S4P

S4PA COLLECTION OF FRAGRANCES INSPIRED BY THE NOBLEST DESIRE

CELSO FADELLI, PRESIDENT AND FRAGRANCE CURATOR OF INTERTRADE GROUP

Celso Fadelli, President and Fragrance Curator of Intertrade Group, is introducing a timely and highly ambitious project celebrating science and one of the most sought after states of being: Peace. Conceived by Umberto Veronesi, in collaboration with the Veronesi Foundation with the mission of devising and implementing scientific solutions that promote peace- Twenty-one Nobel laureates and scientists from different countries, including some of the most renowned personalities in the world, responded enthusiastically to the initiative. “Science for Peace” has two main objectives: the fusion of a culture of Peace with the overcoming of tensions between States, and the progressive reduction of military expenses in favour if investment in research and development. The idea that science can promote and work for peace is reflected in the mission of the S4P fragrance project, which is to make Peace immediately perceivable and recognizable, reflecting on how “Science is a wind that inspires good, freedom, dignity and quality of life.” The four fragrances have been named after four winds that represent the breath of our planet. These four rare scents reflect the sacred nature of knowledge inspired by the desire for Peace, the invisible memory of beauty and hope for life.

THE FRAGRANCEs

Aurisse is a wind blowing inland from the southern coast of France: it announces brief changes in weather and expected meteorological events after warm and sunny days. It comes from the sea at 15-20 knots, cooling the air and transporting intense salty aromas, while intensifying their ozonated notes.

The wish for peace is behind this quartet of exquisite fragrances

The tope notes of Petit Grain, White Rose and Pink Pepper prepare the way for the heart of Grapefruit, Bitter Orange and Line. In the base, Basil leaves, Geranium, Mint, White Amber, White Cedar and Incense put their seal on the fragrance. Sharky is a warm and dry wind that blows from the east or south-east, typical of Morocco, and is most frequent in the summer. In the re-Saharan region, its persistence and temperatures can rise considerably. In the winter, it is colder and less frequent. The fragrance opens with delicious Fig Leaves, ^White Rose and Lilac Buds. The heart is floral and sensual with Jasmine, Musk and Amber, wile the base notes of Vanilla, Sandalwood and Cedarwood add depth and persistence. Laawan is a wind that blows from west to east, known as “the helper” because it helps farmers air their precious wheat grains before threshing. Warm and reassuring, as it is heated by the sun, this wind distributes energy to men and nature, helping them to flourish and proliferate. Its top notes are fresh and piquant, with Pink Pepper Grapefruit Peel and Iris. The heart is soft with Ylang Ylang, White Wood and Jasmine, and the base notes add sensuality and warmth, with Musk, White Amber and Cedarwood. Skiron (or Skeiron) is associated with ancient Greek mythology and specifically Skiron, the ruler of the north-western winds. He is portrayed as a bearded man tilting a cauldron, which represents the start of winter. The top notes of Sage, Chinese Cinnamon and Almond Flowers are gentle and welcoming, the Heart notes of Zanzibar Carnation, Myrrh, Wisteria, Palmarose and Opoponax add mystery yet in a lighthearted way, and the base notes add depth and sweetness, with Guaiac Wood, Vanilla Absolute, Sandalwood and Cedar.

The bottle’s “attire” and packaging are by visual designer Simone Micheli. His interpretation expresses an ethereal feeling of balance and freedom, achieved through a candid and essential extension of the senses. An inspiration that opens the mind and leads it to unexplored places, where life frees itself from the slavery of ignorance and pain.