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The Science of Conveying Visual Messages.
matthew stanford visual communicator African American Alumni Society Logo Sketches Variations One
Two
Three
Loosely based upon W.E.B. Du Bois’ theory of “Double Consciousness.”
Derived from W.E.B. Du Bois’ theory of “Double Consciousness.”
AAAS AAAS AAAS
Original concept with adjustments to optimize production quality. Original concept
These two concepts eliminate the
enclosed by a stroke
danger of overlapping colors during
which should appear
offset printing.
white on a colored background.