OSU's African American Alumni Society's Identity Standards

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The Science of Conveying Visual Messages.

matthew stanford visual communicator African American Alumni Society Logo Sketches Variations One

Two

Three

Loosely based upon W.E.B. Du Bois’ theory of “Double Consciousness.”

Derived from W.E.B. Du Bois’ theory of “Double Consciousness.”

AAAS AAAS AAAS

Original concept with adjustments to optimize production quality. Original concept

These two concepts eliminate the

enclosed by a stroke

danger of overlapping colors during

which should appear

offset printing.

white on a colored background.


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