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DIGITAL BROCHURE

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CORPORATE BROCHURE

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VISION 2020 FLYER

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AL SAFEER FLYER

DTCM RAMADAN INVITATION

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PIERCHIC: Business Lunch

BUSINESS LUNCH Two courses 210 / Three courses 250

S TA R T E R Ceviche of the Day (G) Jalapeno, Tomato, Grated Lime or Braised Short Rib Ravioli Purslane & Arugula Salad, Tomato Essence or Avocado Tartar (V) (G) Grilled King Oyster Mushrooms, Radish Salad, Lemon Oil

MAIN COURSE Catch of the Day (G) Sautéed Broccolini, Oyster Mushrooms, Caper Dressing or Roasted Beef Tenderloin (G) Sautéed Wild Mushrooms, Carrot and Parsley or Steamed Tofu & Butternut (N) (G) Spinach & Pistachio, Fennel, Green Tea Wakame Broth

DESSERT Vanilla Panna Cotta (G) Marinated Berries, Hibiscus Sorbet Apple Praline Tart (N) Honeycomb Ice Cream, Sea Salt Caramel

(V) Vegetarian (A) Contains Alcohol (N) Contains Nuts (O) Diabetic Friendly Dishes may contain traces of gluten due to kitchen environment All prices are in UAE dirhams and inclusive of 10% municipality fees and 10% service charge

BID DOC

5.2

CONTENTS 5.1

PROJECTED SALES DATA

5.2

CONCESSION FEE

5.2

Schedule Number: 17.5.2 | Formsheet FP2

CONCESSION FEE

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Schedule Number 17.5.1 | Formsheet FP1 | Concession Fee | EMIR ATES LEISURE RETAIL

Schedule Number 17.5.2 | Formsheet FP2 | Concession Fee | EMIR ATES LEISURE RETAIL

KEY ASSUMPTIONS

SALES PLANNING

Concession Fee by Outlet – Year 1 vs Year 10

Our years of experience in airport locations (both existing operations and new developments) has enabled us to develop a scientific approach to estimating sales and we build all our projections from the base up.

Firstly, we calculate the “unique passengers” that we will have the opportunity to target – in Muscat Airports case, this equates to circa 50% of total passenger numbers. We then apply a capture rate and multiply this by the Average Transaction Value for each individual location/concept.

Our goal is not to be bullish or to be conservative. Our goal is to be as accurate as possible and our track record in forecasting financial figures in airports is very strong. In truth, we’d rather be pleasantly surprised than unpleasantly disappointed when the actuals come in.

In the 1st year of operation, we anticipate an overall capture rate of 23%, rising to 28% over the term as additional outlets are opened.

Sales Mix Capture Rate in Outlet’s 1st Year

ATV in Outlet’s 1st Year (OMR)

Hardees

2.5%

3.1

Outlet 2

KFC

3.5%

3.1

Outlet 3

Pizza Hut

2.0%

4.7

Outlet 4

Chicken Tikka

2.5%

3.1

Outlet 5

Saravana Bhavan

3.5%

2.6

Outlet 6

Giraffe

1.5%

6.2

Outlet 7

Molly Malone’s

1.5%

6.8

The Kitchen

0.3%

Outlet 8

8.4

Outlet 9

Hudsons - Airside

1.6%

3.5

Outlet 10

Cafe Europa

1.0%

6.2

Outlet 11

Maras Turka

0.3%

3.1

Outlet 12

Buckstar - Airside

1.6%

3.5

TukChop

0.3%

4.2

1.6%

3.5

0.5%

3.1

Outlet 13 Outlet 14

Costa - Airside

Outlet 15

Taqado

Outlet 16

Juice Bar

0.3%

3.1

Outlet 17

Buckstar - Landside

1.6%

3.3

Outlet 18

Costa - Landside

1.6%

3.3

Outlet 19

Hudsons - Landside

1.6%

3.3

Yr1

Yr10

Complete one form for each year of operations at the Airport. Include all operating units on each form.

Outlet 1

Hardees

18%

23%

Outlet 2

KFC

18%

23%

Outlet 3

Pizza Hut

23%

Outlet 4

Chicken Tikka

18%

23%

Business Planning Robust and sustainable business planning is at the forefront of our success, spanning 60 outlets across 10 international and domestic airports.

Outlet 5

Saravana Bhavan

12%

17%

Our business planning focuses first and foremost on creating stakeholder value with a priority in delivering an outstanding experience for our guests.

Outlet 6

Giraffe

17%

12%

17%

Coupled with our attention to detail, this is evident from the moment you enter one of our outlets. Our level of investment in the design and fit out is second-to-none. Our retail offer reflects informed consumer understanding and a relentless focus on quality and best-practice. Our product displays and promotions are the result of a dedicated marketing team, in tune with our consumers and the latest in marketing techniques. And finally, the people that bring it all to life - our dedicated team who delight our guests, day in and day out, providing wonderful experiences that keep them coming back, over and over again.

20%

Outlet 7

Molly Malone’s

Outlet 8

The Kitchen

Outlet 9

Hudsons - Airside

15%

Outlet 10

Cafe Europa

12%

17%

Outlet 11

Maras Turka

15%

20%

15%

20%

Outlet 12

Buckstar - Airside

Outlet 13

TukChop

Outlet 14

(Based on sales in Year 10, all outlets operational)

Sales Build to Yr10 – Muscat International Airport

Schedule Number 17.5.1 | Formsheet FP1 | Sales Data | EMIR ATES LEISURE RETAIL

Schedule Number: 17.5.1 | Formsheet FP1

Muscat International Airport Operational Years: 1 - 10

Bidders should provide a good faith estimate of the expected annual Gross Sales and a breakdown of revenue to OAMC to be derived from the proposed operations. Bidders must clearly state the major assumptions used in developing the sales forecasts.

We estimate Year 1 F&B sales to be c4 million Omani Rials, climbing to over 15 million Omani Rials by Year 10.

Outlet 1

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Costa - Airside

Outlet 15

Taqado

Outlet 16

Juice Bar

15%

Outlet 17

Buckstar - Landside

20%

PROJECTED SALES DATA

We plan to succeed but we also train to be agile. One of our key strengths is flexibility. We are experienced enough to understand what is needed, but agile enough to know that on occasion we need to change – be that the product, the marketing or the outlet design. We are not afraid to make changes. During the year, we carry out in-depth reviews of all of our businesses, with our brand partners and with our airport partners. We believe that working together creates more long-term stakeholder value. As proof of this, we were extremely proud to have been awarded with winning “Best Partnership Initiative of the Year” at the recent 2015 Frontier Awards.

15%

Outlet 18

Costa - Landside

15%

20%

Outlet 19

Hudsons - Landside

15%

20%

Definitions: Capture Rates are defined as the number (%) of passengers we capture each year. Assuming 5.7 million “unique passengers” and a capture rate of 23% means we will delight over 3,000 guests every day in the first year of operation. Average Transaction Values (ATV’s) reflect the amount on each bill – it isn’t the spend per guest.

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BID DOC

10.02.14 The ďŹ rst day of progress Madinat Jumeirah, Dubai

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