REED BROS. REALTY
2009 COMPANY PROFILE AND 2008 YEAR IN REVIEW 291 West Cascade Avenue, Sisters, Oregon 97759 – 541-549-6000
HISTORY OF THE COMPANY The History of Coldwell Banker CORPORATE HISTORY: In 1906, Colbert Coldwell, a young real estate agent, observed families trying to piece their lives together following the San Francisco earthquake. Disapproving of agents who acquired their properties from vulnerable sellers and resold them at huge profits, and seeing a tremendous need for honest, knowledgeable real estate people, Colbert Coldwell founded his company with a revolutionary philosophy: the customer’s best interest above all. In 1914, Benjamin Arthur Banker joined Colbert Coldwell as a full partner. Together Coldwell and Banker forged a tradition of integrity, exceptional service and customer satisfaction that became our company’s trademark. Today the Coldwell Banker brand has a global reach, with offices on six continents, 47 countries and territories. There are 3,965 offices around the world and over 126,000 sales associates. In 2007, Coldwell Banker Offices in Canada and the United States had a closed sales volume of $265 billion.
INDEPENDENT HISTORY: Coldwell Banker Reed Bros. Realty is celebrating their 35th anniversary in Sisters this year. In 1974 Bill Reed established the office under the name the General Land Office. It was located in a converted residence on Cascade Street across from The Gallery Restaurant. Bill’s brother Mike joined the company in 1976 and the name was changed to Reed’s General Land Office and was relocated to another converted residence next door to our existing location. Mike became a full partner in 1979 and the name was changed to Reed Bros. Realty. They quickly outgrew that location and built an office building on the corner of Cascade and Oak in 1982, where the office is located today. The company was expanded in 1992 when a branch office was opened after the company was selected to be the Exclusive On-Site Realtor at Black Butte Ranch. Bill and Mike joined the Coldwell Banker team in 1993 and the name was changed to Coldwell Banker Reed Bros. Realty. The company is proud to have achieved the Coldwell Banker Premier Office designation in 1994 and has continued to earn that designation every year since. The company was awarded the Chairman’s Award of Honor in 1996, 1997 and 1998. Coldwell Banker Reed Bros. Realty was the # 3 Coldwell Banker office in the nation in 2005 and 2006, based on size and production.
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COMPANY OFFICERS and OWNERS Mike Reed……………………………....President / Owner Ashley, Ryan and Brittany Reed….…..Owners
MANAGEMENT Mike Reed, CRB, CRS, ABR……….…Principal Broker Lori Ketchum……………………………Principal Broker
ADMINSTRATIVE STAFF Lori Ketchum……………………………Admin Assistant/Accounting Joni McCreery………………………….Office Administrator/Receptionist Vicki Cudek……………………………..Weekend Receptionist
BROKERS / SALES AGENTS Annie Andreson, Broker Susan Bird, Broker, GRI Linda Brooksby, Broker, GRI, ABR Linda Brunanchon, Broker, GRI, ABR Carole “CB” Davis, Broker, GRI, CRS, ABR Jackie Herring, Broker Jeff Jones, Broker, GRI Lana Labuda, Broker, GRI Jon McCumsey, Broker Mike Mansker, Broker, GRI, e-Pro Connie Mitchell, Broker, GRI Steve Post, Broker Ryan Reed, Broker Doug Roberts, Broker, GRI, CRB Forrest Smith, Broker
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2008 CLOSED SALES PRODUCTION TOP 10 COMPANIES SISTERS AREA TRANSACTIONS Residential Sales OFFICE
SIDES
PRODUCTION
# OF AGENTS
AGENT AVERAGE
1
Coldwell Banker Reed Bros. Realty
58
$35,925,015
17
$2,113,236
2
Ponderosa Properties
60
$25,956,850
14
$1,854,061
3
Re/Max Town & Country
40
$14,291,300
21
$680,538
4
R.A. Dick Howells Co.
11
$7,192,000
3
$2,397,333
5
Hayden Enterprises Realty
21
$5,245,790
7
$749,399
6
Sotheby’s International Realty
3
$2,715,000
51
$53,235
7
Re/Max Equity Group*
4
$2,395,000
59
$40,593
8
Sisters Hometown Realty
6
$1,932,450
5
$386,490
9
Sunriver Realty – Bend*
3
$1,840,000
27
$68,148
10
A & A Realty
1
$1,800,00
4
$450,000
* Office closed December 2008 Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/08 as reported on 1/14/09.
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2008 CLOSED SALES PRODUCTION TOP 10 COMPANIES SISTERS AREA TRANSACTIONS All Property Types OFFICE
SIDES
PRODUCTION
# OF AGENTS
AGENT AVERAGE
1
Coldwell Banker Reed Bros. Realty
77
$50,316,715
17
$2,959807
2
Ponderosa Properties
67
$27,694,850
14
$1,978,204
3
Re/Max Town $ Country
45
$16,253,498
21
$733,976
4
R.A. Dick Howells Co.
11
$7,192,000
3
$2,397,333
5
Hayden Enterprises Realty
21
$5,245,790
7
$749,399
6
Sotheby’s International Realty
4
$3,040,000
51
$59,608
7
Re/Max Equity Group Inc.*
4
$2,395,000
59
$40,593
8
Sisters Hometown Realty
6
$1,932,450
5
$368,000
9
Sunriver Realty – Bend*
3
$1,840,000
27
$68,148
10
A & A Realty
1
$1,800,000
4
$450,000
* Office closed December 2008 Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/08 as reported on 1/14/09.
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2008 CLOSED SALES VOLUME Residential Market Share Sisters Area Transactions
Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/08 as reported on1/14/09.
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2008 CLOSED SALES VOLUME All Property Types - Market Share Sisters Area Transactions
Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/08 as reported on1/14/09.
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Sisters Area Transactions 2007 / 2008 CLOSED SALES COMPARISONS RESIDENTIAL SALES 2007 Volume
$100,505,040
Units Average Sales Price
2008 $59,533,695
179
131
$651,481
$454,456
2008 2008 Percentage Percentage of of Increase Increase Volume……………............. Volume…………….............-40.8% -40.8% Units……………................. Units…………….................-26.8% -26.8% Average AverageSales SalesPrice……… Price………-19.1% -19.1% Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/08 as reported on 1/14/09.
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Coldwell Banker Reed Bros. Realty 2007 / 2008 CLOSED SALES COMPARISONS RESIDENTIAL SALES – Sisters Area
Volume Units Average Sales Price
2007
2008
$71,492,527
$35,925,015
117
58
$611,047
$619,397
2008 2008 Percentage Percentage of of Increase Increase Volume……………............. Volume…………….............-49.7% -49.7% Units……………................. Units…………….................-50.4% -50.4% Average AverageSales SalesPrice………. Price……….+1.4% +1.4% Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to 12/31/08 as reported on 1/14/09.
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Sisters Area Transactions 2007 / 2008 CLOSED SALES COMPARISONS ALL PROPERTY TYPES
Volume Units Average Sales Price
2007
2008
$118,083,357
$71,208,494
221
153
$534,314
$465,415
2008 2008 Percentage Percentage of of Increase Increase Volume……………............. Volume…………….............-39.7% -39.7% Units……………................. Units…………….................-30.8% -30.8% Average AverageSales SalesPrice……… Price………-12.9% -12.9% Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/08 as reported on 1/6/09.
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Coldwell Banker Reed Bros. Realty 2007 / 2008 CLOSED SALES COMPARISONS ALL PROPERTY TYPES – SISTERS AREA
Volume Units Average Sales Price
2007
2008
$85,382,844
$50,316,715
148
77
$576,911
$653,464
2008 2008 Percentage Percentage of of Increase Increase Volume……………............. Volume…………….............-41.1% -41.1% Units……………................. Units…………….................-48.0% -48.0% Average AverageSales SalesPrice………+13.3% Price………+13.3% Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/08 as reported on1/6/09.
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SISTERS AREA TRANSACTIONS
CLOSED CLOSED VOLUME VOLUME ININMILLIONS MILLIONS TOP TOPSIX SIXCOMPANIES COMPANIES January January1,1,2008 2008through throughDecember December31, 31,2008 2008
$35.9m
Residential Residential Sales Sales
$25.9m
$14.3m
$7.2m Reed Bros. Realty
Ponderosa Properties
Re/Max Town & Country
R.A. Dick Howells
$5.2m Hayden Homes
$2.7m Sotheby’s
Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/2008 as reported on1/6/09.
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SISTERS AREA TRANSACTIONS
CLOSED CLOSED VOLUME VOLUME ININMILLIONS MILLIONS TOP TOPSIX SIXCOMPANIES COMPANIES January January1,1,2008 2008through throughDecember December31, 31,2008 2008
$50.9m
All AllProperty Property Types Types
$27.7m
$16.3m
Reed Bros. Realty
Ponderosa Properties
Re/Max Town & Country
$7.2m R.A. Dick Howells
$5.2m
$3.0m
Hayden
Sotheby’s
Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/2008 as reported on1/14/09.
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SISTERS AREA TRANSACTIONS
Million Million Dollar Dollar ++ Sales Sales MARKET MARKETSHARE SHARE January January1,1,2008 2008through throughDecember December31, 31,2008 2008
All AllProperty Property Types Types
58.3%
16.7%
Reed Bros. Realty
Ponderosa Properties
8.3%
4.2%
4.2%
4.2%
Sotheby’s
RTUM
RMEG
AAR
Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/2008 as reported on1/14/09.
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INTERNATIONAL OFFICES WORLD WIDE OFFICES OFFICE
ESTABLISHED
COUNTRIES
OFFICES
AGENTS
1
Coldwell Banker *
1906
47
3,600
110,300
2
Re/Max**
1973
65
7,000
100,000
3
Sotheby’s International***
1976
38
500
10,500
COMLS MEMBER OFFICES Production includes all areas and all property types OFFICE
OFFICES
AGENTS
UNITS
2008 PRODUCTION
1
Coldwell Banker
8
154
990
$344,864,556
2
Sotheby’s International
2
56
184
$148,197,407
3
Re/Max
7
108
487
$142,157,924
COMLS MEMBER OFFICES AS OF JAN. 14, 2009 OFFICE
OFFICES
AGENTS
1
Coldwell Banker
6
139
2
Sotheby’s International
2
61
3
Re/Max
4
49
Source: Central Oregon Multiple Listing Service for the Period 1/1/08 to12/31/08 as reported on 1/14/09. •Source: www.coldwellbanker.com, ** Source: www.remax.com , *** Source: www.sotherbyrealty.com
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