LAUNCH
The heart of woods, the core and character of the perfume, include cedarwood, silver fir and vetiver Haiti. In the drydown, the evocative tones of musk, deep patchouli Indonesia and sensual vegetal amber. The linear bottle for this woody floral fragrance is made from opaque glass. The original cap is made from the highest quality ash which is created piece by piece, offering a level of craftsmanship that has almost disappeared. The cap also features a magnetic closure.
Like wood, this fragrance is strong and sturdy with a complex structure The mixture of warm and cold materials meets without losig their own sensory qualities. Wood as a material lends an archaic flavour which is powerful yet reassuring, while the brilliance and clarity of glass and aluminium enhance the preciousness of the liquid it contains.
The exclusive crafting of the bottom allows the glass to spread into a curve, which creates a new element inside the bottle- a teardrop shape, like another ampoule to hold the fragrance. The packaging is elegant and sealed with a maple leaf, the unmistakable symbol of the DSquared2 fashion house and the homeland of its founders, is a guarantee of quality, research and innovation. The visuals for the advertising campaign show the Original Wood man by DSquared2: a man used to the outdoor life and wild surroundings, rugged and powerful with confidence in his own abilities and skills. The model is the former Italian rugby player Alvise Rigo who has been photographed by Giampaolo Sgura.
23
