MOOC Managing the Arts - Phrase 3 Enabling Creativity - assignment submission Case Institution: Berlin HAU Sample case: Treffpunkte 1.---26.10.2014 By Echo Wang
Task 1: Project management mode Task 2: Analysis of challenges of institutional sustainability
My goals in this submission: 1. To use as little words as possible to explain the mechanic mode behind HAU, and identify the challenge of sustainability they are facing. 2. Within 10 minutes, to help readers with no in depth knowledge of the HAU case to understand how Berlin HAU works and what challenges they are facing currently.
MTA 2015 - Echo Wang
Art works
TASK 1
Music Dialogue Installation Performance
Dutch Artists
Audiences
German happen here Feed back network
Staff Make sure everyone knows what they’re doing
Other institutions in Europe
Art Director support
Good argumentation
curator Graphic designer Press & Marketing Online editing Outreach audience Technician Other staff administration
Print Press Magazine Social media Other medias
Marketing
Embassy of Netherland Berlin
sponsor
Capital culture fund
Sample project: Treffpunkte
Government MTA 2015 - Echo Wang
TASK 2 Analysis of challenges of institutional sustainability Hebbel Am Uffer (HAU)
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INTERNAL CHALLENGE Although the flat structure of HAU offers a free communication between art director (AD) and other staff, the challenge is the AD takes many important tasks (On the model for project management, the arrows link to the AD’s role are her jobs). If this person has an emergency, the running of the whole institution would collapse. EXTERNAL CHALLENGES Economical HAU heavily depends on government funding. For the project “Treffpunkte”, Capital cultural Fund (Hauptstadtkulturfonds) was the sponsor and Embassy of the Netherlands Berlin (Koenigreichs der Niederlande) was the supporter. Due to the current critical situation that government funding is decreased, independent finance scheme would be necessary for HAU’s long-term financial sustainability. Alternative approaches could be enable visitor donation, sales of souvenirs in HAU etc.
Environmental The collaboration between HAU and artist are majorly contract based. Which means artists from other countries travel to Berlin with their equipments to put on a show, and they leave after a few shows. This logistic could create huge footprint. It’s paradoxical in a way as artist from different countries enrich the culture for Berlin. In project “Treffpunkte” a Berlin based Japanese artist Yikihiro Taguchi was invited. As HAU locates at Kreuzberg, which is a very diverse community, could it be an approach to involve more local artists with different cultural backgrounds for show so to reduce footprint? Also for HAU cafe, they could sell organic food and drinks, and use fair-trade coffee beans*. MTA 2015 - Echo Wang
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Societal Young people in Berlin have more choices and money for leisure time nowadays, while elder people tend to stick to the habit of enjoying traditional theatre. To attract and involve more local people to contemporary art theatre, and find ways to adapt better into the diverse neighbourhood of Kreuzberg, are the challenges for HAU from the societal aspect.
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Cultural The HAU changes their shows frequently. The diversity and openness culture of Berlin could hinder or promote the culture evolution of HAU. How to deliver the show information to the potential audience in time? What type of image would speak to the audiences from different culture backgrounds? Efficient and effective communication among different layers of culture spheres is the challenge from the cultural aspect.
Note: Words in the visual: 76 in total Words in analysis: 374 in total Include marks (without space): 1,950 Include marks (with space): 2,350
MTA 2015 - Echo Wang
REFERENCES: •
HAU homepage: http://www.hebbel-am-ufer.de/home/
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Treffpunkte event brochure: http://www.hebbel-am-ufer.de/download/7681/hau_treffpunkte_zeitung.pdf *The idea of “fair-trade coffee beans” is taken from Team 13’s submission.
INSPIRING MATERIALS: •
Sustainability: a new frontier for the arts and cultures – Davide Brocchi
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Warwick commission report on “The future on cultural value - Enriching Britain: Culture, Creativity and Growth”
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All the keynotes and reading material from the course.
MTA 2015 - Echo Wang
Thanks for reading! •
Please feel free to drop me a line and let me know whether I achieved my goals, or any improvement could be implemented in the related forum thread: https://course.goethe-managing-the-arts.org/forums/supporters-works Supporter Echo.W’s work – P3 Assignment submission – HAU
MTA 2015 - Echo Wang