BRINGING
Broadway TO THE WORLD
SM
Š MTI Enterprises, Inc.
BRINGING PEOPLE, PROFESSIONALISM, AND PASSION TOGETHER. BRINGING BROADWAY TO THE WORLD.SM
BRINGING
Broadway TO THE WORLD
SM
MTI is the world’s preeminent licensing partner. Through MTI, theatre writers license their shows for performances beyond Broadway and the West End. With unparalleled personal service and passion, ongoing collaboration, and world-class resources, MTI EXTENDS THE AUDIENCE, LIFE, AND VALUE OF SHOWS WORLDWIDE. Established over 60 years ago by theatre professionals—Broadway orchestrator Don Walker and composer-lyricist Frank Loesser, winner of the Tony Award, Academy Award, and Pulitzer Prize—MTI is dedicated to bringing Broadway’s theatrical excellence to the world. MTI IS A DRIVING FORCE in cultivating new work, as well as sustaining and expanding the theatre audience for generations to come. MTI’s Chairman/CEO, Freddie Gershon, was awarded the 2012 Tony Honors for Excellence in Theatre for his creation and development of the Broadway Junior Collection®. MTI’s work in the area of theatre for young performers ensures the art form remains vital. Students experience the process of performing in their own productions of authentic Broadway musicals. As a pioneer of new resources, MTI’s dedication is unsurpassed.
—Frank Loesser, Tony Award Winner 1951, 1958, 1962
—MTI’s Freddie Gershon is awarded the 2012 Tony Honors for Excellence in Theatre
At MTI, it’s about enabling as many people and theatres to perform shows as possible—to have the shared experience that is musical theatre. –Drew Cohen, President
“MTI is known for so much:
its best-in-class reps, whose reputation for being responsive and collaborative is unmatched in the industry; a world-class marketing department with leading-edge initiatives; and a passion for theatre that’s unrivaled. It’s not one specific thing—it’s everything.”
LICENSE TO Thrill MTI’S LICENSING EFFORTS CAN CHANGE THE COURSE OF A SHOW AND ESTABLISH ITS PLACE IN MUSICAL THEATRE HISTORY.
The buzz of Broadway is just the beginning for MTI shows. Broadway is never the final goal, but the first step in expanding a property’s life and audience. It’s thrilling how MTI significantly improves the future of the show. MTI’s proactive commitment to musical theatre results in over 25,000 productions and 100,000+ performances a year by professional, amateur, and educational organizations internationally–a number which only continues to grow. • National Tours • Professional Theaters • Community Theaters • Elementary, Intermediate & High Schools • Religious Organizations • Children’s Theaters & Camps • Symphony Orchestras • Cruise Ships, Casinos & Hotels • Colleges & Universities
–Carol Edelson, SVP Professional Licensing
The volume and caliber of new shows coming in has been astounding– authors are coming to MTI first. As a result, customers are looking to MTI first, too. –Brian O’Sullivan, Director Amateur Licensing
MTI’s people are key to its success. They’re always there, always accessible, ready to talk to everyone–authors, theaters, schools. They take the time to answer the questions. –John Prignano, Sr. Operations Officer For a complete list of shows in the MTI catalogue, visit mtishows.com.
The excitement generated by MTI’s catalogue is palpable in the theatre community. From iconic classics and enduring favorites to new acquisitions–MTI represents the best of what musical theatre has to offer. Plus, MTI’s innovative resources and relationships with over 60,000 theatrical organizations enable MTI to give exposure to shows that don’t have marquee names, launching shows in ways that no one else can. As an advocate for authors and a full-service resource partner for theatres, MTI knows how to create awareness.
We don’t go out with a suitcase of titles—we have strong relationships with producers and theaters and work closely with them to identify which shows best fit their needs.
MTI LICENSES MORE INTERNATIONAL PRODUCTIONS THAN ANY OTHER COMPANY. From its inception, MTI has been collaborating with authors to create culturally relevant international versions with creative integrity. Through its international network, MTI identifies the appropriate options for a particular venue and community, ensuring the ongoing quality and creative message of the work. Translating shows into 100+ languages, across 24 time zones, in over 60 countries worldwide–at any minute of the day, the curtain is always rising with MTI.
–Richard Salfas, VP International Licensing
MTI has the unique ability to see a show’s possibilities in other countries—with exceptional understanding of a show’s potential resonance and the cultural nuances of each country. • Thousands of productions and hundreds of licensees across Europe, Australia, Africa, and the Middle East • Over 500 productions and 150+ licensees across Japan, Singapore, the Philippines, Malaysia, South Korea, Taiwan, Hong Kong, Thailand, Indonesia, Vietnam, and China
I believe each show has its own merit and can be even more successful in other countries or territories. –Koji Aoshika, Vice President, Asia-Pacific Region
Australia
Canada
China
Czech Republic
Denmark
England
Estonia
Finland
France
Germany
Greece
The Netherlands
Hong Kong
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
Kenya
South Korea
Malaysia
United Arab Emirates
Monaco
New Zealand
Norway
The Philippines
Poland
Portugal
Russia
Singapore
Spain
South Africa
Sri Lanka
Sweden
Taiwan
Thailand
Turkey
United States
Vietnam
Zimbabwe
Before MTI came along, foreign versions of Broadway musicals in foreign languages were rarely if ever done. Thanks to MTI, I’ve had the good fortune and fun to see my shows performed not only in foreign cities, but also in foreign languages—like Annie in Japanese in Tokyo, The Producers in German in Vienna and Berlin, and Young Frankenstein in Spanish in Buenos Aires. –Tom Meehan, Writer
MTI’s leading-edge technology and innovation, paired with its personal interaction, connect the international theatre community like never before. Its shared passion and presence across multiple platforms facilitate around-the-clock discussions and solutions–all about how to get the show done in the best way possible, while celebrating this collaborative art. • MTIShows.com: MTI’s website is constantly evolving, making online perusal of MTI’s catalogue and management of one’s customer account via “My MTI” even easier, and check-out faster. Filled with valuable and unique information, it is used by theatre lovers from around the world. • MTIShows™ App: With MTI’s proprietary smartphone app you can find MTI shows playing near you, explore MTI’s theatrical encyclopedia (song samples, synopses, bios, and more), bookmark your favorites, and stay informed with MTI news and newest releases. • MTIShowSpace™: MTI’s online community connects thousands of theatre enthusiasts and professionals, and provides a robust marketplace for the exchange of production elements among MTI customers.
WESTWORD “ TOP 5 MUSIC APPS” 2011 “If you’re a fan of musicals, this is an app you have to have. In fact, it’s probably one of very few apps even available to you. MTIShows aggregates Music Theatre International licensed productions, full of clips from shows, biographies, and plot synopses, all while providing you with a list of productions going on in your area. It’s remarkably helpful for die-hard musical theatre fans and will ensure you won’t miss a show.” ––Thorin Klosowski, Westword
The days of a phonebook-like catalogue are long gone–we use multiple platforms constantly. Your shows aren’t going to just sit here. –Jason Cocovinis, Marketing Director
I never and relaxing proactive happ Theatre fans come to us because we’re creating more of a narrative in their lives–a cohesive experience, as opposed to just a licensing agreement. –Marcus Woollen, Online Media Specialist
MTI IS ON THE CULTURAL PULSE with its new media and ever-evolving platforms. Combined with traditional media and dynamic word-of-mouth that only live theatre can generate, MTI offers an incomparably powerful, targeted connection:
MTI reaches approximately 4 million households per year, with performances seen by more than 25 million audience members.
get the sense that MTI is sitting down on the job. There is always something pening in terms of finding new licenses. –David Yazbek, Author
MTI is a vibrant, alive place for shows–the best in the business at proactive marketing. Not only with its eye on the immediate future of a property, but also with a long-term perspective to ensure the show’s growth, MTI always embraces new ways to continuously build an audience. MTI actively promotes and supports its shows like no other. MTI’s world-class Marketing resources promote properties in every way possible–from interviews with the authors and online forums, to e-blasts, app-alerts, promotions, and more. As the pioneer of new resources in the industry, MTI offers more than anyone else.
MTI is a vital force in the musical theatre community–participating in over 20 conferences a year, while cofounding the annual Junior Theater Festival in Atlanta. Through ongoing discussions with theatre professionals and dialogue with teachers and regional theaters, MTI cultivates and builds one-on-one relationships so that theatre continues to flourish everywhere.
MTI LICENSES 8 OUT OF THE TOP 10 SHOWS LICENSED TO HIGH SCHOOLS IN THE UNITED STATES. — EdTA Survey
MTI’s outreach is consistent and ongoing:
JUNIOR THEATER FESTIVAL (FOUNDING SPONSOR) PRESIDENT’S COMMITTEE ON THE ARTS AND THE HUMANITIES (PCAH) NEW YORK CITY DEPARTMENT OF EDUCATION AMERICAN ASSOCIATION OF COMMUNITY THEATRE (AACT) NBC SMASH MAKE A MUSICAL PROGRAM THE SHUBERT FOUNDATION PENGUIN PROJECT FOR DISABLED KIDS EDUCATIONAL THEATRE ASSOCIATION (EDTA) THESPIAN FESTIVAL NATIONAL ALLIANCE FOR MUSICAL THEATRE (NAMT) TYA/USA BROADWAY CARES/EQUITY FIGHTS AIDS FLORIDA ASSOCIATION FOR THEATRE EDUCATION (FATE) OHIO COMMUNITY THEATRE ASSOCIATION (OCTA) TEXAS MUSIC EDUCATORS ASSOCIATION (TMEA) SONDHEIM INSPIRATIONAL TEACHER AWARDS
If MTI perceives an opportunity, they explore it. Better yet, they make opportunities. –Sarah Douglas, Agent
It’s about having the drive and creative vision to see what a partnership can truly accomplish–that’s when it’s enormously powerful. –Freddie Gershon
TURNING CONNECTIONS INTO
Partnerships
MTI’s personal connections and expertise within the industry facilitate powerful, synergistic, strategic entertainment and media partnerships.
“The materials and service are just unbelievable. MTI has made every music and drama teacher’s life in America easier–including mine. They make it possible to license and produce the show with their materials and incredible resources. MTI’s the best. They’re the first place anyone who knows goes.” – Holly Stanfield, Theatre Arts Teacher, Bradford High School, Kenosha, WI
THE
Show
MUST GO ON
Where there’s a need, MTI finds a solution. Going above and beyond licensing a show, MTI provides theaters and schools with resources that enhance their productions. MTI’s exclusive leading-edge materials not only help theaters get the show up and running, they provide marketing tools to ensure a show’s ongoing success and even support sales, ticketing, and box office. • ResearScore®P ® lus: Helping rehearse individual vocal parts during or outside of rehearsals. • OrchEXTRA®:® Support for those who don’t have enough musicians to make up a complete orchestra, helping to provide the missing instruments to realize a full Broadway score, while encouraging all available musicians to participate. • Virtual Stage Management: An interactive service where stage managers can store information on cast, crew, and staff, and administer a production, while artists receive and interact using up-to-date information. Seamless communication with no more photocopies and forms. • MTI Prop Shop: Providing crucial, affordable prop solutions to bring shows to life. • ShowTix4U ticketing/box office services: Robust and affordable online ticketing process for performing arts groups that doubles as a box office management system. • Reference Recordings: Cast albums (studio recordings and sometimes demos made by the authors) allow MTI customers to familiarize themselves with the show’s score. • Transpositions on Demand: MTI provides easy-to-read, printed versions of songs in virtually any key to optimize the range for any cast member. • Director’s & Choreographic Guides: MTI offers customers the opportunity to replicate the direction and choreography of a production where those rights are available.
It’s who we are. We believe in our hearts, the show must go on. –Larry Lees, Music and Materials Supervisor, Product Development
Š MTI Enterprises, Inc.
421 WEST 54TH STREET, 2ND FLOOR • NEW YORK, NEW YORK 10019 • 212.541.4684 • MTISHOWS.COM
421 WEST 54TH STREET, 2ND FLOOR • NEW YORK, NEW YORK 10019 • 212.541.4684 • MTISHOWS.COM