Damsels in Defiance is a femme-organized and femme-performed theatre festival that seeks to dismantle archaic and oppressive definitions of “woman� in a contemporary context.
Logo
replaced tittle
The logo uses the typeface Tarzana, with an included ligature (fi) and two unique ligatures (ls and in). The logo is set at a 14Ëš angle and should always remain in this color.
ligature
ligature
14Ëš ligature alignment
Instances of Misuse
Different color
Gradient
Outline
0Ëš angle
Rotation
Reflection
Logo Placement The logo should always be set in the upper-right or upper-left hand corners of a composition. The logo cannot take up more than half of the space.
Instances of Misuse
Enlarged
Centered
To the side
Cropped
Wordmark for Each play that is being performed in the festival will have its own wordmark composed of the wordmark itself and a reflected wordmark at a lower opacity.
Typography Designed by Zuzana Licko, Tarzana and Mrs Eaves embody dynamism and sophistication. Licko’s inclusion of ligatures in Mrs Eaves add a hint of defiance in an otherwise “conservative” typeface. Tarzana is used for headlines, while Mrs Eaves is used for body text.
Tarzana Bold Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Sss Tt Uu Vv Ww Xx Yy Zz fl fi Mrs Eaves OT Roman Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz fl fr it sp st tty tt ty Mrs Eaves OT Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Colors Comedy and Drama are the colors for the overall brand. Given that there are three plays, each play will have its own colour that corresponds with the theme.
Comedy
Fervour C2 M66 Y100 K0 #ee7623
C2 M18 Y100 K0 #fbcd0b
Deviation Drama
C49 M48 Y0 K0 #8b85ca
C100 M70 Y42 K34 #003d5c
Absurdity C68 M0 Y94 K0 #57b950
Imagery Each play has a corresponding inkblot-esque image created from photographs of roses. The images were converted to duotones with the color that corresponds with the play and Drama.
Ornamentation Taken from Bodoni Ornaments, these ornaments act to mirror the organic shapes of the flowers and the geometry of the typography.
Smaller ornaments work to guide the reader’s eye along the information.
Play System 1
Play System 2
Play System 3