Versace

The iconic fashion house of Versace presents new fragrances produced and distributed by EuroItalia, an Italian excellence in fragrance manufacturing.

THE DYLAN FRAGRANCE FOR WOMEN GROWS

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Purple, Turquoise and Blue: the dylan fragrances for women accentuate the different facets of the Versace woman

This is a bright and elegant fragrance: the top notes of sparkling bergamot are blended with the joyful tones of an orange that has just been plucked off a tree. Luscious pear adds a hint of modernity to an accord that is as addictive as it is vibrant. The inebriating scents of freesia give an explosion of bright purple colour, while the delicate aroma of its petals is sublimated by Mahonial® and Pomarose®, both diffuse and powerful. Belambre® and Ambrofix™ provide an assertive, elegant and vibrant tone underlined by soft Iso E Super ad creamy Cedarwood. Silkolide® signs the fragrance with a musky note and slightly fruity accents.

Created by perfumer Christophe Raynaud of Givaudan, Dylan Purple is, he says, “an invitation to travel. A fresh, fruity and addictive opening, like a tribute to the iced delights of Italy and its iconic citrus. The floral heart is the representation of a hypnotic sunset by the water. Purple reflections and a delicate scented breeze. Finally vibrant woods and the elegance of musk to recall the golden and reassuring sand.” The Dylan Purple bottle is an expression of innovative Versace design. Elegant curves are reminiscent of an amphora, strongly evoking the classical culture and mythology that runs deep through the Versace imagination. The glass and packaging are purple, with details finished in rose gold. The aluminium cap is embossed with the Medusa Head and engraved with the name f the fragrance. Baroque-style letters spell out the brand name around the shoulder of the bottle. The new Versace Dylan Purple Fragrance is available as Eau de Parfum in 30 ml, 50 ml and 100 ml natural sprays, Perfumed Hair Mist 30 ml, Perfumed Bath and Shower Gel 200 ml tube and Perfumed Body Lotion 200 ml tube.

The advertising campaign for Dylan Purple features Iris Law who, according to Chief Creative Officer Donatella Versace, is “a true Versace girl. For me she is the perfect face for our fragrance. She brings it to life with great personal style, energy and fun.” This is Iris’s second campaign for the brand following this year’s La Vacanza campaign. Director Gordon Von Steiner has created a visual continuation from his previous Versace Dylan Turquoise fragrance campaign starring Hailey Bieber, with innovative fluid camera movements that rotate from scene to scene, sunrise to sunset, bikini outfits to beautiful party dresses, creating a sense of an immersive “Versacesphere.”

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“An ode to the sensuality of the Versace woman” is how Donatella Versace describes this fragrance. Created with natural and synthetic ingredients of the finest quality, obtained from traceable and sustainable supply chains throughout the world, it meets the highest standards in terms of environmental and social sustainability. The fragrance opens with Primofiore Lemon, considered the finest quality, giving a highly characteristic starting point, with a slightly acidic but constant green note. The Lemon is accompanied by Italian Mandarin from Sicily, combining odour molecules from the peel and flesh of the fruit to offer a multi-faceted note. Even more exuberance is given to the top notes by pink peppercorn, with a scent similar to red berries. In the heart, a special accord enhances the freshness of Guava juice, for an enduring exotic and tropical undertone. For a fresh and airy feel, the Guava is complemented by transparent Jasmine Petals with a floral profile enhanced by the essence of freesia, turning the composition into a modern green. The fragrance’s sensuality lies in its modern woods. The base notes fall between light and shade. Where Clearwood® combines an amber sensuality with a woody character, leaving no trace of the earthy and camphor notes typical of these essences. Made from sugarcane, this original molecule is the first to be created by biotechnology and is a exclusive natural ingredient that is the fruit of research, Combined with a cocktail of vibrant woods and white musk, it lends modernity to this prestigious fragrance. The frosted glass bottle is in hues of blue, reflecting the crystal-clear waters of the sea and denoting a constant desire for summer. The details are in ale gold and the aluminium cap is embossed with the Medusa Head and engraved with the name of the fragrance. Around the shoulder of he bottle, Baroque-style letters spell out the brand name.

“Dylan Blue pour femme is a tribute to femininity. It is a strong, sensuous, refined fragrance created for a woman who knows the power of her sensuality and mind,” is how Donatella Versace describes this creation. It is an alchemy of irresistible notes that dance, arouse, come together and embrace. Refreshing blackcurrant sorbet and Granny Smith apple create an unusual fruity accord. In this contemporary floral bouquet, flowers transform in an icy infusion of imaginary wild blooms with an unforgettable sillage. Woody base notes playfully mix together to create a unique elixir: styrax and white woods polished by water; musk and patchouli coeur blend in a captivating, sensuous and vibrant movement. The bottle is the expression of innovative design, with its elegant curves bringing to mind an amphora, evoking Greek culture and mythology. The colour of the bottle and the packaging is as intense as the Mediterranean: strong, deep and mysterious. Gold details and the iconic Medusa - a bridge between past and present – embellish its precious content. The communication campaign for this fragrance transports viewer into the idyllic world of Versace. Using fluid and innovative camera movements to define the sense of gravity, we are drawn into timeless situations, where the blue of the sea meets the colourful world of Versace. Circular movements reveal the protagonist, Bella Hadid, on a beautiful beach, switching from group situations with secondary characters, to intimate sensual moments in and out of the water. A glamorous, sensual and light narrative and aesthetic that turn the familiar into the new, the ordinary into the extraordinary and the beach into a Versace world.

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