#TREES for a better world

WE NEED

#TREES is a seal that recognizes and makes visible the good practices and expertise of companies, projects and institutions. The difference between #TREES and other seals of quality is that #TREES is a holistic seal that works as a seal of seals, condensing different certifications that already exist and that are related to the following values: #Transparency #Responsability #Ethics #Equity #Sustainability

Nowadays there are different seals that serve to guarantee that the acquired product was manufactured under specific conditions of respect for the environment, ecology, social and labour rights, and fair trade, among others. Each one refers to a concrete ethical value and is awarded by different certifying bodies (public-private / national-international). Also, they are regulated by different legislation. #TREES aims to condense all these different seals under joint, global and integral patterns, following the ideals of the economy of the common good. To summarize, it is a global seal that certifies a social, ethical, economic and environmental commitment.

FOR A BETTER WORLD

FOR A BETTER WORLD

FOR A BETTER WORLD

FOR A BETTER WORLD

WE NEED

Therefore, #TREES includes within a single seal a variety of seals that certify a commitment to financial Transparency, social Responsibility, Ethical values, gender and rights Equality, and environmental Sustainability, thus offering a straightforward, simple, and unambiguous labelling that has a strong marketing identity and potential with consumers.

FOR A BETTER WORLD is Transparency esponsability thics quity Sustainbility

WE NEED FOR A BETTER WORLD

WE NEED FOR A BETTER WORLD

WE NEED FOR A BETTER WORLD

WE NEED FOR A BETTER WORLD

Therefore, #TREES can also be applied to local or national contexts (national and local regulations and seals), and to European and international ones, as it integrates existing seals and qualifications at both the local/national and European/ international levels.

innovation What makes #TREES different and innovative when compared to other seals is that #TREES is a comprehensive seal that encompasses ethical, social, economic and environmental commitments, while other seals include only one or two of the abovementioned values.

SOME CERTIFYING ORGANISMS SOME EXISTING SEALS

ENVIRONMENTAL

ECONĂ“MIC

SOCIAL

OTHERS

#TREES is conceived as a long term commitment by companies, as it will make visible which of these values they possess (as defined by the #TREES acronym).

By the effort and work they put into receiving each of the letters, they’ll be showing their commitment and decision to partake in new practices and new ways of conceiving the market system

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