MARKETING PROPOSAL 626 Hunters Grove Lane Houston, TX
18 April 2017 Todd Dimitry 626 Hunters Grove Ln Houston, Texas 77024
Dear Todd, Thank you for the opportunity to present you with the following proposal for the sale of your home. It is our pleasure to earn your trust, discuss your goals and learn about the exceptional character and quality of your property. We believe that the home’s quality, attention to detail and premier location will create strong interest in the marketplace. The purpose of the proposal is to specifically describe the efforts that we will undertake in the following areas: • Public Relations • Print and Electronic Marketing • Sotheby’s International Realty Network outreach and co-brokerage Our commission is 6% of which Martha Turner Sotheby’s International Realty will pay the selling broker 3%. Martha Turner Sotheby’s International Realty will be responsible for the graphic charges, brochure design and print costs, photographs, videography, all print advertising, all costs associated with having the property listed on various websites, press releases, Rezora and Eflyers, a writer who will tell the story of the owner and the property. My promise to you is to make every effort to personally show your property. Other than you, no one will know the property better than I. We consider our relationships with clients to be a partnership in which all decisions are made in unison. All ideas in this proposal are designed to be a basis for an ongoing dialogue.
Warm Regards,
CARMON WHITE Sales Associate Martha Turner Sotheby’s International Realty
626 Hunters Grove Lane
PRODUCTION SERVICES PHOTOGRAPHY We will commission a portfolio of photographs by award-winning TK Images. The goal is to curate a carefully orchestrated series of images — the most interesting angles, the ideal time of day, the most compelling features — all designed to show the property at its very best. This portfolio enriches the viewer’s experience and will be the centerpiece of our marketing efforts, both in print and online.
VIDEOGRAPHY We will produce a video tour of the property, to be hosted on our website. Before filming, a discussion with concept will be presented. The property will be showcased using both wide-angle and detail shots to demonstrate the detail of the property. Having this video will serve us well with purchaser and media inquiries alike, allowing us to provide an easy-to-digest overview of the estate. Samples: https://services.sothebyshomes.com/slideshow/235817
INDIVIDUALIZED BROCHURE We will create a custom sales brochure, printed on heavy stock, with photographs and copy that highlight the distinctive features of the property. A professional copy writer will be commissioned to write the detailed narrative and property description.
EXCLUSIVE DESIGNATED WEBSITE A custom, designated website for the property will be created and maintained by Sotheby’s International Realty. This site will be advertised throughout our various print venues and will include a photo gallery, description, video tour and feature list. Sample: http://lapersehouston.com/
STAGING Staging of family room and master bedroom to be deterined depending on timing and owner approval.
SOTHEBY’S INTERNATIONAL REALTY | 5
626 Hunters Grove Lane
PUBLIC RELATIONS + LAUNCH MEDIA RELATIONS & PROPERTY LAUNCH Together with local public relations and our national/international public relations department, we will work closely with all media to maximize the awareness that the residences is available for purchase. Media relations services include the following. •
We will coordinate a broker event at your residence.
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Secure appropriate placement opportunities to reach potential buyers locally, nationally and internationally.
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Provide reporting on media placements.
SOCIAL MEDIA The property will be featured on the Martha Turner Sotheby’s International Realty Facebook banner and on Instagram surrounding the launch. Agent promotion on social media outlets on a regular basis.
SOTHEBY’S INTERNATIONAL REALTY | 7
626 Hunters Grove Lane
PRINT ADVERTISING The following is a written commitment of advertising. A confirmed schedule of insertion dates will be provided once the exclusive right to sell agreement is executed and professional photography is complete. LOCAL ADVERTISING •
Non MLS listing ad in the Houston Chronicle once a month.
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Houston Chronicle “Design Profile” feature (date to be determined).
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Listing ad in Paper City.
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Listing ad in the Houston Business Journal/HBJ Home of the Day.
SOTHEBY’S INTERNATIONAL REALTY | 9
626 Hunters Grove Lane
ELECTRONIC ADVERTISING ONLINE PROMOTION The property will be advertised on the following websites throughout the listing period. sothebysrealty.com (linked to via sothebys.com) sothebyshomes.com chron.com (The Houston Chronicle) nytimes.com (The New York Times) washingtonpost.com (The Washington Post) inyt.com (Formerly The International Herald Tribune) hk.asiatatler.com (Hong Kong Tatler) juwai.com (China) lp-luxuryproperties.com (Luxury Properties - China) jamesedition.com (James Edition) Zillow, Trulia, Realtor.com and 500+ third-party real estate consumer websites ELECTRONIC BROCHURES An electronic brochure will be sent via e-mail to our proprietary lists of real estate professionals. It will also be distributed to all Sotheby’s International Realty brokerage offices worldwide.
SOTHEBY’S INTERNATIONAL REALTY | 11
626 Hunters Grove Lane
MARKETING 1. We know that the buyers for this residence are going to be a executives with family. This group of people are more in tune with online marketing than print. We would still do some print pieces like a brochure, advertising and direct mail. The main focus will be online marketing. a. A website for 626 Hunters Grove Lane will be created. b. The property will be featured on the MTSIR Facebook page upon launch. c. The property will be fed to up to 700 websites worldwide. 2. We will create a take away brochure that will feature interior and exterior pictures, floor plans and amenities. Our in-house writer will interview the owner and create a story about the owner and the vision for the property. 3. A full page spread will be created and featured in Properties Magazine in 2017. 4. An animated video set to music will be created and linked to the 626 Hunters Grove Lane website. This video will also be sent to all buyers who have inquired about the building and to all Realtors who are showing similar properties in all surrounding high end neighborhoods. 5. A video story book will also be created. This book will feature the video of the property. 6. An email campaign will be created and distributed on a weekly basis to a targeted group of Realtors. 7. An email campaign will be created and distributed to targeted Memorial residents. 8. An email campaign will be created and distributed to Houston lawyers.
SOTHEBY’S INTERNATIONAL REALTY | 13
626 Hunters Grove Lane
NETWORK OUTREACH INTERNAL NETWORKING We will utilize unique tools and services to help expose the property to our local network of Realtors. A customized electronic email campaign will provide the most effective exposure for the open houses and other important announcements regarding 626 Hunters Grove Lane. Internal presentations will be done periodically to keep the progress of 626 Hunters Grove Lane top of mind for all associates at MTSIR. To continue to provide the most effective exposure before an audience of selected local Realtors, we will feature the property via our MTSIR direct email distribution. This direct email is then forwarded to numerous potential buyers from their agents. SOTHEBY’S INTERNATIONAL REALTY WORLDWIDE PRESENCE The Sotheby’s International Realty brand was established to connect the finest real estate to the most prestigious clientele in the world. Today the network boasts more than 15,000 independent sales associates, located in approximately 700 offices in 52 countries and territories worldwide. In 2013, the Sotheby’s International Realty network generated more than $1.3 billion in referrals. DIRECT SOTHEBY’S INTERNATIONAL REALTY BROKERAGE OUTREACH We will send personal communication to the local brokerage executives in the following key markets, including a link to the property video. We will request that the property be presented at an upcoming sales meeting, as well as distributed via email. •
New York City
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Sonoma/Napa Valley
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Rome
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Greenwich
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Seattle
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Hong Kong
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The Hamptons
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Dallas
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Beijing
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Cape Cod
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Miami
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Tokyo
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Palm Beach
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Aspen
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Dubai
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Beverly Hills
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Washington
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Doha
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Los Angeles
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Boston
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Geneva
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Santa Barbara
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Naples
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Moscow
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Carmel
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London
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Monte Carlo
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San Francisco
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Paris
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São Paulo
CO-BROKERAGE As agents, we work aggressively with all members of the real estate community on a co-brokerage basis.
MARTHA TURNER SOTHEBY’S INTERNATIONAL REALTY | 15