Reporter Issue Two by Muc-Off

ZERO POUNDS / VOLUME 01 / ISSUE 02

LIFESTYLE - PRODUCT - RACING

FREE!

Train in the Rain n o

e x c u s e s : T H E

U L T I M A T E

W E T

W E A T H E R

P R O T E C T I O N

ou work tirelessly to afford the best clothing and accessories you can, then inevitably one evenings training session quickly becomes overshadowed by the most apocalyptic weather conditions you’ve ever witnessed. By the time you’re home, your beloved gear is left covered in dirt and soaked through. What if we told you that you can protect your fabrics from this, that there’s one easy to apply product that will change the way you look at weather? Fabric Protect is here and it’s the future. Once sprayed onto the outer surface of your chosen garment, Fabric Protects’ special formula will guard against fluids like water, mud, oil and grime! Rain water as an example, will bead off coated fabrics that would normally be associated with absorbing them.

WATER DROPLETS ON FABRIC PROTECTED AREA

-This breathable jacket is now fully protected!

youtube.com/mucoffltd

‘SAFE ON BREATHABLE FABRICS!’ Fabric Protect provides an invisible Hydrophobic coating for your chosen fabric. Formulated to be safe to use on all fabrics, including leather, suede, cotton, polyester and breathable materials. You can now protect anything from saddlebags, gloves, cycling shoes, rucksacks and caps, the list is almost endless.

“I WOULD HAVE BEEN SOAKED!” - Mike Cotty

“THAT WAS HARDER THAN GIVING BIRTH” - Sir Bradley Wiggins

THE £6,000 CHAIN - Sir Bradley Wiggins making history at London’s Olympic velodrome

very so often there are events that define a human’s existence, a chance to prove that nothing is impossible. On the 7th of June 2015 a capacity crowd at the Lee Valley Velodrome witnessed Sir Bradley Wiggins, yet again, define his existence. Here’s our part in the epic journey to Hour Record greatness.

Our aim was to create the world’s fastest chain lubricant, enabling Sir Bradley Wiggins every chance to break the prestigious Hour Record. It turned out to be a challenge like no other, with some unexpected and exciting developments, making all the hours of hard work worthwhile. We started by speed grading over 30 Shimano Dura-Ace chains, making use of our specialist Muc-Off lab equipment. We then hand selected only the very fastest, most efficient chains, to be deep cleaned and treated with our groundbreaking new chain lubrication formula. This state of the art formula and treatment process completely pushes the boundaries of chain lube innovation and is designed specifically to keep friction to an absolute minimum.

Highly advanced mixtures of new, military grade compounds were included, alongside cutting edge extreme pressure additives, creating an incredibly fast chain lube.

After many hours spent fine-tuning our formula in the search of perfection, the deadline was looming dangerously close. With only a few days to go before the hour attempt, we were busy driving the secret coated chains back and forth from the Olympic Velodrome, for preliminary testing. We were also entrusted with Brad’s machined chain rings so we could put these through the same rigorous running-in process the chains had already received. This process alone was proven to save valuable watts over the hour. Sir Bradley Wiggins finished triumphantly in front of a captivated audience, riding a distance of 54.526km (33.88 miles), 218 laps of the 250m track at Lee Valley VeloPark; London’s Olympic velodrome. Since July 2014 we have had an invaluable weapon allowing us to perfect our formulas. We use a state of the art piece of equipment to develop our chain

- Chain Preparation at its finest

lubrication in a way no other company can. We call this machine C.L.O.D - Chain Lube Optimisation Dynamometer; which was designed and built in house. Our Dyno was able to prove our Hour Record chain lube saved valuable rider watts. It has the ability to test any lubricant and chain combination, providing detailed quantitative data on efficiency and durability.

Being at the forefront of technology like this, means we can share the same desire and appreciation for marginal gains, with all the teams and individuals we passionately work with. The experience gained from breaking this record helps us push the boundaries in everything we do; the world’s fastest chain is just the beginning! To enquire about this revolutionary chain preparation and coating as a service - please contact info@muc-off.com

‘ADVANCED MIXTURES OF NEW, MILITARY GRADE COMPOUNDS’

#MYHOUR

“THE WORLD’S FASTEST CHAIN IS JUST THE BEGINNING”

Go and watch the video - youtube.com/mucoffltd

as british as bond w

Did you know that we are 21 years old and born and raised in the UK? Well we are! Our R&D centre looks like a secret agent has been in and requested the most advanced bicycle maintenance technology! From our top-secret formulas and technology, to our eccentric personality, we’re British through and through.

Twitter Competition #fabricprotectthis FABRIC PROTECT GIVEAWAY! Get your hands on some Fabric Protect by simply sharing a picture of what you want to protect most on Twitter or Instagram using the Hashtag #FabricProtectThis. Competition opens 15/07/15 with a winner being announced early October - Good Luck!

Our filling site is based in deepest Hereford. It is here where we hand blend and fill all of our fluid based products. Just around the corner is our main global logistics hub, bang in the middle of England. From here, our newly packaged products make their way to bike shops all over the world – 40 countries to be precise. If you venture to sunny Poole in the South of England, you will find both our R&D centre, where Muc-Off scientists create the latest high-tech fomulas and the passionate team at Muc-Off Headquarters. The team live and breathe everything two wheeled and love nothing more than to put new products through their paces on the local trails! Muc-Off HQ is where everything from an initial idea, to a complete innovation is able to flourish into a brand new and exciting product, helping to - All Muc-Off Box’s are now made from Recyclable Cardboard keep you performing at your greatest!

Winning just got easier T A R G E T

uc-Off, Athlete Performance - A break through, cutting edge range of products, designed to enhance the performance of athletes looking for that extra advantage. Pushing the boundaries of scientific development has allowed us to create a truly unique range, to aid: warm-up, endurance, power and recovery.

S P E C I F I C

recovery stage. Whatever your chosen sport, our Athlete Performance formulas will directly target the areas of your body most in demand!

M U S C L E S

The core philosophy of our Athlete Performance program is to target specific muscles with the amino needed for your sport. We don’t believe in taking amino supplements, they travel through your entire digestive system before they get anywhere near a muscle. With a highly targeted treatment and using the correct aminos for power and endurance sports, you will feel real performance and recovery gains. Welcome to the future of athlete care. Discover how our Amino Patch Technology has been integrated and how this translates to improved performance - from warming up, right through to the

AMINO PATCH TECHNOLOGY WHich formula DO I USE? T he amino acids in our formulas form part of the muscle’s essential building blocks. When the body processes proteins, amino acids are released which in-turn reduces the amount of lactic acid build up.

The benefit of using amino acids in a cream is that you can feel them working almost instantly, they are being delivered into the bloodstream directly to the muscles rather than having to be ingested like tablets. Our formulas enable precise application of amino acids, directly to the most important muscles used in your sport.

1. Amino Patch (Cream) 2. Skin Layer

3. Molecules 4. Absorption Molecules

5. Blood Vessels 6

6. Fat Cells 7

7. Muscle Tissue

The Science

We called upon The Department of Molecular and Cellular Sports Medicine at the University of Cologne to quantify Muc-Off’s new Amino Patch Technology. The University tested 15 male ‘force’ trained athletes, with either Muc-Off Athlete Performance or a placebo. Each volunteer performed twice, they were tested to determine maximal force and the respective repetition maximum at 80% of maximal force.“It was found that over 70% of the testers using the Amino Acid Creams increased performance”. It was also stated “Resistance against exhaustion was increased after using Muc-Off Amino treatments”.

Prof. Dr. rer. nat. Patrick Diel, (Dept. Mol. and Cell. Sports Medicine German Sports University Cologne) said: “A mechanistic explanation could be a modulation of blood flow in the Muc-Off Amino Explosive Power treated muscles. Arginine is a substrate for the Nitric Oxide –synthase. If delivery of arginine over the skin is effective this could indeed result in an increased local arginine concentration, which could be converted to Nitric Oxide (NO). This results in an increased blood flow in the respective muscles, which increases resistance against exhaustion.”

The below formulas Mayhew and Wathan were used to calculate the results:

Mayhew and Wathan formulas indicated significant differences (V=2.24/2.52, G=.77). According to Mayhew, 11 of 14 volunteers increased performance with Muc-Off Amino Explosive Power. According to Wathan, 12 of 14 volunteers increased performance with Muc-Off Amino Explosive Power.

face all that mother nature can throw at you

smash records & feel super human

maximise yourself for serious endurance

calm, relax & rejuvenate your body

NATURAL & PARABEN FREE

luxury warm up cream amino explosive power amino ultra endurance amino recovery balm Soothing warmth for mild conditions

augh in the face of cold weather! Luxury Warm Up Cream will warm, strengthen and stimulate your body, to ensure you are in the best possible condition, ready to face all that mother nature can throw at you! An innovative mix of natural extracts combined with our Patch Technology warms the body by gently heating the skins underlying tissue. This primes the treated areas to ensure you are in an optimal condition before you start a training session or competition. Our intelligent ‘self thinking’ heating system actively controls the warming temperature provided to your muscles. Tip: If you are combining our Luxury Warm Up Cream with an amino cream, always apply the amino cream first.

Increase Your Muscles Power And Explosive Strength

veryone wants to feel more powerful, and if your sport involves maximum strength, be it sprinting, weight lifting, or team sports like Hockey or Rugby then this is the formula for you. Amino Explosive Power improves the availability of oxygen and nutrients to your muscles, so you feel real increases in strength and energy. You can improve your overall performance capacity thanks to our Amino Patch Technology. Explosive Power uses Arginine amino acids which help to give your body a sustained level of explosive power, perfect for sports involving maximum strength. Arginine amino’s are used to make nitric oxide (NO) in the body. This higher level of NO dilates the blood vessels which leads to an increased blood supply to the treated muscles. The increased blood supply carries more oxygen and nutrients while strengthening the muscles, immune system and increasing energy levels. The vasodilating effect of Arginine also reduces the workload of the heart, which increases cardiovascular performance.

Really Go The Distance

magine a natural product that could help you go further and ultimately achieve better results by ensuring your body is kept at an optimum state of performance. We have created that product – Introducing Amino Ultra Endurance. If you want to ensure your body is maximised for serious endurance then Amino Ultra Endurance will condition your body to be ready for anything. During intense training and competition, waste products like lactic acid and ammoniac can build up and decrease your performance. Muscles are also naturally broken down during exercise and proteins, which are built from groups of amino acids, play a vital role in building and repairing muscles. The Amino Taurine helps convert Glycogen into Glucose, which is your muscles main fuel. Muc-Off Ultra Endurance Cream uses specially advanced Amino Patch Technology to help protect your muscle cells against lactate accumulation, which is the main reason for exhaustion.

Recover Faster

ed up with feeling tired and achy after intense sport? Amino Recovery Balm revives, reconditions and freshens your body providing a gentle cooling sensation. Our unique formula will calm, relax and rejuvenate your body to help regeneration and boost energy levels using the amino acid Glutamine, which is the most abundant amino acid in the muscle cells. During training and competition the supplies of intramuscular glutamine fall, the muscle cell volume declines and muscle degradation occurs. Glutamine increases glycogen storage and hydrates muscle cells. This increases protein synthesis and energy metabolism, which in turn helps improve the body’s regeneration process. Glutamine supplementation plays an important role in supporting recovery, increasing muscle cell volume and preventing muscle degradation.

Tip: Combine Amino Ultra Endurance and Amino Explosive Power for sports demanding both strength and endurance.

What it’s like to be a pro With Gee Atherton

veryone has a sporting hero. Someone you admire and aspire to be, or use as your benchmark to athletic greatness. There aren’t many Downhill mountain bikers more legendary than Gee Atherton, so let’s see how he prepares for the biggest event in his calendar – The UCI Downhill World Cup. We caught up with Gee who tells us what he gets up to 2 weeks before such an important race: “For us, preparation starts in the winter. Pretty much everything we do is focused on racing, but two weeks before a world cup round, we start to taper down our training to be fresh for the race. Fast forward to race week. The Monday and Tuesday tend to be rest days, I try hard to just chill and listen to music, watch films on TV and play games. It’s been known for me to even sneak in a glass of wine. Depending on the races location, our Wednesday’s are usually spent travelling to the stage itself!

- Gee Atherton racing in the World Cup, Fort William, Scotland.

We try to make the run up to the race as stress free as possible – it’s the mental preparation that’s so important. It’s also vital that we are well nourished and

properly fuelled up for the task ahead so we travel with our own chef, Timmy from Podium Catering. Laura (physio) is there to give us massages and treatments after every ride and to get involved if we come off in practice. Usually Saturday would be qualifying and we have a strict, to the minute schedule for our warm ups, practice runs, treatments, food and rest. We like to try and make ourselves available for some signings with our fans if possible! Race day: Everyone prepares in different ways, I like to chill out in the big race truck for 30 minutes or so, Rach likes to try a nap before her races, it’s one of the things she does best! We have a warm up protocol which involves the turbo and some stretching, I drink half a can of Red Bull, scoff a handful of Haribo then it always seems like no time before it’s time to head for the gondola, the startgate, and Pete swearing at me in Polish as I start my Finals run!” Gee

which lube do i use?

2015 Isle Of Man TT

From the insanely fast, high-tech world of Moto-GP to the arduous terrain of the Dakar Rally, when it comes to chain lubrication, Muc-Off has all bases covered! Our Premium Motorcycle lubes use a range of innovative particles such as; ceramic, polymer & P.T.F.E particles. These help to provide the fastest, most efficient ride possible! Whatever your choice of Motorcycle discipline there is a Muc-Off chain lubricant to improve the performance of your machine. All lubricants are designed for on and off road use.

“THAT WAS INSANE,SIMPLY INSANE” - James Hillier at the TT

Extreme Lube For the harshest conditions. Extreme Lube creates a hydrophobic finish; resisting water and grime with a transparent, colorless and non-fling formula.

- James rounding off a great week at the TT with a superb second place in the Senior TT.

e had plenty to shout about during this year’s Isle of Man TT with riders in all solo classes. We take you through a jam-packed week of sensational riding from Muc-Off Athletes, James Hillier and Ian Hutchinson! Gale force winds courtesy of the ever reliable, ‘British Summer’, forced teams to batten down the hatches of their workshops during much of practice week. With tension building, this only helped to fuel the excitement of the thousands of fans, who make the annual pilgrimage to the greatest motorcycle race on the planet! Far more favorable conditions greeted the riders by the start of the Superbike race, which saw James Hillier lead during the opening lap, eventually finishing in 3rd place. A fantastic result for race one of an intense schedule, it would prove to be a huge boost for James’s confidence in the week to come. Monday saw the opening race of the Supersport category. Ian Hutchinson stormed to victory, reversing the positions from the Superbike race only 24 hours

Endurance Chain Lube

For all weather. A high performance, synthetic formulation with a ceramic element that helps with long distance, all weather riding. Endurance Lube will increase component life and maximise horsepower!

previously as he edged TT Veteran, Bruce Anstey into second place by 7 seconds. It had only been confirmed a few weeks before that the ‘Bingley Bullet’ would be switching to Team Traction Control, to ride the Yamaha YZF R6 in both Supersport races! What an achievement for a rider who was told he may never ride a motorcycle again following a near career ending crash at Silverstone, only 3 years ago! Just 0.207 seconds were all that separated James Hillier from another podium in the delayed Superstock race on the Tuesday. The Dorset based rider, again showing tremendous consistency. Wednesday saw Hutchinson claim the second Supersport race victory in fine style. James Hillier riding his way to a solid 4th place, giving even more reason to celebrate in the Muc-Off camp! Before the final race of the week, James was busy in the Lightweight race where he achieved a fantastic 2nd place along with the new fastest lap for the Lightweight category, with an average speed of 120.845mph!

- Ian Hutchinson lifting the winners trophy for this years Supersport race with Team Traction Control. In the Blue Riband event, the Senior TT, it was a lesson from the master with John McGuiness taking the victory. Another outstanding performance from James Hillier aboard the Quattro Plant, Muc-Off Kawasaki saw him take a well-deserved 2nd place and finish the 2015 TT on a high! With such a fantastic end to an incredible week of racing, 2016 looks to be even more exciting for James and the Quattro Plant, MucOff Kawasaki team! Huge congratulations to all our teams on a fantastic weeks racing!

‘JUST 0.207 SECONDS WERE ALL THAT SEPERATED JAMES HILLIER’

Q & A - MAX ANSTIE AT MX GP

“I LOVE THAT FEELING OF BEING NERVOUS” - Max Anstie

Dry Chain Lube

For dry conditions. For riding or racing in dry or damp conditions, with a wax based P.T.F.E formulation that does not attract contaminants.

e were really excited to “get our hands dirty” at the British round of this year’s MXGP and what a weekend it was!

Along with demonstrating our latest products, Fabric Protect and the premium motorcycle range, we were also there to support the Monster Kawasaki, Dixon Racing Team. Max Anstie was on hand to give us an insight into his season so far and his thoughts on a career away from the hardcore world of MXGP

1. How are you finding the switch to Kawasaki this season? Very good. The team has worked hard transferring everything from last year to this year. I think we are right where we should be in terms of set up.

of mobility and activation work – making sure we are firing on all cylinders and ready to go!

4. Are you more nervous before a British round due to the expectation to win? At the beginning I was, because I didn’t know what to expect, I was going there to perform and I didn’t know the tracks, the riders or formats. With Grand Prix I have raced them for 4 or 5 years now and have my routine, I know when to get my gear on and go down. With the British rounds it’s a bit different but I’m still there to perform, I love it and I love that feeling of being nervous so it’s all good!

5. What do you feel is the main difference between British level and 2. Following your early season injury, do you feel you are now back MXGP? to full fitness? I finally felt that I could get back to training properly this week! Everyone has little niggles and bits that ache as we race a lot. With the British Championship included, we end up competeting 11 race weekends in a row, but my body feels good and we are back on track!

3. What do you do to build your fitness away from MX?

- This is Nicky, one of our Graphic Designers. He’s finally finished his bike build, just in time for the Summer!

I work with my trainer Kev who is based in Glasgow. We do a lot of gym work in the off-season, building the base and core. Now I focus on speed and maintenance work as we are riding a lot. It’s about keeping the body feeling good with a lot

It’s nice just to have one day for the British stuff, the guys are fast round their own tracks and I still have to be on my A-game to win. It’s a bit more of a show at the Grand Prix, it’s a good series and I enjoy racing both.

7. Do you have any routines or rituals you go through before a race? I make the whole race my ritual by sticking to the plan; I know what time to go down to the start and what time I need to eat my food. I stick to the same routine each weekend, I think it’s important to be consistent, to make your body feel the same for each race.

8. What’s your favorite part of the Winchester track? The up hill quad is pretty cool, everyone’s tweeting

about it and wants to see you do it, to go big off the quad! It’s nice to put on a show for everyone and be in front of all the fans.

9. Out of all the riders in the MX2 category, is there someone in particular you are particularly motivated to beat? That’s a difficult question; the guys here are all at the top level of their sport, a lot of them are capable of winning and I have a lot of respect for everyone because they are good competitors and riders. Obviously we all want to win but there isn’t one in particular, they give me a good run and I hope they feel I do the same for them!

10. If you weren’t riding MX what do you think you would be doing? I’m pretty good at chess so I think I’d be a chess champion. I’d quite like to do that. I used to be involved with chess club at school!

“MY BODY FEELS GOODANDWEARE BACK ON TRACK”

maintenance - as easy as 1,2,3 We often get asked which is the correct way to clean your bike, so we thought the best answer would be to create a simple, easy to follow guide which includes our Clean, Protect and Lube ethos – perfect for your garage or workshop wall!

clean protect lube

‘‘Winterberg Cleaning Station’ Spray Drivetrain Cleaner onto chain and cogs.

Deep cleanse your chain using the X-3 Chain Cleaner.

Pre-wet bike.

Completely coat the bike with Nano Tech Bike cleaner. Make sure bike is out of direct sunlight.

Get Dirty In Winterberg!

estled in the German countryside, you will find Winterberg Bike Park; one of the coolest places to go Mountain biking in Europe.

The park is open to anyone from May to November, which can be over 300 riders a weekend if the weather is good! You may also bump into riders such as Sam Pilgrim thanks to Winterberg also hosting Europe’s biggest Mountainbike Freeride Festival, Dirtmasters.

Agitate extra grimey areas with brushes.

Wait 3-5 minutes for Muc-Off to work its magic.

Rinse the whole bike being careful not to blast delicate areas, e.g. bearings.

Clean your disc brakes, pads and wipe away the excess.

With so many muddy bikes, the park decided it was time for an unbreakable bike wash! The Muc-Off bike wash can hold up to 4 bikes at a time, and has been specifically designed to fend off wear and tear, looking fresh for many seasons to come. It was also designed with the lift hangers in mind, to get riders used to trusting the lifts with their pride and joy!

SNEAK Peak Coming Soon 9.

10.

11.

12.

LUXURY SHAVING CREAM

LUXURY CHAMOIS CREAM

Apply Bike Spray to your frame for a protective P.T.F.E finish. Avoid braking surfaces!

Spray MO94 over your cassette & chain to drive out moisture. Avoid braking surfaces!

Apply Silicon Shine to fork stanchions and rear shock for smooth suspension. Avoid braking surfaces!

Wipe off excess residue.

13.

14.

15.

16.

For the ultimate long lasting protection treat with Uber Wax.

Wait 10 minutes and buff off!

Carbon components? Use Carbon Gripper! Use Bio Grease for your bearings, moving parts and cables.

17.

18.

19.

20.

Which lube does my bike need?

Hydrodynamic chain lube for Professional racing in all conditions.

C3 ceramic wet weather racing lube.

C3 ceramic dry weather racing lube.

21.

22.

23.

24.

Dry weather conditions bio lube.

Wet weather conditions bio lube.

Rotate pedals backwards and apply chosen lube to each link (As shown above).

Wait 15 minutes before riding! (for best results leave over night).

2015

NEW PRODUCT

Stealth Flask & Elite Bottle

The ultimate carnauba hard wax bike kit. All you need to create the ultimate protective shine. Welcome to the future.

For a high gloss shine. Apply Miracle Shine.

NEW APPAREL FOR 2015 - MUC-OFF.COM

PICK UP A COPY FROM YOUR LOCAL DEALER

NAME: SPEC:

DRIVETRAIN CLEANER 500ML 16.9 US FL.OZ

PRODUCT NO.

295-CT