4 minute read
Bellagio 36/37 Naturaverde BIO 40/41 Qualimed 48/49 Nouba 84/85 Anothian
The heart of woods, the core and character of the perfume, include cedarwood, silver fir and vetiver Haiti. In the drydown, the evocative tones of musk, deep patchouli Indonesia and sensual vegetal amber. The linear bottle for this woody floral fragrance is made from opaque glass. The original cap is made from the highest quality ash which is created piece by piece, offering a level of craftsmanship that has almost disappeared. The cap also features a magnetic closure.
Like wood, this fragrance is strong and sturdy with a complex structure
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The mixture of warm and cold materials meets without losig their own sensory qualities. Wood as a material lends an archaic flavour which is powerful yet reassuring, while the brilliance and clarity of glass and aluminium enhance the preciousness of the liquid it contains. The exclusive crafting of the bottom allows the glass to spread into a curve, which creates a new element inside the bottle- a teardrop shape, like another ampoule to hold the fragrance. The packaging is elegant and sealed with a maple leaf, the unmistakable symbol of the DSquared2 fashion house and the homeland of its founders, is a guarantee of quality, research and innovation. The visuals for the advertising campaign show the Original Wood man by DSquared2: a man used to the outdoor life and wild surroundings, rugged and powerful with confidence in his own abilities and skills. The model is the former Italian rugby player Alvise Rigo who has been photographed by Giampaolo Sgura.
LUMSON
AT COSMOPACK 2022
After MakeUp in Los Angeles, Lumson is preparing for the most important event of the year: Cosmopack 2022, which will take place in Bologna from April 28th to May 1st. “Over these past few weeks, our attention has been focused on the preparation of Cosmopack, a muchawaited event after two years of forced ‘absence’ due to the pandemic. At the event, in addition to the mainstays of our portfolio like the Touchless® systems and dispensing systems, we’ll also present various new innovations that combine Lumson’s green approach with its technological spirit”, explained President Matteo Moretti.
MATTEO MORETTI, PRESIDENT OF LUMSON
“TRIED AND TRuE” sOLuTIONs AND MANy NOvELTIEs
Following the road of sustainability and the principles of a circular economy - Reduce, Reuse, Recycle- after having launched Ecompact, the compact-case made with Marino Belotti that is completely separable and recyclable, already the winner of Best Packaging 2020, Lumson launched Re Place at the end of 2021, the 50ml jar with a refillable inner cup for skincare products.
A choice consistent with the path taken by many beauty brands, including luxury ones, which have added refillable solutions to their ‘traditional’ formats. The advantages deriving from the use of these systems are tangible: reusing alreadyexisting packaging means avoiding producing, transporting, and throwing away new ones. “Re Place is easily removable and replaceable and is the perfect answer to the market demands for sustainability. In the new design systems based around a circular economy, refills represent an effective solution due to the extremely positive impact they have on the environment and because they suggest new, more ethical and virtuous consumer habits to more attentive consumers. All eyes are also on airless systems, a segment in which the Crema-based company is recognized as one of the key players at an international level.
Already noted for its TAG, APP, and TAL systems which incarnate three of the core values of the company’s philosophy- technology, safety, and sustainability – at the trade show, Lumson will officially present the brand new Envers Glas, the airless system in a jar. “Envers Glas reveals a new chapter in the story of Lumson’s airless with pouch systems, combining all the characteristics of the ‘classic’ Envers with the exquisite quality of glass, a material that is sustainable but at the same time, sophisticated and valued”, declared Moretti. Catering perfectly to the consumer needs of women who prefer products in jars for their beauty routines, Envers Glas is practical to use and guarantees formula integrity and high product restitution. An emblem of positive luxury, Envers Glas, like all Lumson’s airless systems, was designed with an eco-conscious approach: once the product is finished, the glass and plastic components can be separated and disposed of using the appropriate recycling method. Cosmopack will be the occasion to present another new innovation: we’re talking about XPaper, the revolutionary paper airless that is already the winner of ADI Design, a finalist in the Golden Compass 2022, and in the running for Cosmopack Awards. A packaging that has everything needed to win over brands and consumers.
MARINO BELOTTI
Marino Belotti, a leader in compact cases which became part of the Lumson Group in 2019, will also be present at Cosmopack. Marino Belotti will present Overlayer – cosmetic à la carte, the new collection that explores the market trends and innovatively combines materials, finishes, and decorations.
