Carthusia

ThE CURTAIN RISES AGAIN ON PRIMA BY CARTHUSIA

The Capri perfume brand pays tribute to the world of the theatre

A premiere at the theatre creates a unique atmosphere of expectation, excitement, passion and euphoria with an imperceptible charm. Due to the current situation with all theatres closed, this very special moment is something that many people miss. It is an occasion for the return of Prima, originally launched in 2012. Carthusia pays tribute to the world of the theatre, inspired by a great Neapolitan institution, the San Carlo Theatre in Naples, an international synonym of excellence, with this unique and inimitable composition of woody notes that has all the energy of a great opera. Prima is an exclusive, personal and distinctive fragrance. Its lively bouquet of Bergamot, Mint, Rose, together with oil of oud, evokes shiny worn wood and fine fabrics; theatre-lovers will be able to discover a new sense with which to experience their emotions, just as though they were seated in the audience. The opening, with top notes of Mint, Bergamot and Mandarin, is fresh, while the base notes release an oriental and amber-infused melody. In a crescendo the solo of Cedar and precious woods arrives from the heart notes, which diffuses the scent of those noble velvets and old wood, amongst which, for centuries, genius, art and beauty, the essence of the San Carlo, have lived for centuries. The packaging of the fragrance, made by hand with all the care of great craftsmanship, like the fragrance itself, has the perfume of history with red velvet on gold-coloured hot printing. The result is artistic alchemy and a contemporary vision, a hymn to uniqueness. The fragrance has an exceptional testimonial, the famous soprano Carmen Giannattasio. She has known the world of Carthusia since she sang in “La Traviata” at the San Carlo Theatre in 2012, on the original launch of the fragrance. Since then she has become a sort of ambassador of the brand. She is currently in Sydney, Australia, performing in “Tosca”.

ESXENCE THE ART

PERFUMERY EVENT The twelfth edition announced to be rescheduled in 2022 MiCo, Milano Convention Centre | CityLife district

Considering the persisting health emergency due to Covid-19, the Organization of Esxence – The Art Perfumery Event communicates with regret the cancellation of the June dates. The twelfth edition will be rescheduled in the first quarter of 2022, at MiCo, Milano Convention Centre. The postponement of the exhibition will give exhibitors and visitors the possibility to take part in a high-level event, with the aim of guaranteeing safety standards and the participation of our usual public coming from all over the world. “We are working on this edition to make it even safer and as special and innovative as possible; in this regard we decided to reposition the event in 2022 in order to encourage the presence of the public from major foreign countries, in order to preserve the international profile of the event and launch a new phase of Esxence, full of content and insights” - says Maurizio Cavezzali, CEO of Equipe Exibit. In conjunction with the event, in the spaces of MiCo, Milan Convention Centre, will be held the second edition of Experience Lab - promoted by the company Experience Me - the appointment dedicated to niche beauty and excellence. Updates will be published in real time on the Esxence website and on the relevant social media channels. www.esxence.com

PACkAgINg PREMIèRE

THE FOURTH EdITION OF PACkAgINg PREMIèRE WILL TAkE PLACE FROM MAY 24th TO MAY 26th 2022

Following the persistent health emergency due to Covid-19, Easyfairs Italia announces the repositioning of Packaging Première to year 2022. The decision was taken in order to ensure a successful and safe edition for visitors, exhibitors and the packaging community. “The unexpected current situation encouraged us to consider alternative dates to those originally planned. The fourth edition, so long awaited, represents the tangible sign of the business restart and we want to make sure that it take place in a safe environment. In these months, in which digital activities have a prominent role, we are committed to creating initiatives that could directly involve our audience. In addition to the Trends Talks webinar series, highlighting the key themes of the moment, we have recently launched Pack Match, a personalized, professional and accurate consultancy service supporting the research activity of specific and customized packaging solutions. We want Packaging Première to live 365 days a year”, says Pier Paolo Ponchia, Founder and Director of Packaging Première. Stay tuned with the latest news and updates on Packaging Première website and on its official social media channels. www.packagingpremiere.it