Pet Gazette November 2011

PET GAZETTE NOVEMBER 2011

www.petgazette.biz

ISSN 2046-7303

Puppy love Caring for new arrivals

Be safe, be seen Hi-vis clothing and accessories FROM ORGANIC FOOD TO HEMP COLLARS, MORE OWNERS WANT ECO-FRIENDLY PET PRODUCTS

Equine special

Sweet charity

News and products for equestrian retailers and advice on caring for horses in winter

Offering goods and services for animals and caring for their welfare go hand-in-hand

This month

Editor’s letter

November 2011 Contents Roundup

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Three minute interview

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New appointments

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The latest news from the industry Rob Chapman, event director, CloserStill Media Pastures new for professionals in the pet trade

Taking stock

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Puppy love

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Pet nutrition – what you think

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Safety first

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The latest products for the pet trade Top Corgi breeder and champion show judge Kevin Dover shares his experience of rearing and caring for puppies Michael Bellingham of the PFMA reveals the results of September’s survey about pet foods in more detail

Russell Jones of Fidler and Pepper solicitors provides some useful pointers for preventing and dealing with accidents in your store to avoid injury claims

Be safe, be seen

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Sweet charity

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Pet planet

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Coping with Christmas

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Focus on

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Sue Corfield looks at the ways owners can keep their pets safe with the onset of the dark, winter months Those working in the pet sector can reap great rewards from supporting animal welfare charities. In the first of a two part series we look at the ways companies are helping in the care of cats Deborah Craig looks at the growing demand among pet owners for environmentally-friendly products The festive season may be welcomed by many but some pets dislike the noise, excitement and disruption to their day-to-day routines. Gordon Gow, sales manager of retail and pharmacy at Ceva Animal Health, offers advice on spotting the signs of stress and creating a more relaxed environment This month Jon Chapple looks at the range of foods for reptiles, from plant blocks to calcium and vitamin supplements

Equine special Roundup

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Taking stock

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Winter horse care

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Events

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Voice on the highstreet

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The latest news for equestrian retailers A range of products for owners of horses and ponies The UK’s leading equestrian companies offer advice on the key products to stock up on for winter

Upcoming shows, forums and meetings in the world of pets Roisin Morgan of Pet Connection, Newry, County Down

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his month’s issue of Pet Gazette includes an article from Kevin Dover of Dicksons Pet Food who is also a top Corgi breeder and a champion show judge. In his feature, ‘Puppy Love’, he stresses the importance of obtaining puppies from reputable sources and advises that any prospective owner should visit the breeder “with the intention of asking as many questions as possible.”

This is an issue that has recently been highlighted by Battersea Dogs and Cats Home, which has warned potential owners about buying animals from internet sites such as Gumtree and Facebook. Head of animal intake at the charity, Liz McWalter, said: “Buying a pet is not like buying a new iPod and we need to see much stricter guidelines on the sale of pets online to prevent thousands more dogs and cats ending up mistreated or abandoned.”

This is where those working in the pet trade can really help to promote the message of responsible pet ownership, ensuring that owners obtain their pets from reputable sources. The consequences of taking on a pet without thought to the length of time it will live, and the costs it will incur, only means the animal ends up in the care of organisations such as Battersea.

This edition also focuses on the work of these charities and shows how there is great support for them in our industry as for many, working in the pet trade and working for animal welfare go hand-in-hand.

I hope you enjoy the issue.

Sam Guiry sam@petgazette.biz

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Roundup

PET GAZETTE Established 2008

Managing Editor

Louise Hoffman louise@petgazette.biz Editor

Sam Guiry sam@petgazette.biz Editorial Assistants

Jon Chapple jon@petgazette.biz Naida Ally naida@petgazette.biz Production Assistant

Lewis Bowes copy@petgazette.biz Group Advertisement Manager

Kelly Smith kelly@petgazette.biz Advertisement Manager

Julie-Ann Kwok julie@petgazette.biz

Kennel Club wants dog law changed Following the Independent Police Complaints Commission’s (IPCC) investigation into the handling of the John Paul Massey dog attack case in 2009, the Kennel Club has called for “urgent action to be taken” with regard to the current Dangerous Dogs Act. According to the Kennel Club, the IPCC report has further validated calls for the Dangerous Dogs Act to be overhauled and highlights the inadequacies of existing legislation. It is supporting the Dog Control Bill that is championed by Lord Redesdale and is currently progressing through the House of Lords.

The proposed changes include: “extending and strengthening legislation to cover dog attacks in private as well as public places,” “criminal prosecution against owners of dogs that have attacked other protected (owned) animals,” and to “place the responsibility for a dog’s actions firmly with the owner at all times and provide preventative measures to tackle unprovoked aggressive behaviour at an early stage, before a serious attack occurs.”

The Kennel Club believes keeping the existing legislation will continue to fail both the victims of dog attacks and the dogs themselves.

Accounts

Maureen Scrivener accounts@petgazette.biz Customer Services

01206 767 797 customers@mulberrypublications.co.uk Contributing writers

Michael Bellingham, Sue Corfield, Deborah Craig, Kevin Dover, Gordon Gow, Russell Jones Design

Arthouse Publishing Solutions Ltd 01394 410 490 contact@arthousepublishing.co.uk

ISSN 2046-7303 Pet Gazette is published monthly by:

Mulberry Publications Ltd, Wellington House, Butt Road, Colchester CO3 3DA Tel: 01206 767 797 Fax: 01206 767 532

www.petgazette.biz The editor and publishers do not guarantee the accuracy of statements made by contributors or advertisers, or accept responsibility for any statement that they express in this publication. The opinion of the contributors may not necessarily be the opinion of the publishers. Articles are considered for publication on the basis that they are the author’s original work. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying or otherwise, without the permission of the publishers.

Burns Pet Nutrition has sponsored vets’ work in India Earlier this year Burns Pet Nutrition helped fund newly-graduated vet Anna Beber’s time with the Worldwide Veterinary Service’s training programme in Tamil Nadu, India.

Rabies is a massive problem in India and this internationally-supported programme aims to help control both dog numbers and the spread of the disease through vaccination and neutering. It provides newly-qualified vets with an invaluable opportunity to gain experience and confidence and teach native animal workers the skills they need to expand the rabies control programme.

Anna said: “It was an amazing experience and the project will make a difference to millions of animal and human lives. It would not have been possible for me to undergo this experience without Burns’ generous donation.”

Treats arrive for canine troops serving in Afghanistan Nutritional oil supplement producer Fullolife has recently donated a batch of its new canine range to dogs that serve in the forces in Afghanistan.

The non-profit organisation Treats for Canine Troops was set up in 2009 and sends treats overseas to the dogs that protect the troops by searching vehicles and areas for explosives and arms.

Co-founder Julie Mewett explained: “Treats for Canine Troops provides the dogs with items such as dental chews, pig’s ears, tripe and toys that they would not otherwise be able to get hold of at the camps.”

Treats for Canine Troops began as a response to a plea by the Royal British Legion on Twitter, asking members of the public to send toys and treats to the dog handlers on the force.

“Dog handlers are unable to buy these types of items for the dogs while out in Afghanistan. We felt that as a family and business involved with canine care that we could do this, and so began to send out a box or two a month” added Julie Mewett.

Roundup

TV advert that ‘speaks’ to dogs Pet food company Nestlé Purina has recently produced the first TV advert aimed specifically at dogs, using highfrequency signals beyond most human hearing.

The 23 second advert aims to capture the attention of dogs and make them look at the television. The idea is that if the dog shows an interest, their owners will be more inclined to purchase the product.

Nestlé used pet behaviour experts in the United States to research sounds that particularly appealed to dogs. “Dogs’ hearing is twice as sharp as humans. They can pick up frequencies which are beyond our range and they are better at differentiating sounds,” explained Dr Georg Sanders, a nutrition expert and consumer consultant at Nestlé Purina PetCare in Germany. Using this knowledge, the TV commercial includes different sounds which are likely to be picked up by dogs.

The advert that has been created for the Beneful dog food brand was first shown in Germany during the summer and has also been broadcast in Austria.

The new ‘Groomer of the Year’ has been announced The 2011 British Dog Grooming Championships saw Su Eld-Weaver crowned the Groomer of the Year, winning with a Standard Poodle scissor and a clipped/stripped Irish Setter. She was followed in second and third place by Joanne Angus and Peter Ensell.

Accepting her trophy, Su said: “I am over the moon. I wanted to do what I could to my best level, I’m just glad the judges liked it.”

The competition featured almost 80 competitors and over 100 entries, making it the largest competition in the championship’s 31-year history.

Chief executive of the Pet Care Trust Janet Nunn said: “We’re delighted at this record entry with many former title holders taking part; our seminars were also a sell-out, proving once again groomers’ appetite for continuous professional development.

“We are very grateful to our sponsors, judges, speakers and demonstrators, and all our volunteers for their support in our 31st year and look forward to our 2012 championship.”

Burgess Pet Care to sponsor small furries at show The London Pet Show 2012 at Earls Court has re-signed Burgess Excel to once again sponsor the Discover Small Furries section of the event on 12 and 13 May next year.

“Burgess Pet Care is the market leader when it comes to education and commitment to the health and care of small furry pets – which is extremely important to us at the London Pet Show – so we are thrilled to have them on board,” said Nicole Cooper, show director from QD Events.

The message of responsible pet ownership will be high on the agenda throughout the Small Furries Zone, with experts on hand to give advice to people about their pets; topical talks; a ‘meet the pet’ area – including rabbits, hamsters, rats and chinchillas – and grooming and claw clipping demonstrations.

Aiming to attract 15,000 to 17,000 visitors, the London Pet Show organisers are working closely with all the major organisations, charities and advisory bodies to reach existing and potential pet owners, and are committed to promoting responsible pet ownership and animal welfare. For more information, visit www.londonpetshow.co.uk

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Three minute interview

Rob Chapman, event director, CloserStill Media Describe yourself in three words Enthusiastic, conscientious, ambitious.

What is your earliest memory?

Playing on a climbing frame in the garden at home.

When you were at school, what did you want to be and why?

A monkey keeper at the zoo. Why would you want to be anything else?

What was the first music album you bought?

Guns N’ Roses’ Appetite for Destruction.

If you could have dinner with one person, who would you choose and why?

Will Ferrell. He is so funny!

What is the best advice you have been given?

Most of the advice from my dad, which I ignored as a teenager, could qualify…

What is your next goal in life?

To carry on the momentum of the last two years.

If you could visit anywhere in the world, where would you choose and why?

New Zealand – I have only ever heard great reports.

What is your favourite quote or saying?

“Not everything that counts can be counted, and not everything that can be counted counts.”— Albert Einstein.

What is the most important thing that your job has taught you?

Work is far more fun if you believe in what you are doing.

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Roundup

and briefly Free welfare leaflets for retailers The Animal Welfare Foundation (AWF) has funded a number of educational leaflets for pet owners and pet retailers. The recently added Keeping Pet Chickens and Caring for Rabbits leaflets are now available for download via the AWF website. A range of other leaflets may also be requested by telephone, fax and email. All leaflets are free of charge, although donations are welcome.

Further details can be found at www.bva-awf.org.uk

New press for Keighley site Label and packaging company the OPM Group has announced the commissioning of another Nilpeter FA4 high specification servo drive flexographic press, installed in its recently re-furbished Keighley production facility. This latest development has seen investments in customer service teams, sales, reprographics and plating with online approval systems.

Petindex 2011 is a big attraction Over 11,000 people visited Glee and Petindex from across 47 countries at the NEC Birmingham.

Key visitors to the show included many major and independent pet retailers including Pets at Home, Ideas4Pets, Pets Corner, Burgess Pet Care, DogZone, Berkshire Pets & Aquatics and Pets Choice. Details about Glee 2012 (17 to 19 September 2012) will be announced in the coming months. For more information, visit: www.gleebirmingham.com or for details on exhibiting at Glee, call 0207 728 4262.

Fibrecyle celebrates first year anniversary in UK This month marks the first year of production for Breeder Celect cat litter and Back-2-Nature small animal bedding and litter in the UK. Stuart White head of sales and marketing for Fibrecycle UK Ltd said: “Support from consumers and trade has been fantastic with stockists seeing sales growth every week. Both products are made from recycled newspaper with no additives or chemicals, and consumers are responding favourably to this point-ofdifference.” Stuart added: “We’re grateful that stockists and wholesalers have had an openminded approach towards our unique products and have supported both brands.”

AD

Pink products help charity Ancol Pet Products have teamed up with Breast Cancer Campaign for a second year to sell a range of pink pet products in support of the charity.

The team at Ancol has worked with Breast Cancer Campaign to develop an exclusive range of pink products ranging from collars and leads to beds and toys, which will be sold by independent pet retailers.

Sales director at Ancol Sarah Lane said: “We are really proud of our pink collection of pet accessories and are delighted to be able to support such a great cause. Our pink products are proving extremely popular, especially this time of the year as they make great Christmas presents.”

Franklin Jacoyange of Breast Cancer Campaign added: “It’s great that cats and dogs across the country will be actively sporting the pink ribbon in support of us.”

Ancol is donating 10 per cent of all sales of their pink products and has so far raised over £35,000 for Breast Cancer Campaign to help fund vital research towards finding a cure for the disease.

Pet Travel Scheme changes a cause for concern Experts in veterinary parasitology have voiced their concern over the implications of the imminent changes to the UK’s Pet Travel Scheme (PETS), the system that allows certain species, including cats and dogs, to enter the UK without quarantine.

Under the new regulations, which take effect from Jan 2012, tick control will no longer be mandatory. With up to 15,000 animals travelling under PETS each month, the possibility of exotic species of ticks being introduced, along with their associated tick-borne diseases, becomes more likely.

Tick-borne diseases in dogs which would not normally be expected to be seen in the UK include ehrlichiosis, which causes fever, anorexia, weight loss, stiffness and prolonged bleeding, and babesiosis, which causes weakness, fever, anaemia and can be fatal.

Dogs set a new obedience lesson world record The unusual sight of hundreds of dogs turning small circles at the same time has resulted in Burns Pet Nutrition officially laying claim to the world record for the largest dog obedience lesson.

The new record for the world’s largest dog obedience lesson was set at Pembrey Country Park on Sunday 18 September as part of Burns Pet Nutrition’s Dogs’ Day Out event.

During the half hour class, which was led by Lynne Davies from BBC’s Dog Borstal, the 319 dogs were taught to respond to several new commands including two in Welsh.

Event organiser Rowan Flindall said “We would like to thank Simon Brazier of Towy Vets and Councillor Jeanette Gilasbey, the Mayor of Kidwelly, for being our official witnesses and everyone who took part for their enthusiasm, despite the weather.

It was important to us to do something which gave show visitors a lasting sense of achievement as well as raising the profile of this wonderful area.”

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New appointments

New appointments Pastures new for professionals in the pet trade

British Veterinary Association

The British Veterinary Association (BVA) elected a new president and president-elect at its annual congress, held in London on 24 September.

President Carl Padgett is a former head of the British Cattle Veterinary Association (BCVA) and recent chairman of trustees of the BVA Animal Welfare Foundation, and has been involved in veterinary politics for over 15 years. President-elect Peter Harlech Jones, an international consultant on veterinary medicines, is involved with the work of the Federation of Veterinarians of Europe (FVE) and a member of the RCVS working group charged with rewriting its Guide to Professional Conduct.

GA Pet Food Partners

Paul Craig has joined GA Pet Food Partners as national account manager. GA says Paul’s appointment will help continue to serve both GA’s existing brands and help new ones enter the market. Thirty per cent of the super-premium pet food manufacturer’s volume is now exported.

“I am looking forward to working with pet food brands and providing them with ideas for their products… through innovations in formulations, ingredients, packaging and distribution,” Paul commented.

Paul moves to GA Pet Food Partners from a human food background, having developed markets with Coors, Nestlé and, recently, the Brake Group (M&J Seafood).

Dodson & Horrell

Dodson & Horrell has welcomed Philippa Gilmore as its new national sales manager.

Bringing with her a wealth of experience in sales and marketing and a BSc (Honours) degree in Rural Estate Management from Seale Hayne Agricultural College, Philippa is expected to be a “great asset to the Dodson & Horrell team.” She will be responsible for the company’s area managers across the UK.

Countrysmiths

Countrysmiths Limited has appointed Aileen Munday as customer services manager, based at the company’s north Oxfordshire warehouse.

Aileen brings with her nearly 20 years of experience in retail sales and customer services, and has an impressive track record with both blue chip retail brands and smaller, fast-growing businesses within the digital media sector.

“The business has very exciting plans for growth over the next 12 to 18 months and I look forward to contributing to this growth,” said Aileen.

Has someone recently joined or moved to a new role within your company? You can send the details and a photo to naida@petgazette.biz

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Taking stock

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Phytoforce Phytoforce, a unique range of herbal medicine available exclusively to vets, is the result of eight years of clinical development by veterinary surgeon and herbal medicine specialist Ray O’Mahony MVB MRCVS CVH. Phytoforce allows vets to offer safe, effective, natural alternatives with no prior knowledge of phytotherapy. The range has tonics for the liver, kidneys, heart, skin and adrenals, and is supported by a consumer range with tonics for joint, age, behavioural and digestion support. All products come with full veterinary support and a dedicated advice line. Phytoforce says the quality of the raw herbs coupled with the depth of knowledge that goes into its formulations guarantees “unrivalled results every time.”

Information: 00353 667 185 794 or www.phytoforce.ie

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Addicare Addicare salmon oil pet dietary supplement is a purely natural choice for dogs or cats. Sourced from Atlantic salmon from carefully-controlled Scottish sea lochs, and waters under natural and environmental-compatible conditions, Addicare salmon oil is a pure and tasty 100 per cent natural product.

Ingredients such as omega 3 and 6 fatty acids promote a healthy immune system and heart, a shiny, lustrous coat and less shedding. It is also useful for preventing hair and skin conditions, ensuring good energy levels and treating stiffness and arthritis.

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Farewellmypet Farewellmypet is pleased to welcome Amy Fishenden to its team. Awardwinning professional artist Amy specialises in producing meticulously hand-drawn pet portraits, giving life-like and lasting memories to every client. Only the finest coloured pencils are used to create these illustrations and Amy’s rare talent in this difficult medium enables her to capture the “very essence of a pet’s character.”

Amy’s palette consists of 120 colours, which enables her to achieve portraits from photos, with each colour carefully chosen to match the subject.

Information: 01440 709 040 or www.farewellmypet.co.uk

Information: 01768 372 660 or www.addicare.co.uk

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Sneyd’s Wonderfeeds Following the launch of the extremely popular new dog food Wonderdog Special with chondroitin and glucosamine, Sneyd’s Wonderfeeds’ success continues with its new premises. The Scunthorpe-based plant boasts 25,000-square-feet of warehousing, which will help the ever-growing company to maintain its renowned service of supplying a range of quality dog and small animal feeds direct to the pet shop door. Managing director Phil Judson says: “Although we are expanding, we will always retain our friendly, family business outlook. These are exciting times for our company and I am sure under the present climate, the extra profit our service gives we will go from strength to strength.” Retailers can contact the company to obtain samples and price details.

Information: 01405 740 428 or sales@wonderdog.co.uk

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Snack Shack Doggy snacks do not have to be boring and with Snack Shack dog owners can treat their dogs and have some fun knowing that they are giving them a healthy and beneficial treat. New to Snack Shack are two exciting flavours of biscuits: Belly Bones and Silky Smooth. Both are 100 per cent natural and baked to make them a healthier treat for dogs. Belly Bones is made with natural prebiotics which aid digestion. Silky Smooth is enriched with fish oil and linseed, which are high in omegas 3 and 6, to keep dogs’ coats healthy and shiny. The ever-popular Doggy Popcorn is also still available in two flavours: chicken and liver. Now available through Vital Pet Products.

Information: 01707 708 202

Taking stock

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James Wellbeloved Having recognised the growing problem of obesity in dogs, James Wellbeloved has formulated a new Light kibble, specifically developed to encourage weight reduction in overweight dogs. Utilising a “full bowl, fewer calories” approach, the formulation combines higher levels of dietary fibre with a reduced physical density, resulting in more volume in the dog’s bowl but containing less energy.

Glucosamine, chondroitin, parsley and nettles aid joint mobility, while taurine supports the heart. Light kibble is available in Turkey and Rice and Lamb and Rice varieties in 1.5 or 12.5 kilogramme bags.

PetLondon ii

Your customers’ pets will be safe and be seen this winter in PetLondon’s stylish, flashing collars and leads with an easy touch on/off switch. Made from durable nylon with replaceable batteries included, they will keep dogs looking great and ensure they’re seen in poor visibility and at night.

Several designs and colours are available and the collars are adjustable and available in small (25 to 36 centimetres), medium (30 to 40 centimetres) and large (35 to 50 centimetres).

Information: 0845 603 9095 or www.wellbeloved.com

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Two Little Fishies From humble beginnings, Two Little Fishies has grown to become a manufacturer of high quality products for aquariums, with international distribution in the pet, aquaculture, and water garden industries. Two Little Fishies’ product line includes water conditioners, filter media, underwater bonding compounds and speciality foods for fish and invertebrates, plus bottled natural seawater, select sands, gravels, media for calcium reactors and filters and accessories for maintaining aquariums. ALF Ltd stocks a wide range of Two Little Fishies merchandise and says it’s “pleased be the UK’s exclusive agent for these high quality products.”

Information: 0207 580 7580 or www.petlondon.com/wholesale

Information: 0845 838 0981, sales@alfltd.co.uk or www.alfltd.co.uk

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Dicksons Dicksons Just Delicious Puppy/Junior contains many active ingredients that help to maintain the balance and health of a puppy in its growing-up years. At birth, a puppy’s intestinal tract is sterile, but at weaning the digestive system prepares to change from a mother’s milk to dog food. The company says that bio-probiotics such as Vetoxan introduce friendly bacteria into the puppy’s digestive tract, prebiotics allow probiotics to flourish and help with the stress of growing up and DHA helps with the puppy’s brain development, making it easier to train.

Dicksons Just Delicious also contains ingredients such as glucosamine, chrondroitin sulphate and MSM, which provide support for a dog’s joints and cartilage and Vitamins A, C and E improve its immune system. The addition of omega 6 and 3 fatty acids also help to maintain a glossy coat and healthy skin. Dicksons Just Delicious is also suitable for dogs that may suffer from intolerances and allergies.

Information: 01782 212 874 or www.dicksonspetfood.co.uk

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Scruffs Scruffs’ Expedition Mats are the ideal solution for dogs that enjoy outdoor pursuits such as beach walking and muddy forest trails. They are fitted with a removable, durable, heavy-duty cover that is 100 per cent water-resistant and are available in four colours and five sizes for use with popular sizes of dog crates. The mat is filled with high-density foam, providing superior support in a compact package, and comes with a non-slip base and carry handle. Scruffs has also recently announced the launch of a new Kennel Club collection of pet bedding and accessories.

Information: 0161 702 5060 or www.petslovescruffs.com

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Taking stock

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Mirage Pet Products Mirage Pet Products is an American-based manufacturer that says it’s really taken the British pet market by surprise this year. From leather collars to diamante pet shirts, this company’s range offers products for any shop. One of its most successful and interesting lines is its high-quality, unique and fashionable harnesses that come in over 1,000 combinations of designs, colours and sizes. To see the full range, visit Mirage’s website.

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Royal Canin Very small dogs are growing in numbers, and their long life expectancy (16 years plus) makes them a huge growth area for specialist retailers. Royal Canin’s response is the latest in nutritional precision – the X-SMALL range in Junior, Adult, Mature +8 and Ageing +12 for dogs weighing up to four kilogrammes as adults, plus the addition of Mature +8 and Ageing +12 options to the MINI range for dogs up to 10 kilogrammes. Pack sizes are 1.5 kilogrammes.

Information: www.miragepetproducts.com

Information: 0845 300 5011 or www.royalcanin.co.uk

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Northern Pet Trade Toys that encourage pets to work for food or treats provide essential stimulation and prevent boredom and the many associated problems. Northern Pet Trade says demand for such toys is increasing daily, especially from people keeping parrots and other pet birds. The company has just expanded its range of Creative Foraging toys with the addition of six new devices specially designed to fulfil the natural foraging urges of these highly intelligent companions. Visit its online service for more details.

Information: www.northernpettrade.com

TopLife Formula TopLife Formula has launched a new goats’ milk powder to add to its range of nutritious pet milks.

The powder is made from goats’ milk with added vitamins and minerals and it has no artificial colours, flavours or preservatives.

It is suitable for newborn puppies as a milk replacer, as it is nutritionally similar to the mother’s milk and can also be used as a complete food source for young, rejected or orphaned puppies. Goats’ milk is more easily digestible than cows’ milk and can be served as a drink or added to dry food. It can be used as a food supplement for animals of all ages, for convalescing animals for example. The powder is available in 450 gram and 200 gram tubs.

Information: 01565 750 528 or info@toplifeformula.com

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Petplan Petplan, the pet insurance specialist, provides a range of pet business insurance products under its Petplan Sanctuary brand. Flexible cover is available for kennels and catteries, groomers, pet sitters and dog walkers, dog trainers and hydrotherapists. “In such uncertain economic times, it is essential to protect yourself against unexpected monetary risks,” says the company. “For example, custodial responsibility insurance covers you against costs and expenses if you are held responsible for an incident involving an animal in your care.” New customers will benefit from an exclusive 12 per cent discount off the complete product range from Mutneys.

Information: 0800 980 7328 or www.petplansanctuary.co.uk

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Taking stock

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Betty Miller Betty Miller’s pet food bakery in Daventry, in the heart of Northamptonshire, was founded to oven-bake pet foods and treats and uses many similar ovens and make-up lines that would be found in a human bakery. Betty Miller products are not mass-produced, but are made “just as you would at home.”

By oven-baking its pet foods and treats, Betty Miller obtains a natural taste without the need to add preservatives or anything artificial. “Just stand outside our bakery and you can experience the wonderful aromas that come from baking,” the company adds, “but remember it is for dogs!”

Information: 01327 315 310 or bett@bettymiller.com

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Harringtons Harringtons has recently added an extra dimension to its premium dry dog food range with the addition of four varieties of dog treats catering for a wide range of tastes and offering numerous health benefits. Available in 160 gram packs, the range includes puppy treats with added yoghurt for healthy teeth and bones; training treats rich in liver and antioxidants; teeth and gum treats with added calcium for healthy teeth and added parsley and mint to encourage fresh breath; and sensitive treats with added herbs, sesame seed and linseed for dogs with sensitive digestive systems.

Information: 01845 576 227, info@harringtonsdogfood.co.uk or www.harringtonsdogfood.co.uk

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The Hutch Company The Hutch Company has added a range of new bird tables to its popular collection of wild bird feeding stations. With practical height stands and easy-to-clean tables, each is designed to suit both traditional and modern-style gardens. Manufactured in the UK using sustainable planed and rustic timber, the range is supplied in an easy-to-assemble two unit and flat pack format. The company says this affordable range offers real value for money and is available on promotion throughout October and November. A new autumn/ winter colour brochure is now available.

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Natural Instinct Raw pet food company Natural Instinct is continuing to go from strength to strength. Not only did the two-year-old company win Pet Specialist Service 2011 at the recent Pet Industry Awards, it’s now planning to more than double its factory space to 18,000 square-feet to cope with an ever-increasing demand for its highquality, human-grade and convenient raw dog and cat foods. Natural Instinct sells direct to market as well as suppling an ever-increasing number of retailers and veterinary surgeries.

Information: 01276 608 500 or www.naturalinstinct.com

Information: 01227 470 470 or www.hutchcompany.co.uk

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Burns Pet Nutrition Burns’ puppy range has something to suit every puppy. All of its diets have controlled levels of protein, fat and minerals to ensure that the puppy receives everything it needs for the correct development of muscle and bone. Some large breed puppies may require slightly higher levels of protein and Burns’ Canine Extra and High Energy Lamb meet this need. Mini Bites’ smaller kibble and lower protein and fat levels also make it suitable for small toy breed adults. The company also says that this range ensures the puppy has plenty of energy but avoids the potential behavioural problems associated with higher protein diets.

Information: 01554 890 482, sales@burnspet.co.uk or www.burnspet.co.uk

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BARF Pet Foods Sittingbourne-based BARF diet food specialist BARF Pet Foods has added a new range of offal treats to its menu of “foods based on the biologicallyappropriate raw food or bones and raw food diet.” Offal Heart, Offal Kidney, Offal Spleen and Offal Liver Treats come in individual bite-size pieces, packaged frozen in special blister packaging. They can simply be popped out of the tray to give the dog an individual tasty treat, or used as a supplement to meat and vegetable recipes to give extra interest and flavour to the dog’s meal.

Information: 0808 197 2702 or www.barfpetfoods.co.uk

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Puppies

Puppy love

Top Corgi breeder, champion show judge and sales manager for Dicksons Pet Food, Kevin Dover, offers advice on caring for puppies

Puppies

H

aving decided to introduce a puppy to their home, one of the first questions your customers are likely to face is whether to opt for a pedigree or cross breed. Both have their plus points as well as their negative ones, so let’s start with the cross breed.

Many are available via rescue centres that do a lot of good work in re-homing unwanted animals. The dogs are usually well-socialised and neutered to help reduce further unwanted litters. New owners are vetted and homes inspected to ensure these animals go to loving homes where they will be well cared for. However, although these centres may have a reasonable idea as to the parentage, one can never be sure as to the genetic make-up of previous generations and this is where unexpected health problems can occur.

As a breeder of pedigree puppies myself, we always ensure that any new owner of a puppy we breed is well-versed in what they will be taking on. All puppies are usually well-socialised, vaccinated and come with a minimum three generation pedigree and registration certificate. With our own breeds, we also have year handbooks that go back to the 1950s, showing many generations to help prospective new owners understand where their potential new puppy descends from.

The Kennel Club also offers in-depth information on any known illnesses for each breed, making it easier for a new owner to read about the dog before choosing which breed they want to look at and eventually own. I personally think it is a good idea to visit breeders with the intention of asking as many questions as possible and look at the animals they have before deciding whether to take on a puppy of that particular breed.

It is also possible to view most of the current breeds under one roof twice each year: once at Crufts held in March at the NEC in Birmingham and again at Discover Dogs held in November at Earls Court in London. Both shows have examples of each breed currently being exhibited in the UK and their owners and breed club members can answer questions about feeding, grooming, exercise and suitability for the home, such as whether the house has a garden.

Once the decision has been made to take on the puppy, the new owners will then start looking for products to help with its care.

One of the first issues will be feeding, and retailers should advise maintaining the food the puppy has been raised on, unless it is having dietary problems. I would suggest speaking with the re-homing centre or breeder before changing anything. Most breeders and rescue centres usually provide enough food to last at least a week but it may help for the new owner to enquire where they can obtain a supply prior to collecting their new pet.

There are many different types of food available these days, some wet, some dry and the more ‘natural’ diet such as raw meat. All have their benefits, but I have fed a kibble diet right from the weaning stage for many years. Firstly, I scald the kibble to soften it, making it easier for the puppies to eat, and then gradually introduce lightlysoaked kibble as they seem to get the hang of crunching it very quickly. I prefer a hypo-allergenic food with no added colourants or preservatives using human grade chicken.

Your customer will then need to look at bowls; two at least – one for food and water. I prefer to use the stainless steel type, which is 

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Puppies

easier to clean, doesn’t break and comes in many different sizes. The new owner will also need some grooming equipment – a decent brush with various bristle lengths or a steel comb depending on coat texture and length. The puppy’s sleeping arrangements will also need to be considered and a good sized bed is essential. Again there are many different types – some solid, some fabric. I find the solid ones (moulded plastic/nylon) are easier to keep clean and disinfect, with the use of a soft liner which can be changed at intervals and washed.

One other major product I find very useful is a crate, which puppies or adult dogs can use as an area of security. They can also be used while the new owner is out of the home (not for extensive periods though) and provide a safe way of transporting the dog in the car.

Regular worming and flea treatments are essential – not just during the summer – and there is a good range on the market. I tend to use a liquid wormer, which can be used when puppies are just a few weeks old and throughout their lives. It is easy to administer either orally by syringe or mixed in with the food.

Puppies are like babies – very demanding at times and like to have a defined regime. I always supply a rough guide to feeding times that any owner can adapt to their daily routine. I usually feed a puppy four times a day until they are around four months old and then reduce this to three feeds daily, before reducing this further to two feeds daily by the time they are six months old. This level is then maintained for the rest of their lives.

As previously mentioned, puppies are very much like babies, and also require a lot of sleep time – this is where the crate can be useful.

Once a puppy has been fed, watered and allowed out to relieve itself and play for a while, most will want to sleep. This is a very important time and the puppy should be allowed ‘time out’ in comfort away from too much noise and children wanting to take it out to play.

Most puppies will sleep for a couple of hours at a time during the day before needing to go out again.

When it comes to play, I recommend toys that stimulate the mind and it is better to have toys that are interactive rather than only something to chew on.

If you require any further information about bringing up puppies, contact Kevin Dover at Dicksons Pet Food on 01782 212 874 or www.dicksonspetfood.co.uk

Supplier Listing Bow Wow Meow: www.bowwow.com.au Burns Pet Nutrition: www.burnspet.co.uk Dicksons Pet Food: www.dicksonshanley.co.uk DoggyThings: www.doggythings.co.uk Eukanuba: www.eukanuba.com Hemmo & Co: www.hemandboo.co.uk Hilton Herbs: www.hiltonherbs.com James & Steel: www.jamesandsteel.com Kong: www.kongcompany.com Mirage Pet Products: www.miragepetproducts.com Natural Instinct: www.naturalinstinct.com PetLondon: www.petlondon.net Roger Skinner: www.skinnerspetfoods.co.uk Scruffs: www.scruffs.com Taggit: www.taggit-engraving.co.uk The Company of Animals: www.companyofanimals.co.uk Vetark: www.vetark.co.uk Wagg: www.waggfoods.co.uk

Comment

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he Pet Food Manufacturers’ Association (PFMA) is keen to communicate the benefits of a prepared diet, so in the September issue of Pet Gazette, we asked readers what they thought about pet food and nutrition in general. One hundred per cent of those surveyed confirmed they were regularly asked for nutritional advice, although a third admitted they did not have the nutritional knowledge to answer most questions. With specific feedback on changes in the pet food industry, nutrition and existing educational material, the PFMA hopes this can help in the production of future resources.

Changes in pet food over the last decade

All readers taking part in our survey commented on the increased range of products. Not only are there more manufacturers but a wider variety of prepared food with special formulations for different breeds, sizes, ages and health and lifestyle conditions. The majority of retailers agreed that it was very useful to have ‘something for everyone’, although two retailers disapproved of the expanding range and price points. Other readers voiced surprise that the premium end of the market was still thriving despite the recession.

Gaps in the market

Our survey highlighted regional differences, with one retailer requesting cheaper manufactured pet food for her area, which had been hit by high unemployment. Others wanted to see more ‘free-from’ products for allergic pets, such as wheat-, gluten-, dairy-, potato- and sugar-free. Despite the majority acknowledging the growing offering, there was a request for more tailored products, especially by breed type.

Nutritional advice

One overwhelming – although not surprising – finding is that all retailers are regularly asked for advice, which makes it more important to investigate whether the relevant educational resources are available.

When we asked for more detail on the types of questions, the response was encouraging – ‘all sorts!’ It was agreed that most questions are diet-related, such as the type and how much a pet should be fed. To give some examples, readers are being asked for detailed advice on itchy and sensitive skin, what to feed new puppies, protein levels, weight problems and when to change to a ‘mature’ formulation. Some pet owners are worried about the cost of prescription food and are looking for a cheaper alternative.

Interestingly, and supporting the need for more educational materials, it was agreed by a few pet retailers that it is sometimes the owner and not the pet who needs training!

Pet nutrition – what you think!

With the results of September’s pet food survey now in, Michael Bellingham of the PFMA discusses the findings in more detail Nutritional concerns

Reflecting the range of questions voiced in-store, concerns among retailers are diverse but the most common complaint was about customers who buy the cheapest food regardless of its quality – one reader was specifically concerned about puppies being fed cheap adult food. Readers are also worried about the increasing need for ‘free-from’ diets and the move to sensitive formulas.

In addition to this, is the growing concern about pet obesity – raised by a third of readers. A few readers discussed labelling and advertising, raising concerns about the way information is displayed and communicated.

There was a general consensus that more nutritional information should be portrayed through all possible channels.

Educational material

Readers had lots of thoughts on educational resources. They requested more training by manufacturers, leaflets on the nutritional requirements of different pets and for different conditions, specifically allergies, stomach problems and skin complaints. A basic ‘what to feed and what not to feed’ leaflet was also requested, along with a quick guide to all the products sold with a list of age ranges and protein levels.

Experts advice

In addition to seeing the retailer as the expert, customer helplines, reps and vets were the most commonly quoted experts.

The internet and our website were also mentioned, although with a plethora of sources it can be confusing for retailers and pet owners to find the best advice.

Pet Size-O-Meter

Unfortunately 60 per cent of respondents had not seen our pet obesity tool called the Pet Size-O-Meter, but those who had seen it (and some of those who had not) confirmed it would be useful for customers to check the size of their pet – copies can be downloaded from our website. Almost 50 per cent of those surveyed visit our site for information and there were a few requests for additional material including a section on unusual pets and more emphasis on children – showing how important it is to get the family involved.

Our findings and the next steps

We will share our findings with our member pet food manufacturers and will incorporate these into our plans for 2012. We will especially look to improve our website – giving advice for pet owners plus linking to all our member brands for more specific advice on pet food brands and pet food for different conditions, life stages and lifestyles.

We will look at improving the familyfriendly section of our website, ensuring our educational resources and obesity tools are easy to find.

All entrants were placed in a prize draw and the five lucky winners to receive a £20 M&S voucher are: Jill Thomas in Penzance,Valeria Greenwood in Londonderry, Julia Allen in Tyne & Wear, Michelle Prentice in Hull and Fiona Crowe in West Yorkshire

About the PFMA The Pet Food Manufacturers’ Association is the principal trade body representing the UK pet food industry; a key focus of activity is to promote animal welfare and responsible pet ownership. Its 60 members account for over 90 per cent of the market and produce a wide range of products for cats, dogs, rabbits and other pet animals. To find out more or download some useful information sheets for you and your customers, please visit: www.pfma.org.uk

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24

Business

Safety first Preventing and dealing with accidents in your store, and therefore avoiding injury claims, is largely down to commonsense, but Russell Jones of Fidler & Pepper Solicitors provides some useful pointers

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’m often asked to make claims for people who are injured, so as a poacher turned gamekeeper I would hope to give you some insight into the process of injury claims and what you can do to stop claims being made by people who are on your premises, or what to do if you find yourself on the receiving end of a claim.

Often the UK has been described as being gripped by a compensation culture, and there is a fear that no matter what you do, people will claim. In fact the statistics don’t bear this out, although it’s fair to say that ‘Joe Public’ now knows more about what he can do and when he can do it than ever before.

A lot of what comes next is simple commonsense, and in fact most of the law comes from this ‘commonsense’, having originally been established by courts hearing these types of cases over the last few centuries, although it has been added to at various times by statute to give some guidance to owners and users alike.

What duty do you owe your customers?

Well, you must keep them safe while they are in your premises. That might seem to be a given, but judging by some of the accident claims I have been involved in you wouldn’t think so.

It doesn’t mean you have to give them a personal bodyguard, but equally you don’t want to set mantraps at every corner. In our offices we often ask our staff to give their honest opinion on things, as sometimes familiarity breeds contempt and also allows dangerous practices to go unreported.

Can you really afford to turn a blind eye to things you know are wrong, on the basis that an accident hasn’t happened yet and it’s been like that for the last five years

Business

or so? Well, my advice would be to give your premises an honest health and safety appraisal.

• Do those cluttered aisles need tidying up?

• Have I left anything on the floor that someone could trip over?

• Does that glass shelf really need to be at eye level?

• What happens when it’s wet outside?

• Does my beautiful marble floor have to be covered with a slide-proof rug or will a ‘wet floor’ sign save me from customers slipping over?

• Is the torn and tattered carpet/lino at the door really helping my shop’s image? Let alone allowing anyone trying to do business with me the opportunity to enter without falling head long into the shop?

Most of us know the answers to these questions already, and you know what’s right and what’s wrong with your premises, and what’s likely to cause accident claims. In these difficult economic times it’s easy to say: “We’ll get it fixed it in next year’s budget as we can’t afford to do it now,” however it usually costs far less to fix these simple things than it does to settle a claim by a visitor. Furthermore, the things that cause hazards to visitors are often eyesores anyway, so sorting them out can help your business more directly.

What do you do if an accident happens?

The best thing really is to respond to the situation rationally; it really doesn’t help to start arguing with the customer. But you should take notice of what is happening – all accidents must be recorded in your accident book, which may well be dusty and hidden in a dark corner!

You don’t need to be Sherlock Holmes, but the time, the date and the customer’s contact details would be good, together with an honest and fair description of the accident. If someone was with the customer ask for their contact details as well, or any witnesses who would share their details.

Try to avoid any excuses at this stage. If the carpet really was torn to shreds and should have been replaced, then say so. There isn’t any point in saying anything different. Equally, if things were fine then record it like that, and even better take a photograph on your mobile phone. While these have been invaluable to claimants I have dealt with, equally you shouldn’t be shy of taking some photos yourself. Don’t tidy things up if it looks a bit messy, however, as untidiness doesn’t necessarily mean that any claim would win against you, but an accusation that you have carried out a spring-clean before taking photos certainly wouldn’t help your case.

Call an ambulance if you think one is needed – most people get up hurriedly when they fall over and don’t want to make a fuss, but it is important that they feel looked after as their custom is valuable to you, so if you really think they should go to hospital tell them so and make arrangements if necessary.

Statistics really do say that a lot of clients either wanted someone to care or just a simple apology for what happened, despite what you may have read elsewhere.

For example, it’s amazing how many of the claims against hospitals I handle are by people who really only want an explanation and for someone to say they are sorry; they didn’t get this and the anger and frustration that is generated is often what sends them into the claim process. The health authorities have finally realised this fact and have consequently set up a system for an explanation and apology to be provided before the court claims start.

Once everything is sorted and the accident book is completed I would recommend writing a short note of your memory of the occurrence, as it happened, and just slip it inside the book. Hopefully you won’t be having many incidents like this so you won’t need to be writing these every day; five minutes now might save a lot of hassle later if a claim is sought.

Use this opportunity to then have another look at your premises. Was it your fault? Could you have done something better? If the answer to either of those questions is ‘yes’, then get something done about it now – after all, maintaining a safe environment and keeping your customers in one piece will make them happy enough to spend with you, and that’s what trading is all about.

Russell Jones a specialist claims solicitor and senior partner at Fidler & Pepper Solicitors (www.fidler.co.uk).

For any help or advice on claims or how to protect your business, you can give him a call on 01623 451 111.

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Winter pet care

Ruff Wear

Be safe, be seen Ruff Wear

With the days getting shorter and temperatures plummeting, retailers can offer owners products and advice to keep their pets safe during the winter months

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he past two years have seen Britain caught in the grip of the coldest winters for more than 30 years, with temperatures on a par with the South Pole. For Britain’s dog owners, the onset of winter promises cold, dark walks in less than ideal conditions. When you consider the average dog owner walks around five and a half miles a day – a staggering 2,000 miles a year – with prime dog walking times early morning and late evening, it is easy to see why it is vital to be visible to motorists in poor light and gloomy weather conditions. In fact, an average of 56 people still die each week on the UK’s roads so the winter message, underlined by both the Royal Society for the Prevention of Accidents and the Department of Transport, of ‘be seen and be safe’ is a priority for both dog walkers and their pets.

Winter pet care

Hemmo & Co Dogmatic

Collarways

Collarways has also highlighted the importance of visibility when dog walking throughout October by sponsoring a key fundraising event. ‘Walk in the Dark’ invited owners across the country to get out and raise funds for the charity, Medical Detection Dogs which trains specialist assistance dogs to help save the lives of people with medical conditions such as Type 1 diabetes and Addison’s disease. The charity’s first achievement was successfully training dogs to sniff out cancer in human urine samples. Collarways has also donated £1 for every dog that walked wearing one of its Leuchtie LED collars, which provides a constant light source to ensure optimal visibility from dawn to dusk in all weather conditions.

Even in daylight hours a torch may be needed and fog, mist and rain can all mean walkers are less visible to motorists. When dogs are running off the lead they can also be much harder to see, even in flat areas of parkland, so fluorescent collars and accessories can work well, making pets easier to locate. Today, there’s no reason to compromise trendy good looks for safety and practicality, as pet product manufacturers have developed a fantastic range of stylish, highly-visible accessories for pets.

A reflective dog collar can prove an essential item for the winter months with sales rising as the clocks go back. There are many varieties and styles on the market from collars with flashing LED lights to those made from bright, reflective fabrics. The rechargeable Vivid Collar features luminous strips and permanent or flashing lights to attract attention. It has four light settings – slow flashing, quick flashing, permanently on and a unique light sensitive mode which automatically comes on in the dark. The Red Dingo reflective collar utilises light-reflecting designs along the full length of the collar, while Doggie Solutions offer flashing collars, leads and harnesses to ensure 

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Winter pet care

optimum visibility. PetLondon has a range of safety blinkers which can be attached directly to the dog’s collar, which the company says are visible half a mile away and can even be seen underwater.

Dog walking can be a stressful experience for many owners during the dark, winter months and these products ensure the animals can clearly be seen by passing traffic and help owners locate their pets if they run off in the park. It’s not just dogs that can benefit from increased visibility; reflective collars for cats also make pets easier to find and more visible to drivers, bearing in mind that road traffic accidents are the most likely causes of injury or death to cats.

For horses and ponies, winter rugs are a ‘must’ for protection against the elements during winter, and many high-quality rugs feature reflective straps to make equines easier to locate in the darkness – a blessing when owners are struggling to find them in large fields and paddocks at feeding time. Some headcollars have reflective strips on side cheek straps, making the animals more visible to motorists while being led along the road and they also make the headcollar easier to locate in the dark, if it has been left on a gate or stable door.

As well as the long, dark nights, the onset of freezing temperatures can also cause problems for pet owners. Over the past two winters, many pets’ lives have been lost by falling through thin ice, and pet accessory manufacturers now offer a range of canine life jackets.

PetLondon produces the Dolce Life Jacket, which helps dogs to float and includes a reflective strip to provide extra visibility for dogs on the water. The Big Eddy Float Coat from Ruff Wear is described as “the ultimate in canine flotation and water safety” and may help to save any dog that takes an unexpected tumble into the water. The company also offers a range of high performance, insulated coats and jackets for all sizes of dogs and they are particularly suited to breeds with short coats and elderly dogs who may suffer more in extreme weather conditions.

All pets require extra care in the winter, and those kept outdoors will need shelter with insulation, fresh food and water that doesn’t freeze, which can be prevented by using an electric bowl heater.

Owners also need to up the calorific intake of their pets’ food to reflect the additional energy needed by the animals to keep themselves warm – higher fat levels will be required to help pets maintain body temperature.

For those pets that venture outside in snowy or icy weather, paws should be checked for cuts or ice balls. After walking on pavements treated with salt or chemical snow removers, pets’ paws should be wiped with a warm, damp cloth. When owners do venture outside with their pet, they would be best advised to follow the old scout motto: ‘be prepared’. They can take treats for easy recall, water and a small torch and wear bright, reflective clothing or accessories, as even if conditions are bright at the start of a walk, the weather and light can quickly change.

Another danger pet owners need to be aware of is anti-freeze, which contains ethylene glycol. Both dogs and cats are attracted by its sweet taste and mere teaspoonfuls can cause kidney damage or death.

If owners suspect their pet has ingested anti-freeze, a vet should be contacted immediately as treatment within two to four hours can save some pets’ lives.

Winter isn’t all doom and gloom. The crisp temperature and clear skies can make walks a joyful experience for dogs, with all sorts of scents to follow. The dark nights can provide longer time indoors for games and intelligence training for both dogs and cats. Highvisibility items will also provide a great sales opportunity for both impulse purchases and for sales pitches. Retailers can take advantage of this in-store by giving prominence to safety advice tips and winter accessories, food and high-visibility clothing. These products could even be used as Christmas gift ideas at the point of sale.

Many dog owners may not have given winter walking enough consideration, so now is a good time to introduce the subject to them.

Ruff Wear

Ruff Wear

Supplier Listing Dapper: www.dapperpets.co.uk Hemmo & Co: www.hemandboo.co.uk James & Steel: www.jamesandsteel.com Mirage Pet Products: www.miragepetproducts.com PetLondon: www.petlondon.net The Company of Animals: www.companyofanimals.co.uk Ruff Wear: www.ruffwear.com

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Sweet charity

Pedigree cats

In the first of a two part series, we focus on the importance of supporting animal welfare charities in the pet retail sector. Not only can this help animals in need, it can also boost business and improve a company’s reputation, and this month’s feature focuses on organisations caring for cats

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or many working in the pet sector, offering goods and services for animals and caring for their welfare go hand-in-hand. Not surprisingly, many businesses regularly donate and support charities working for animal welfare, from established organisations such as the RSPCA to lesser-known regional groups such as the Colchester & District Cat Rescue and Rehoming Society.

Naomi Chatterley, marketing manager of Burgess Pet Care, says: “On average we own two pets per employee at Burgess Pet Care and many of us got our pets from rescue centres. That is why we feel very strongly about supporting rescue centres and helping them in their essential work.”

The company has a number of initiatives in place to support the work of cat rescue centres and charities including sponsorship,

food donations, the rescue loyalty scheme, re-homing packs and web-based programmes to help pets find homes.

Cats are becoming increasingly popular as pets, Naomi explains, “with more people living alone and out at work all day they are seen as great companion pets, which are extremely intelligent, interactive and sociable, but can also look after themselves during the day, and aren’t as dependant as dogs.” However, it is precisely this independent nature that sees them end up in welfare centres as strays.

Battersea Dogs & Cats Home’s lost and found assistant, Louisa Taylor, says: “Cats can roam large areas in their neighbourhood and are notorious for befriending people for food, even when they are being fed by their owners.” Of the 1,221 cats that came into Battersea as strays in 2010, only

74 were microchipped and reunited with their owners. The charity believes that many of these so-called strays were once muchloved family pets, but without identification, the owners could not be traced.

As well as the day-to-day care of the animals, welfare charities also serve as a useful source of information on a range of issues and can help inform people about responsible pet ownership. The oldest and largest UK cat charity, Cats Protection, provides a vast array of cat care information via publications, its website and a helpline, which all help to “educate people of all ages about cats and their care.” One area the charity has focused on recently is the importance of neutering. Cats Protection spent a staggering £5.6 million on neutering over 176,000 cats last year, which works out to one cat every three minutes. The

Cat charities

Small charities making a big difference

1. Aristocat Rescue – cat charity based in the north east with over 23 years’ experience of rescuing and rehoming strays.

2. Cat Action Trust – helps feral cats by limiting their numbers through neutering and returning to site, and rehoming kittens and tame strays.

3. Cat Register and Rescue – a small charity working mainly in the Falkirk District of Scotland finding homes for stray and feral and cats.

4. Colchester & District Cat Rescue and Rehoming Society – an independent local cat rescue charity covering Colchester and the surrounding area.

5. Lancashire Cat Rescue – founded in January 1994 by Christine Lomax, after six years’ experience in cat welfare work, to rescue and rehome stray, injured, sick or unwanted cats and kittens.

6. Oldham Cats – a charity dedicated to rescuing and re-homing stray and unwanted cats and kittens.

7. Wizz Catz Rescue – a small rescue centre in Sheffield with limited resources keeping cats in a home environment prior to adoption.

Pet food manufacturer Purina states that its passion for pets “goes far beyond the products it makes” and it is an active member of the pet care community supporting charities at local and national level. As well as developing long-term relationships with key charity partners to create programmes that bring real and tangible benefits for pets, it also offers more practical support. Each year the company supplies a wide range of its own brand cat foods to 16 Cats Protection Adoption Centres. It has also supported a variety of awareness and fundraising initiatives and currently provides free starter packs for every owner rehoming a cat from the charity.

Ceva Animal Health UK has also raised money for a number of dog and cat charities and has developed a special relationship charity believes that neutering is an essential part of cat ownership and seeks to prevent “unwanted litters from being born and becoming the abandoned cats of tomorrow.”

Encouraging responsible ownership is second nature to many working in the pet retail sector and many pet shop owners and manufacturers offer comprehensive advice on the care of any new pet. Naomi Chatterley says: “Educating people on how to be a responsible cat owner is vital, to help prevent more cats ending up in rescue. This is where a company like Burgess Pet Care is well placed to help, through the copious amounts of time and resources that we invest in education materials, training and communications.”

As well as providing information, many companies are also in a position to help charities through regular financial donations or the provision of goods and services. In today’s modern business world companies can no longer be seen to be acting in isolation and solely for profit. The late Anita Roddick in her book Business as Usual said: “The business of business should not be about money, it should be about responsibility. It should be about public good, not private greed.”

with Cats Protection. Veterinary advisor at the company Lucy Brett says: “In 2010 we became the charity’s official partner and have been working together to raise awareness of feline stress and the resulting behavioural and medical problems.”

Most of Ceva’s support is in the form of funding CPD and training events and it also contributed towards the building of the charity’s latest rehoming centre in Ferndown.

Lucy Brett feels there are mutual benefits to supporting a charity. She adds: “We certainly get a lot of job satisfaction from knowing that we are making a small difference, and we find it very motivating. It is nice to work for a company you are proud of. However, the welfare charities have also been very supportive of Ceva as it has grown into the company it is today.”

Further information Aristocat Rescue: www.aristocat.org.uk Battersea Dogs & Cats Home: www.battersea.org.uk Cat Action Trust: www.catactiontrust.org.uk Cats Protection: www.cats.org.uk Cat Register and Rescue: www.rainbowsedge.co.uk Colchester & District Cat Rescue and Rehoming Society: www.colchestercatrescue.org.uk Lancashire Cat Rescue: www.lancatrescue.freeserve.co.uk Oldham Cats: www.oldhamcats.co.uk Wizz Catz Rescue: wizz-catz.co.uk

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Ethically-conscious consumers

Pet planet

asks whether pet owners are prepared to pay that little bit more to ensure the products they purchase are ethically and environmentally sound

Deborah Craig

Ethically-conscious consumers

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hile people are striving to find ways of having healthier and more sustainable lifestyles, it seems that more and more pet owners are seeking the same eco-standards for their pets.

From organic dog food to hemp cat collars, the trend for environmentally-friendly pet products is on the increase. With recent surveys estimating there are around 27 million pets in the UK – with dogs and cats being the predominant animals of choice – the market potential for such environmentally-friendly products is immense.

It seems that pet owners are not shy of paying a little bit extra to keep their carbon paw print low. With the vast array of natural, organic, biodegradable and recycled pet accessories available to them, sales of these green pet products show little sign of slowing, despite the general ‘doom and gloom’ attitude surrounding the economy.

The state of the environment is a growing concern among many, and it has become a widely accepted fact that a lifestyle change for owners will very likely mean a lifestyle change for their pets. There is an increasing awareness of the diminishing supply of natural resources and of the negative effects of pollution. Many manufacturers in the pet food sector are also putting these issues at the top of their agenda and coming up with an array of innovative products to keep up with consumer demand, from cat litter using recycled newspaper and organic cat nip, to eco pet bowls made from bottle tops. Recent figures show that in the US, organic pet food is a $1 billion-a-year industry, accounting for six per cent of US pet food sales, and as business analysts will tell you, where the US leads, the UK is never far behind.

Much of this consumer-led focus seems to stem from the fact that people are becoming more knowledgeable about the environment and their impact on it and they are subjecting their pet’s products to the same level of scrutiny. Katy Taylor of Lily’s Kitchen recognises this change in the public perception: “We have found that consumers are adopting a much greener attitude and are becoming much more environmentallyaware when it comes to buying pet food, and it’s not just a commitment to recyclable packaging that our customers are looking for.

“In our experience, many pet owners consider their pets to be part of the family, and as a result have really started to look at the ingredients in the food they buy for their animals. Not only that, but as the public becomes more aware of issues such as animal welfare in the food industry, that attitude is automatically reflected in their pet food purchases.” The ethos behind Lily’s Kitchen is, she says, something that customers appreciate and believe in and the company’s values are simple – small batches over mass production;

and sustainability and environmental welfare over speed and convenience.

Whereas 10 to 15 years ago just a handful of companies were championing the green cause, today many of the leading brands have come on board. Competition is developing among manufacturers of all pet products, with many producing more eco-friendly options to meet the growing demand. In recognition of the environmental impact of pet food, and the ethical issues associated with the pet food, the Pet Food Manufacturers’ Association (PFMA) has developed a range of voluntary policies within the industry. This includes “encouraging the efficient use of energy (including reclamation) in the production of raw materials and packaging, and in pet food manufacturing and transportation”. It also aims to encourage the “minimisation of waste” and the “use and development of appropriate packaging”.

Another growth market has been an interest in ‘green’ toys, with many owners – like parents with their children – becoming increasingly concerned about what their pets may be putting in their mouths. Helen Bennett, managing director of Animal Pure, says: “People who care about the environment and lead an organic lifestyle don’t want mass-

produced toys made with nasty chemicals.”

Her own company manufactures a range of toys and bedding produced from loofah, hemp and recycled materials.

Cat owners are also becoming increasingly aware of the impact of litter on the environment, and one of the companies that has responded to this trend is Suffolk-based company, Smartbedz, founded by brothers Mark and Jeremy Stone. With a background in farming, and an inherent respect for the countryside around them, they developed an environmentally-friendly and easily disposable litter which was also suitable as bedding for a range of other pets such as chickens and rabbits. The straw used for their pellets is a natural by-product of agricultural production and is available year after year without any harm to the environment. Mark Stone adds: “The launch of SmartBedz saw a real breakthrough in eco-friendly animal care. Unlike traditional bedding and litter which usually ends up in landfill, SmartBedz is 100 per cent recyclable, making it the perfect choice for green pet owners.”

With consumers’ demands becoming greener, it seems the industry’s message to pet owners is that they can continue to enjoy Fido and Felix’s companionship with an environmentally-clean conscience.

Supplier Listing Burns Pet Nutrition: burnspet.co.uk Friendship Estates: www.friendshipestates.co.uk Hilton Herbs: www.hiltonherbs.com Lily’s Kitchen: www.lilyskitchen.co.uk Natural Pet Products: www.naturalpetproductsltd.com Natures Grub: shop.naturesgrub.co.uk Norfolk Industries: www.norfolk-industries.co.uk Smartbedz: www.smatbedz.co.uk

37

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For enquires and to be included on our stockist list contact...

Steve Moffatt, Sales Manager on

(0)1942 882667 or 07582 358061 Email steve.moffatt@bodenswwr.co.uk The Boden Group of Companies | Minshulls Farm, Lower Green Lane, Astley, Manchester, M29 7JZ

40

Pet behaviour

Coping with Christmas T Many dogs and cats do not share their owners’ enjoyment of Christmas, with the sudden influx of visitors, loud noises and disruption to their day-to-day routines.

Gordon Gow, sales manager of retail and pharmacy at Ceva Animal Health, offers advice on spotting and alleviating the signs of stress in cats and dogs

he festive period is traditionally the time for friends and family to come together and celebrate, but while Christmas and New Year can be fun for humans, it can be daunting for pets as they face the many challenges of the season, from fireworks and Christmas crackers to general merriment. Add to this the additional stress which comes from a sudden lack of routine and lots of visitors in the house, is it any wonder that the behaviour of some pets can be affected?

Dogs and cats behave very differently in stressful situations. While signs of stress in dogs are easy to spot, cats are masters of disguise, so it is harder to tell when they are unhappy. Moreover, cats often find something as simple as furniture being moved around the house, or the addition of a Christmas tree, to be highly stressful.

Pet behaviour

Signs of stress

There is plenty that can be done to help pets over the festive season and these preventative measures can start as early on in the pet’s life as the socialisation period. Early socialisation is vital in ensuring that pets, and particularly puppies, develop into balanced adults and it is one of the most important periods of their lives. All experiences and encounters during the first three to 16 weeks should be introduced gently and should be as positive as possible, and exposure should include diverse people and pets.

Play during this period among humans and littermates becomes really important and puppy parties and classes can be very useful during the receptive socialisation period. If you recommend puppy parties to pet owners, it is advisable to visit them to gain further information about how they are run and the activities that are covered in the sessions. Puppy classes should be warm, comfortable and relaxed for both puppies and their owners and resources should consist of space, seating, access to water, chew toys for puppies (to reduce frustration and noise in class), handouts and at least one trained member of staff per three puppies.

Dog owners can also help alleviate stress by creating a den for the dog to hide in. This can be prepared in advance to ensure the dog becomes accustomed to it, and placing healthy treats and a favourite toy in the den will further encourage its use. It should be located in a place where the dog feels safe and where it would normally retreat to. It should also be covered to help protect the dog from noise or flashing lights, particularly if fireworks are being let off nearby. If a dog is scared, it may find its own bolthole under a bed or in the bottom of a cupboard and the pet owner should observe where the dog is going and make it as comfortable and safe as possible until it is ready to come out.

Cats are sensitive souls and something as simple as a change of routine or extra people in the house may upset them and lead to unwanted behaviour such as urine marking, inter-cat tension and vertical scratching. Owners can make a few environmental changes to help make the festive season as stress-free as possible, such as providing access to elevated or secure hiding places.

If people are seeing in the New Year with a fireworks display, owners should close doors and windows and secure cat flaps. Curtains can be drawn to reduce the

Dogs

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Trembling and shaking Clinging to owners Cowering behind furniture Excessive barking Trying to run away

Hiding behind or on top of furniture Meowing excessively Refusing to eat Trying to run away Urine marking Vertical scratching

noise and block out any flashing lights. Playing music or having the TV on will further mask the noise of fireworks, but the beat of the music should not be too similar to the bangs from the fireworks. The lights should be kept on so as not to enhance the flashes from the fireworks going off.

Owners should act normally to help their pet feel more settled. If a pet hides in a corner or under a bed, it should be left alone and not coaxed out. Fearful behaviour should be ignored and owners shouldn’t try and comfort their pet as it will pick up on this anxiety which can make the problem worse. Fussing a pet that appears frightened can reward and encourage this behaviour. Pets should never be punished, as this only confirms there is something to be afraid of. If cases are particularly severe they should be referred to a qualified behaviourist. Details can be found on the Association of Pet Behaviour Counsellors’ website – www.apbc.org.uk

Ceva Santé Animale is a global veterinary health company focused on the research, development, production and marketing of pharmaceutical products and vaccines for pets, livestock, swine and poultry. For more information visit www.ceva.com

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44

Focus On

Focus on…

reptile feeds Reptiles are becoming increasingly popular with British pet-owners, but the RSPCA estimates that up to 15 per cent may be undernourished. Jon Chapple looks at some of the most popular feeds designed to meet their nutritional needs

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s anyone who’s ever seen Jurassic Park is only too aware, reptiles are generally carnivorous – and often prefer their food still wriggling. However, while live feed remains the preferred choice for many long-time reptile-owners, both live and frozen foods have their advantages and either one may be preferred for specific reptiles.

Live feed is endorsed by the Northampton Reptile Centre – one of the leading authorities on reptile care in Britain which states that there’s “no substitute” for quality live feed in terms of its protein, vitamin and mineral content. Live foods are also an important source of moisture for desert animals and provide for a keener hunting response in reptiles that would ordinarily be predators.

The Royal Society for the Prevention of Cruelty to Animals (RSPCA) recommends humanely-killed prey or commerciallyprepared foods like ‘snake sausages’, which can readily be scented with a reptile’s preferred prey in a technique known as odour manipulation. Jon Coote, the chairman of the British Herpetological Society, also warns that live feed may contain injurious parasites or bacterial infections.

Whichever route one decides to take, the reptile-keeper’s main concern should above all be for the good nutrition and overall welfare of the animal – something which the RSPCA is increasingly concerned about following the unprecedented growth of the British reptile market into a £150 million industry. According to a report entitled Far from home: reptiles that suffer and die in captivity, malnutrition is found in up to 15 per cent of pet reptiles, often leading to a range of health problems that includes arteriosclerosis and gout. Reptiles are also prone to obesity when fed on an inappropriate diet, such as ones containing dog or cat food, as has been reported.

Despite this, reptiles and amphibians generally make for ideal pets. They are low-maintenance, easy to care for and especially suited to those with allergies, owing to their lack of fur, so as long as the new owner is directed towards specialist reptile feed and made aware of the risks involved in serving their pet an inappropriate diet, they should be happy with their purchase. Here we look at some of the most popular...

Focus on

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Zoo Med New from Zoo Med, the Tortoise Banquet Block is fortified with natural opuntia cactus and other favourite food plants incorporated into a solid block rich in calcium. The company says this unique presentation helps prevent tortoises’ beaks from becoming over-grown, as it stimulates natural rasping behaviour while providing supplementary calcium to promote healthy shell development. The block is simply placed in the enclosure, where the scent and flavour attracts the tortoise.

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Caribsea An all-natural calcium substrate ideal for most reptiles with no artificial dyes or chemicals, Caribsea Reptilite is also 100 per cent edible and easily digestible. It is made of aragonite, the most soluble form of calcium carbonate available, allowing reptiles to ingest the necessary calcium for proper bone development. The spherical grains will not harm reptiles inside or out, and make for a perfectly natural-looking habitat in a range of various colours.

Distributed by ALF Ltd.

Monkfield Nutrition A quality food is vital for a reptile’s diet.

Monkfield breeds a full range of live food, raised to the highest standards on specialist diets and packed fresh on the day of dispatch ensuring a good shelf life. However, it is equally important that end-users look after the insects and gut load or dust with appropriate supplements. Monkfield also produces frozen mice and rats, which are exceptionally good quality, clean and carefully graded prior to packing.

Information: 0845 838 0981 sales@alfltd.co.uk or www.alfltd.co.uk

Information: 01223 208 261 or www.monkfieldnutrition.co.uk

Information: 0800 919 631 or sales@peregrine-livefoods.co.uk

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Simon’s Rodents “With every business trying to capitalise on any market opportunity these days, frozen and live reptile food is something that shouldn’t be overlooked,” says Simon’s Rodents. “Many retailers may already be stocking frozen dog foods, so little outlay in capital is required, and live food only requires shelf space at room temperature, making it easier to stock. Frozen food can be held for up to four months, while live food has a shelf life of about a week – although this can be extended slightly by adding a little vegetable – but can be easily distributed by post for a quick re-stock. With the reptile sector still a big growth market, are you sure it’s part of the market you can afford to miss out on?” All Simon’s Rodents live food is packed in clear, re-sealable tubs for retailers’ and consumers’ convenience.

Information: 01767 651 872 or www.simonsrodents.co.uk

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Vetark Vetark has led the way for over 20 years with a range of innovative veterinary-formulated supplements for reptiles.

Nutrobal has become the standard calcium and vitamin supplement for all young growing reptiles and the company this year launched a new 50 gram edition to particularly suit new reptile-keepers with only a couple of animals. Other key products include Arkvits for adult reptiles; CalciDust, a calcium-only dusting powder; and Reptoboost, a pre- and probiotic with electrolytes and glucose designed for nursing reptiles and tortoises after waking from hibernation.

Information: 01962 844 316 or www.vetark.co.uk

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JMC Aquatics Ltd JMC has now added convenient blister pack-format frozen reptile foods to its own-brand range of frozen pet and aquatic foods.

The offering will include a 16 pack of 1.5- to 2-gram ‘pinkies’, a 12 pack of 2- to 3-gram ‘pinkies’ and a 9 pack of 4- to 5-gram ‘fuzzys’. Attractively packaged in a size that allows for ease of display and storage alongside existing frozen fish foods, each food item is stored in its own separate, air-tight blister, providing optimum freshness and nutrition for every meal.

Information: 01246 415 275 or steve@jmc-aquatics.co.uk

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Natures Grub Norfolk-based company Natures Grub has recently added to its growing natural range with its new Complete Diet for Turtles & Terrapins. Available in four sizes, this new diet consists of three types of food pellets: vegetable, algae and fish protein, plus a host of naturals including dried earthworms, dried shrimp, krill, fish and mealworms. In addition, there is also Snapper Snax & Snapper Diet for snapping turtles and large terrapins, Top Insect Frozen free-flow insects, live mealworms, wax worms, earthworms and frozen rodents and chicks.

Information: 01485 517 177 or sales@naturesgrub.co.uk

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Simons Rodents So much more than just rodents

• We now stock blister packs such as artemia, bloodworm, tubifex and many more • Large choice of frozen and live foods • We have temperature controlled vans so all frozen and livefood will arrive in the best condition possible

For more information or to order, please contact: Tel: 01767 651832 Fax: 01767 652919 Email: sales@simonsrodents.co.uk Website: www.simonsrodents.co.uk SimonsRodentsApril11.indd 1

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E quine special

Roundup

Dedicated horse accidents website to be introduced The British Horse Society is launching a new dedicated accident website at Your Horse Live in November. The website has been introduced to provide the Government with statistics on the number of road accidents involving horses each year. At present, equine-related incidents can go unreported unless a human is injured and taken to hospital for treatment.

The website will record road traffic incidents concerning ridden and driven horses and incidents involving road surface dressings, dangerous dogs, fireworks, wind turbines and issues with gates.

Sheila Hardy, BHS senior executive (safety), explained: “Without hard evidence and hard statistics it is impossible to lobby those in power to make the changes that are required to ensure riding is safer for all – we need the public to help us before we can help them.”

The BHS is urging all riders to share their experiences, as accurate statistics are essential in order to enable the BHS to press the Government for better conditions for equestrians. For more information go to www.horseaccidents.org.uk

The search is on for equestrian Retailer of the Year The BETA Business Awards are always a high point in the trade calendar as equestrian retailers compete to be crowned the SEIB Retailer of the Year and the HAYGAIN Nutritional Helpline of the Year.

Nominations are invited for favourite nutritional helplines and the SEIB Retailer of the Year, including tack shops, feed merchants, large and small retail outlets as well as mail order and internet operations.

All nominated retailers will receive a questionnaire from BETA, which should be completed and returned by 31 December 2011. Nominees are then shortlisted, before receiving visits from a mystery shopper and incognito telephone calls to help BETA trade members to select the winners.

Make a note of this key date for your 2012 diary The world’s leading trade exhibition for the equestrian, pet products and country clothing sectors returns on 19 to 21 February 2012.

Built on a tradition of innovation, design and invention, BETA International showcases the latest products, brands and services from all around the world and offers key networking opportunities over three days at Birmingham’s NEC. The event is famed for its feature areas strategically sited around the showground, including the New Product Gallery, Fashion Show and Horse Demonstration Arena highlighting those just-launched lines.

Virbac Animal Health is returning as the sponsor and the show’s organiser Claire Thomas has already seen a great deal of interest with a wide range of businesses taking stands for 2012. She said: “This really highlights the success of BETA International, and the fact that companies have yet again put their faith in the show by committing their resources to exhibit is a great boost for the organisers and the trade in general.”

For further details about the event go to www.beta-int.com

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and briefly Horse sale site proves a success Horse Auction Online is proving to be the place to buy and sell horses. The site launched at the end of February this year and has had over 1.3 million hits since then. Melanie Golby from Horse Auction Online said: “We’re really pleased with how many people we’re having buy, sell and view horses on the site. We’ve already sold a number of horses from not only the UK, but also Southern Ireland, through our auction format.” In addition the site offers a ‘handshake’ facility, which allows a potential purchaser to buy the horse before the end of the auction if a price is agreed with the vendor. The company currently has over 200 quality horses on the website at www.horseauctiononline.co.uk

Horse rescue charity needs help A charity that provides a 24 hour rescue service to horses and ponies is in need of help itself. The White Horse Stables in Staplecross has been struggling to keep the charity afloat over the past year owing to the “dire” economic situation. With rising VAT and a 50 per cent drop in donations the organisation is struggling to meet the cost of veterinary care, bills for straw and hay and staff wages.

The charity was founded in 1995 and its chair Diane Barclay-Bernard is asking for support to stop the charity folding.

Desi Dillingham joins H&C TV Ltd Desi Dillingham MBE, former president of the British Horse Society and chairman of British Dressage, has joined the board of Horse & Country TV Ltd. Ms Dillingham, whose services to the British equestrian industry earned her a place in the New Year’s Honours list in 2009, will focus on developing relationships with event organisers and sponsors for the channel. Speaking of her appointment, Desi Dillingham said: “The equestrian sector needs its own media, and nothing equals broadcast TV for creating awareness and making stars. Since 2009, Horse & Country TV has shown that the promise of a dedicated horse channel for the UK can be fulfilled, and now H&C TV is expanding internationally.”

Everyone can own a horse A recently released iPhone app lets users groom and ride their own horse from their living room, on the train or at work. Entitled ‘My Horse’, the aim is to allow people to “live the dream of owning and looking after a realistic horse” which can be groomed, fed and mucked out. The app is available to download from www.apple.com/uk/itunes

Taking stock

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ReadiGrass ReadiGrass is the natural feed to bring back that summer sparkle with its rich colour, fragrant aroma and highly nutritious content.

This forage can help maintain weight and condition through the colder months and can be especially beneficial to older horses, which struggle to chew hay or haylage. The unique drying process prevents fungal spores and other contaminants found in hay, and the finished product is dust extracted. It is available in 15 kilogramme bales and is distributed throughout the UK. Information: 01302 700 220, info@friendshipestates.co.uk or www.friendshipestates.co.uk

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Hilton Herbs BYE BYE ITCH from HILTON HERBS has been formulated to combat seasonal itching in equines and has been extensively trialled in the UK (93 per cent of trial participants felt it significantly helped their horse or pony), and will be launched to the public in November.

It contains herbs with antihistamine actions to support natural resistance to allergens and irritations, and herbs to improve skin integrity and coat condition. BYE BYE ITCH lotion can be used topically on affected areas and contains ingredients which will reduce itching and encourage hair re-growth.

Information: 01460 270 701, tradesales@hiltonherbs.com or www.hiltonherbs.com

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Anti-LickStrip Equine Anti-LickStrip is a nose and taste deterrent to prevent horses from repeatedly biting protective wraps, thus promoting healing time. It is impregnated with cayenne pepper and should be placed over dressings to stop licking, biting and chewing. The Anti-LickStrip has also proved useful in stopping cribbing for short periods of time by placing the adhesive strip onto the stable door to break the obsessive crib cycle. The plasters are available in packs of 10.

Information: 024 7630 2222, sales@nurturedpets.co.uk or www.nurturedpets.co.uk

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NoBute A popular natural joint comfort for equines for the last 14 years, NoBute offers a genuine alternative to the pain relief drug Bute. Produced from natural ingredients, it does not contain phenylbutazone and therefore does not produce the side effects associated with Bute and can be legally used by competing horses and ponies. The range includes NoBute (a natural comfort for joints); NoBute Premium (repairs and maintains cartilage, joints and coat); NoBute Navilam ‘O’ (to assist the laminae, pedal bone and navicular); and NoBute No Wheeze (to soothe the respiratory system).

Rebranded for 2012, the new-look range of packaging will be available from June.

Information: www.equinehealthandherbal.co.uk

E quine special

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52

Horse care

Winter horse care As the days draw in, horse owners will be faced with huge investments to keep their animals healthy. Here, some of the UK’s leading equestrian companies offer advice on the key products to stock up on this winter

It’s a wrap

Today all horse owners expect more from their horse’s rug – from a good fit, to ease of use, breathability and warmth. Over the years, the latest technological advancements have brought a wealth of new materials, improved manufacturing methods and key design features to rugs, whether for the stable or outdoors.

Varying weather conditions and temperature changes also play a part in the horse owner’s requirements and it comes down to personal preference whether one heavyweight rug or a multi-layered system is adopted.

Whichever option, at the very least, horse owners need peace of mind that the rug they choose will keep their animal warm and comfortable throughout the autumn and winter months.

Masta has more than 30 years’ experience in making horse rugs, developing a range that features high-end materials, innovative design and functional styling. Here, the company offers a 10-point guide to stocking horse rugs: 1. Opt for heavyweight rugs with around 350 grams of thermal-insulated filling and middleweights with around 200 grams of thermal-insulated filling.

2. With the onset of shorter days and colder nights, horse owners are always looking for easier and faster ways to rug their horse. Front fastenings and surcingles need to be simple and quick to undo and hard wearing. Buckle and clip front fastenings are ideal.

3. Rugs need to be flexible and comfortable and those that are used outdoors need to be especially durable

Horse care

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as this is where the material is really put to the test.

The strength of a rug is determined by the denier – this is the density of fibres in a given area of fabric.

The higher the denier, the stronger the rug. However, you should also consider the quality of the weave and the material, which also determines how well the rug will perform.

Look out for rugs made from ripstop fabrics which are woven using a reinforcing technique to help prevent tearing and ripping.

The fit of a rug is a key factor when making a purchase. Owners want to ensure their horse is comfortable and has the freedom to move. As horses come in all different shapes and sizes, you should advise the owner to check key elements such as the placing of the gussets, the tail flap and the fit, which should be secure without being too tight or gaping in certain areas.

When deciding on whether to stock fixed neck, removable neck or high neck rugs look at what is proving popular with your customers each season. Some owners will prefer the flexibility of a rug that comes with a separate neck cover, while others will opt for a fixed neck, finding it easier to put on.

Although traditional block colours will always have their place in the market, the must-have design for this autumn and winter season is checks in a variety of colourways.

It goes without saying that knowing your customer is key when it comes to your choice of what to stock. Do they generally prefer rugs in one colour or do they go for the brighter the better? Are they looking for rugs that last a number of seasons or do they prefer a value option with the intention of buying a new rug every few years?

Placing rugs in-store has never been an easy task but the better the display, the better the sales results. Clearly, it is impossible to have all rug sizes on show but where possible one of each rug design should be on the shop floor. The best way to showcase these products is on rug hanging racks or model display horses.

Tackling winter ailments

While horses may not be as active in the winter, the onset of cold weather brings a new set of ailments and injury risks. It is vital that first aid kits are well stocked and the products in them are geared towards treating winter ailments and injuries that are more likely to occur as horses are faced with adverse weather conditions. Here, Robinson Animal Healthcare offers some

useful advice on stocking the right range of products for winter.

For most horses, the cold weather will mean spending more time indoors. This may increase the occurrence of bursal injuries such as capped elbow and bursal strains such as windgalls, as horses spend more time laying down and are also less mobile, allowing fluid to accumulate. Cold therapy is commonly used in the treatment of inflammation and soft tissue injuries and should be used immediately after an injury occurs and then subsequently for the next 48 hours at regular intervals.

Due to the frequent nature of its use, cold therapy involving water may lead to cracked heels or other skin problems, especially in the winter. Also, if hosepipes are frozen then it is vital horse owners have an immediate dry cold therapy available and there are a range of suitable products on the market from ice and gel packs to ice boots and cold sprays.

Mud fever and rain scald are not uncommon in winter and should be correctly identified before treatment. Antibacterial washes can be used prophylactically on susceptible animals, or to treat existing skin conditions caused by bacterium. They will help remove any encrusted debris such as scabs and any existing bacteria and dirt held in the scabs, allowing new clean scabs to form and heal. It is very important that any sponges used in the washing process are clean and the area washed is rinsed well with clean water and then dried thoroughly.

Horses can also be susceptible to thrush and foot abscesses in winter so owners would be advised to stock up on poultices suitable for the rapid treatment of foot conditions.

These can draw out any infection and create a clean area for the wound to heal.

Advise customers that first aid kits should also contain items for treating wounds, such as dressings, wound gel and bandages.

Storage is important in winter to prevent any items in first aid kits, such as liquids or sprays, from freezing. Most first aid items should be stored at normal room temperature but check packaging before advising customers.

Food for thought

With the grass disappearing and grazing proving difficult in the cold weather, Dr Tom Shurlock of British Horse Feeds offers advice on how horse owners can keep their animals in top condition.

Recent rapid fluctuations in the weather bring to mind last year’s severe and snowy conditions. Hay and haylage prices soared as the winter progressed and the same could well happen this year. However, customers should beware of opting for cheap feed with poor quality ingredients as this is a false economy.

Instead, suggest the use of a nutrient-dense, quality feed that is carefully formulated, which means smaller quantities will be required and there is little, if any, waste.

The major task the horse has to achieve in winter is keeping warm. In a neutral environment the resting horse uses about 75 per cent of its energy intake to generate heat. In a cold environment this can rise to 80-85 per cent. Supply of the extra energy can be as starch, oil or by increasing the fermentative ability of the fibre.

As an alternative to hay, horses can be fed a mix of super fibre and chaff. Super fibres such as beet, alfalfa and soya all have the benefit of being fermented by the same hindgut microbes that ferment the fibres of grass. This means that the fermentative end products – the volatile fatty acids – will be in similar proportions to those in grass and, therefore, beneficial to the horse. Also the action of the fermentative bacteria will itself generate heat, warming the gut and so the horse itself.

You should also advise your customer to give warm water to drink. Large amounts of heat are lost by drinking cold water as it needs to be heated as it passes along the gut and this costs energy! Maintaining a warm gut not only reduces the horse’s need to generate that extra energy; it also improves overall digestibility.

Your customers should keep an eye on the weather forecast. If there is going to be a cold snap, they should provide extra hard feed. An extra boost of ‘fast release’ energy in moderation will not harm the horse, but will provide an ‘express’ heating service just when required.

Supplier Listing British Horse Feeds: 01765 680 300 or www.britishhorsefeeds.com Masta: 01274 711 101 or www.masta.co.uk Robinson Animal Healthcare: 01909 735 000 or www.robinsonhealthcare.com

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54

Events

Events 29–30 October LovePets Exec Peterborough www.lovepets.me.uk

6 November Animal Charities Fair The Camden Centre, London www.animalcharitiesfair.org.uk

Image: Anido

16–19 November

29 February –2 March 2012

17–20 May 2012

China International Pet Show China Import and Export Fair Complex Canton, China www.cipscom.com/en/index.asp

Global Pet Expo Orange County Convention Center Orlando, Florida, United States www.globalpetexpo.org

Interzoo Exhibition Centre Nuremberg Nuremberg, Germany www.interzoo.com/en

19–20 November

9–11 March 2012

24–26 June 2012

Aquatics Live Olympia, London www.aquatics-live.com

PROPET IFEMA, Madrid, Spain www.ifema.es

ExpoZoo Eurexpo Lyon, Lyons, France www.expozoo.com

24–25 November

20–21 March 2012

28–29 June 2012

London Vet Show Olympia, London www.londonvetshow.co.uk

PATS Sandown Park, Esher, Surrey www.patshow.co.uk

Mexico Pet Expo Expo Guadalajara, Guadalajara, Mexico www.mexicopetexpo.com

12–13 February 2012

10–12 April 2012

5–6 September 2012

Anido Kortrijk Xpo Courtray, Belgium www.anido.be

ZooVetExpo International Exhibition Center, Kiev, Ukraine www.zoovetexpo.com

PetEx The Burlington Hotel Dublin, Republic of Ireland www.petex.ie

17–19 February 2012

WSAVA / FECAVA / BSAVA World Congress The ICC & NIA Birmingham www.bsava.com

Zoo Russia Professional Crocus Expo Krasnogorsk, Moscow, Russia www.zoorussia.ru

11–15 April 2012

11–13 September 2012 SuperZoo Mandalay Bay Convention Center Las Vegas, Nevada, United States www.superzoo.org

56

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Voice on the highstreet

Voice on the highstreet treatment we give them when they first come in. Our local vet has also kindly given a voucher for each kitten entitling them to a free health check. We encourage both the people who buy a kitten and the people who leave kittens to get their cats neutered, as the problem of unwanted kittens seems to be growing in this area year-on-year.

What’s your favourite product that you currently stock?

I think our favourite product has to be wheat-gluten-free food for dogs. So many of our customers have had dogs with skin conditions, but after three weeks on a gluten-free diet the skin conditions are remarkably improved; in fact, in most cases, the skin is healed and dogs have stopped scratching and licking paws after six weeks. Of course, they will always have this sensitivity to wheat but as long as they only use wheat gluten-free foods and treats the condition stays away. We have had so many owners thank us for advising them of this because it has completely transformed the quality of life for their dogs.

What’s the biggest challenge you face on a day-to-day basis?

Roisin Morgan of

Pet Connection, Newry, County Down

How did you first come to be involved in pet retail? Could you tell us a bit about the history of the business?

My brother, Frank, managed a store locally, in which I had a parttime job. The ethos of the company changed and Frank didn’t like the new, corporate feel so left his job for a different career. However, he really missed working in the pet trade so we identified suitable premises and opened up our own pet store in 2002.

Initially, we had a 2,500 square foot unit in an enterprise park on the outskirts of town, but soon outgrew this and, two years later, moved to our current 5,000 square foot premises in the same enterprise park. We are the only retail unit in the park – the others are industrial or services, but this didn’t seem to matter, and, thankfully, customers came to us anyway. We are great believers in word-of-mouth advertising – if you provide a good service and act in the customers’ interest, people tell their friends and the business will grow.

You offer a kitten-rehoming service in addition to your retail business – could you tell us a bit more about that?

In 2003, a local animal sanctuary asked if we could take in some kittens for re-homing, as the sanctuary had over 90 kittens! Initially, we took in 10 and managed to re-home them relatively easily. The sanctuary provided us with some more and then started advising people to book their unwanted kittens in with us instead of them.

Gradually, over the years, word got around that people could leave kittens with us.

This year we have managed to re-home over 200 kittens. We don’t charge for the kittens, but we do charge £4 for the flea and worming

Getting everything done! There are so many tasks involved in running a shop, it always feels like you are playing catch-up – especially during the summer when the kids are off school and people seem to have more time to spend in a shop on weekdays. We always breathe a sigh of relief when everything returns to normal!

Summer holidays here last for eight weeks, and by September the shop definitely looks a little shabby. However, it only takes a week or two to bring it back to normal standards when we are quieter during the week and busier at weekends.

What are your plans for the future?

We do plan to open a second shop soon, as well as grow the business in our current shop. We are trying to get to grips with online marketing – for example, looking at auto responders and establishing a regular email campaign system that will require minimal effort and high return. I don’t know how successful we will be, but we will try.

After that – probably when we’re about 90 – we might be able to afford to retire!