LAUNCH
THE CURTAIN RISES AGAIN ON PRIMA BY
CARTHUSIA The Capri perfume brand pays tribute to the world of the theatre
A premiere at the theatre creates a unique atmosphere of expectation, excitement, passion and euphoria with an imperceptible charm. Due to the current situation with all theatres closed, this very special moment is something that many people miss. It is an occasion for the return of Prima, originally launched in 2012. Carthusia pays tribute to the world of the theatre, inspired by a great Neapolitan institution, the San Carlo Theatre in Naples, an international synonym of excellence, with this unique and inimitable composition of woody notes that has all the energy of a great opera.
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Prima is an exclusive, personal and distinctive fragrance. Its lively bouquet of Bergamot, Mint, Rose, together with oil of oud, evokes shiny worn wood and fine fabrics; theatre-lovers will be able to discover a new sense with which to experience their emotions, just as though they were seated in the audience. The opening, with top notes of Mint, Bergamot and Mandarin, is fresh, while the base notes release an oriental and amber-infused melody. In a crescendo the solo of Cedar and precious woods arrives from the heart notes, which diffuses the scent of those noble velvets and old wood, amongst which, for centuries, genius, art and beauty, the essence of the San Carlo, have lived for centuries. The packaging of the fragrance, made by hand with all the care of great craftsmanship, like the fragrance itself, has the perfume of history with red velvet on gold-coloured hot printing. The result is artistic alchemy and a contemporary vision, a hymn to uniqueness. The fragrance has an exceptional testimonial, the famous soprano Carmen Giannattasio. She has known the world of Carthusia since she sang in “La Traviata” at the San Carlo Theatre in 2012, on the original launch of the fragrance. Since then she has become a sort of ambassador of the brand. She is currently in Sydney, Australia, performing in “Tosca”.
