one thing at a time,” Dooley said. This generation also relies on gadgets to stay organized. Like many students, Dooley uses his BlackBerry phone to coordinate everything from upcoming Facebook events to senate meetings and assignment due dates. Using just his phone, Dooley can also take photos, download music, create Microsoft Office documents and check the latest stock values — instantly. “The whole culture gets shaped by everything on demand all the time,” Olson said. “I actually believe it changes your cognition, the way you guys

problem solve, the way you guys work, but not for the worse … I think you all are probably good multi-taskers and that’s a good skill. I’m not wired for that.” As a late baby boomer, Olson said he has linear thinking as opposed to this generation’s nonlinear capacity to jump around from hyperlink to hyperlink. But there are some who suggest this immediate, fastpaced attitude is too sporadic. “One of those things with technology and text messaging, your quality of interaction is kind of strained — it’s very brief and you text each other back and forth, but its not a conversation, right?” said sociology professor Paul Prew. “You are inundated with information, but the quality isn’t there.” Prew said social networking sites such as Facebook and Twitter can be useful to engage in discussion and exchange articles, but wonders how many people really use it for these purposes. The Internet is a forum where anyone can be an expert on anything, and pointless, self-indulgent status updates, celebrity blogs and the like don’t necessarily

Wired / page 14

The Minnesota State Student Association met Wednesday for their final gathering of the semester, with discussion of an alcohol awareness and “students consulting on teaching” program taking point as new business. Short presentations regarding a possible renovation of the Centennial Student Union Ballroom and proposed room and board changes for the 2010-2011 academic year were also given. Director of Residential Life Cindy Janney and RHA president Adam Bartz began the meeting with a short briefing that covered the results of a recent student ballot, which was undertaken to determine what services or facilities should be enhanced or reduced in the coming academic year. Notable student decisions include extending dining hall hours at most of the cafeterias on campus, removing landline phone service from rooms to expand wireless internet coverage, adding guest passes to meal plans and increasing the amount of flex dollars given to students at the beginning of each semester. “If you’re going to spend the money anyway, you’ll save 7 percent [with flex dollars],” said Janney. “That’s the little secret here, you’ll save seven cents on the dollar when you use flexdine versus cash. We’ve had a lot of cash in the CSU this year and that’s a little troubling to me because students are spending more than they need to.” The MSSA further discussed their support for a new alcohol awareness program, namely their concern for a lack of information available to students on campus. The senate passed a motion to give support for programs like Red Watch Band, which gives students information on how to assist people who overdose on alcohol, or any similar alcohol awareness and education program.

Top five MSU fall athletes

Rocky Horror Show premieres

Sports, page 15

Variety, page 21


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.