walang hiya. brand guidelines
Market Landscape
Organizations that deal with poverty alleviation, women’s rights, and environmental issues saturate the landscape.
Filipinos have a mental health condition.
What’s not covered Organizations that deal with mental illnesses are underrepresented in the non-profit landscape in the Philippines. A lot of the organizations that involve mental illness in the Philippines involve self-healing and publishing. Not a lot involve raising awareness for those in the immediate community.
About wala (without) + ng (suffix) + hiya (shame) walang hiya lit. shameless (derogatory) In the Philippines, shame is one of the biggest barriers in destigmatizing mental health issues and the mental health profession. Shame, or hiya in Tagalog, permeates through society and guides everyday behaviour. The notion of hiya is evident in practices such as the need to �save face� and parent shaming. It is also shameful to have a mental health condition since many believe it to be the fault of the parents and a sign of weakness. walang hiya. aims to overcome hiya as it manifests in negative ways: preventing people from reaching out to their loved ones and professionals. With the increasing rate of mental health issues in adolescence, we give parents and educators the proper resources and vocabulary to engage in conversations about mental health with their children. Through creating inclusive home and school environments, we aim to end the stigma attributed to mental health issues.
Welcoming We are open-minded and welcoming of different experiences. We love listening to what adolescents have to say and we enjoy learning new things.
Empathetic We put ourselves in the shoes of the parents, educators, and adolescents. We mediate between these different groups to achieve our goals.
Supportive We want to give everyone access to the necessary resources. We want to be someone you could lean on and turn to when you encounter problems.
#WalangHiya #WalangHiya #WalangHiya #WalangHiya
Logo (Iterations)
ng hi a l a
ya
.
w
walang hiya, walang hiya.
Logo (Final) The final logo aims to highlight the weight of the phrase "walang hiya" as a means of subverting its negative connotations. The square full-stop could also be used by itself as a mark, allowing the identity for greater flexibility at various scales.
walang hiya. walang hiya. walang hiya.
walang hiya. walang hiya. walang hiya.
Logo (Misuses) walang hiya. walang hiya. walang hiya. walang hiya. change colors
add a gradient
lang hi
.
walang hiya.
walang hiya. stretch
rotate
walang hiya. change the font
solidy the colors
ya
wa
change proportions
alter the type treatment
replace the heart
walang hiya. no text
no heart
*applies to the inline logo
Logo (Placements) Acceptable:
Inacceptable: walang hiya.
walang hiya. walang hiya.
big/small and centered walang hiya.
small and in the corners
small and on top/bottom
cropped
walang hiya.
walang hiya.
small and in the corners
small and on top/botoom
big/small and center
Typography Designed by Zuzana Licko at Emigre, Mr Eaves is inviting, quirky, yet legible at both large and small scales. The typeface also compliments the use of illustrations and patterns in the overall identity.
Mr Eaves Mod OT Book Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Ññ Ngng Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Mr Eaves Mod OT Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Ññ Ngng Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Mr Eaves Mod OT Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Ññ Ngng Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Color The identity's two colors, Pagasa and Lungkot, narrate the experience of those with mental health conditions tinged with sadness and hope. The colors complement each other while having enough contrast, allowing them to tie the whole identity together.
Pagasa (hope) Pantone 116 U | #ffb607 C0 M34 Y95 K0 | R225 G183 B11
Lungkot (sadness) Pantone 3282 U | #008581 C89 M28 Y52 K7 | R0 G132 B128
Patterns The patterns in this identity are inspired by Filipino banig, a handwoven mat that is usually used at home. In this instance, the banig symbolizes familial ties and a sense of community, thus alluding to walang hiya.'s goal of creating a support system and community for those with mental health issues.
Here are some pattern experiments.
90째
180째
270째
0째
Instead of using an entire surface pattern, borders following the banig weaving will be used as "frames" on print and digital platforms as well asn merchandise. These borders can be rotated. The color combination on each "unit" could be changed but they all have to be consistent.
Improper Uses:
stretched
one color change
all color change
gradient
unlisted angle
Illustrations Although not the main part of the identity, illustrations work to model behaviour that removes the stigma from mental health issues, such as having conversations with adolescents and seeking professional care. These illustrations aim to showcase how good mental health practices are incorporated into contemporary Filipino life.
walang hiya.