TSBDC Annual Report Summary 2022

DEVELOPMENT ANNUAL REPORT

SUMMARY

GREETINGS FROM THE GOVERNOR

On behalf of the State of Tennessee, I am pleased to recognize the Tennessee Small Business Development Center (TSBDC) program headquartered at Middle Tennessee State University. Our state has worked hard to create the best possible climate for businesses of all sizes to grow and succeed. Tennessee was named the number one best fiscally managed state in the country, the best business climate in the U.S., first in the nation for advanced industry job growth, and the best state for small business growth.

The partnerships that TSBDC maintains between our businesses, institutions of higher education, dedicated volunteers, and the U.S. Small Business Administration have been vital assets.

The development and growth of the Tennessee businesses profiled in this report exemplify the economic progress experienced by many small businesses that the TSBDC has assisted over the past year. I congratulate the business owners featured in this report for investing in their businesses and employees.

Bill Lee Tennessee Governor

GREETINGS FROM PRESIDENT

McPhee

As the demand for skilled labor in a competitive market continues to grow, we project strong demand in employment opportunities for individuals with undergraduate and graduate degrees, it goes without saying—that’s good news for our students.

Middle Tennessee State University’s Tennessee Small Business Development Center program is but one example of higher education’s role in increasing economic development and employment opportunities throughout the state. Higher education benefits businesses by increasing the quality of Tennessee’s workforce and positioning businesses to compete in the global economy. Success in business retention and recruitment requires that our state’s residents possess essential job skills that can only be obtained through post-secondary education.

Middle Tennessee State University, working in tandem with state government, business, and industry, is striving to increase graduation rates to enhance opportunities for greater employment stability and upward mobility for our citizens through well-paying jobs here in Tennessee.

Dr. Sidney A. McPhee MTSU President

LOCATIONS

LEAD CENTER

Tennessee Small Business Development Center 3050 Medical Center Parkway, Suite 204 Murfreesboro, TN 37129

877-898-3900

Patrick Geho | Executive State Director pgeho@tsbdc.org

Kayla Miller | Associate State Director kmiller@tsbdc.org

1 | CLARKSVILLE

Austin Peay State University (APSU) 211 S. 2nd Street Clarksville, TN 37040 931-221-1370 • Liz Snodgrass | Director lsnodgrass@tsbdc.org

2 | CLEVELAND

Cleveland State Community College (CLSCC)

3535 Adkisson Drive, Cleveland, TN 37320 423-614-8746 • Jennie DeCook | Director jdecook@tsbdc.org

3 | CHATTANOOGA

Chattanooga State Community College (ChSCC)

100 Cherokee Blvd., Suite 202, Chattanooga, TN 37405 423-456-8668 • Lynn Chesnutt | Director lchesnutt@tsbdc.org

4 | DYERSBURG

Dyersburg State Community College (DSCC) 401 Country Club Road, Suite 106, Dyersburg, TN 38024 731-286-3201 • Van Wylie | Director vwylie@tsbdc.org

5 | JOHNSON CITY

East Tennessee State University (ETSU)

2109 West Market Street, Johnson City, TN 37604 423-439-8505 • Mark Bays | Director mbays@tsbdc.org

6 | KINGSPORT (AFFILIATE OFFICE)

ETSU Affiliate Office Kingsport Office of Small Business Development and Entrepreneurship (KOSBE) 400 Clinchfield Street, Suite 100, Kingsport, TN 37660 423-392-8825 • Aundrea Salyer | Director asalyer@tsbdc.org

7 | JACKSON

Jackson State Community College (JSCC) 2046 North Parkway, Building 12 Jackson, TN 38301 731-425-2646 • Edwin Robling | Director erobling@tsbdc.org

8 | MURFREESBORO

Middle Tennessee State University (MTSU) 3050 Medical Center Parkway, Suite 200 Murfreesboro, TN 37129 615-898-2745 • Amelia Bozeman | Director abozeman@tsbdc.org

9 | COLUMBIA *(SATELLITE LOCATION)

MTSU Satellite Location Maury County Alliance 106 West Sixth Street, Columbia, TN 38401 615-898-2745 • Amelia Bozeman | Director abozeman@tsbdc.org

10 | KNOXVILLE

Pellissippi State Community College (PSCC) 17 Market Square, #201, Knoxville, TN 37902 865-246-2663 • Gregg Bostick | Interim Director gbostick@tsbdc.org

11 | KNOXVILLE *(SATELLITE LOCATION)

PSCC Satellite Location Farragut West Knox Chamber of Commerce 11826 Kingston Pike, Suite 110, Knoxville, TN 865-675-7057 • Gregg Bostick | Interim Director gbostick@tsbdc.org

12 | MARYVILLE *(SATELLITE LOCATION)

PSCC Satellite Location Blount County Chamber 201 S. Washington Street, Maryville, TN 865-983-2241 • Gregg Bostick | Interim Director gbostick@tsbdc.org

13 | OAK RIDGE

Roane State Community College (RSCC) 1400 Oak Ridge Turnpike Oak Ridge, TN 37830 865-483-2668 • Stephen Williams | Director swilliams@tsbdc.org

14 | MEMPHIS

Southwest Tennessee Community College (SWTCC) Maxime A. Smith Center 8800 East Shelby Drive, Memphis, TN 38125 901-333-5085 • NaShawn Branch | Director nbranch@tsbdc.org

15 | MEMPHIS (SATELLITE OFFICE) SWTCC Satellite Location Entrepreneurs Network Center 480 Dr. MLK Jr. Avenue, Memphis, TN 38126 901-636-9300 • NaShawn Branch | Director nbranch@tsbdc.org

16 | NASHVILLE

Tennessee State University (TSU) 330 10th Avenue North, G-400, Nashville, TN 37203 615-963-7253 • Gregory Jones | Director gjones@tsbdc.org

17 | COOKEVILLE (AFFILIATE OFFICE)

Upper Cumberland Development District (UCDD) 1104 England Drive, Cookeville, TN 38501 931-520-6081 • Tyler Asher | Director tasher@tsbdc.org

18 | MARTIN

University of Tennessee at Martin – REED Center (UTM) 240 S. Lindell Street, Martin, TN 38237 731-587-7333 • Landy Fuqua | Director lfuqua@tsbdc.org

19 | GALLATIN

Volunteer State Community College (VSCC) 1480 Nashville Pike, 300 Building, Office 103C Gallatin, TN 37066 615-230-4780 • Charles Alexander | Director calexander@tsbdc.org

20 | LEBANON *(SATELLITE OFFICE) VSCC Satellite Location Wilson County Chamber of Commerce 149 Public Square, Lebanon, TN 37087 615-444-5503 • Charles Alexander | Director calexander@tsbdc.org

*Satellite Offices may not always be staffed. To find out more about the schedule at a satellite office, contact the main office for that location.

CCONTRIBUTORS

REPORT SUMMARY

THE

A SMALL PART OF OUR TSBDC TEAM. WITHOUT ALL OF THEM, THE WORK YOU SEE IN THIS REPORT WOULD NOT BE POSSIBLE.

1222-1435 / Middle Tennessee State University does not discriminate against students, employees, or applicants for admission or employment on the basis of race, color, religion, creed, national origin, sex, sexual orientation, gender identity/expression, disability, age, status as a protected veteran, genetic information, or any other legally protected class with respect to all employment, programs, and activities sponsored by MTSU. The Assistant to the President for Institutional Equity and Compliance has been designated to handle inquiries regarding the non-discrimination policies and can be reached at Cope Administration Building 116, 1301 East Main Street, Murfreesboro, TN 37132; Christy.Sigler@ mtsu.edu; or 615-898-2185. The MTSU policy on nondiscrimination can be found at mtsu.edu/iec.

WE ARE ALL ABOUT

JOB CREATION AND CAPITAL FORMATION

THE FACTS ABOUT SBDCs LOCATIONS

Dr. Sidney A. McPhee President

Middle Tennessee State University (MTSU)

“MTSU’s Tennessee Small Business Development Center’s statewide network delivers educational programs to entrepreneurs who want to start or grow their small businesses. Our consultants work with entrepreneurs in confidential, one-to-one sessions to help them with business issues, including testing a new business proposition, shaping a business plan, investigating funding opportunities, and much more.”

SMALL BUSINESS DEVELOPMENT CENTERS (SBDCs)

Starting a business can be a challenge, but there is help for you in your area. Small Business Development Centers (SBDCs) are partnerships primarily between the government and community colleges and universities, and are administered by the Small Business Administration. SBDCs provide educational services for small business owners and aspiring entrepreneurs.

Located in all 50 states as well as the District of Columbia, Puerto Rico, and U.S. territories.

• Operated statewide or at a state/regional level. 62 Lead Small Business Development Centers (SBDCs).

• Lead organizations coordinate program services offered to small businesses through a network of subcenters and satellite locations in each state.

• Each center has a director, staff members, volunteers, and part-time personnel.

WHAT IS OFFERED

SBDC services include, but are not limited to, assisting small businesses with financial, marketing, production, organization, technical problems, and feasibility studies.

• All services given at SBDCs are no-cost and confidential. No-cost and low-cost training options are available.

ELIGIBILITY

SBDCs seek to provide assistance to anyone in the community who is interested in beginning a small business or improving and expanding an existing business.

*A client may be reported under multiple races/ethnicities similar to the U.S. Census Bureau

Military-Connected Clients: 641

The TSBDC helps to offset In-State Unemployment costs

Based

The 2022 Breakdown:

more

RURAL COUNSELING HOURS

1,028 HOURS

1,087

RURAL CLIENTS CAPITAL FORMATION

$11,492,205

RURAL SALES GROWTH

$5,584,000

RURAL CLIENTS SERVED JOBS SUPPORTED

2,473

TSBDC Clients LOVE our No-Cost Consulting and Training!

of clients said the counselor responded to their needs

of clients said the counselor possessed the necessary skills to provide the assistance needed (based on moderate, large, and very great extent)

of clients were satisfied with the counseling services they received

of clients said the range of counseling services met their needs

of attendees were satisfied with the training program they attended

of attendees indicated that the training met their needs

of attendees were satisfied with their speaker’s presentation

America’s SBDCs are the leaders in job creation and contributed measurable economic impacts.

$7.7 Billion in financing

For every federal dollar in the SBDC program, SBDC services generate:

$ 1.66 IN FEDERAL REVENUE

$ 3.64 IN STATE REVENUE

$ 57.51 IN NEW CAPITAL

RETURN ON INVESTMENT COST

Does the SBDC Work?

America’s SBDCs play a critical role in the health of small businesses: helping access capital, providing advice on regulations, preparing for changes in the economy and technology, and responding when disaster strikes.

Jobs:

85,094 New Jobs Created

New Businesses:

$134.5 million FEDERAL APPROPRIATION (2021) FEDERAL $224.4 MILLION

REVENUES GENERATED

STATE $489.7 MILLION

Sources of Statistics: SBA; “Economic Impact of Small Business Development Center Counseling Activities in the United States: 2020–2021,” by Professor James J. Chrisman of Mississippi State University.

63% of SBDC clients start a new business (every 36 minutes)

14,487 new businesses started by preventure in-depth clients between 2020–2021

TSBDC State Star & Spotlight Award Winners

STATE STAR Sarah Mattson

“Sarah is seen as a leader in her service center and across the network. She is an innovator in training development for her center and an expert at process improvement. Her experience as a small business owner enables Sarah to understand the difficulties her clients face, and she can imagine herself walking in their shoes as she assists them.”

Spotlight Award Madison McCann

“Madison always brings a positive attitude to her work and especially to our client relationships. She has offered huge contributions to the TSBDC, especially regarding the implementation and creative use of social media to connect with the community. She has been instrumental in creating active and engaged followership on Facebook, Instagram & LinkedIn. Madison is an asset to the Chattanooga team and the network as a whole.”

America’s SBDC network is filled with talented young professionals who make significant contributions to their SBDC mission and local communities. To celebrate these achievements, America’s SBDC launched the Top 40 Under 40 Young Professionals Award, a recognition of SBDC staff from across the national network who demonstrate innovation, leadership, and commitment to the SBDC mission. This year, professionals were recognized for their hard work and dedication in 2020 and 2021.

Judging was based on how the nominees helped to enhance their SBDC network, their creativity in approach to innovation and process improvements, the results garnered from their efforts, and the replicability of their efforts to be adapted elsewhere in the network.

The TSBDC had three staff members to win a spot on the roster!

Please join us in congratulating Kayla Miller, Madison McCann, and Sarah Mattson!

Kayla MILLER Sarah Mattson

Madison McCann

WHAT EMPLOYERS THINK ABOUT OUR INTERNS

AMBER RIDGWAY

"Amber was a pleasure to have as an intern and a person. If she wasn't graduating, we would have her back next semester as an intern."

SAVANNAH SWEAT

ELIZABETH RHODES

"Elizabeth had a fantastic, go-getter attitude and when given clear instructions she always delivers. It was a joy having her this summer."

"Savannah went above and beyond! We really loved having Savannah in the office this summer—her knowledge of social media, technology, critical thinking (amongst so many others) has been wondrous to have around and to learn from her as equally as we were able to teach her. Thank you so much for the opportunity to have her with us!"

KAYLA BOSTIC

"We really enjoyed and appreciated having Kayla this semester and last. She has grown so much and will make a great social worker."

EMILY HASTY

ISABELLA DAVIS

"Isabella is wonderful with children and we are very happy to have had her as an intern."

"As an MTSU alumni, I absolutely love having MTSU interns. We greatly enjoyed having Emily be a part of our team this semester. She was extremely personable and that goes a long way in public relations, especially when she is in front of clients and industry personnel on a regular basis. She was very professional and friendly with every single client and went above and beyond her expectations. We’re going to miss her."

HOW OUR INTERNSHIPS PREPARE STUDENTS FOR BUSINESS OWNERSHIP

JOSIAH CURRY

My experience while working with the TSBDC was an invaluable opportunity to learn and grow. Working at the TSBDC has been the foundation of my internship experience as it is the first position as an intern I have held. My research and business communication skills were a highlight as I grew more confident and experienced in both regards. From this internship, I better understand business and how to set my expectations for future positions. I always enjoyed seeing the broad diversity of business ideas that clients would come to us with, and it was rewarding to watch them grow, or whenever I saw the research I found for them applied. The work environment was always friendly, and I greatly appreciated the openness to ideas and creativity.

HANNAH HOLMES

My internship through Perrigo Cleaning LLC, also known as The Maids of Murfreesboro, has taught me that owning a small business is not easy whatsoever. I have been encouraged through TSBDC as well as advisors at Middle Tennessee State University to look in depth into the aspects that go into operating and managing a business. This includes things such as inventory, hiring and firing, marketing, finances, scheduling, etc. that help the business operate day to day. The biggest thing I have learned is to never give up or be afraid to ask for help. Having the TSBDC as a free resource to help me develop my future business gives hope that I have others there to back me up if needed.

SEMIRA MAKENDENGUE

During my internship, I have learned many things, specifically the amount of time and effort it takes to run a successful business. At Millennium Dance Studio, I have had the opportunity to witness firsthand the ins and outs of running a franchised business. As the company has an already established reputation and following, it is crucial that it is operated in a way that is consistent with the already established brand. I have learned that one’s passion doesn’t necessarily translate into a successful business without proper planning, sound financial decisions, great management, a cohesive vision, and lots of hard work. Teamwork and open communication are also much needed in running a business. Prior to this experience, I wasn’t nearly as outspoken as I have become. I have learned to ask questions or for direction when needed, and to be confident in my own skills and abilities. Interacting with clients daily has improved my interpersonal skills tremendously, which will serve as an asset in starting and running my own business. All in all, my internship has been a positive experience as I have learned business operations, the importance of teamwork, and how to conduct myself in a professional environment.

CHARLES SMITH

I have acquired the ability to communicate effectively online and in the workplace. This opportunity has also helped me develop an initiative to go above and beyond by anticipating the next task to be done and moving forward with it. Not only does it keep me occupied and motivated, but it exercises my problem-solving skills by being able to jump into a potential solution and learning by error instead of turning ideas away without trying them. This will help me when I make the move to start my own business someday.

SAVANNAH SWEAT

During my time at Iris Construction, I learned extensively about the knowledge and skills required to own and operate a small independent business in the Nashville/Franklin area. The nature of this industry allowed me to become quite familiar with important aspects of entrepreneurship. Whether it was organizing files, analyzing financial statements, observing engagement trends on social media, contacting clients, or writing meeting minutes, I always found something new to learn. My professional portfolio has certainly benefited from my experiences this summer. This internship has provided me with a wealth of knowledge I intend to use in the near future.

ABIGAIL WEBB

I am majoring in Entrepreneurship because I want to open my own business one day, so seeing actual small business owners and being able to help them has been a great learning experience for me. The TSBDC has been an integral part of my internship experience because I have been able to see entrepreneurs and see their struggles and concerns as they start a new business or run their current business. This has allowed me to get an idea of things I might have to encounter when I decide to start my business. Some of the people I have been able to work alongside, like Krista Cashion and Stacey Tadlock, have been so helpful and made my internship a great experience.

100 projects 50 different businesses over 1,500 hours o

How our internships impact business: Project-Based Internship with UCDD and TTU

The internship program through the Upper Cumberland Development District TSBDC in partnership with Tennessee Tech University is a unique project-based internship program. This program allows students to get hands-on experience in multiple disciplines working with multiple TSBDC clients over the course of the semester. The program supports 3–5 interns per semester, and during 2022, these interns worked on 100 projects for 50 different businesses over the course of 1,500 hours.

TSBDC Experiential Learning programs can be found through these host institutions:

2022 TENNESSEE SMALL BUSINESS DEVELOPMENT CENTER

“It was a pleasure working with the folks at the Tennessee Small Business Development Center. They helped me to shift to a growth mindset and provided me with the strategy and resources to follow through. Their focus on my success sets them apart and I am forever grateful.”

SMOKIN CHIKIN

Located in a warm and inviting community setting, Smokin Chikin serves healthy and fresh comfort food, including marinades and side dishes from around the world. Among the restaurant’s offerings are gourmet rotisserie chicken, pita and panini sandwiches, as well as a variety of fresh sides and salads.

Smokin Chikin was opened in Clarksville by friends Roger Khan and Mohsun Ghias. Both owners immigrated to the United States in the 1990s and met in 2010 in the fast-food industry. Upon becoming friends, they would gather with their families as a community and share meals. The two business partners opened Smokin Chikin in 2014, combining their food industry experience and love of healthy cuisine. The restaurant was designed to make guests feel as if they were part of a family.

With the success of their flagship location, the business partners sought the TSBDC’s assistance in January 2020 with opening their second location in Clarksville, focusing on marketing and location culture for the second eatery. The partners launched their second location in late February 2020 and immediately hit a major downturn due to the pandemic.

The TSBDC quickly pivoted its service to the business from marketing to COVID assistance, helping the business secure $200,000 in 2020 from the Economic Injury Disaster Loan program and $150,000 in 2021 from the Payroll Protection Program. The loans were a lifeline that allowed the business to remain open, keep staff, and continue pursuing its second location. The TSBDC also assisted the business owners by partnering them with a restaurant resiliency program funded by the CARES Act.

Smokin Chikin continues to be a thriving restaurant in the Clarksville community and recently expanded to a third location in downtown Nashville at the Assembly Food Hall. The restaurant has grown its staff from 15 employees to 60 full- and part-time employees between the three locations. The owners’ discussions with TSBDC on marketing and expansion continue, and they are always open to feedback from the consultants.

“It was a pleasure working with the folks at the Tennessee Small Business Development Center,” owner Roger Khan said. “They helped me to shift to a growth mindset and provided me with the strategy and resources to follow through. Their focus on my success sets them apart, and I am forever grateful.”

Michael Licari President

"The Chattanooga TSBDC was an invaluable partner as we opened the Kitchen Incubator of Chattanooga. My team and I are incredibly grateful for the support of the Chattanooga TSBDC and recognize that we couldn’t have done this without them!”

KITCHEN INCUBATOR

The Kitchen Incubator of Chattanooga (KIC) was founded in 2020 by Launch Chattanooga, a nonprofit organization that offers business training, support, and affordable resources to underrepresented entrepreneurs.

Urban Story Ventures (USV), a commercial real estate group, contacted the TSBDC in December 2019 to discuss business ideas for a vacant space formerly occupied by the Culinary Institute at Virginia College. The vacant space was fully equipped and ready to be used for culinary business. With the help of the TSBDC, USV and Launch Chattanooga were able to establish a relationship that enabled the food and beverage incubator to begin leasing space in early 2020. KIC began leasing commissary kitchen space to food truck owners, caterers, and manufacturers of consumer packaged goods within a few weeks of launching the incubator program. Business flourished until the pandemic halted operations at the end of March 2020. KIC then partnered with a local foundation to provide thousands of meals each week to

seniors. Because of this opportunity, KIC and its tenants could stay afloat until food sales picked up again.

Since its inception, KIC has helped 43 businesses start and grow. Those 43 businesses have employed over 100 people and made over $1 million in sales. Launch received over $400,000 in grants and loans, allowing it to renovate the space; now KIC can serve up to 40 food and beverage businesses simultaneously.

Since 2020, TSBDC has assisted KIC by making the initial connections for the kitchen space, using LivePlan to help develop a budget and business plan, and providing ongoing consulting to the clients of the KIC program.

"The Chattanooga TSBDC was an invaluable partner as we opened the Kitchen Incubator of Chattanooga. My team and I are incredibly grateful for the support of the Chattanooga TSBDC and recognize that we couldn’t have done this without them!” said Hal Bowling, executive director of Launch Chattanooga.

Dr. Rebecca Ashford President

"I wouldn't be where I am today without the SBDC. Sarah and Jennie go above and beyond for their clients. Their resources, help, and advice are invaluable! From helping set up all of my legal assets to just lending an ear for any prospective growth moves, the SBDC has been there for me through it all."

REPTI SNACK

ReptiSnack is an innovative business whose bug subscriptions provide healthy, live feeders to busy pet owners. Kodi Mann launched the business in 2021 in Georgetown, Tennessee out of a personal need to find quality feeder insects for her own reptiles. Mann had worked with the TSBDC on another business venture in 2020, so when she decided to launch ReptiSnack, she knew where to turn for assistance.

The Cleveland TSBDC office staff provided Mann with the necessary assistance to structure her business, obtain the specialized licenses that she needed to operate, develop a business plan and five-year financial projection for the company, and help her find a point-of-sale system and inventory control system for specialized inventory. The TSBDC also introduced her to Idea Leap, a referral-only loan program within the Tennessee Valley Federal Credit Union. Through the TSBDC referral, Mann was able to apply and successfully secure a $30,000 loan to invest in the startup of her business.

ReptiSnack grew from seven bug colonies to more than 80 in its first year of business. It has launched a subscription service and has increased its agricultural component by growing and harvesting its own organic food for the feeder insects and has added one additional employee plus an intern.

The TSBDC continues to work with Mann monthly to review marketing, social media, and expansion initiatives.

“I wouldn’t be where I am today without the SBDC,” Mann said. “Sarah (Becht) and Jennie (DeCook) go above and beyond for their clients. Their resources, help, and advice are invaluable! From helping set up all of my legal assets to just lending an ear for any prospective growth moves, the SBDC has been there for me through it all.”

Dr. Ty Stone President

“I am thankful for the expert business counseling I received from the TSBDC because it seems to be working.”

SEWED SQUARED

Sewed Squared LLC was launched in late 2021 by owner Sheri Hudson, who had spent the previous 15 years meeting a need in her community as a freelance seamstress—making costumes, band uniforms, and everyday clothing. Hudson recognized a need in the area for more than just sewing and quilting supplies; she saw a need for education, so her shop offers classes and workshops for beginners as well as advanced quilters.

Hudson approached the TSBDC in August 2021 with the idea of turning her freelance sewing into a business. With a quilt shop in mind, she needed the TSBDC’s help to start the business process. Our Dyersburg office started Hudson in LivePlan to begin putting together the pieces of her business plan. Hudson also was advised on capital options for startup funding. The TSBDC consultant reviewed and suggested edits to the business plan while educating Hudson on financial projections and helping

her prepare her credit application. With the assistance of the TSBDC, Hudson was able to obtain a small business line of credit with a local lender to lease a location and purchase inventory and equipment.

Since opening, Sewed Squared has had a successful first year holding numerous workshops and increasing sales. Hudson has added value to the community through her business by sponsoring the local middle school softball team and partnering with the local pet shelter to make over 100 pet beds for incoming rescues.

Her next step will be to continue working with the TSBDC on strategic growth planning and digital marketing.

“I am thankful for the expert business counseling I received from the TSBDC because it seems to be working,” Hudson said.

Dr. Scott Cook President

“I credit my business beginnings to all the guidance that TSBDC has given me. The success has been our hard work, but hard work needs guidance in navigating issues small business owners may not be familiar with. The TSBDC has been a wealth of information and resources.”

FUSION CUISINE

Fusion Cuisine Inc. is a Kingsport casual dining restaurant serving a fresh and innovative combination of Tex-Mex, Italian, and American cuisine all in one place. It was established by owners Jaime and Kathleen Joaquin, who moved from Texas to the Tennessee Tri-Cities region to retire. When the pandemic struck, Jaime Joaquin took the bold step to start his own restaurant business to provide more quality jobs for the community.

To become familiar with the local services and develop a business plan, he reached out to the TSBDC KOSBE affiliate office. Through the help of the TSBDC, the Joaquins developed a business plan and two-year financial projections and received one-on-one counseling through the TSBDC KOSBE Enriched Technical Assistance Program, focusing on three specific areas of need: host positions, back-of-house production, and new employee orientation. Additionally, TSBDC paired the clients with resource partners for marketing, web design, and custom food photography.

TSBDC encouraged the Joaquins to apply for the Outdoor Dining Enhancement Mini-Grant as part of the progression of Fusion Cuisine. Through the award of this grant, Fusion

Cuisine expanded its seating with an outdoor dining area. The owners also completed a Tennessee Chamber Healthy Business Certification program offered through the TSBDC KOSBE. Now, the restaurant is a staple in dining in the Tri-Cities area, adding over 40 jobs and creating an environment where staff is as passionate about the restaurant’s success as the owner is and they feel like family.

“We’re only as good as the people who work here,” Jaime Joaquin said. “I train and invest in every team member, so they are equipped and empowered to service the community in any capacity with excellence. We are a family. Fusion is a place to learn, grow, and thrive.”

The Joaquins continue to remain in contact with their advisor, Aundrea Wilcox, to discuss the future of the business. “I credit my business beginnings to all the guidance that TSBDC has given me,” Jaime Joaquin said. “The success has been our hard work, but hard work needs guidance in navigating issues small business owners may not be familiar with. The TSBDC has been a wealth of information and resources.”

Dr. Brian Noland President

“The TSBDC has played a crucial role in the success of my business. I found these services online and was quickly paired with a mentor, Mr. Brad, and our business has grown ever since. Mr. Brad and I started from scratch, and he helped me lay the framework for my business so that I could be successful. . . .If I didn't have the backing of a skilled mentor, my entrepreneurship journey would not have been this easy.”

LAMONT'S KITCHEN

Lamont’s Kitchen is a popular food truck and restaurant located in The Local, a micro business facility in downtown Jackson. The restaurant’s warm and welcoming ambiance, homemade southern and soul food, and famous jar salads are a favorite among locals and area tourists.

Chef Briyona Batchelor opened the food truck in 2021 as a tribute to her father, Lamont Batchelor, who was killed when she was a child. She had dreams of also opening a partner restaurant of the same name, so she approached the TSBDC in fall 2021 to request assistance with building a business plan, financial forecasting, sourcing capital, and digital marketing to launch her restaurant. Briyona Batchelor began one-on-one consulting with our Jackson TSBDC service center. With the help of her consultant she built a business plan and a strategy for locating a brick-and-mortar site for her restaurant. Batchelor’s consultant assisted her with reviewing real estate options, available loan options, financial forecasting, and event research to keep her food truck booked during the restaurant planning.

After viewing many locations Batchelor chose a space in The Local in downtown Jackson. With her TSBDC consultant, she worked on how to style the layout of the restaurant. Her consultant researched supply costs and connected her with resource partners for countertops and additional fixtures for the restaurant. The TSBDC also assisted with market analysis for setting pay scales and incentives and helped Batchelor with hiring strategies. The restaurant had a successful grand opening and is currently wrapping up the first year of business with plans to work with the TSBDC on an expansion strategy.

"The TSBDC has played a crucial role in the success of my business. I found these services online and was quickly paired with a mentor, Mr. Brad (Young), and our business has grown ever since. Mr. Brad and I started from scratch, and he helped me lay the framework for my business so that I could be successful. . . . If I didn't have the backing of a skilled mentor, my entrepreneurship journey would not have been this easy," Batchelor said.

Dr. George Pimentel President

I sincerely appreciate all of their help and guidance over the years."

"The TSBDC has watched and listened to me as I have made mistakes along the way, and they have cheered me on with all of my successes so far.

MIMI JO'S FRUIT TEA

Mimi Jo’s Fruit Tea launched in 2016 after owner Nerissa Rollins set up a homemade fruit tea stand to accompany her neighborhood garage sale. Aside from offering a refreshing drink to her neighbors and friends, she also positioned the stand to attract garage sale shoppers to her street's sale.

Immediately after the garage sale, neighbors began knocking on her door asking when the fruit tea stand was going to be open again. Many others sought her out asking for her secret recipe so they could duplicate the delicious and refreshing drink for their family and friends. It was then Rollins knew her grandmother’s family fruit tea recipe was something to share with the world.

Rollins approached the TSBDC in Murfreesboro in January 2017 for insight on how to bottle and sell her fruit tea at events and outdoor markets. TSBDC consultants worked with Rollins on a business plan and retail pricing structures with the goal of having her fruit tea ready for summer 2017 markets and festivals.

It wasn’t long before larger distributors such as a local chain restaurant and Nashville International Airport were interested in selling Mimi Jo’s Fruit Tea, buying it from Rollins wholesale. Rollins worked with TSBDC consultants to come up with a wholesale pricing structure as well as a strategy to bring production costs down to a level where she could sell her product at a profitable wholesale price. Mimi Jo’s Fruit Tea is now sold at Nashville International Airport, the Music City Center, and the Margarita Hotel in Nashville, and in gift basket retailers in 20 states. In addition, Mimi Jo’s is a featured product on Tennessee’s Pick TN line of locally made and distributed items.

The TSBDC continues to support Rollins and Mimi Jo’s Fruit Tea with research and marketing. “The TSBDC has watched and listened to me as I have made mistakes along the way, and they have cheered me on with all of my successes so far," Rollins said. “I sincerely appreciate all of their help and guidance over the years.”

Dr. Sidney A. McPhee President

“The guidance that TSBDC’s Gregg Bostick provided was key to Ancient Lore Village achieving our goals. The tools the TSBDC made available to us for developing our business plan and financial projections were instrumental as we approached potential lenders. With our unique niche being focused on hospitality with purpose, many lenders did not understand our business model. Gregg relentlessly pursued a lending partner who is willing to grow with us.”

ANCIENT LORE VILLAGE

Ancient Lore Village is a themed luxury resort overlooking the Great Smokey Mountains National Park. The resort’s theme is based on the book The Bobbins—Outcast to the Inner Earth, written by Ancient Lore Village owner Tom Boyd. The book brims with traditional fairytale characters and follows the main character Bokee through the journey while he becomes an unwitting leader in the quest to form the peaceful and more cooperative world of Ancient Lore Village.

As Boyd wrote the book, he began to envision a bigger impact. What if he could replicate Ancient Lore Village in real life, making it a place of community and wellbeing that would leave its visitors feeling better about themselves, life, and each other? In 2021, Boyd realized his dream of replicating the characters’ homes and surroundings, providing magical accommodations for group events, milestones, and celebrations.

The CEO of Ancient Lore Village approached the TSBDC in Knoxville in January 2022 with ideas for the expansion of the resort, as well as licensing ideas for additional resorts across the U.S. The TSBDC consultant assisted with the development of a business plan and pro forma

financials and identified a local lender to provide $5 million in working capital through a construction loan to Ancient Lore Village.

As a result of the working capital, the resort was able to construct a commercial kitchen on-site, expand its gift shop, and restructure existing buildings for corporate and private events. Ancient Lore Village’s revenue has grown 400%, and the resort welcomed 17,000 guests in 2022. In 2023, the TSBDC looks forward to working with Ancient Lore Village on strategic growth planning and marketing concepts to attract 50,000 guests.

“The guidance that TSBDC’s Gregg Bostick provided was key to Ancient Lore Village achieving our goals,” Boyd said. “The tools the TSBDC made available to us for developing our business plan and financial projections were instrumental as we approached potential lenders. With our unique niche being focused on hospitality with purpose, many lenders did not understand our business model. Gregg relentlessly pursued a lending partner who is willing to grow with us.”

Dr. Anthony Wise President

“TSBDC has been there for me from the beginning when I needed to learn about tax reporting and make connections with other professionals to make a supportive team. I was able to connect with a QuickBooks professional and CPA as well as have the support of the Oak Ridge Chamber of Commerce from the start. I know that as I grow I can rely on TSBDC to guide me through new endeavors.”

SOUTHERN DAUGHTER BOUTIQUE

Emory Park Boutique LLC, doing business as Southern Daughter Boutique, is a women’s apparel, accessories, and gift shop in Oak Ridge. When customers walk into the boutique, they’re greeted with a variety of styles, including athleisure, game day, dressy, and casual apparel, as well as timeless accessories and items for the home. Southern Daughter Boutique opened in 2021 to bring trendy, curated collections of apparel, accessories, and gifts to the Oak Ridge community. The heart behind the launch was to ensure the community had its own unique boutique destination for women, eliminating the need to commute to Knoxville to shop for the same brands and products.

The Southern Daughter Boutique team is made up of owner Maria Skipper and associates Liza Williams and Laura Warrington. Skipper first came to the TSBDC in mid-2021 to understand business forms and the ins and outs of owning a business. She was a first-time business owner who wanted to ensure she had proper guidance when it came to the backend business. Throughout the first year of business, Skipper turned to the TSBDC at

Roane State for guidance, training, and resources such as QuickBooks and accounting services. As her business began to grow, she collaborated with the TSBDC on marketing strategy, social media, and website design.

The TSBDC has assisted Skipper with strategic business planning and sales and marketing strategy, resulting in substantial reductions in debt and overhead costs due to her successful plan to reduce overhead. She opened her second location after 24 months of operating her flagship location due to the success of the business. She offers the same quality clothing, accessories, and décor.

“TSBDC has been there for me from the beginning when I needed to learn about tax reporting and make connections with other professionals to make a supportive team,” Skipper said. “I was able to connect with a QuickBooks professional and CPA as well as have the support of the Oak Ridge Chamber of Commerce from the start. I know that as I grow, I can rely on TSBDC to guide me through new endeavors.”

Dr. Chris Whaley President

“Small businesses are America’s backbone, and the Tennessee Small Business Development Center Southwest Community College division has played an integral part in our startup surviving and thriving as a small business. With the TSBDC, Dr. NaShawn Branch, and his incredible staff by our side, we see hope in achieving the American dream.”

YOUDLE

The Youdle mobile app crowdsources data on Memphis in-stock merchandise from local businesses so consumers can find what retailers have on-site from the comfort of their homes with their mobile devices. The concept began in 2020 as a Facebook group began crowdsourcing realtime sightings of coveted pandemic products that were in sparse supply. Since its foundation, Youdle has helped over 34,000 shoppers source items in the Memphis area.

Owner Kontji Anthony has worked with the TSBDC Memphis office since the inception of her business. Through the services at the TSBDC, Anthony and her team have received business strategy coaching, financial consulting, advice on intellectual property, marketing assistance, research packages, progress check-ins, and

intern assistance. The Youdle platform has been working with the TSBDC for the past 24 months, and through their support, the company has hired six employees and raised $375,000 in angel investing and in-kind services. Youdle plans to continue working with the TSBDC on a growth strategy to deploy the app to other areas across the U.S.

“Small businesses are America’s backbone, and the Tennessee Small Business Development Center Southwest Community College division has played an integral part in our startup surviving and thriving as a small business,” Anthony said. “With the TSBDC, Dr. NaShawn Branch, and his incredible staff by our side, we see hope in achieving the American dream.”

Dr. Tracy D. Hall President

“The Small Business Development Center is a tremendous resource for the small business owner seeking valuable information and assistance.”

C&N DELIVERIES

C&N Deliveries is a family-owned and -operated trucking company established in 2014 and based out of Nashville. Owners Nicole and Cordell Clemons offer full-service transportation at C&N Deliveries, providing LTL, hotshot, and lift-gate deliveries, as well as two-man and dry van services within a 200-mile radius of Nashville. The business is TSA-certified to deliver air, ocean, and domestic freight. White-glove deliveries are also available within a 100-mile radius of Nashville. Aside from transportation, C&N offers warehouse space, cross-docking, and picking and packing services.

TSBDC in Nashville first met with Nicole Clemons in April 2019 to discuss her business operations. We discussed diversity certifications for contracting options and other specialty programs. TSBDC consultants recommended she seek certification as a Woman Owned Small Business with the Governor’s Office of Diversity Business Enterprise. By gaining this certification, C&N could gain access to do business with the state of Tennessee, the city of Nashville, as well as other government organizations.

With the assistance of the TSBDC, the business obtained certification with the state as well as with the Metro Nashville Airport Authority. Obtaining the certifications helped C&N obtain procurement opportunities to position itself for a 30% increase in revenue in 2021 and a 15% increase in 2022. The added revenue allowed C&N to add 25,000 square feet of bonded warehouse space near Nashville International Airport. With this space, they can offer additional services that add value to their customers and additional revenue streams to their business.

Going forward into 2023, C&N Deliveries continues to work with the TSBDC Nashville office on social media marketing, procurement options with the city of Nashville, and continued strategic growth planning.

The Clemonses said of their experience with TSBDC: “The Small Business Development Center is a tremendous resource for the small business owner seeking valuable information and assistance.”

Dr. Glenda Baskin Glover President

"What Tyler and Jodi helped us do at the TSBDC was nothing short of amazing. They explained every aspect of the business process to us, helped us get our ducks in a row, and gave us all the obstacles we might face. Even when we got turned down on the first loan, Tyler reassured us, we looked at the numbers again, made a few adjustments, and went to the next lender. We can't thank the SBDC enough for what they did for our business."

Mayberry’s Customer Slaughter LLC is a custom meat processor in Cookeville. This family-oriented business processes custom cuts of beef, pork, mutton, goat, and venison. Owners Dewey and Nikki Mayberry were looking to start their own business so Dewey, a 20-year pipeline industry worker, would have more time at home with his family. When surveying a need in their area and the knowledge they had about deer harvesting, they knew entering the meat processing industry would be a successful venture.

The Mayberrys sought the assistance of the TSBDC at the Upper Cumberland Development District (UCDD) for assistance. Having never owned a business, they needed advisement from the ground up. The consultants at the TSBDC at UCDD thoroughly explained the process of starting a business, legal structures, writing a business plan, financial projections, resource referrals, and capital options. After the Mayberrys constructed a complete business plan using the LivePlan tool provided by the

TSBDC, the consultants assisted them in finding a lender for their startup capital. The couple was able to open the business in October 2022, creating five full-time jobs for their community.

Since opening, the business has been extremely successful, with custom processing orders booked months in advance.

Dewey and Nikki Mayberry have this to say about their work with the TSBDC at UCDD: “What Tyler (Asher) and Jodi (Pitts) helped us do at the TSBDC was nothing short of amazing. They explained every aspect of the business process to us, helped us get our ducks in a row, and gave us all the obstacles we might face. Even when we got turned down on the first loan, Tyler reassured us. We looked at the numbers again, made a few adjustments, and went to the next lender. We can’t thank the SBDC enough for what they did for our business.”

MAYBERRY'S CUSTOM SLAUGHTER 41

Dr. Philip Oldham President

Mark Farley Executive Director

“That year was a struggle as a small business owner in rural West Tennessee. [We] would just look at each other and wonder how we would make it through the financial hurdle. Luckily, the TSBDC at the UT Martin REED Center helped guide us through the process to help keep our business afloat. It is a blessing to know that the center is located here and has our back in our time of need.”

EYECARE CENTER OF MARTIN

The Eyecare Center of Martin offers comprehensive eye health services for all ages. Dr. Danny Donaldson and Dr. Russell Gilliam, both graduates of Southern College of Optometry in Memphis, embarked on the joint practice in 2008. As the successful partnership grew, the business began experiencing growing pains due to the limitation of much-needed office space.

Once the perfect location for expansion was purchased, but before the Eyecare Center of Martin could relocate, the pandemic struck. The business was closed to help “flatten the curve” during the pandemic. Several weeks later, the business was allowed to reopen but at half capacity due to state mandates. In the best of times, expanding to a new facility strains cash flow, and the shutdown had seriously impacted the liquidity of the business.

The doctors have been clients of the TSBDC at UT Martin since 2014. When the pandemic struck, Donaldson and Gilliam knew where they could turn for advice—Landy Fuqua, TSBDC director at the UT Martin REED Center. She talked through the Paycheck Protection Program with them, and they submitted their application.

When the program reviewed the accounts, a clerical mistake was discovered in the disaster funding application. Donaldson and Gilliam were told the

miscalculation could not be resolved. The TSBDC, with assistance from the Tennessee Small Business Administration staff in Nashville, had success in finding a solution to resolve the application discrepancy. The additional funding provided much-needed resources for reopening their business and preparing for their office relocation. The TSBDC also provided CARES Act marketing assistance through our resource partner program as well as advisement of Covid-19 Economic Injury Disaster Loans.

Through the assistance of the TSBDC and disaster funding, The Eyecare Center of Martin was able to sustain the practice through the pandemic, retain a staff of eight employees, and begin a growth plan. In 2022, the business expanded to accommodate more patients as a result of its sustainability and success.

“That year was a struggle as a small business owner in rural West Tennessee,” Gilliam said. “Dr. Donaldson and I would just look at each other and wonder how we would make it through the financial hurdle. Luckily, the TSBDC at the UT Martin REED Center helped guide us through the process to help keep our business afloat. It is a blessing to know that the center is located here and has our back in our time of need.”

Dr. Keith Carver Chancellor

“The TSBDC has been a big part of the growth of Aloha Fish Company. With Charles’ guidance, we felt more confident to maintain our business as new entrepreneurs in a new city.  The resources available are impeccable and not taken for granted.  We are so grateful for all the time Charles has given us as a mentor and guide as we grow our small business.”

ALOHA FISH CO.

Aloha Fish Co. is a sea-to-table delivery service providing fresh, high-quality seafood from Hawaii to Tennessee. All seafood is sourced from responsible fisheries and sustainable resources. Aloha serves a dynamic online ordering menu with fresh shipments weekly to the Nashville area from Hawaii, New Zealand, and the Pacific Northwest.

The business idea was born in 2020 after Jennifer Cline was furloughed from her job due to the pandemic. She felt it was an ideal opportunity to launch her own business. As a transplant to Tennessee, she had already seen a market Tennessee was missing: fresh quality fish like she had experienced growing up in Honolulu.

Shortly after launching their business as a part-time venture, Cline and husband Jerry approached the TSBDC Vol State office for guidance. The TSBDC director, Charles Alexander, reviewed the business and recommended the Clines begin working on one- and five-year plans. A financial overview was conducted and point-of-sale recommendations were made, as well as a new pricing structure.

After working through several strategic plans with the TSBDC, the Clines pursued the business full time. They have a sales front open Thursday through Saturday for online pickup orders, as well as on-demand walkup ordering. They also have partnered with like-minded businesses for pop-up shops and events. Through the last year, they have increased revenue, invested capital, and remained debt-free.

Aloha Fish Co. has growth plans for 2023 that include focusing on the business plan to open a brick-and-mortar fish market offering a wider selection of seafood, along with take-home kits and additional dishes for patrons to enjoy.

“The TSBDC has been a big part of the growth of Aloha Fish Company,” Jennifer Cline said. “With Charles’ guidance, we felt more confident to maintain our business as new entrepreneurs in a new city. The resources available are impeccable and not taken for granted. We are so grateful for all the time Charles has given us as a mentor and guide as we grow our small business.”

Dr. Orinthia Montague President

HYVEE EQUIPMENT

HyVee Equipment is a woman-owned aviation and aerospace component manufacturer and designer of aircraft recovery trailers. HyVee owner Laurie Hadley approached the TSBDC at TSU to prepare for entry into the international market in 2013. She needed expert assistance in understanding export compliance as well as the risk associated with export. Hadley also required guidance on accessing capital to expand her business domestically and internationally.

Through extensive research and financial education, the TSBDC consulting staff was able to assist HyVee with its expansion efforts in 2014. Throughout the next 10 years, the TSBDC International Trade Center consultant, John Ordung, assisted HyVee with becoming certified as a Woman-Owned Small Business (WOSB) and an Economically Disadvantaged Woman-Owned Small Business (EDWOSB) under the federal contracts program. Ordung helped with government contracting and international export contracts and supported the

business with extensive research, financial reviews, and capital assessments.

In 2022, TSBDC counselors assisted HyVee in exploring international sales opportunities for their Airbus H215 helicopters and helicopter recovery trailers. This effort directly led to a $5.1 million contract to provide helicopter recovery trailers for the Saudi Arabian National Guard. Additionally, the TSBDC worked with the HyVee management team to obtain a $500,000 line of credit to launch the project. TSBDC also assisted HyVee Equipment with the development of an Export Compliance Manual.

Now into 2023, the TSBDC continues to support the HyVee team with its future goals. Recently, a consultant assisted them in conducting a SWOT analysis —assessing HyVee's strengths, weaknesses, opportunities, and threats—and prioritizing their goals for 2023.

STAKEHOLDER PARTNERS

STATE advisoryboard

“At MTSU’s Jones College of Business, our faculty work closely with TSBDC on projects that are designed to train and motivate students to become innovative entrepreneurs. TSBDC also places many of our students in internships, providing them with valuable real-world experience. TSBDC is a big reason why MTSU’s Entrepreneurship program received the “Showcase Award” from the Small Business Institute, given to the Entrepreneurship Program of the Year.”

JERRY BIRD CHAIR

FranNet of Alabama & East Tennessee 600 Republic Center, 633 Chestnut St. Chattanooga, TN 37450

Direct: 423-591-4860

Cell: 423-432-4200 jbird@frannet.com

DR. JOSHUA AARON PROFESSOR

Pam Wright Chair of Entrepreneurship

MTSU College of Business

MTSU Box 75, Murfreesboro, TN 37132

Direct: 615-898-5770 joshua.aaron@mtsu.edu

MICHAEL AIKENS DIRECTOR

Innovation & Entrepreneurship Tennessee Tech University 1 William L Jones Drive Campus Box 5036, Cookeville, TN 38501

Direct: 931-372-3810 maikens@tntech.edu

RONNIE MARTIN SVP, FINANCIAL ADVISOR

Pinnacle Financial Parnters 114 West College Street Murfreesboro, TN 37130

Direct: 615-604-1865 | Cell: 615-308-1865 rmartin@pnfp.com

GWEN SIMS SENIOR EXECUTIVE CONSULTANT

Sims Strategic Diversity Consultants Design & Management Consultants Incorporated

P.O. Box 1185, Brentwood, TN 370

Cell: 615-504-2244 gdavis@simsdiversityconsult.com

CRAIG MILLER PRESIDENT

Southern Heritage Bank

2021 Hamilton Place Blvd, Suite A, Chattanooga, TN 37421

Office: 423-645-8914

Cell: 423-499-4929

cmiller@southernheritagebank.com

ROBERT COFFEY

EX-OFFICIO MEMBER

INTERIM DISTRICT DIRECTOR

TENNESSEE DISTRICT OFFICE

Small Business Administration

2 International Plaza Drive, Suite 500

Nashville, TN 37217

Direct: 502-276-6877 robert.coffey@sba.gov

YVETTE MCCORMICK

SECRETARY & TREASURER

McCormick Companies, LLC

P.O. Box 2627, Cookeville, TN 38502

Cell: 931-261-8956

myc.mccormick@gmail.com

DR. PATRICK GEHO

EX-OFFICIO MEMBER

TSBDC STATE EXECUTIVE DIRECTOR

Department of Management

Jennings A. Jones College of Business

3050 Medical Center Parkway

Murfreesboro, TN 37129

Direct: 615-849-9999

pgeho@tsbdc.org

KAYLA MILLER

EX-OFFICIO MEMBER

TSBDC ASSOCIATE STATE DIRECTOR

3050 Medical Center Parkway

Murfreesboro, TN 37129

Direct: 615-849-9999

kmiller@tsbdc.org

PATRICK RODRIGUEZ

EX-OFFICIO MEMBER

DEPUTY DISTRICT DIRECTOR

TENNESSEE DISTRICT OFFICE

Small Business Administration

2 International Plaza Drive, Suite 500

Nashville, TN 37217

Direct: 615-736-2499

patrick.rodriguez@sba.gov

DR. DAVID URBAN | DEAN Jones College of Business