The world’s most advanced mobile learning platform
EducationApps Private & confidential
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Overview EducationApps is the UK’s leading supplier of mobile study apps.
04 Overview
06 Study Module
14 Friends Module
16 School Module
18 Academic Institutions
EducationApps is the UK’s leading provider of mobile study apps and has developed the world’s most advanced mobile learning platform which includes features unavailable in any other solution. EducationApps already works very closely with BlackBerry. The company is an Alliance Partner, member of the Elite Development Group and is working with BlackBerry to setup pilot programs for its platform in South African schools. EducationApps would like to enter into a strategic partnership with BlackBerry to make its Mobile Learning Platform available as BlackBerry’s core academic product. This would enable BlackBerry to become the leader in mobile learning and help it compete with companies such as Apple and Samsung who invest millions in the vertical on an annual basis. BlackBerry has always been the preferred device for students because of features such as BBM. EducationApps’ Mobile Learning Platform can help to reignite this interest by providing the most advanced, engaging and easy to use mobile learning experience which (almost) makes learning cool.
20 Volume Purchasing
22 Government
24 Publishers
26 Timeline
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The EducationApps Mobile Learning Platform Teachers and instructors can use the online Teacher Portal to set up and manage classes, send out messages and assignments, and initiate in-class quizzes. This also provides them with an extremely visual way of understanding how their class is performing. Government, at both a district and national level, can make use of the Government Portal. This shows academic performance and trends at a macro level, helping to identify schools which are excelling or underperforming and also aiding the distribution of budgets and resources.
EducationApps’ Mobile Learning Platform is a comprehensive mobile learning solution which provides users with content from the world’s top academic publishers in a mobile format. The platform also supports the “gamification” of this content, helping to improve engagement levels by rewarding users for work and allowing them to compete with one another. The platform consists of three modules: Study, Friends and School.
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study module
friends module
school module
Allows students to browse and purchase a range of different content from the world’s top academic publishers. This content includes textbooks, study guides, flashcards and quizzes. The list of content is forever expanding as more publishers partner with EducationApps.
Allows students to add their friends on the platform. Students can then view their friends’ activity and even challenge one another to see who can perform better. This data is then available to view in leader boards. The module combines social and gaming functionality to make learning much more engaging for students.
Enables academic institutions to make use of the platform. Schools can bulk purchase content for their students and teachers can make use of the platform through the online teacher portal. Teachers can send out assignments and messages, and use in-class quizzes to quickly assess their students’ understanding of a topic. EducationApps
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Benefits to BlackBerry BlackBerry’s competitors, such as Apple and Samsung, are already devoting huge resources to the academic vertical. From a product perspective, Apple users can download the iTunes U app and Samsung users have the Learning Hub app preinstalled. The EducationApps Mobile Learning Platform includes all the functionality of these products, and offers a lot more in addition. EducationApps would like BlackBerry to adopt its mobile learning platform as its core academic product.
How The Solution Might Work The EducationApps Mobile Learning Platform includes all the functionality of these products, and offers a lot more in addition. EducationApps would like BlackBerry to adopt its mobile learning platform as its core academic product. This partnership would benefit BlackBerry in a number of ways:
This partnership would benefit BlackBerry in a number of ways:
Shows BlackBerry’s commitment to education and leapfrogs years’ worth of investment and business development, putting BlackBerry on an equal level with leading companies such as Apple and Samsung in terms of product offering Presents an entirely new marketing opportunity and will lead to educational sales for BlackBerry hardware Requires minimal investment and resources. Apple and Samsung are pouring hundreds of millions into this vertical Avoids ongoing support and maintenance on BlackBerry’s end. EducationApps is committed to maintaining an up to date platform and providing support to its users so BlackBerry does not have to Brings top academic content to BlackBerry devices. EducationApps already has strong relationships with the world’s leading academic publishers; BlackBerry can instead focus its resources on other verticals The content on offer is forever expanding, making the platform applicable to more and more users (the current focus is school and university users, and content is now being added for professional learners and corporate training) The platform presents a new selling point for BlackBerry’s largest sectors (corporate and government). It can be adapted for corporate and government training and the Government Portal is extremely valuable at both a district and national level
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Pre-installed, co-branded learning solution on all BlackBerry devices Support, maintenance and upgrades from EducationApps for all BlackBerry 10 devices, with a legacy system in place for OS 6 and 7 Advanced hardware compatibility, ensuring the platform makes use of all that BlackBerry devices have to offer (particularly features which competitors lack, e.g. memory cards, HDMI support etc.) Advanced software compatibility to ensure that users receive additional benefits for using the BlackBerry version of the platform (e.g. advanced BBM integration) Enterprise solution: BlackBerry can offer the first version of the EducationApps platform to support corporate training (particularly useful for compliance!). Since BlackBerry is a leader in the corporate world this could be a key selling point alongside features such as Balance Integration with BlackBerry World to make it easier for users to search, browse, discover and purchase content without having to buy it from the EducationApps online store (inapp purchases on other operating systems will be stopped in the future, giving BlackBerry a huge advantage) Frequent strategic conversations to ensure EducationApps secures content which is relevant to the geographic markets that BlackBerry is focusing on
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How A Deal Might Look Essentially, EducationApps is able to provide BlackBerry with a complete solution to the academic and learning vertical. In return, EducationApps requests relatively small amounts of financial and technical support. A financial arrangement would be in the form of a fixed annual fee. Additionally, EducationApps is open to an investment from BlackBerry in return for equity; this would show commitment from
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both parties and cement a working relationship. EducationApps would oversee the upgrade of its existing BlackBerry platform but may require a small amount of technical support, particularly if there is to be advanced integration (with BlackBerry World, for instance) that might require features which are not publically available to other developers
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