2015 Muc-Off Brand Book

Page 1

Not to be reproduced! For Muc-Off Distributor eyes only!

2015

WWW.MUC-OFF.COM




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INNOVATION Our team of in-house testers and product developers ensure we stay at the cutting edge of bicycle, motorcycle and automotive care technology. We have invested heavily in formula development that includes technologies such as nano-tech, boron nitrate lubes and Teflon coatings. We are not interested in being a ‘me too brand’. We lead by example and give our customers the absolute best care products in the world. We work very hard to create product packaging that has a premium, aesthetically pleasing design, but our philosophy is clear: Performance must exceed the high expectation the consumer has after purchase. This creates strong consumer loyalty, which is proven in our instant take up of new lines. At our R&D centre in Branksome, Bournemouth we do a mixture of lab and real world testing before any product is sent to our athletes. Once a product passes this athlete test phase it will then be presented to a consumer test panel before finally going into production. We take customer feedback very seriously, and we are incredibly open to constant re-development. Even if we have an award winning product on our hands, we are always willing to evaluate its formula and ‘push the envelope’ even further. Our R&D goal is simple: We must stay at the forefront of formulation technology in all of our market sectors.

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nanotechnology NANOTECHNOLOGY

Muc-Off’s Nano Technology eliminates dirt and grime on a nanometre scale. That’s 1/80000th of the diameter of a human hair, and when you get down to those levels dirt just doesn’t stand a chance. Competitor’s cleaner

Bike surface

Think of the particles in traditional cleaners as beach balls and Muc-Off’s Nano Tech particles as table tennis balls. The bigger particles in other cleaners just can’t penetrate the microscopic ridges and troughs like the cleaning particles in Muc-Off’s Nano Tech formula.

Nano Tech cleaner

Bike surface

Basically, smaller particles mean a deeper clean! Because we have harnessed the power of Nano Technology it means we don’t have to use the harsh ingredients that can be found in many other bike cleaners. You can rest assured that while Muc-Off provides a deep clean it’s also safe on all components and finishes.

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OUR STAGE SYSTEM

Our mission has always been to make bike cleaning fun and simple. Now, with the Muc-Off stage system, keeping your bike looking and running at its best is as easy as 1, 2, 3. Having a clean bike isn’t just about a great shine. It’s also about performance. Dragging around built up muck and road grime increases friction and means you’ve got to work that much harder! Our Stage 1 products have been specifically designed to make sure your bike is shop fresh after even the most challenging rides. Cleaning is

key, but your bike also needs protection. Rain and mud lead to rust and corrosion and that’s never a good thing. Our Stage 2 products have been designed and tested to disperse water and prevent dirt adhesion so your bike is always factory fresh and even easier to clean after the next ride! But, when it comes to performance, it’s all about the drive chain. That’s

where our Stage 3 lubes come in! Whether you’re using our classic Wet and Dry lubes or our state of the art, cutting edge C3 lubes, you can rest assured that your drive chain is running to its optimum with minimal metal-to-metal contact. That means less friction, more performance and longer lasting components! 11 11


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Danny Mac

Motorcycle Monster DRT MX Team

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Projet 1.0 | IAM Cycling | Logo Official Partner | 14.03.2014

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BIKE CaRE SERIES RIDER CaRE SERIES

W W W. M U C - O F F. C O M

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Your next ride will be your greatest. Whether you’re sprinting ahead of the peloton or racking up the weekend miles, drive chain efficiency is crucial. Our chain cleaning range protects your delicate drive chain componentry against the evils of road grime while our C3 Lubes reduces friction for silky smooth gear changes and ultimate performance whatever the weather. Remember, a happy bike means a happy rider.

Muc-Off proudly supports

WOMEN’S PRO CYCLING TEAM

W W W. M U C - O F F. C O M

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C3 Dry Ceramic Lube

C3 Wet Ceramic Lube

Drivetrain Cleaner


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athelete protection

LUXURY 34


UE

AMINO PRIME

U LT R A E N D U R A N C E

AMINO PRIME

AMINO PRIME

Ue

SKIN COMPLETION

AMINO

WARM UP CREAM

175ml e 5.9fl.oz.

EST. 1994

AMINO

WU WARM UP CREAM

SKIN COMPLETION

175ml e 5.9fl.oz.

EST. 1994

U LT R A E N D U R A N C E

EST. 1994

SKIN COMPLETION

15Oml e 5.9fl.oz.

EST. 1994

15Oml e 5.9fl.oz.

AMINO PRIME

Ue

U LT R A E N D U R A N C E

SKIN COMPLETION

EST. 1994

15Oml e 5.9fl.oz.

RB

AMINO

AMINO MUSCLE

WARM UP CREAM

RECOVERY BALM

WU WU

Ue

U LT R A E N D U R A N C E

EST. 1994

15Oml e 5.9fl.oz.

SKIN COMPLETION

AMINO PRIME

Ue

U LT R A E N D U R A N C E

SKIN COMPLETION

AMINO

WU WARM UP CREAM

SKIN COMPLETION

EST. 1994

RB

WARM UP CREAM

175ml e 5.9fl.oz.

RB

AMINO MUSCLE

AMINO

WU SKIN COMPLETION

AMINO MUSCLE

RECOVERY BALM

SKIN COMPLETION

EST. 1994

RECOVERY BALM

EST. 1994

SKIN COMPLETION

175ml e 5.9fl.oz.

175ml e 5.9fl.oz.

175ml e 5.9fl.oz.

EST. 1994

EP AMINO

EXPLOSIVE POWER

RB

RB

AMINO MUSCLE

EST. 1994

175ml e 5.9fl.oz.

LUXURY

175ml e 5.9fl.oz.

EST. 1994

LUXURY

CC CHAMOIS CREAM

SKIN COMPLETION

175ml e 5.9fl.oz.

EST. 1994

EXPLOSIVE POWER

EST. 1994

SKIN COMPLETION

150ml e 5.9fl.oz.

150ml e 5.9fl.oz.

EST. 1994

AMINO

ep

EXPLOSIVE POWER

SKIN COMPLETION

150ml e 5.9fl.oz.

EST. 1994

AMINO

ep

EXPLOSIVE POWER

SKIN COMPLETION

EST. 1994

150ml e 5.9fl.oz.

SC LUXURY

S H AV I N G C R E A M

CHAMOIS CREAM

CHAMOIS CREAM

ep

EXPLOSIVE POWER

SKIN COMPLETION

EST. 1994

175ml e 5.9fl.oz.

LUXURY

CC

AMINO

ep

RECOVERY BALM

SKIN COMPLETION

CC

SKIN COMPLETION

AMINO

AMINO MUSCLE

RECOVERY BALM

SKIN COMPLETION

LUXURY

CC CHAMOIS CREAM

SKIN COMPLETION

175ml e 5.9fl.oz.

EST. 1994

LUXURY

SC S H AV I N G C R E A M

SKIN COMPLETION

175ml e 5.9fl.oz.

EST. 1994

LUXURY

SC S H AV I N G C R E A M

SKIN COMPLETION

175ml e 5.9fl.oz.

EST. 1994

LUXURY

SC S H AV I N G C R E A M

SKIN COMPLETION

EST. 1994

175ml e 5.9fl.oz.

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2015

WWW.MUC-OFF.COM


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