Social media marketing

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Compliments of

n Dell & Intel Editio

Dell & Intel Edition

Make social media buzz work for you!

• What it is — see how major sites like Twitter® and Facebook® fan pages, and niche sites like Flickr®, LinkedIn®, and Digg™ can enlist your customers to promote your brand • Why it works — understand how consumers influence one another in social networks • You can’t fake it — get familiar with social media and be sure your spokespeople are credible

• Why social influence drives successful marketing • The big and small sites ideal for marketing • Where the social influencers hang out and how to get their help • Strategies for getting employees involved • Best practices of the social media experts

• Measure the effect — discover how to apply metrics to your social media marketing efforts

Social Media Marketing

Social media marketing is an up-to-the-minute way to spread the word about your business. This excerpt from Social Media Marketing For Dummies will help you get closer to your customers.

Open the book and find:

Making Everything Easier! ™

a i d e M l a i So c g n i t e k r a M

Learn to: • Apply social influence to your online marketing campaign • Select the right social media sites for your business

Go to Dummies.com®

• Update your Web site for the social media world

for videos, step-by-step photos, how-to articles, or to shop!

• Measure the results of your efforts Shiv Singh is the VP & Global Social Media Lead with Razorfish. He is a hands-on marketing professional working with some of the globe’s largest corporations. ISBN: 978-0-470-67861-9 Book not for resale

Singh

Shiv Singh


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