Brioni

A ShARED PASSION FOR EXCELLENCE LALIQUE GROUP and BRIONI

The new Eau de Parfum from the renowned luxury brand Brioni is now available, as light and sophisticated as a Brioni bespoke suit. Although these two companies work in different sectors, their shared passion for excellence and prestige has given rise to a unique partnership. The Eau de Parfum is now available worldwide in Brioni boutiques and from selected points of sale.

Founded in Rome in 1945, Brioni is a legendary menswear luxury house. In addition to its state-ofthe-art bespoke service, Brioni offers exceptional quality in ready-to-wear, leather goods, shoes and eyewear. The foundation of the house’s identity is its unique Italian sartorial heritage. Lalique Group is a niche player in the creation, development, marketing and global distribution of luxury goods, with its business areas comprising perfumes, cosmetics, crystal, jewellery, high-end furniture and lifestyle accessories. The group was created in Paris in 1888 by the master glassmaker and jewellery designer René Lalique. The fragrance was created by Michel Almairac, Master Perfumer at Robertet, using a short, perfectly tailored formula- precision-cut from high quality materials such as pink peppercorn, cedarwood, tonka bean and violet. He says that he “sought to glorify Brioni’s sophisticated allure and elegance. A creation with few ingredients, this perfume lends further refinement to the clothing. They are juxtaposed perfectly to create an authentic sillage which channels the savoirfaire of the Italian couture studio.”

This supreme alliance has given rise to a unique partnership between the fragrance company and the luxury brand

The bottle is made from heavy, navy blue Italian glass, with square shoulders and bevelled edges. It is decorated with a satin label, inspired by the labels sewn inside the bespoke suits by Brioni. The Austrianborn designer of the bottle, Norbert Stumpfl has this to say about the new product: “Brioni is about Italian flair – Roman flair – and craftsmanship; about luxury and effortless masculine elegance: nonchalant and understated, for people in the know. We’re not about fashion; Brioni is about style.” And the design of the new Brioni Eau de Parfum reflects this aesthetic stance.

MOLINARd

PRESENTS OSMANTHUS, A PERFUME FROM PARAdISE

Osmanthus, the legendary flower whose name literally means “perfumed flower”, features in the new eau de parfum by Molinard. Defined by Japanese poets as the perfume of paradise for its intense aroma which inebriates the senses and even makes us doubtful as to its earthly origin. According to a Chinese legend, the Osmanhus grew in a lunar paradise and a divinity scattered some of its seeds on to Earth to root out the evil that was afflicting the human race. Its seeds and its distillate thus became a remedy to soothe human sufferings. Molinard’s new eau de pafum is an inebriating elixir that welcomes us into an enchanted garden with lively notes of bergamot and mandarin, to then open up to a heart of osmanthus where apricot prevails, underlining its fruity facets. Tuberose joins iris and white musks to seal this soft jus with a sensual touch. This divine fragrance invites us to a purifying peace of the senses. The new packaging of Maison Molinard’s collection Les Elements has a violet bottle, with a sleek and simple shape, and copper details and cap, recalling distillation stills, the emblem of the ancestral expertise of the Maison Molinard.

THE MAgICAL MUSHROOM COMPANY

ANNOUNCES LARgE-SCALE PROdUCTION OF ITS PLASTIC-FREE PACkAgINg MAdE FROM MUSHROOMS

The Magical Mushroom Company (MMC), today announces the launch of large-scale production of its mushroom-derived biodegradable packaging, a plastic-free alternative that can be broken up to biodegrade on a home compost heap or flowerbed. Uniquely, this new packaging offers the same performance, at comparable cost, to traditional polystyrene, and is already being used to protect goods ranging from cookers, to cosmetics and a huge variety of everyday consumer products, including Diageo’s non-alcoholic gin brand, Seedlip. This extraordinary packaging is made possible through mycelium composite technology, pioneered and patented by US firm Ecovative Design LLC. The process takes the post-processing waste from agricultural products such as hemp, hops, corn and timber and combines them with mycelium – the root system of the mushroom. This living material is then grown to shape using 3D moulds of the packaging design. These moulds are baked, hardening the material and preventing any further growth. The full process, from design to prototype takes just 14 days. MMC Holding International LTD, trading as The Magical Mushroom Company, has the exclusive EU, UK and Ireland licence to produce Mushroom® Packaging. Its first facility, in Esher, Surrey, began production in August 2020 and has capacity to produce more than a million packaging units per year. The business will open a second UK plant in 2021, increasing total production to more than three million units per year. This will be followed by the opening of plants in Bulgaria and Italy, which together will provide production capacity for the EU of more than six million units annually. A third continental European plant (in Germany) will open in 2022. With polystyrene causing immense environmental harm, a commercially viable and practical alternative is essential. Packaging produced by MMC is 100% biodegradable at home and breaks down in soil within 40 days. It also fully breaks down in water in just 180 days, meaning it has the long-term potential to significantly reduce the level of plastic waste in our oceans. MMC is already working with a number of iconic brands that are serious about reducing their environmental impact. Current clients include Lush Cosmetics, Raine Marine, Bodyshop, Seedlip (from the Diageo group) and luxury designer, Tom Dixon. Paul Gilligan, founder and CEO, commented: “We called ourselves the Magical Mushroom company for a reason. Mycelium’s unique qualities really are magical, enabling us to produce a hard-wearing, cost effective and totally sustainable alternative to polystyrene packaging that biodegrades in the back garden in under 40 days. “We’re thrilled to be open for business and excited by how quickly we’re scaling up our production and securing ever bigger contracts. Customer feedback has been universally positive and our earliest customers are all – without exception – now coming back for more.” “With over a decade of experience producing mycelium materials at scale, Ecovative is thrilled to see consumers and brands around the world adopt Mushroom® Packaging,” said Gavin McIntyre, co-founder and Director of Business Development at Ecovative Design. “We are excited to be working with Magical Mushroom Company to further scale this technology and look forward to providing more brands with this breakthrough packaging solution.”

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Acampora Profumi

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Antiqua Firenze IO•KO

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Art Cosmetics

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Cale’

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Costume National

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giorgio Jäneke

Sodip 21, Boulevard Montmartre F-75002 Paris - France tel. +33-1/40262020 - fax +33-1/42210888 Giorgio Jäneke s.r.l. I-20050 Veduggio (MI) tel. +39-0362/911010 a.r. fax +39-0362/911100

guudcure Pollution Free

HSA GROUP S.p.A. Via Ugo Foscolo, 27 I-21050 Bisuschio (VA) tel. +39/0332-476554 fax +39/03332-850307 hsa@hsacosmetics.com www.hsacosmetics.com Henry Cotton’s - Ducati Diamond International s.r.l. gattinoni - Juventus Via Foce Cesano,4/9 Mcs - Monello Mascalzone I-60019 Senigalla (AN) Ny League tel. +39/071-6610226 fax +39/071-6611104 info@diamondint.it www.difragrances.com Herbal Essentials Harmony Cosmetics DMCC Office 1906, Reef Tower, Cluster O, Jumeirah Lakes Tower, Dubai, U.A.E. tel. +971/4-4401277 fax + 971/4-4392243 www.herbal-essentials.com aly@harmony.ae Inika Organic Inika Organic 813 Springvale Road, - Mulgrave VIC - Australia 3170 tel. + 61 3 8544 80000 hello@inika.com.au Intertrade Europe HI Intertrade Europe Via Portogallo,11/125 I-35127 Padova tel. +39-049/7625241 fax +39-049/762 5177

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Jesus del Pozo Roberto Verino starck - Tous

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Molinard

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Pupa Miss Milkie

Micy’s Company s.p.a. Via De Gasperi, 22 I-23880 Casatenovo (LC) tel. +39-039/92341 fax +39-039/89205859

Rancé

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