Elementi di Byblos

THE EVOLUTION CONTINUES

The Byblos brand, with its Classico, Gemstone, Sole e Luna and For Men collections in the Elementi range, is constantly evolving. This line of essences is inspired by the elements of nature, ever-changing and evolving, and which finds its balance in movement and in transformation. These are the principles that also guide the brand in its constant research in fashion. They also relive here in a series of contemporary fragrances, which are young and innovative. The new graphic design offers packages with a minimalist and geometric flavour, echoing the latest fashion collections presented on the runway, and a triangular cut-out in the outer packaging, hinting at the perfume contained inside. The Classico collection comprises the fragrances Mare, Cielo, and Ghiaccio and the Gemstone collection is made up of Aquamarine, Rose Quartz and Amethyste. The duo of Sole e Luna complement one another as they do in nature. Elementi di Byblos for Men are Leather, Carbon, Metal and Stone. Common to all these fragrances is consideration for a nature that is respected, valued and reinterpreted with the fresh and essential taste of today, with accords and harmonies that are never the same, but unique, allowing the Elementi di Byblos to connect with the men and women who choose to wear them.

Restyling for its most successful lines

TRANSvITAL

New regenerating treatments for renewed and vital skin

New Regenerating Treatments

In a preventive treatment, a normal cosmetic would improve the appearance of your skin’s surface. The Regenerating Line has a different principle: to regenerate cells and stimulate them so that they live longer. In other words, to contrast the natural ageing process by generating new and more vital skin. Thanks to the very high technological content of the Swiss formula, the active ingredients in the range interact directly with the cells. The face finds what it has lost; it appears different when wakening, regenerated. As if its youth has been prolonged.

THE RESULTS

CELLuLAR REgENERATION: +27% in fibroblasts, shown with immunofluorescence tests.

CELLuLAR LONgEVITy: the tests show an increase in the longevity of keratinocytes and fibroblasts of 17% and 10%.

CELLuLAR DNA PROTECTION: -21% in damage caused to the cellular DNA from exposure to UVB and UVA rays.

sMOOTHINg OF WRINKLEs: forehead lines treated with hyaluronic acid micro-spheres filled by +77% and smoothed out with a depth reduction of -54%.

The eyes light up with the future

At the base of the line is the Skin Regenerating Complex, an exclusive Transvital complex with rejuvenating and anti-ageing effects. It contains a combination of plant extracts, consisting of tannins, soy lecithin, plant orsirtine peptides, hyaluronic acid microspheres, gold and platinum. The other fundamental active ingredient is Matrixyl 3000®, a peptide in the family of matrichines, which are peptide fragments, messengers of the natural tissue repair process. It stimulates fibroblasts, the cells responsible for the synthesis of collagen and elastin, to reconstitute the skin’s extracellular matrix and stimulate the synthesis of collagens, fibronectin and glycosaminoglycans.

REgENERATINg CREAM

A global anti-ageing treatment that induces a deep regeneration of skin cells and an increase in cellular life. Combines the filler and lifting effects for complete reshaping. The skin is regenerated, the contours of the face are reformed, and the wrinkles are smoothed out.

REgENERATINg EyE

A precious treatment for the eye contour, it stimulates skin regeneration and prolongs cell longevity in the delicate eye area. It has highly energising, moisturising properties.

REgENERATINg sERuM

A concentrated, intense, latest generation serum, it is the perfect complement to the Regenerating Cream. It boosts skin regeneration and increases cell longevity. It performs energising, anti-ageing, moisturising and smoothing actions.