Eva Lagarde launches re-sources.co

Eva Lagarde launches re-sources.co to help Beauty Brands Implement Sustainability into their brands’ portfolio

re-sources.co is a new digital tool to help beauty brands become more sustainable. It is launching now and comprises 5 online modules for a truly 360° sustainable approach to product development. Targeted at marketing directors of beauty brands - final decision makers - to equip them for smarter and informed choices that will impact their business. Sustainability – making sure that business and brand’s activities don’t damage people and the environment for future generations – is no longer optional. Whether its packaging or employee diversity, ingredient sourcing or water usage, having answers to the questions that consumers – and increasingly investors - are now asking, is a must.

“But with so much conflicting, partial and often highly technical information out there, it can be overwhelming to know where to even start, let alone decide what sustainability strategy will deliver the competitive edge you and your brand needs,” says Eva Lagarde.

This is where re-sources.co is here to help. Our interactive, learning platform cuts through the noise. We give Beauty Professionals the most fundamental, focused, fact-checked information, insight and tools to help you make the right sustainability choices in a way that’s relevant to their brand, actionable, and easy to explain to your key stakeholders, consumers and c-suite. They will be able to justify their business decisions. Broken into five indepth modules - packaging, formulation, certification, marketing and retail – the resources.co programme offers engaging, accessible learning content, designed to suit busy beauty professionals’ available time and learning pace. Think hand-picked Expert interviews, downloadable reports, quizzes, live Q&A sessions and more besides, always kept bang up to update. re-sources.co will help marketing, product development, R&D, and innovations directors take control back into their product development needs, in just 5-modules of online educational program about sustainability. Through the platform, NPD professionals will connect and learn with hand-picked Experts, to find relevant sustainable solutions to gain insightful and implementable knowledge suitable to their brand and market.

So how does re-sources.co work?

The online platform offers a range of courses with interactive learning and includes the following subject matters (with an average of 10 sub-topic per module). Module 1 - Sustainable packaging Module 2 - Sustainable formulation Module 3 - Sustainable certifications and labels Module 4 - Marketing of sustainability Module 5 – Sustainable retail of beauty Detailed presentation of re-sources.co, and detailed program of the modules are available to download on the website. www.re-sources.co The first module (packaging) will be available to the first cohort of professionals. you can apply online for an early bird rate on www.re-sources.co

About the founder, Eva Lagarde

Eva has worked in the beauty industry for over 15 years and worked on renowned publications and events including Cosmoprof (the leading B2B beauty event), and continued, Makeup in shows and Premium Beauty News (leading B2B publication) where she was in charge of business development, marketing and events. Eva hosted annual events about innovation in beauty packaging, make-up, skincare and fragrance in Paris and is dedicated to opening up her network and knowledge help all beauty brands build a more sustainable future which led her to launch Re-source.co which means going back to the source of everything and giving back to the earth what she gave us, a sort of “retour aux sources” (in french).