Cosmoprof Bologna Worldwide

GUERLAIN

APPOINTS VIOLETTE AS ITS NEW CREATIVE DIRECTOR OF MAKE-UP

Violette is a young Frenchwoman whose career already includes prestigious names in the make-up world (Makeup Designer for Dior, Global beauty Director of Estée Lauder) and whose work is followed massively on social media (with 400k followers on Instagram). She has recently been appointed Creative Director of Makeup for Guerlain, a house synonymous with French beauty and constant innovation, still emphasizing modernity despite being over 190 years old. Ever since she was fascinated as a little girl by Guerlain’s Météorites with the little pastel-coloured pearls for the complexion, Violette could not wait to become a woman and indulge her femininity. With this appointment, Violette is delighted to work with an iconic house that has such a rich heritage and where she can pass on Guerlain’s values in makeup to a new generation and “share it with those who, no matter their gender, celebrate beauty today and will celebrate it tomorrow.” Although she moved to the USA in 2015, Violette continues to have Parisian chic, combined with creativity, daring, an eye for high standards and a genuine sense of commitment. The Guerlain-Violette duo are perfect to write the next chapter in the history of beauty.

LUXE PACK MONACO 2021

The premier tradeshow for creative packaging will gather once again premium packaging manufacturers from all over the world under one roof in Monaco

“Finally, the trade show after 18 months will be back again on 27, 28, and 29 September 2021 at the Grimaldi Forum, and it will be a key event supporting the recovery” explained Fabienne GERMOND, Director of the LUXE PACK Monaco trade show. Last November the My LUXE PACK digital platform freed us from time and geographic limits bringing together supply and demand. The platform will be available all year round allowing those who cannot travel to stay in touch with the current highlight and contact suppliers at any time. Although digital technology was really helpful during the lockdown, it cannot replace the pleasure of seeing products in real life, of touching new materials, of feeling new formulae. In addition, professionals need to meet to share, build, make contacts, and implement projects meeting the requirements of the Luxury market. So far over 450 exhibitors including 69 new exhibitors with various profiles from luxury packaging leaders to small businesses mastering very specific expertise will present their most creative innovations.

This Year’s Highlights

This year the show will feature a packed program with marketing topics around the notion of luxury as well as conferences and technical workshops. Three major business issues facing brands will be highlighted at LPMC 2021: Green: For twelve years LUXE PACK in Green has become the benchmark event showcasing the best eco responsible solutions and initiatives of exhibitors. Every day, dedicated conferences will be hosted by committed international stakeholders, such as BSR, BAIN & COMPANY, POSITIVE LUXURY, MOET HENNESSY, and CHANEL. China: In 2025, 50% of luxury purchases worldwide will be made by Chinese consumers: a market as essential as it is atypical for international brands. LUXE PACK Monaco will offer a sensory and personalised experience that will give the keys to China by providing free individual consulting, expert round tables, and exhibition of specific products, in partnership with the brand intelligence agency CentDegres. New Materials: Brand demand for eco-designed materials is accelerating. Visitors are looking for solutions that go beyond the basic recycled version of conventional materials. Visitors will discover innovative materials resulting from French public research serving Packaging and Luxury, through the CARATS network (CARnot Technical and Scientific Support).