Shop Local 2014

THE ULTIMATE

BLACK L

SHOP

L A C O

TER T E “CLOSER IS B

”

FRIDAY

THIS HOLIDAY SEASON Everything your family needs for Christmas is less than 30 minutes away!

ASHE COUNTY • AVERY COUNTY • WATAUGA COUNTY

Enjoy life! Shop at home this Christmas!

Merry Christmas from your High Country business community.

SHOP LOCAL | SUPPORTING YOUR NEIGHBORS

Local Shopping Challenge

L

et’s cut to the chase. By now you’ve heard the statistics. Almost $75 of every $100 you spend locally stays in your community. Local businesses employ millions of people across the country.

Local entrepreneurs spend exponentially more money on community programs their their larger counterparts.

All impressive, indeed. So then why are millions of Americans driving away or logging on to their computers for their Christmas shopping this holiday season? Some cite convenience or busy schedules without realizing just how much impact they can have on their local community by spending a few dollars locally.

BUY EVERY OTHER PRODUCT LOCALLY

Breaking the habit can be tough, so start small. Challenge yourself to buy one locally sold product for every other gift you purchase. And try to make the prices comparable so about half of your total holiday budget is spent locally.

Encourage your friends to do the same and you could be making a monumental difference in your community. If 10 of you spend $300 on local gifts this year, about $2,250 of that $3,000 would be pumped right back into your local community.

Comparably, your community will see $0 of your online spending at retail giants.

NEW JOBS ARE PROVIDED BY LOCAL BUSINESSES

Local businesses are the largest employers in the High Country. Private business creates 80% of the jobs nationally.

%

f f 1en0tire o store Hours: Mon.-Thurs. 10a.m.-6p.m., Fri. & Sat. 10a.m.-8p.m., Sun. 12p.m.-5p.m.

2 SHOP LOCAL 2014

and more!

244 D Shadowline Drive, Boone • 828.263.8181 • www.SavoryThymes.com

ART: The Most Original Gift!

•Beginner Sets •Professional Supplies •Craft Sets •Gift Cards

Art Classes year round for kids and adults!

Art Mart Academy "Come enjoy the way we serve Art & Artists!"

681 W. King St. • Boone, NC

828.264.3135

Sale 5 OFF

$

Any $25 purchase

Must present coupon or show image on phone. Not good with any other offer.

Sale items not included.

Expires 11/29/14

10 OFF

$

20 OFF

$

Any $50 purchase

Any $100 or more purchase

Must present coupon or show image on phone. Not good with any other offer.

Sale items not included.

Must present coupon or show image on phone. Not good with any other offer.

Sale items not included.

Expires 11/29/14

Expires 11/29/14

And now...Holiday Sweaters and Fun New Gifts Hip and modern fashion consignment for men and women.

Clothing, shoes, and accessories at excellent pricing.

Check out our newly expanded men's department.

Located in the heart of Downtown Boone at the corner of King and Depot St across from Mast General Store

(828) 865-2000

SHOP LOCAL 2014 3

SHOP LOCAL | MARKETING

Share Your Local Spirit

O

ne of the main disadvantages small businesses have when advertising their services is a limited marketing budget. Instead of spending millions of dollars on television, radio and print ads, local businesses may be able to allocate only a few thousand dollars to getting their name into the public view.

But with the advent of social media marketing and digital strategies, you can help spread the word on local businesses this holiday season – without spending a dollar.

Local shops depend on grassroots-type advertising for much of their promotional strategies.

Spending huge amounts on marketing isn’t possible for many mom-and-pop retailers simply because of their small size.

Do your part this holiday season by serving as an advocate for your favorite local businesses.

JOIN THE MOVEMENT The holidays are a great time to give back to your small-business community not only by shopping, but by jumping onto their mission. Community-focused organizations such as Independent We Stand or the Small Business Administration are continually seeking volunteers to help get the word out on their efforts.

The Independent We Stand

website (IndependentWeStand.org) features an option to recommend a local business for promotion within its program. This is a great way to support your favorite local shop while giving it a little extra attention.

YOU MATTER MORE You exert influence with your purchasing choices by “voting with your wallet.” It’s a fact that local businesses are much more responsive to their customers’ values and desires.

Authorized Martin Guitar Dealer

Highway 105 Extension - Carriage Square Across from Subaru Dealer

828.263.0051 • www.appmusic.com

Est. 2002

Piano Tuning Starting at $75.00 Boone’s ONLY Factory Authorized Martin Guitar Dealer Washburn Instruments: 44% Off New Martin Guitars Below Internet Pricing and We Pay the Sales Tax!

Layaway Available • All Types of Instrument Repair - No Bench Fee or Minimum Charge

4 SHOP LOCAL 2014

Full Line of Discounted Accessories

Musical Instruments for Any Budget • Private Music Lessons - No Contracts or Minimums

Exclusive Dealer in the High Country for….

When unique is what you seek, there is only one place to go

Since 1928 1516 Main Street, Blowing Rock, NC · 828-295-7637 Floors-interiors-nc.com · Monday-Friday 9:30-4:30 · Saturday by appointment

The All New A1 Vacuum Solutions!

DAISY SAYS

“Merry Christmas” Celebrating our 3 year Anniversary!

SPECIALS Opening Early 11/28 at 9am 15% OFF Unique Pet Odor & Stain Eliminator

DOZENS OF CASES INCLUDING THE NEW I6 AND 6PLUS

$40 OFF

SCREEN REPAIR SPECIALS/WE REPAIR CELL PHONES

cat & dog vacuum from Miele

First 20 Customers Will Receive a FREE Freshwave Natural Odor Eliminator Travel Spray

ALL WORK DONE ON PREMISES

CHARGERS • SCREENSAVERS • CASES • BATTERIES TEMPERED GLASS • REFURBISHED PHONES

DISCOUNT CELLULAR ACCESSORIES

Layaway a vacuum today for the special person in your life!

50% Off HOST Dry Carpet Cleaning System for your Holiday Prep & Clean-up!

VACUUM SOLUTIONS SHOPPES AT SHADOWLINE • 828.264.1515 • WWW.A1VACS.COM

(828) 964-1161 1148 Hwy 105 Across from Sagebrush Steakhouse

Visit us at www.discountcellularaccessories@yahoo.com

Elegance for your Feet 10% OFF ANY REGULARLY PRICED ITEM WITH THIS AD

Women’s & Children’s Rain Boots

Nurses Scrubs

Men’s Work Boots

B.O.G.O. 20% OFF

Women’s Comfort Boots

Summer Sandals

Men’s & Women’s Tennis Shoes

Open 10am - 6pm, Mon - Sat 1pm - 5pm Sundays 390 Hwy 105 Ext., Boone 828-264-8581 | danceys595@yahoo.com

HWY 10 5 ex

t.

HWY 421

HW Y 32

1

We’re growing!

Plenty of parking!

BB&

T

Same parking lot as Aaron’s Wen d

y’s

SHOP LOCAL 2014 5

SHOP LOCAL | REDUCING STRESS

Hidden Savings

S

hopping locally can save you more than holiday cash. Stress, body weight and environmental harm are at risk of increasing during the holiday season. Implement a little bit of local shopping into your routine and watch those negative implications melt away. Here’s how: SAVE STRESS

'Tis the season to be jolly, not stressed, frenzied, or road-raged. Trade in the hustle and bustle of long car rides and over-packed malls for a relaxing stroll through your favorite downtown business.

The benefits of slowing things down over the holidays can improve your health, well-being and overall mood, especially when schedules are at their fullest.

The less time you spend traveling great distances and drudging through hoards of shoppers, the more time you will be able to enjoy with your family around the fireplace. So maybe it’s time to focus less on leaving the area, and take advantage of the calming convenience of shopping local.

SAVE THE ENVIRONMENT

Staying local obviously cuts down on travel for both you and delivery drivers, a twofold benefit that means less carbon, pollution and traffic congestion. According to the Environmental Protection Agency, trucks and locomotives are responsible for 25 percent of smog-causing pollution and the majority of the cancer threat posed by air pollution in some areas.

Local businesses help the environment by stocking local produce and food, and using less packaging than larger chain establishments. This helps make our local communities more sustainable and keeps hard-to-break-down plastics out of our landfills.

Local businesses depend less on packaging because their food is fresh and their products

are locally produced, reducing the distance and packaging required to maintain quality.

SAVE MONEY Save on “shipping and handling” expenses $17.50/100 miles, plus meals for the family and all that time! And what if you have to return it, or get it fixed – ugh – another trip! You just doubled your expense! Where is the savings in that scenario? SHOP LOCAL! SAVE MONEY!

Vegetable Steamers • Honey Jars • Hummingbird Feeders • Egg Separators • Spoon Rests • Bacon Cookers • Wine Goblets • Mugs • Soup Mugs • Brie Bakers • Yarn Bowls • Serving Trays of All Sizes

By Bob Meier 585 West King Street Suite D • Boone, NC doeridgepottery.com 828.264.1127 Vegetable Steamers • Honey Jars • Hummingbird Feeders • Egg Separators • Spoon Rests • Bacon Cookers • Wine Goblets • Mugs • Soup Mugs • Brie Bakers • Yarn Bowls • Serving Trays of All Sizes

6 SHOP LOCAL 2014

FREE CHAIR GIVEAWAY! Come inside this holiday weekend to register to win a FREE SLIPPER CHAIR *with any purchase of $50 or more

ALSO...

We have creations by local artists on display for your Christmas list.

B LOW I N G RO C K

FURNITURE GALLERY

featuring Kincaid, Craftmaster, Riverside, Broyhill, Vaughan Bassett, Hooker, Spring Air Mattress, Classic Leather, Canadel, Pulaski, Bassett Mirror, Paula Deen, Robin Bruce Mon.- Sat. 10-6, Sunday 1-5 • (828) 295-7755 8486 Valley Blvd. (Hwy 321) • Blowing Rock, NC www.blowingrockfurniture.com

SHOP LOCAL 2014 7

SHOP LOCAL | GIFT GIVING

The ‘Already-Has-Everything’ Recipient

W

e all know them. We may even be one. Shopping for some people is just plain difficult. They either have one of everything or don’t seem to want anything in particular.

“I already have everything I need” or “Don’t feel like you need to get me anything” are common responses from them.

The simple solution to pleasing these friends and family members is to find a gift card to one of their favorite local stores. But if you’re looking for a more unique approach for that hardto-please recipient, you should be able to find a special gift downtown.

GET THEM LESSONS

Many local businesses, including art galleries, music shops and woodworking studios, offer year-round lessons to help community members hone their skills. A lessons package to such an establishment is a unique and thoughtful idea for a Christmas gift that keeps on giving.

Not only will your recipient gain professionallevel instruction, but he or she may be able to rediscover a hobby they haven’t had time for lately. Dance, cooking, snowboarding, ice skating or art classes could be a romantic idea for your special someone.

HANDYMAN (AND WOMAN) GIFTS

EVENT EXPERIENCES

Tickets to a concert, sporting event or movie offer a once-in-a-lifetime experience that will live on forever. Maybe your wife’s favorite band is coming to your area next year. Order the tickets early to make sure they are here for Christmas and have them waiting under the tree.

You could also pre-order tickets for the big upcoming movie sequel or a touring Broadway show coming to the major city closest to you.

The High Country hosts many unique events throughout the year. Ballet to banjo, there are plenty of options in the High Country.

What if you could find a gift that will provide years of enjoyment, as well as a fixed sink or door? Double-win, right? Well, browse the aisles of your local hardware store and you will be in luck.

Quality-built tool kits or do-it-yourself woodworking sets will have your handy friend or family member ready for the fixer-upper season. Practical gifts like snow blowers, scarves or waterproof boots could be put to great use while they anxiously wait for spring to come around.

Register for our

Old World Galleries

Holiday Giveaway *GOLD AND DIAMOND BRACELET*

to be given away in a drawing on December 19th

8 SHOP LOCAL 2014

Old World Galleries PRESENT THIS COUPON FOR

697 W. King St. Boone, NC

$50.

00

off

your purchase or purchase of a gift certificate of $150 or more (does not include items by local artists)

828-264-6559 expires 12/25/14

Now thru December 7th

537 North Main Street | Blowing Rock | 828.295.4200

Your Small Town Shop FOR EVERYTHING YOU NEED Our Products • NC Lottery Tickets • Gourmet Coffee & Cappuccino • Healthy Sandwiches & Snacks • Fresh Meats to Order • Local Goat Cheeses • Amish Jams & Honey • NC Seasonings & Breadings • Gourmet Appetizers & Sauces • Cakes, Candies & Sweet Treats Our Vendors • The Vintage Locket • A Garnet Rose Soap Company • Heritage Homestead • Quilt Square Girls • Lynchburg Cakes and Candy Company

Special Orders & Holiday Gift Baskets Available • Locally Crafted Spoon, Aluminum, Hemp & Stone Jewelry • Pure Organic Soaps • Local Cookbooks • Children’s Games,Toys & Apparel • Crafty Greeting & Holiday Cards • Hand Melded Scrubs, Lotion Bars & Balms • Clay Pottery & Soy Candles • Handsewn Quilts, Towels & Aprons • Quality Artisan Crafts & Paintings

10% OFF ANY INSTRUMENT WITH THIS AD One FREE lesson with purchase of an instrument

“Pick” up a new skill this Holiday Season with lessons for:

• Fiddle • Guitar • Ukulele • Banjo • Piano • Voice

EXPERT REPAIRS ON ANY STRING INSTRUMENT

VETERANS GET 10% OFF EVERYDAY! 13306 Hwy 221S Fleetwood, NC 28626

Close to the Watauga County line.

Open: Tues.-Sat. 7am-7pm Sun. 10am-4pm Closed Mondays www.fleetwoodmax.net

336.877.5599

come see us!

where music grows wild 2348 Hwy 105, Suite 8 • Boone NC 828.264.4765 www.kudzumusic.net

2014

SHOP LOCAL 2014 9

SHOP LOCAL | ALL YEAR LONG

Not just for the Holiday Season

S

ure, Christmas is a great time to shower your loved ones with locally bought gifts.

But what about the other major holidays throughout the year?

Extend your yuletide joy to Mother’s Day, Father’s Day, birthdays and anniversaries for maximum impact on your local community and business owners.

Your effort in doing so may make more of a difference than you realize. A recent collaborative study by the Small Business Administration, United States Department of Labor and other major organizations found that small businesses employ about 77 million Americans and account for 65 percent of all new jobs over the past 17 years.

So by spending your money locally, you are helping keep your friends and neighbors employed during the holiday season and beyond!

Here are some of the other notable findings from the study: • Eighty-nine percent of consumers agree that independent businesses contribute positively to local economies.

• Residential neighborhoods served by a successful independent business district gained, on average, 50 percent more in home values than their citywide markets.

• Independent retailers return more than three times as much money per dollar of sales than chain competitors. Independent restaurants return more than two times as much money per dollar of sales than national restaurant chains.

• If independent businesses regained their 1990 market shares, it would create 200,000 new small businesses, generate nearly $300 billion in revenues and employ more than 1.6 million American workers.

• If just half of the United States employed population spent $50 each month at locally owned independent businesses, it would generate more than $42.6 billion in revenue.

• For every square foot a local firm occupies, the local economy gains $179, vs. $105 for a chain store.

Starting at

SOFAS $499!

Starting at

RECLINERS & DINING $399!

TWIN MATTRESS SETS $149!

10 SHOP LOCAL 2014

Starting at

Happy Thanksgiving from the Staff of

2011

2012

2013

HOURS Mon-Fri: 9:30am - 5:30pm | Sat: 9:30am - 3pm LOCATION 2550 HWY 421N, Boone PHONE 828.297.5055

2014

A warm winter welcome from: The Wisdom Tree, The High Country's ONLY metaphysical store and High Country Yoga where "Our Om is Your Om"

The Wisdom Tree & High Countr y Yoga Downtown Boone at the corner of Depot St and Howard St

Winter Gear for Every Price Range Gift Wrap Available North Face Women’s Cinnibar Triclimate 3 in 1

North Face Men’s Carto Triclimate 3 in 1

25% OFF while supplies last

Massage, Body, Energy, and Intuitive Work Gifts for the Soul from Around the Corner & Around the World Yoga and Movement Classes

Support Local Day - November 29

10% off everything in our store and studio Located in the Shops at Shadowline near Harris Teeter 828.964.7600 • www.thewisdomtreenc.com • www.highcountryyoga.com

Join us for our Winter Relaxation and Restoration Special!

Mention this ad and receive

5 Yoga & 1 Hour $for only Classes Massage

99!

140 S Depot St | Boone, North Carolina 28607

Offer is available for the month of December and all items in the bundle expire on March 31, 2015

828.264.4565

GRASHAL OUTDOORS

Entire Stock Under Armour Big Logo Hoodies

25% OFF

Men • Women • Youth Black Friday through Sunday Only

Archery, Firearms, Hunting Supplies, Safes, Knives, Clothing, Yeti Coolers Many More Black Friday Specials Throughout the Store

(828) 262-3322 Food Lion shopping center Hwy. 421 Deep Gap

A BOONE TRADITION SINCE 1992 Boone Mall

SHOP LOCAL 2014 11

BLACK FRIDAY Specials

DOORS OPEN AT 8AM

ALL DAY 8AM NOON

15% OFF on all Kingsdown Mattress Sets

Clearance, Floor Models, and Discontinued items

Triple Choice Mountaineer Sets $400 OFF

TO

H

PLUS

8AM 9AM TO

*Pure

FIRM

Latex Bliss Pillows Regular $99-$129 NOW $39-$59

*Microfiber *

WTOP

PILLO

SAVE UP TO $ 1000

Pillows Regular $19.99 NOW $9.99

60% OFF all Dreamfit Sheets

*Total

Encasement Mattress Protectors Regular $85-105 NOW $25

12-60 Month

0% FINANCING SPECIALS

All Regular Priced Pillows BUY 1 GET 1 FREE

*WHILE SUPPLIES LAST!

All Bedframes ½ OFF 9AM 10AM TO

All Regular Priced Pillows BUY 1 GET 1 ½ OFF *

50% OFF all Dreamfit Sheets

*Pure

Latex Bliss Pillows-Regular $99-$129 NOW $49-$69

*Microlatex

Locally

Pillows Regular $36.99 NOW $19.99

OWNED

Wedge Pillows-Regular $79 NOW $40 *Total

10AM NOON TO

ALL WEEKEND

LARGEST Selection

Encasement Mattress Protectors-Regular $85-105 NOW $30

All pillows 1/2 PRICE

50% OFF all Dreamfit Sheets 25% OFF all Regular Priced Mattress Accessories *

Friday, Saturday, Sunday special

FREE BOXSPRING on all Southerland Mattress Sets

12 SHOP LOCAL 2014

Rest Well Live Better 2 CONVENIENT LOCATIONS: BOONE MALL AND FOSCOE • 828-528-4161 WWW.BLACKBERRYMATTRESS.COM