Acqua dell’Elba

The new fragrance in a him and her version that interprets Mediterranean emotions

ESSENZA

By ACQuA DELL’ELBA: THE FRAGRANCE THAT IS BORN FROm THE SEA

Acqua dell’Elba is a brand based on the isle of Elba, off the coast of Tuscany, that is well known for being the authentic interpreter of the sensations and emotions of the sea. Its new fragrance, Essenza, in a version for him and one for her, comes in painted glass bottles made by Tuscan craftsmen in the classic pale green of Acqua dell’Elba. L’Eau de Parfum for Women opens with the delicate notes of Bergamot, Orange, Sea Lily and Broom: the middlenotes are based on jasmine, Magnolia, Orange Blossom, Lily of the Valley, Rose, Ruberose and Pepper; the base notes are WhiteMusk,CedarWood, Scents of Amber and Woods and Resins from the Mediterranean maquis. The version for men of the Eau de Parfum opens with the notes of Lemon, Bergamot, Marine Cistus and Sage; the heart notes are based on jasmine, Violet, Geranium and Pepper, and the base notes are marine Algae, Oak Wood, CedarWood, Lentiscus Wood and Strawberry Tree Wood. The testimonials for Essenza are Vanessa Benelli Mosell, a pianist and conductor and jacopo Taddei, a young saxophonist from Elba whose name has already crossed the national frontiers. Professionals selected for their talent and creativity, which has always been a source of inspiration for every Acqua dell’Elba article, the two artists have composed a piece of music specifically dedicated to Essenza and written by jacopo Taddei. These musical notes join the olfactory notes to create a journey into the essence of Acqua dell’Elba and the sea. Essenza is also a line of bath products, for him and for her, consisting of a Moisturizing Body Cream, Hyaluronic Acid Cream, Shower Gel and Exfoliating Scrub.

STOELZLE

CREATES AN EXCLuSIVE REFILLABLE BOTTLE FOR SILLAGES PARIS

Sillages Paris is a young brand, which was founded in 2017 by Maxime Garcia-janin after he had worked for three years for the most important luxury brands. He decided to create his own brand to offer everyone the chance to compose their own perfumes online: a 3.0 revolution to reach a new generation. This different offer has won overall generations of the public, delighted to be able to create a fragrance to their personal taste, simply by choosing favourite ingredients online or in the Paris atelier, with the advice, if desired, of the brand’s perfumers. The fragrances are all hand crafted by master perfumers at the brand’s premises near the famous Bastille. These talented “noses” are Amélie jacquin, Mylène Alran, Alex Lee, Nisrines Grillie and Sébastien Plan. All the ingredients are clean and natural and the fragrances are vegan and not tested on animals. In addition, all the fragrances are also sustainable and refillable. Stoelzle Masnières Parfumeri sas, the famous French glassmakers previously known as Verreries de Masnières joined the Stoelzle Glass Group in 2013 and has become the Group’s centre of excellence for perfume and cosmetic bottle. Stoelzle Masnières has accompanied Sillages Paris for five years now and the fragrance brand now uses a new exclusive cube-shaped refillable bottle, which is even more eco-responsible with 45.6% recycled PCR and PIR glass, no metallization or laser etching, an engraved signature on the bottom and a uV lacquering. 36 Lastly, the use of an unscrewable pump and a screw ring allows optimum recycling of the various elements.

TRuSSARDI PRESENTS TRuSSARDI

This new classic fragrance has been conceived for the empowered woman of today, who is strong and independent and always in the driver’s seat of her life. It is on these founding values of contemporary femininity that Trussardi has built up a new classic in the art of perfumery and an authentic seal of identity for the greyhound brand. using typical Italian ingredients, julie Massé and Violaine Collas (Mane) have created a fragrance that evokes all the elegance and sun-drenched positivity of Italy. The olfactory score revolved around the cardinal points of Italianness and feminine audacity, with top notes of Neroli, Italian Mandarin and an Italian Accord, a heart of courage and pride, with Lavender, jasmine Absolute and White Dahlia Accord and feminine and hypnotic base notes of a Suede Accord, a Violet Accord and Patchouli. The bottle is an authentic piece of contemporary Italian design, with this perfect cylindrical shape, evoking the sophisticated columnlike lines of women’s dresses in the 1970s, when the women’s liberation movement started. It also recalls an elegant object of design from the magical period of Memphis, the creative workshop of Mendini and Sottsass, suggested by the striped decoration of the upper part of the bottle. The box is an elegant cylinder in recycled and FSC certified paper, It reproduces the effect of contemporary sophisticated elegance of the bottle with a series of coloured lines in the typical chromatic palette of the new feminism, which does not reject femininity: white, rose, black and gold. The project of this new iconic fragrance is a green commitment, in the selection of partners attentive to the same objective of eco-compatibility shared with the brand. The visual campaign accompanies a photo of the bottle on a dark glass table with an intense close-up of Noel Berry, top model and celebrity, against the backdrop of the scenic Lake Como, shot by Mariano Vivanco. Her natural glamour is exalted by a sensual leather top which underlines her audacity and expresses the style of the Trussardi tradition. In the advertising film, this audacity and supreme self-confidence is shown when the testimonial expertly drives a prestigious motor-boat herself, to reach a sumptuous lakeside villa where a Hollywood film starring her is to be premiered. She reveals her secret to a small girl who is one of her fans, saying “Let me tell you a secret: in life always remember to take the driving seat.” It is a fantastic message of empowerment and self-confidence for the Trussardi woman she is and for the Trussardi woman the little girl will grow up to be.