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Really Good Logos Explained is built on the idea that it would be interesting and useful to read what four name-brand designers have \to say about the same designs. The truth about any one sample might then be found somewhere between the comments. A logo is a microcosm of graphic design. There are a limited number of relationships that must be resolved in a way that looks thoughtful and purposeful. A logo must balance contrasts to make the mark visible and similarities to give it design unity. There are five considerations to making a design artful: A great idea, simplified to its essence Knowledgeable management of content Precise relationships Exact spacing Elegant execution