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Nouba
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NOUBA
INNOVATION HAS NEVER BEEN SO GLAM
“Choosing Nouba means recognizing a brand that stands out for its fresh and trendy attitude, typical of Indie brands, with the added value of 40 years of expertise guaranteeing its solidity and performance.” This is how the CEO of the company, Roberto Petrucci, describes the DNA of Nouba. With the HAPPY ME! Collection, the brand is once again developing smart products which, thanks to the active ingredients in the formulas, combine the typical performances of make-up with those of skincare. Nouba offers a range of products that can help achieve self-expression, belying for always the cliché that a complex and performing product cannot be easy to use as well. An emblematic example is TURN ME RED. This is a marvellous “cream to powder” blush, developed in 4 shades and extremely versatile, which melts perfectly on to the cheeks, eyes or lips, releasing a fresh and transparent colour. With its soft and velvety texture, using the fingertips is preferred to offer the consumer a real sensory experience.
Attention to the sustainability of the formulas and the care of the skin reaches its climax in a unique product, which is much more than a simple foundation. NOUBAMORE is a beauty elixir for a perfect and smoothed skin. Only a few drops are necessary and it melts instantly into the skin, offering a sublime complexion thanks to its ultra-light texture. The result is an impeccable and natural matte-velvety natural effect which makes Noubamore the kindred spirit of every skin. The highly versatile and multitasking Nouba products allow the consumer to maximize their use and optimize their performances.
In 2022, Nouba will embrace the “no-makeup – makeup” trend, with the launch of the YOUPHORIA collection, made up of essential products, rich in active ingredients which ensure a “second skin” finish and which pamper the consumer thanks to extremely silky-soft textures together with transparent and radiant finishes. Nouba interprets innovation as a continuous process of research and updating which absolutely must not entail abandoning those traditional formulas, consolidated by experience, which have led the company to the success reached so far. The combination of traditional and contemporary will be the object of an important celebration scheduled for the first half of 2022 which will mark a real “back to the roots”. The CEO added, speaking of the commercial strategy: “Tradition, innovation and expertise are the values that have allowed Nouba to win the challenge of the Chinese market. Keeping an excellent positioning is the objective that we are committed to reaching year after year. To be performing on the Chinese market it is not only necessary to have a strategic local partner, but it is fundamental to have the right and in-depth knowledge of the culture of the place and the needs of the consumers, in terms of product performance and adequate service. This forces opening the mind to new particular requirements, guiding research and development towards innovative products.” Colour is not the starting point for successful makeup in China, but it is the logical consequence of a particular choice of performance. Direct and constant collaboration it the local partner has allowed us to provide, including overseas, an all-round customer experience, a great goal of which we can be proud. The contemporary and innovative attitude of the brand has driven the company to experience the change physically as well, transferring the headquarters to Milan, a city in constant evolution and the capital of fashion and design. In this new location, Nouba takes on the challenges of the market as an opportunity for growth, constantly oriented towards the product and the desire to satisfy and astonish customers’ expectations.
MAvIvE PRESENTS THE NEW FURLA FRAGRANCE AND MORE
Mavive continues to show great dynamism in its creation and distribution of fragrances and this season is no exception with a new fragrance enhancing the identity of one of Italy’s most prestigious fashion brands.
The dynamic Venetian Company also launches new fragrances from Police, Ermanno Scervino and The Merchant of Venice
Autentica eau de Parfum by Furla
This is Furla’s second venture into the world of perfume after its successful debut with ‘La Collezione’. The heritage and strong identity of the fashion house are enhanced by this fragrance, confirming the link between fashion and perfumery with its Italian style, attention to detail and high quality. With Autentica Eau de Parfum, the Furla woman will feel feminine, sophisticated, real and authentic. This colourful chypre fragrance is modern and real. The opening is irresistible and extraordinarily modern with vibrant Italian mandarin, crisp, colourful raspberry and juicy, sensual pear. In the heart, soft cherry blossom and its sweet almond aroma blend with the slightly spicy notes of peony and fresh lily of the valley which, thanks to the novelty of the composition, take on a new personality. The base notes reveal the secret of Autentica’s character with patchouli and its unmistakable deep and mysterious woody nuances creating the sillage, while musk and cashmere wood offer a sensation of great comfort. The exclusively designed bottle is inspired by some of the Brand’s
most iconic bags and is adorned by the precious gold details of the cap, as well as a plaque engraved with the Furla logo. Frosted glass covers the flap of the 100ml and 50ml sizes as well as the entire bottle of the 30 ml, slightly hiding the delicate and feminine pink nuances of the fragrance, thus creating a visual effect reminiscent of the fashion house’s handbags. The box, made from FSC paper in new pink tones, emphasizes the Furla monogram thanks to different textures and reliefs, whilst the name of the fragrance, ‘Autentica’ prises the Italian essence of the brand.
Also launching…
Police Potion Love&Power
Police Potion is the new line by Police, with Police Potion Love & Power writing the first chapter in a collection of fragrances inspired by the magical world of potions, ideal for men and women seeking authenticity, fascinated by the magic atmosphere of the past but also dreamers of the future. The Potion Power for Him is an oriental, spicy and woody fragrance, featuring top notes of bergamot, lavandin, aromatic notes, cinnamon and orange blossom, a heart of violet, pink lady, dry amber, jasmine and sunny notes and a base of musk, vanilla orchid, tonka bean and precious woods. Potion Love for Her is luminous and feminine, with an opening of a marine accord, grapefruit and bergamot, a heart of tuberose, orange blossom and rose and a base of peach, white musk and ambramone™. Thanks to the degradé technique – cherry red for her, deep blue for her, the Potion Power bottle reflects the mystery of the fragrance. The iconic skull here becomes a new decorative element embodied in the silver plate on the front of the bottle, warning us of the dangerous potion within!
Police To Be Green
Police To Be Green is a young and fresh creation, a burst of energy that looks towards the future. In line with authentic and natural feelings, the glass bottle has no varnish or decorations, the glass and aluminium used are completely recyclable and the whole packaging is “Vegan OK” certified. The outer box is made from natural FSC kraft paper and there is no cellophane outer wrapping. The fragrance is a citrus floral, with top notes of Essential Oils of Green Lemon, Cardamom and Orange. The heart is floral, brimming over with Violet, Jasmine and Peony and the bottom notes are woody, with Cedarwood Essential Oil, Sandalwood, Vanilla Pure JungleEssence™ Madagascar. It is a perfume that smells of freedom to be yourself and looks to the future with energy and positivity.
The Merchant of Venice
The new fragrance by The Merchant of Venice is Flamant Rose EdP Concentrée, inspired by the pink flamingo, one of the most elegant and unique creatures in the animal kingdom. It is a superbly balanced composition, with top notes of Mandarin, Petitgrain and Verbena, opening into a heart of Orange Blossom, Apricot and Geranium and ending in a sensual bed of Tonka Bean, Musk and Patchouli.
ermanno scervino
Lastly, Maison Ermanno Scervino presents a new Capsule Collection of three fragrances: Chic, Rock and Glam, reflecting the idea of femininity and the aesthetic vision of the designer, through an explosion of colours and brightness. Chic is a chypre fragrance with floral facets, in a pink bottle to enhance its absolute femininity. Rock is an oriental fougere, a feminine creation with a Rock & Roll touch, with a yellow bottle evoking the energetic and original personality of the woman wearing it. Glam is an oriental and floral fragrance for the woman in search of unconventional luxury. The blue bottle recalls the irresistible charm and uniqueness of Ermanno Scervino creations.
