4050 North High Street [4]
stanford.148@osu.edu
Columbus, OH 43214.3238
www.DesignAndReason.com
614 432.0752 [m] 614 292.6650 [w]
The Science of Conveying Visual Messages.
matthew stanford visual communicator African American Alumni Society Logo Sketches Variations One
Two
Three
Loosely based upon W.E.B. Du Bois’ theory of “Double Consciousness.”
Derived from W.E.B. Du Bois’ theory of “Double Consciousness.”
AAAS AAAS AAAS
Original concept with adjustments to optimize production quality. Original concept
These two concepts eliminate the
enclosed by a stroke
danger of overlapping colors during
which should appear
offset printing.
white on a colored background.
African American Alumni Society Typography Variations One
Two
Three
African American Alumni Society
African American Alumni Society
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African American Alumni Society Typography One
Two
Book
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Bold
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Combination
Avant Garde
Variations (cont’d) Three
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African American Alumni Society Final Concepts Applications Positive
Reversed
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Vertical
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Logo Application Color Horizontal Positive
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Logo Construction Color Horizontal Positive The space between the graphic and the border serves as the basic grid unit for constructing the logo.
The first baseline of the type is five grid units below the main graphic. The second baseline is four grid units below the first baseline.
!
All type is left aligned with the type in the graphic (not the surrounding box).
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Logo Application Grayscale Horizontal Positive
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Logo Application Color Horizontal Reversed
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Logo Application Grayscale Horizontal Reversed
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Logo Application Color Vertical Positive
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Logo Construction Color Vertical Positive
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Logo Application Grayscale Vertical Positive
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Logo Application Color Vertical Reversed
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Logo Application Grayscale Vertical Reversed
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Examples of Logo In Use Poster, Program Cover, and Flyer
Some images obtained from Stock Exchange http://www.sxc.hu - a database of free or low cost royalty-free images. In this case, the images used were free of charge.
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Example of Logo In Use Poster
African American Alumni Society “Faces, places, and memories: honoring the past and creating our future.”
Image of an African American baby juxtaposed with an African Warrior. A play on the idea of the past, present, and future with the AAAS (represented by logo in the center) as the link between the two.
African American Alumni Reunion “The Reunion of Reunions” May 2 - 4, 2008 Register online: www.alumni-osu.org/aaas
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Example of Logo In Use Program Cover
“Faces, places, and memories: honoring the past and creating our future.” African American Alumni Society of The Ohio State University Communicating the slogan “Faces, places, and memories…” through a variety of images. The composition is derived from the arrangement of squares in the logo.
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Example of Logo In Use Flyer
sankofa
“To go back and take.”
“Faces, places, and memories: honoring the past and creating our future.” A general information flyer which can be used as a mailer.
Register online www.alumni-osu.org/aaas
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Thank You
For more information or to obtain digital files, please contact: Matthew Stanford 614 432.0752 matthew@DesignAndReason.com www.DesignAndReason.com
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