COMPANY
S4P
A COLLECTION OF FRAGRANCES INSPIRED BY THE NOBLEST DESIRE
Celso Fadelli, President and Fragrance Curator of INTERTRADE GROUP 58
Celso Fadelli, President and Fragrance Curator of Intertrade Group, is introducing a timely and highly ambitious project celebrating science and one of the most sought after states of being: Peace. Conceived by Umberto Veronesi, in collaboration with the Veronesi Foundation with the mission of devising and implementing scientific solutions that promote peace- Twenty-one Nobel laureates and scientists from different countries, including some of the most renowned personalities in the world, responded enthusiastically to the initiative. “Science for Peace” has two main objectives: the fusion of a culture of Peace with the overcoming of tensions between
States, and the progressive reduction of military expenses in favour if investment in research and development. The idea that science can promote and work for peace is reflected in the mission of the S4P fragrance project, which is to make Peace immediately perceivable and recognizable, reflecting on how “Science is a wind that inspires good, freedom, dignity and quality of life.” The four fragrances have been named after four winds that represent the breath of our planet. These four rare scents reflect the sacred nature of knowledge inspired by the desire for Peace, the invisible memory of beauty and hope for life.
The fragrances Aurisse is a wind blowing inland from the southern coast of France: it announces brief changes in weather and expected meteorological events after warm and sunny days. It comes from the sea at 15-20 knots, cooling the air and transporting intense salty aromas, while intensifying their ozonated notes.
