Pet Gazette September 2011

PET GAZETTE SEPTEMBER 2011

www.petgazette.biz

ISSN 2046-7303

Taking to the waters Encouraging aquarists into the hobby

Sleep on it Beds and bedding SHARE YOUR OPINIONS ON THE STATE OF THE PET FOOD SECTOR WITH THE PFMA SURVEY

It’s a wrap

A sensitive subject

Start making preparations for one of the busiest times of the year with a range of festive gift ideas

Many pet owners are looking to hypoallergenic foods to provide their pets with a healthy diet

This month

September 2011 Contents Roundup

4

Three minute interview

5

The latest news from the industry Nick Davison, event director, Petindex

Taking stock

10

Best in show

18

A sensitive subject

22

Discovering the desert rat

26

Sleep on it

30

Focus on pet beds

34

Preparing a pond for winter

38

Taking to the waters

42

It’s a wrap

46

Pet nutrition – what do you think?

53

Tricks of the trade

57

New appointments

60

Events

62

The latest products for the pet trade Association manager at PetQuip, Neale Hutchinson, evaluates the importance of trade events to suppliers, distributors and wholesalers in the pet industry With a rise in demand for hypoallergenic foods, Holly Mash looks at the benefits of these types of diets for pets An often underrated pet, the gerbil can bring greater profit margins than cats or dogs

From eco-friendly straw and paper-based bedding to orthopaedic beds for elderly dogs, Kelly Clark discovers that today’s pet owner has a huge choice when choosing somewhere for animals to sleep and rest Now an essential purchase for many pet owners, Jon Chapple looks at some innovative designs on the market Maurits van de Pol of Superfish looks at how retailers can help pond owners prepare for the winter months Tim Hayes explores how the novice aquarist can be encouraged into the hobby by offering starter packs and products Jon Chapple looks at the range of Christmas products retailers can start stocking in time for one of the busiest times of the year Michael Bellingham of the PFMA invites readers to share their opinions of the pet food sector to help shape the information that the organisation provides Leading trade mark attorney Ann Roome offers advice for those thinking of trading with or exporting to China Pastures new for professionals in the pet trade Upcoming shows, forums and meetings in the world of pets

Voice on the highstreet

James Brewer of Fal Valley Pets, Grampound, Cornwall

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Editor’s letter

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or those of you with businesses in many of the UK’s city centres and towns, August may well have been a difficult month, with street riots that the Metropolitan Police called “the worst violence in current memory.”

A pet shop was targeted in Tottenham Court Road and many other stores were forced to close to avoid seeing their premises ransacked by looters. Although order has been restored, the impact of the riots will be felt for a long time, with the cost to British insurers estimated to be tens of millions of pounds according to the Association of British Insurers (ABI).

The ABI also advises those affected that many commercial insurance policies will cover loss of trade as well as any physical damage, and insurers are urging the Government to extend the claim period to enable the huge backlog to be processed.

The Retail Trust has also leapt into action to help shopkeepers, their staff and families by allocating grants to help those experiencing difficulties.

The #highstheroes campaign aims to benefit the people from retail who were affected rather than the property. The emergency fund was set up after a request from the public to the Retail Trust, which wanted to help retail staff and their families whose lives are in turmoil. #highstheroes was launched on Twitter by the charity and has attracted support from members of the public who are donating online and by text, and many are organising events, raffles, auctions, parties, concerts and comedy nights, as well as running marathons and selling t-shirts in aid of Retail Trust’s #highstheroes fund. You can read more about this story on page 4.

Sam Guiry sam@petgazette.biz

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4

Roundup

PET GAZETTE Established 2008

Managing Editor

Louise Hoffman louise@petgazette.biz Editor

Sam Guiry sam@petgazette.biz Editorial Assistant

Jon Chapple jon@petgazette.biz Production Assistant

Lewis Bowes copy@petgazette.biz Group Advertisement Manager

Kelly Smith kelly@petgazette.biz Advertisement Manager

Julie-Ann Kwok julie@petgazette.biz Accounts

Maureen Scrivener accounts@petgazette.biz Customer Services

01206 767 797 customers@mulberrypublications.co.uk Contributing writers

Michael Bellingham, Kelly Clark, Tim Hayes, Holly Mash, Neale Hutchinson, Maurits van de Pol and Ann Roome

Design

Arthouse Publishing Solutions Ltd 01394 410 490 contact@arthousepublishing.co.uk

Retail Trust’s riot relief campaign Retail Trust has announced the launch of a new campaign designed to help riot-affected retail staff and shopkeepers and their families. #highstheroes, named for its Twitter hashtag, will be allocating grants of £250 to provide relief to retail employees facing immediate difficulties as a result of August’s unrest. The scheme has already been allocated £50,000 of the charity’s own reserves.

“Although the visible impact of the riots is clear through the damage done to shops, the story that doesn’t always come through is the deeper impact on those affected below the surface,” explained Retail Trust CEO Nigel JL Rothband. “The #highstheroes campaign will benefit the people affected rather than the property.

That’s where Retail Trust’s expertise lies, and that’s where we firmly believe focus must not be lost at this most stressful of times.”

Retail employees wishing to take advantage of the scheme should call the Retail Trust helpline on 0808 801 0808 or visit www.retailtrust.org.uk. Those wishing to donate to the fund should also do so via the website.

Parliament officially declares 2011 as World Veterinary Year The House of Commons has officially recognised 2011 as World Veterinary Year in an Early Day Motion (EDM) sponsored by Neil Parish MP, chairman of the Associate Parliamentary Group for Animal Welfare (APGAW).

The EDM, which MPs will be encouraged to sign, recognises the key role of vets across public health, animal health and welfare and food security and calls on the Government to deliver policies that “complement the work of practitioners and enable and inspire future generations of veterinary students.”

Harvey Locke, president of the BVA, commented: “As we mark 250 years of the profession, it is important to note that the vision upon which it was founded – that of science-based veterinary medicine that recognises the links between human and animal pathology – is still strong today.”

Bad harvest could have a big impact on wild bird food market ISSN 2046-7303 Pet Gazette is published monthly by:

Mulberry Publications Ltd, Wellington House, Butt Road, Colchester CO3 3DA Tel: 01206 767 797 Fax: 01206 767 532

www.petgazette.biz The editor and publishers do not guarantee the accuracy of statements made by contributors or advertisers, or accept responsibility for any statement that they express in this publication. The opinion of the contributors may not necessarily be the opinion of the publishers. Articles are considered for publication on the basis that they are the author’s original work. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying or otherwise, without the permission of the publishers.

Drought in mainland Europe and torrential rains in the United States could have an unpredictable pricing impact on the UK’s wild bird industry, Cranswick Pet Products’ purchasing manager has warned.

Eddie Rudd said international prospects unfortunately paint a “gloomy outlook” for supplies between summer and winter, with China and the US continuing to price themselves out of the market and South African peanut imports into the EU looking “limited”.

With regards to other staples of the wild bird industry – such as wheat and maize – price fluctuations are being led by the US, where it is speculated another round of quantitative easing could soon encourage fund managers back into commodities such as maize and wheat.

Rudd warns businesses to start planning ahead for autumn and winter trading, as sourcing supplies may prove difficult.

Roundup

Owner of shock collar fined A Welsh dog owner has been fined £2,000 after pleading guilty to the use of an illegal electric shock collar. The prosecution is the first of its kind in the UK and comes after Wales’s ban of the controversial devices in March of last year.

Phillip Pook, 48, from Ogmore-by-Sea in the Vale of Glamorgan, admitted using the collar in a bid to stop his border collie from jumping over a high wall surrounding his property, but denied he had been warned the collar was illegal. Pook was also ordered to pay £1,000 in legal costs.

David Prosser, prosecuting, said: “This is the first prosecution under the regulations for this type of collar. It operates like an electric fence – if the dog approaches the boundaries or tries to escape it sends a shock to the dog.”

Dogs Trust welcomed the prosecution but said it was disappointed the UK and devolved Scottish governments have not yet followed suit and banned the devices.

Shock collars are still legal in England, Scotland and Ulster, but the issue is due to be debated by both the British and Scottish parliaments in the near future.

5

Three minute interview Nick Davison, event director, Petindex

Describe yourself in three words

Study proves the positive benefits of pets

Passionate, reliable, honest.

Pet owners appear to fare better than their non-pet-owning counterparts when it comes to physical fitness, self-esteem, conscientiousness, social communication and overall happiness, a new study by researchers at Ohio’s Miami University has shown.

The team, led by psychologist Allen R McConnell PhD, carried out three different studies that sought to present the benefits of pet ownership for the Journal of Personality and Social Psychology.

Dr McConnell said: “We observed evidence that pet owners fared better, both in terms of wellbeing outcomes and individual differences, than non-owners on several dimensions. The work presents considerable evidence that pets benefit the lives of their owners, both psychologically and physically, by serving as an important source of social support.”

What is your earliest memory?

Trendy Pooches is first Groomer of the Month

What is the best advice you have been given?

A dog groomer from the Wirral has won a coveted award for her salon skills.

Glynis Stuart, owner of Trendy Pooches in Market Street in Hoylake, beat off competition from other groomers from around the UK to be presented with the inaugural Animology Groomer of the Month award. She wins a supply of Animology products for use in her grooming salon, along with a framed certificate and two rosettes – one for her, and one for the winning entry, Oscar the wire fox terrier.

The Groomer of the Month competition runs every month and is free to enter, providing a platform for groomers to advertise their business and showcase their skills to a wider audience.

Martin Breen, sales manager at Group55, the company behind Animology, commented: “Glynis thoroughly deserves this award, as I’m sure the many people who voted for her entry will agree. Oscar looked at his brilliant best after Glynis had worked her magic on him, and I’m sure his owner was delighted.”

Being pushed around my local village in a blueand-white-striped buggy during the Silver Jubilee celebrations in 1977. I was two!

When you were at school, what did you want to be and why?

Initially a professional footballer or international rugby player, but my lack of serious talent put paid to that dream. I was never really sure what my calling was, but media now fits the bill pretty well.

What was the first music album you bought?

It was a lovely Gloria Estefan number – on vinyl of course.

If you could have dinner with one person, who would you choose and why?

My wife. With two young children under four, we don’t get the opportunity very often (and she is likely to read this!)

You have to earn respect. It does not come for free.

What is your next goal in life?

I’m writing this at the time of the London riots, so I want to bring my children up to respect others and to be good, strong, likeable individuals.

If you could visit anywhere in the world, where would you choose and why?

I would like to travel through South America. It is a region that fascinates me and has such a rich and varied history.

What is your favourite quote or saying?

If tomorrow is the same as yesterday, then today let us try something different!

What is the most important thing that your job has taught you?

There are two – never assume anything and treat others the way you wish to be treated yourself.

6

Roundup

and briefly Global pet sector to grow this year Despite a turbulent 2010 that saw global pet care retail sales values fall, the market will return to growth this year, with sales values in the region of US$81 billion (£50 billion), according to market research firm Euromonitor International. The fastest-growing markets are eastern Europe and Latin America, with Argentina, Thailand and India occupying the top three positions in terms of the value of sales. Britain comes in fourth, with a figure of US$5.6 million (£3.43 million).

UK economy set to grow The UK economy will continue to grow in 2011, albeit at a sluggish rate, and will pick up modestly in 2012, according to the Confederation of British Industry’s (CBI) latest economic forecast.

Despite the squeeze on household incomes from higher commodity prices and an erosion of business confidence, the CBI still expects the economy to grow by 1.3 per cent this year, compared to the 1.7 per cent forecast in May. GDP growth of 2.2 per cent is expected in 2012, unchanged from May’s forecast.

“The economic outlook has become even more challenging, but we still expect the economy to continue to grow modestly this year and next,” explained John Cridland, CBI director general. “The global economy has slowed in the face of several shocks including the Japanese tsunami and soaring commodity prices.

“It may be a lacklustre recovery, but with solid net trade contributions and the positive impact of business investment, the UK will remain on a growth track.”

Aquatics Live tickets now on sale The organisers of the inaugural Aquatics Live show have announced that tickets are now on sale from the event’s website, www.aquatics-live.com. The show, due to be held at London’s Olympia from 19 to 20 November, will feature a number of big-name aquatic exhibitors and talks from a range of experts, including shrimp specialist Chris Lukhaup.

Hollings aims to triple manufacturing Hollings Ltd has announced new plans for expansion that will see its current manufacturing capacity triple in size over the next three years. The company, which recently upgraded the packing machinery at its Skipton factory is also currently in the process of building a new storage area to hold all finished products.

Midland Reefs distributes JBL in UK Midland Reefs has announced that it has teamed up with German aquatics company JBL to distribute its product range in the United Kingdom. JBL, founded more than 50 years ago, supplies over 65 countries worldwide with species-specific foods for cold-water, tropical fresh-water and marine fish; water tests and treatments; lighting; plant, aquarium and pond care products; and filters and filter materials.

Happy Pet extends product range Leicestershire-based pet product company Happy Pet Products has acquired the stock and intellectual property rights to the complete range of both Komodo and Underworld products. Snowcrest Import & Export Ltd – the previous owner of the Underworld brand, which traded as Underworld Products – fell into administration just over two months ago.

Knit blankets for homeless animals Animal lovers are being challenged to knit an animal blanket for homeless cats and dogs to donate to shelters and help combat isolation and loneliness as part of the UK’s biggest single day of volunteering.

Make a Difference Day, on 29 October, is organised by volunteering charity CSV, is giving away a free ‘how-to’ guide and set of free knitting needles to the first 50 volunteers. For more information, visit www.csv.org.uk/difference

KONGATEERS take to the water for raft race July saw employees of the KONG Company try their hand at entering the Royal National Lifeboat Institution’s (RNLI) annual charity raft race in Dorset’s West Bay, not far from the dog toy company’s UK and European distribution headquarters.

Despite deciding to enter just eight weeks before the event and lacking any experience in raft-building, a raft was assembled and “mission impossible became mission accomplished” as the ‘KONGATEER’ rowers took to the water.

“The day of the race dawned, and by two o’clock we were wondering whether it would go ahead as rain was forecast and the sky was black,” explained KONG’s Susanne Groves, “but then the sun appeared and the evening was perfect.”

“The race was great fun to watch, with teams hurling water bombs and buckets of water, mini-skirmishes and a couple of sinkings. The KONGATEERS crossed the finish line not first but not last and they won the ‘most entertaining’ category.”

EU confirms UK will remain free of tapeworm The European Commission has agreed with the British veterinary profession that controls must be maintained to keep the UK free from the tapeworm echinococcus multilocularis (EM).

The British Veterinary Association (BVA) and British Small Animal Veterinary Association (BSAVA) said they “warmly welcomed” July’s announcement that the commission has adopted a regulation that will permit pre-movement treatment for dogs travelling to certain listed EU member states, including Britain, Eire, Finland and Malta.

The regulation will ensure that a dog must be treated by a veterinary surgeon 24 to 120 hours (1-5 days) before entering one of the listed countries.

Correction Following inaccuracies in the ‘Calm before the storm’ article in August’s issue, Pet Gazette would like to clarify that DAP, soon to be known as Adaptil, is a synthetic copy of a canine-appeasing pheromone proven to help dogs in stressful situations, available as a plug-in diffuser, spray or collar. Feliway is a synthetic copy of the feline facial pheromone, also proven to prevent or reduce stress-related behaviours in cats, including urine marking, vertical scratching and inter-cat tension. Feliway is available as a plug-in diffuser and spray. More information is available from Ceva (01494 781 510 or www.secrettohappypets.com).

flexi City The new trend for city walks – extends up to 2 m – patented braking system ensures comfortable handling – no slackening of the leash – ergonomic handle – for dogs of all sizes – available in 4 attractive colours

Made in Germany www.flexi.de

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Taking stock

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Peregrine Livefoods Peregrine Livefoods has launched another product in its ProTect cleaning and disinfectant range. ProRep’s Anti-Bacterial and Anti-Viral Wipes are highly-effective sanitising and cleaning products that are ideal for use on hands and surfaces in and around reptile environments.

Although alcohol-free, their unique formula gives long-lasting action against bacteria (including salmonella), viruses and cryptosporidia that can cause serious reptile infections. Over six years in development, the specially-impregnated wipes contain a natural sanitiser and come in single re-sealable packs of 50 wipes or in a counter-top 12-pack presenter.

Information: 0800 919 631 or sales@peregrine-livefoods.co.uk

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3P Enterprise Ltd Veterinarians recommend trimming a pet’s nails every two to four weeks.

Long nails can be uncomfortable or painful for the animal. The Perfect Paws Nail Trimmer from the Bamboo pet grooming range is designed for easy and effective nail care. The rotating stone gently files the nail leaving a smooth finish. Two different filing grits and variable speed control ensure your customer finds the right setting, which means a positive grooming experience for all. The Perfect Paws Nail Trimmer is part of the Bamboo pet range, now being distributed by 3P Enterprise Ltd, and includes a great new collection of attractive and functional grooming products.

Information: 01594 810 990 or sales@3penterprise.co.uk or www.3penterprise.co.uk

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James Wellbeloved James Wellbeloved has launched its first range of wet cat food pouches. Containing palatable recipes made from natural ingredients with added vitamins and minerals, including cranberry and yucca extracts, the formulae are – like all James Wellbeloved products – naturally hypoallergenic, using a single source of meat protein and excluding those ingredients renowned for causing food intolerances. They are also made without cereals.

Available in two variants (lamb and turkey) and in three life stages (kitten, adult and senior), the pouches weigh 85 grams and come in boxes of 12.

Information: 0845 603 9095 or www.wellbeloved.com

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Natures Grub Norfolk-based company Natures Grub has this season launched a new range of natural koi treats to complement its existing range of river shrimp, silkworm pupae and pelleted food.

Superworms are an extra large mealworm that can be hand fed to koi straight from the tub or soaked before use and are rich in natural protein and essential oils, which the company says can help growth and colour. Koi Balls are a 100 per cent natural product that adds interest for the fish keeper and stimulation for the koi as they chase the ball around the pond until it breaks up. These are made with silkworm, shrimp and krill and are available in six and 12 pack sizes. The company has also added Dried Crayfish to the range, which are freeze-dried to retain their nutrients and can be hand fed to large koi straight from the tub or soaked before use.

AQUA 2011: Stand G23 Information 01485 517 177 or www.naturesgrub.co.uk

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U-MARQ U-MARQ has been sourcing engraveable pet tags from around the world for a number of years, including unique designs manufactured from its own moulds. The range now consists of over 150 sizes and styles in many different colours, with most available ex stock.

The company offers one of the biggest selections in the world, with one of the smallest buy quantities available from any supplier, at great prices. All its aluminium tags are manufactured to a high quality with all-round anodising for no bare edges. The company only supplies to the trade and does not engrave tags, leaving that to its customers. It can provide an ideal machine for engraving – the GEM-RX5. Reputed to be the fastest tag engraver in the world, with software specifically written and optimised by U-MARQ, it offers templates for all the shapes and sizes of tag.

Information: 01908 623 522 or www.u-marq.com

Taking stock

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Flexi gg

German company Bogdahn International has introduced a new dog leash – the Flexi City. The two metre leash combines simple handling, the safety of a continuous rollout mechanism and precise braking capability. It can easily be used with just one hand and stays taut in every situation. It keeps the dog close with the push of a button, is available in a range of fashionable colours and can be used with all dogs regardless of weight or size. The Flexi leashes have been developed and manufactured exclusively in Germany and are currently exported to over 60 countries worldwide.

Information: www.flexi.de

Wafcol Wafcol is re-launching its sensitive range of Salmon & Potato products this summer, with a new and improved sensitive recipe and new pack sizes to lower price points for consumers. Wafcol senior product manager Claire Astle says: “Our Salmon & Potato recipe was developed by Sue Paterson, a leading UK dermatologist, and British Veterinary Association president Harvey Locke back in 2000 and has stayed in the affections of British pet owners as it changes dogs’ lives.” The new and improved sensitive recipe now includes increased amounts of the salmon and potato ingredients plus the addition of glucosamine, chondroitin and MSM (methylsulfonylmethane) for joint health and the use of two prebiotics (MOS and FOS) to work together to improve digestion.

Information: 0844 375 7002 or www.wafcol.co.uk

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The Hutch Company The first of a number of new product launches from the Hutch Company starts this September with a unique range of winter rabbit hutches manufactured by the company in its Kent-based factory. Three new concept designs are presented in a range of sizes – four-foot, five-foot and six-foot, all with two-foot-height and twofoot-deep dimensions – with extra-long legs that lift them a practical height off the ground, ensuring the floor of the hutch is well above frost- and snow-covered ground. Easier feeding, cleaning and petting are just some of the added benefits that come with this range of modern hutches. All Hutch Company products are manufactured in the UK using sustainable, robust, European redwood timbers and treated with animal-safe wood preservative.

Information: 01227 470 470 or enquiries@hutchcompany.co.uk

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Phytoforce Ray O’Mahony MVB MRCVS CVH, veterinary surgeon, herbal medicine specialist and chief product developer at Phytoforce, says Digestion is specifically designed to provide multi-level support to the entire digestive tract making it ideal in any case of weakened or disrupted digestion, or any situation where hypoallergenic diets would be considered useful. Ray says: “In our clinic we find combining herbs with diet change gives faster, more dependable results when dealing with chronic skin or digestive tract disease.”

Natural Pet Products For hypoallergenic dog foods to work, your customers need to ensure they only use natural treats. Natural Pet Products carries a good range of natural treats, which include Dr-Chew, Masterpet/ Paragon and Natural Way. With prices starting at just 99p (retail), they are not only good for your customer’s dog but also good for your till.

Information: 00353 667185794 or sales@phytoforce.ie

Information: 01926 311 514, trade@naturapetproductsltd.com or www.naturalpetproductsltd.com

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JMC Aquatics Ltd Famous for its catfish pellets, JMC has now made them even better with improvements to the product. Slightly smaller than the original pellet, they can now be fed to an ever wider selection of tropical and coldwater fish. Not just for catfish, the new size now makes them an ideal staple food for small fish such as swordtails and barbs to larger angels, koi and even stingrays!

Available in 100 gram, 200 gram, 400 gram and 850 gram tubs.

Information: 01246 415 275, jess@jmc-aquatics.co.uk or www.jmc-aquatics.co.uk

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Taking stock

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Arden Grange If your customers’ dogs are always scratching, it might be time to help them with some food for thought. Itchy skin and recurrent ear infections may be symptomatic of an adverse food reaction.

Arden Grange recommends a complete hypoallergenic diet from its range containing Omega-6 and Omega-3 fatty acids to help promote good skin and coat condition. All recipes are free from potentially provocative ingredients, artificial colourings, flavourings and preservatives.

Information: www.ardengrange.com

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Royal Canin Royal Canin says its objective is to “help you grow your business,” and its mission is “putting the dog and cat at the heart of everything” it does. The company says, “it offers top quality, tailor-made health nutrition foods for cats and dogs and an innovative programme designed to drive new customers to you and keep them coming back for more.”

It also adds that it has “exciting promotions, eye-catching POS, informative literature and staff training to enhance your expertise,” the result being “a real partnership, offering nutritional excellence and increased profits.”

Information: 0845 300 5011 or www.royalcanin.co.uk

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Natural Litter Products www.ecocareproducts.co.uk is a new website selling a new retail brand of cat litter. Eco Care Cat Litter is manufactured sustainably and economically from renewable wheat straw resources, is highly absorbent and controls odours without the need for overpowering perfumes or chemicals. Each individual pellet swells to nearly 400 per cent its original size and binds with the pellet next to it to create a clump. Eco Care Cat Litter will not powder and is compostable and biodegradable. It is available on the internet and from Natural Litter Products and further details on Eco Care Products are on Facebook and Twitter @ecocareproducts.

Information: 01298 873 153, info@naturallitterproducts.co.uk or www.ecocareproducts.co.uk

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Doggy Things Let’s Bite is a 100 per cent natural, healthy, tasty treat for dogs and cats. Distributed by Doggy Things, the range features six varieties of dog treat – including duck sticks, cod, fish and chicken, seafood and chicken liver – in addition to chicken sandwich and chicken bites treats for cats. Let’s Bite launched in the UK in January and Doggy Things says sales have gone from strength to strength because “customers appreciate the natural product, and dogs and cats prefer the texture and taste of our wide range.” Let’s Bite is also ideal for fussy pets and pets with medical conditions, as the treats are completely natural and free from artificial flavours and colourings. Available in 80 gram packs with 14 packs per case.

Information: 01707 708 202 or info@doggythings.co.uk

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Tropical Marine Centre TMC has recently added the H2Air air pumps to its AquaHabitats Aquarium Essentials range. These new high performance air pumps are compact in design, durable and offer quiet, unobtrusive operation. They are also simple to install and maintain with easy-to-replace air filter and diaphragm(s). The H2Air 100 and H2Air 120 have twin outlets and the H2Air 120 is also adjustable up to 120/one hour per outlet.

Information: 01923 284 151 or www.tmc-ltd.co.uk

14

Taking stock

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Measom Freer The design team at Measom Freer has again added more shapes to the stock bottle ranges. There is the tall, elegant, tapered ‘Nature’ range which launches with both 100 and 200 millilitre options, manufactured in-house in clear PVC, with colours available to order. The ‘Pageant’ bottle is designed with a flowing triangular shape and a good on-shelf presence with large front and back panels for product graphics and details. This is currently available in a 100 millilitre option in clear PVC with other sizes to follow. The company says both shapes stand out from other bottles on the shelves and will give your products the presence they deserve. There is a minimum order quantity of just a single box, which means minimal lead-times, optimising your cash flow and stock management.

Information: 0116 288 1588, sales@measomfreer.co.uk or www.measomfreer.co.uk

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The Paws The Paws has launched a range of pet collars made from luxury, genuine leather. Sizes range from 16 inches up to 28 inches and are available to fit most breeds. All collars are finished with a welded stainless steel D-ring to provide extra durability, and faux leather inner lining is added to provide a soft, cushioned feel. Matching leads are available on selected collars. The company also offers the Eat Better and Drink Better bowls to encourage dogs to adopt a slower, healthier pace at mealtimes. The bowls are constructed of highquality, food grade and dishwasher safe plastic and the ergonomic design and vibrant colours make them a great addition in any home.

Information: 0845 834 0033 or www.thepaws.co.uk

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Dorwest Herbs Dorwest Herbs’ firework awareness campaign swings into action this month with ‘Dorwest Say Relax’ as this year’s theme. The campaign includes eyecatching new point-of-sale items to raise awareness, including shelf-wobblers, stickers, posters and informative leaflets, all re-inforcing the slogan. Dorwest’s trade newsletter, sent out quarterly, includes special promotional prices for retailers for the six weeks from 1 September. According to the company, over 90 per cent of customers who purchased Dorwest products for firework phobia say they would buy them again and recommend them to friends.

Information: trade@dorwest.com

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Liberta Liberta UK Ltd is launching an innovative open-access dog guard that provides extra safety and ease for dogs and their owners in a vehicle. This dog guard allows owners to disembark dogs from the side doors, reducing the danger and worry on busy roads. The design gives access to the rear of the vehicle from inside the car, which means dogs can be reached if they are nervous or in need of affection. The open-access dog guard also has a space utility, allowing the user to place long items in the car without having to remove the guard.

Information: 01379 870 148 or enquiries@libertauk.com

Eden.H Limited Eden.H Limited says it provides “fabulous looking and economically-designed” pet products that come with guaranteed quality and reliable utilities.

Wholesale orders are available with “the most competitive prices offered,” and all products come with free shipping. “Never miss out on the great deals,” the company says, “and never miss out Eden.H Importers. Your full satisfaction is our full encouragement. We are always here for you with our best supplies!”

Petindex: Hall 5, Stand E74 Information: 0151 600 5361 or sales@edenh.co.uk

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18

Pet trade shows

Best in show Neale Hutchinson, association

manager at PetQuip explains why suppliers should seize the opportunity to showcase their pet care products to the world

W

ith such a wide variety of pet trade shows taking place each year, it can be difficult deciding which to attend. Persuasive statements from show organisers such as ‘the country’s most comprehensive trade show’ or ‘the leading resource for the pet sector’ are designed to make many feel these are events they cannot afford to miss. One of the key services provided by PetQuip is to evaluate the importance of international trade shows to the UK pet industry and advise suppliers on the most appropriate event for their particular products or services. The association then follows this up by providing a comprehensive package designed to make exhibiting both cost-effective and easy when travelling ‘away from home’.

Whatever industry you work in, trade shows can prove to be an important source of business – by their very nature they are literally bringing thousands of people under one roof. Take Interzoo 2012, the world’s biggest trade fair for the pet care sector, which is staged every two years in the ancient German city of Nuremberg. At last year’s fair, there were 95 British

firms among the 1,498 exhibitors displaying pet food, grooming aids, accessories and services over an expanse of 90,800 square metres.

Clearly, this demonstrates the wide exposure a trade show can bring, with just about every industry representative from niche to mainstream all within walking distance. Shows such as Interzoo also offer the chance to showcase products to the world, with trade buyers descending on the four-day fair from every continent – 62 per cent of the 38,000 visitors at the 2010 event came from outside Germany.

Another key benefit is that these events can be the perfect platform to launch a new product and test the market’s reaction to it. At this year’s Global Pet Expo in Florida, nine British firms took part in the PetQuiporganised exhibitor group, displaying a wide range of products that were new to the American market. They included designer products for dogs and cats; pet beds made from specialist materials; powdered goats’ milk for dogs and cats; eco pet bedding; hypoallergenic dog food and treats; health supplements for dogs; stain and odour removers; and natural pet foods. All these companies were able to demonstrate their new

Pet trade shows

products first-hand and offer any information to interested parties then and there, such as price, quality and delivery times.

Another international pet trade fair held in 2011 was Zoomark in Bologna where the PetQuip-organised British pavilion comprised 12 suppliers plus a British pet product information stand. Several of the British suppliers who exhibited a range of new pet care products for the first time were extremely delighted with the outcome of the show and commented on what a real boost it had been for their business. Sales leads were generated not only from countries in the EU but from central and eastern Europe, South America, Mexico, the Middle East, Malaysia and beyond.

Evidently, a trade exhibition can be worth the effort whether you are an exhibitor or visitor, giving you the chance increase profits, market your brand, showcase your products and services and have valuable face-to-face interaction with new and existing clients.

They can also be an important source of information, increasing your knowledge of the market you work in.

New trends can be identified, you can establish which products are currently selling well and even brush-up on your knowledge as many industry experts offer talks and seminars on issues affecting the pet care sector.

While trade shows have always been an important source of establishing business links that attract retailers, distributors and wholesalers, so have events such as the series of ‘Meet the Buyer’ days organised

by PetQuip each year. The first event in 2011 was held in March and brought buyers from a Belgian garden centre operator, a wholesaler from Denmark, and a retail chain from Sweden to the Midlands for one-to-one meetings with 15 British suppliers of pet care products. Altogether, those suppliers held an aggregate of 39 meetings in what proved to be a highly cost-effective way of getting their goods and services in front of an international audience. All three buyers were very positive about what they had seen and within a month of the event had already listed a number of products that had been presented to them.

A final word on the trade event scene comes from Nicky Kininmonth, owner of Zoomark newcomer Wicked or What, who neatly encapsulated the mood of the British group with her comment at the end of the four day show: “Zoomark has been much better than I expected and I’m confident that we’ll secure new business as a result of taking part. We’ve spoken to loads of distributors – I can’t believe how many Italian distributors there are. I would definitely come here again.”

This month the PetQuip team will be filling a key role at Glee Petindex, where they will be manning the International Buyers’ Centre in the heart of Hall 5 and a separate information stand within the Petindex area of the show. The International Buyers’ Centre provides a range of services and information for overseas buyers visiting the show. PetQuip will be able to point those buyers in the direction of its members who sell the products they seek.

For more information about taking part in the British exhibitor groups at Global Pet Expo and Interzoo next year, please contact Theresa Swann or Emma Lewis at PetQuip by emailing theresa@petquip.com; emma@petquip.com or phone 01959 565 995.

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22

Hypo-allergenic foods

A sensitive subject Increasing numbers of pets are being fed ‘hypoallergenic’ foods, and Holly Mash investigates their growing appearance in the marketplace and the different products available

H

ypoallergenic diets are designed to be highly digestible and low residue for use in pets that suffer allergies or sensitivities to certain dietary constituents. There are various types of hypoallergenic diet, ranging from the true veterinary prescription hydrolysed diets to those that are simply free from some of the most common allergens such as wheat and dairy.

Why do we use hypoallergenic diets?

Pets can suffer from adverse food reactions for a number of different reasons. It can be due to true allergies or it can be what is termed an ‘adverse food reaction’ to a dietary constituent. Although the symptoms may appear to be the same in both cases, the immunological cascade that is going on inside the pet’s body will be different.

However, in either situation, the use of a hypoallergenic diet is indicated, where the dietary constituent that triggered the reaction is removed.

Certain breeds of dog have specific adverse food reactions, such as the Irish Setter which has gluten sensitive enteropathy. These dogs need to be fed hypoallergenic diets that are wheat gluten free.

What is a hypoallergenic diet?

A hypoallergenic diet is a broad term for a diet that does not contain common dietary allergens. So, many pet foods can be labelled ‘hypoallergenic’ because they do not include wheat, dairy products, soya or beef – the most common allergens for pets. These diets

may well be suitable for most pets, as it is a good idea to avoid these allergens if possible, thus reducing the potential for the pet to develop allergies or sensitivities later in life.

Some veterinary prescription diets go one step further in that their hypoallergenic diets contain proteins that have been processed and highly modified (‘hydrolysed’) so that they no longer resemble the original molecule at all and are believed to have least potential for triggering any reaction in the pet’s system.

Most hypoallergenic diets have other important features too, such as being highly digestible, lower in fat and some also contain sources of pre- and probiotics to help support and maintain the gastro-intestinal flora. Other features of hypoallergenic diets include a higher omega 3 to omega 6 fatty acid ratio, as this has been shown to be beneficial for chronic enteropathies.

Finally, many such diets are free of additives, colourings and flavourings – again to minimise the potential for adverse food reactions to these artificial constituents.

Symptoms and food trials

Signs and symptoms of pets with adverse food reactions and allergies include loose

Hypo-allergenic foods

dairy products, wheat, lamb, eggs, chicken, soya and pork. For cats the story is slightly different, with beef, dairy and fish heading the list and wheat and cereals not far behind.

The majority of allergens are proteins; even within the wheat and carbohydrate constituents it is the protein within these foods that is responsible for the adverse reaction. Some individuals are also sensitive to the exact way the protein has been treated or processed, so they may tolerate certain types or brands of food but not others.

It is worth noting that there is also quite a high degree of cross-reactivity between allergens. For example, if the pet is sensitive to chicken then it is advisable to avoid duck and turkey as there is emerging evidence of common allergens in avian meats.

stools, diarrhoea, reduced or changeable appetite, weight loss, bloating, and sometimes regurgitation and vomiting.

These are commonly chronic and may well be intermittent. Some dogs can also show symptoms in the skin – they will be itchy and may suffer skin allergies as a result of eating a particular food.

Most pets are put onto a dietary trail if a food sensitivity is suspected. This consists of feeding them an ‘exclusion diet’ which is a hypoallergenic diet that is composed of new or novel sources of protein and carbohydrate that the pet has never been fed before.

Common exclusion diets include salmon and potato for dogs, as they are rarely fed fish as part of their everyday diet. The pet is usually fed this diet exclusively for six to twelve weeks, after which time an assessment of the clinical symptoms reveals whether they were likely to have been suffering from an adverse reaction to a dietary ingredient. If the exclusion diet is successful many pets stay on their hypoallergenic diet in the long term.

Common allergens

According to the latest figures, the most common allergens in dog foods are beef,

Home-prepared hypoallergenic diets

For some pets that have sensitivities to parts of the diet that are very difficult to avoid, or to multiple constituents of the diet, owners have to contemplate home-cooking.

This situation is unusual as, in the majority of cases, a diet can usually be found that meets the individual’s needs. This is usually preferable because home-preparation of a pet’s food in the long term is very labour intensive and time-consuming (as well as expensive). However, if home-cooking is what is required (or desired) then it will be essential to have a veterinary nutritionist analyse it to make sure that it is correctly balanced for long-term feeding.

Food for thought

It may seem like a science degree is required to feed a pet properly, but when it comes down to basics what’s really important for most animals is the quality of the food and making sure it is appropriate for their digestive system. In reality, this means making sure that it does not contain wheat or cereals as a main ingredient (dogs and cats certainly weren’t designed to eat these foods easily), and that it is highly-digestible, nutritious and balanced.

Supplier Listing Arden Grange: www.ardengrange.com Armitage Pet Care: www.armitages.co.uk Barking Heads: www.barkingheads.co.uk Burgess Pet Care: www.burgesspetcare.co.uk Denes Natural Pet Care: www.denes.co.uk Dicksons Pet Food: www.dicksonshanley.co.uk Doggy Things: www.doggythings.co.uk Eukanuba: www.eukanuba.com Natural Pet Products: www.naturalpetproductsltd.com Phytoforce: www.phytoforce.ie Roger Skinner: www.skinnerspetfoods.co.uk

23

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26

Gerbils

Discovering S the desert rat Customers in search of small animals will often visit their local pet shop to get specialist help and advice

mall animal products tend to carry significantly higher margins than their cat and dog counterparts.

With the right placement and promotion in-store, this can be good news for the retailer’s bottom line. As with all animals, it’s important to determine pre-sale that gerbils are a suitable pet for that particular person. There are plenty of books and leaflets containing a wealth of information about the proper husbandry of small pets, which should help customers decide if keeping a gerbil is right for them.

Once called desert rats, the gerbil subfamily includes 110 different species which thrive in arid habitats. They are often underrated but can make great pets. Looking after them is fairly straightforward, but there are a few things that responsible retailers should make owners aware of:

Companionship and handling

Gerbils are highly sociable creatures living in large colonies in the wild, so they will be deeply unhappy if kept alone. However, as with all pairs or groups of small furries, it’s best to sell same sex litter mates to avoid fighting or unwanted breeding. It can take a bit of time for gerbils to get to know their owners, as they are initially quite shy creatures, but regular handling will soon create a bond.

Gerbils do not appreciate being disturbed when sleeping, but once they are awake, owners will have to be quick to keep up with them! As with all natural prey animals, it is important not to suddenly pick up the animal, as it will become frightened and/ or aggressive. The best way to approach a gerbil is to offer an upturned closed fist for them to sniff while talking to them. If the creature appears confident, slowly unclench the fist and let it climb aboard!

Housing and exercise

Although gerbils can be kept in a wire cage with a solid plastic base, the best option to stock is a ‘gerbilarium’, which is essentially an aquarium with a well-ventilated cover. The gerbil home should be indoors and free from both drafts and direct sunlight to help keep the temperature constant. Separate areas are needed for eating, sleeping and bathing, so cages should have levels while gerbilariums need compartments.

A gerbil’s fur is naturally oily and needs regular dust baths in order to maintain a healthy coat. Coarse building sand is wholly unsuitable and can hurt the animal.

Retailers will need to carry a fine-grain soft sand that will absorb a gerbil’s natural oils and is free from bacteria.

Gerbils

Gerbils are busy little creatures and will happily spend all day running around and exploring their environment. In the wild they live in the desert, meaning that burrowing and digging tunnels are their favourite pastimes.

A thick layer of substrate is needed at the bottom of the cage to enable them to mimic this natural ‘hiding’ behaviour.

Synthetic bedding can harm a gerbil if eaten, so it’s best to sell natural products.

It doesn’t take much to create a gerbil playground, and they are particularly fond of tunnels, tubes and things to climb on.

Retailers can make the most of this by carrying a range of dedicated small animal accessories.

Diet

In the wild, gerbils will eat a range of wind-blown seeds, grasses and grains. As with hamsters, gerbils are often mistaken for herbivores, but they are omnivorous and need good quality protein in their diet. It can be difficult for customers to replicate this natural diet themselves, so many choose to buy specialist pre-packed diets from their local pet shop.

Generic hamster, gerbil and mice mixes are available, but these are not suitable, as each species has differing nutritional requirements. Customers can add environmental enrichment by hiding items

Tunnel vision

of food around the cage, which encourages natural foraging behaviour.

Just like their human counterparts, gerbils will love the occasional treat. They are a great way for owners and their pets to bond, as well as being popular sellers from a retailer’s point of view.

Health

As with all rodents, dental health plays a very important part in a gerbil’s wellbeing.

Their teeth are constantly growing, so need to be worn down evenly. If a gerbil’s tooth becomes misaligned, then the opposing tooth will overgrow leading to abscesses and an inability to eat. In addition to selling a high quality food with the right levels of fibre, carrying a range of wood gnaws will help keep teeth in trim.

Customers should always be advised to consult with a vet if they are at all worried about their pet’s health.

Not a lot of customers will know that gerbils (as well as hamsters and chinchillas) can actually catch colds from humans and will manifest the same symptoms of sneezing and a runny nose, which can be fatal. To prevent cross-contamination it is advisable to keep contact with gerbils, or their foods, at a minimum when suffering with sniffles.

A poorly gerbil should be seen by a vet and isolated from the rest of the colony to prevent the infection from spreading.

Gerbils have a slightly unusual relationship with water, in that they don’t take a lot in or pass a lot out. Therefore dehydration through diarrhoea can be fatal, so affected gerbils should be taken to the vet immediately. A similar course of action is needed if a gerbil is suffering from Tyzzer’s disease (diarrhoea, tiredness/weakness and loss of appetite are the main symptoms), which can particularly affect weanlings. Good hygiene is the key to preventing this nasty disease, so advise customers to purchase dedicated animalsafe cleaners and plenty of good quality burrowing material and bedding.

By their very nature small animals are intelligent, inquisitive and social beings and need to be kept occupied so they don’t become destructive and depressed. The newly launched Play Tubes from small animal and wild bird food manufacturer Walter Harrison’s allow small animals such as gerbils to express their natural instincts for chewing and playing, as well as providing a place to hide and rest. Ideal for placing in a cage, hutch or run, they help keep them entertained, preventing symptoms of boredom. Made from a biodegradable inner of cardboard and an outer of vegetable parchment paper, they provide all sizes of small furry pets with essential exercise and mental stimulation.

Supreme Petfoods’ primary concern is the well-being of small animals. The company works closely with veterinary and nutritional experts to offer pet owners a unique range of species-specific foods. Each diet is tailored to meet the individual nutritional needs of one of nine species of small animal: rabbits, guinea pigs, chinchillas, degus, hamsters, rats, mice, ferrets or gerbils. For more information go to: www.supremepetfoods.com

Supplier Listing Boden & Davies: www.bodenanddaviesuk.com Burgess Pet Care: www.burgesspetcare.co.uk Friendship Estates: www.friendshipestates.co.uk Natural Litter Products: www.naturallitterproducts.co.uk Norfolk Industries: www.norfolk-industries.co.uk Petzpodz: www.petzpodz.com Simon’s Rodents: www.simonsrodents.co.uk Vetark: www.vetark.co.uk Walter Harrison’s: www.walterharrisons.com

27

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An economic and effective litter Made from renewable UK straw pellets

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For more information or to order, please contact: Tel: 01767 651832 Fax: 01767 652919 Email: sales@simonsrodents.co.uk Website: www.simonsrodents.co.uk SimonsRodentsApril11.indd 1

ll Highly absorbent, wi th a fr sh mint sme e Friendship Estates Ltd, Old House Farm, Stubbs Walden, Doncaster, DN6 9BU Tel: 01302 700220 www.friendshipestates.co.uk

3/14/2011 10:21:29 AM

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For enquires and to be included on our stockist list contact...

Steve Moffatt, Sales Manager on (0)1942 882667 or 07582 358061 Email steve.moffatt@bodenswwr.co.uk The Boden Group of Companies | Minshulls Farm, Lower Green Lane, Astley, Manchester, M29 7JZ

30

Beds and bedding

Sleep on it

W

hether the animal is big or small, lives outside or inside, they need a bed to call their own.

More and more pet owners are taking a keen interest in the comfort and wellbeing of their animals and investing in insulated, hygienic, quality bedding. Even the patterns and styles of these beds are a priority today, with owners wanting their pets to become a part of the family with facilities to match their own.

Petlife International, based in Bury St Edmunds, is a specialist supplier of bedding, hygiene and pet care products, including the long-established Vetbed range. Its product list also includes the Safebed disposable paper bedding range and Flectabed – made from insulation material.

Despite more than 20 years of success with the Vetbed, evolving customer needs plus the economic troubles, have seen the company diversify and expand. The Vetbed Contemporary Living range was introduced a year ago to recognise the shift in the market. Used in cars and pet baskets, or on polished floors and tiles, the product features many of the original benefits of warmth,

Long gone are the days of flinging an old blanket in the corner of the room for your animal to snooze on. Today, shopping for a pet’s bedding is as high a priority as picking the right sofa for your family, as Kelly Clark reports comfort, durability and ease of washing. The range comes in a selection of stylish designs to complement home décor, with non-slip rubber backing – ideal for today’s trend for laminate flooring.

James Hancock, sales and marketing director at Petlife, says: “Vetbed continues to be a very successful product, on sale in many outlets around the country.

“It is popular as it is extremely hardwearing. It is double woven so even if dogs chew it, it will not be destroyed. It can also be washed at 95°; most bedding can only be washed at 40° or would shrink. The pile is also very thick, so keeps the animal warm and comfortable.

“The original product was a success from the start, but we are always looking for ways to improve or tweak what we are offering to match the market or changing needs.”

Instead of offering bedding that is decorated with images of dog bones or paws, Petlife realises the modern pet owner wants

their animal accessories to match their life and home. The Contemporary Living range includes trendy cow and giraffe prints plus homely swirl prints to complement any interior. Hancock says: “The whole idea is it doubles as a rug and dog bed.

“We have seen the need to broaden our product range and to open ourselves up to new markets. Business has been difficult for everyone, but it has been made easier for us with this expanded range of products. Twenty years ago, we probably would have been content with the one product. But today, we have to keep giving everything a new lease of life and make sure we always offer something different to our competitors.”

The company has also launched the Eco-Vetbed, made entirely from recycled plastic bottles. Hancock says: “We are keen to do our bit for the environment and to offer products which allow our customers to do the same.” This is a trend that many

Beds and bedding

more pet owners are embracing, with biodegradable becoming the buzzword in the pet bedding sector.

Smartbedz produce a range of super absorbent pelleted straw litter which is suitable for small animals such as hamsters, mice, guinea pigs, rats and reptiles, and a larger pellet size litter for rabbits, chickens, ferrets and larger pets. The company says: “As most pets live in the home, odour control is the most important consideration for today’s pet owners, with quality, economy of use and good eco-credentials also major considerations.” Smartbedz is also completely natural and biodegradable, and as it is virtually dust-free, it is particularly suitable for animals with allergies. It is also highly absorbent, with the moisture soaked up into the straw fibres to keep the bedding drier and stop odours from developing.

A range of bedding to meet the needs of horses has been developed by Bed-Down Pet Bedding, based in Norfolk. The quality of the raw materials used is strictly controlled to ensure animals are getting the very best in bedding. Sarah Blake, of Bed-Down, says: “Since we produced our first bale of horse bedding, we have never underestimated the importance of quality bedding to ensure the horse is happy and healthy in its stable.

That is why we are constantly working on improving and developing our range to offer a selection of products which are clean, easy and economical to use.”

The range is suitable for competition horses through to retired ponies, as well as small pets, poultry and game. Bed-Down prides itself on manufacturing its products in-house on its own farms to ensure every bale meets the same standards.

Blake says: “Rabbits, guinea pigs and other small pets can be prone to respiratory problems mainly caused by using dusty or mouldy hay and straw in hutches. All products in the Bed-Down pet bedding range undergo a comprehensive dust extraction process to ensure they are clean and dust-free to keep pets happy and

healthy. Only the best quality raw materials are used for the Bed-Down range and as bales are tightly compressed, they offer excellent value for money. Pets are part of the family, after all.”

Norfolk Industries has developed a range of pet bedding that incorporates shredded recycled paper, which as Jim Holmes of the company says is becoming increasingly popular in the pet sector. He adds: “It keeps the animals cleaner than other bedding products and the freedom from dust and chemicals makes it particularly suited to pets with allergies. It is easy to store, light to work with, absorbent and warm in the winter.”

The company currently produces pet bedding for a range of suppliers throughout the UK, including white shredded paper in 10 kilogram bales designed for dogs, cats, pigs and horses and paper flakes in 12 kilogram bags that are ideal for hamsters, guinea pigs, rabbits, mice, rats and ferrets.

The paper is normally used within the medical services and this means it is free from contaminants and chemicals which might cause harm to pets.

It is not just the everyday comfort that is important when buying bedding for animals – beds can now be purchased to help alleviate conditions in some animals. The

choice of bed is important for an animal’s overall wellbeing, and its size, age and breed should be taken into account when making a choice.

Baker and Wags has joined forces with a leading UK manufacturer of memory foam products to create a range of pet dog beds.

Nick Currer of Barker and Wags says: “Dog osteoarthritis and diseases such as hip and elbow dysplasia are common health issues in pedigree breeds of dogs and all older dogs. Fortunately, there are a number of products available to make life a little bit easier for dogs suffering mobility issues. A memory foam dog bed can significantly aid an injured, ill or older pet by facilitating rest and allowing peaceful sleep.” The range includes orthopaedic dog beds for animals suffering from painful joints, and the round pet dream veterinary dog bed for overweight and older dogs, which is filled with memory foam cubes to provide anatomic support.

Currer adds: “Our memory foam dog beds are recommended for dogs with mobility issues and for all dogs to enjoy a good night’s sleep every night,” and that should be the ultimate purpose of any bed or form of bedding – to provide the pet with a warm, comfortable and safe place where they can relax and rest.

Supplier Listing ALF Ltd: www.alfltd.co.uk Barker and Wags: www.petdogbed.co.uk Bed-Down Animal Bedding: www.bed-down.co.uk Boden & Davies: www.bodenanddaviesuk.com Dapper Pets: www.dapperpets.co.uk Eurostitch: www.luckypet.co.uk Friendship Estates: www.friendshipestates.co.uk Hemmo & Co: www.hemandboo.co.uk Norfolk Industries: www.norfolk-industries.co.uk Petlife International: www.petlifeonline.co.uk Scruffs: www.petslovescruffs.com Smartbedz: www.smartbedz.co.uk The Company of Animals: www.companyofanimals.co.uk

31

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34

Focus on

Focus on

pet beds

When asked what product they most need for their pets, many owners would say a bed. Jon Chapple looks at this essential accessory for animals regardless of breed, size or age

A

long with food and toys, a key purchase for many pet owners – especially those with cats and dogs – is a good quality, comfortable bed. As well as being an area where pets can feel warm and safe, beds also stop them from sleeping on sofas or carpets, allowing them to rest uninterrupted, helping with conditions such as joint and muscle pains and arthritis in older pets. The secret to getting the cat or dog to actually use the bed is to make it as comfortable as the couch or owner’s bed they may have got used to.

Recent research indicates that owners who share their beds with their pets are at greater risk of contracting anything from worms to chagas disease, which can cause life-threatening heart and digestive system disorders. The study by the University of

California School of Veterinary Medicine reported how a 48-year-old man and his wife repeatedly caught antibiotic-resistant MRSA from their dog because it ‘routinely slept in their bed and frequently licked their faces.’ Professor Bruno Chomel said: “In many countries, pets have become substitutes for childbearing and child care, sometimes leading to excessive pet care.

Having a soft toy in your bed is fine, not a real one.”

When choosing a bed for a pet, the customer faces a bewildering range on the market. From donut-style and box beds to soft-walled and igloos, there is a style and shape to suit every animal and even coordinate with the home. Ask your customer what pet the bed is for – whether the animal likes to curl up or stretch out and if the pet

has any special requirements such as heated or softer beds to support the joints. Memory foam is a good supportive material and there is a wide range of special orthopedic beds on the market that can provide comfort in old age.

Many beds are also now machine washable or have covers that can be removed and cleaned. Owners may prefer an anti-bacterial bed to control odour or those with water resistant covers, especially if the pet has free access to a garden or yard.

Additional warmth can be provided in the winter with fleeces, and for the pet owner who travels a lot, crate beds and travel rugs and pillows can keep car upholstery clean.

Here we focus on just a selection of the many pet beds on offer...

Focus on

Cool Pets

Hemmo and Co Ltd

Dog Gone Smart

Distributed by ALF Ltd, the Cool Pets designer and contemporary range of bedding will suit any dog and any home. In a huge range of designs, colours and styles, there is something for everyone from fleece and fur to flowers and stripes. Mattress designs can be used as a cosy and soft bed in any room or doubled up to be used as a crate liner to make journeys more enjoyable. All beds and mattresses are available in various sizes, from small to large dogs.

The Hem and Boo bed collection is all about comfort, style and practicality at a fabulous price. The sumptuous faux sheepskin collection in sand or dark brown is irresistibly soft and has a non-slip base and is machine washable.

The smart Cool Cotton Check in blue or brown will suit any home. The faux leather range is a stylish and practical option as it is padded, durable, wipe clean and anti bacterial. Meanwhile, the Hem and Boo Chill Out Mats are super soft with a waterproof, non-slip base and are available in five sizes making them ideal for crates, carriers, the car or just chillin’!

The Company of Animals is proud to introduce Dog Gone Smart and its innovative range of nanotechnology pet products that includes oblong canvas beds, crate pads, throw blankets, cat beds and quilted jackets. The bacterio-static finish reduces the spread of bacteria which can cause odour, infections and allergens in order to create a healthier environment for the pet.

The NanoSphere fabrics repel liquids, dirt, coat oils and stains so the product stays clean naturally. The Dog Gone Smart technology also provides comfort, durability and support and it is highly abrasion resistant. The protective finish remains effective after 50 washing cycles (calculated on one wash per month).

Information: 0845 838 0981 or www.cool-pets.co.uk

GLEE: Hall 5, Stand H80 Information: 0151 632 1125, sales@hemandboo.co.uk or www.hemandboo.co.uk

Scruffs The Scruffs Ranger donut bed is constructed using antique-effect faux suede with a contrasting supersoft plush lining. The bed includes an inner cushion filled with polyester, providing a plump, sumptuous feel. The highwalled design combined with the thick lining makes Scruffs Ranger a great retreat during the cold, winter months.

An embroidered logo, contrasting stitching and zipper complete the bed detailing. It is available in two colour combinations – brown/tan and black/ grey – and three different sizes, and is machine washable with a non-slip base.

Information: 0161 702 5060, sales@petslovescruffs.com or www.petslovescruffs.com

Eurostitch Ltd Manufacturers of the Lucky Pet range of products, Eurostitch Ltd says it is proud to contribute to Britain’s future and always has. Its British factory uses British-sourced materials and its products bear the red, white and blue logo. The Lucky Pet range is manufactured in Pontefract, West Yorkshire, and the company offers a personal service to retailers, from tailoring special orders to meet customer requirements to offering promotions and top-ups while in retailers’ local areas.

Information: 01977 600 123, sales@luckypet.co.uk or www.luckypet.co.uk

Information: 01932 566 696 or www.companyofanimals.co.uk

Dapper Dogs love to sink into the cosy nest created by a Red Dingo Donut Bed available from Dapper. The foam base and sides ensure the bed keeps its shape, while the non-clumping stuffing moulds gently to a pet’s shape. These beds are practical and comfortable and their waterpoof membranes prevent the harbouring of odours and bacteria. Quality zippers allow the covers to be easily removed for machine washing and the cloudlike beds are available in three sizes and a choice of four dreamy colours.

Information: 01992 524 077, sales@dapperpets.co.uk or www.dapperpets.co.uk

35

fabulous fish food

The Pettex floating pond and koi food range offers you a choice that is guaranteed to please.

An excellent range for all seasons and temperatures, manufactured from BS5750 accredited ingredients for trouble free fish keeping and perfect water clarity.

Whether your customers are looking for growth, colour or health at a sensible price, look no further than Pettex.

Tel: 0208 5011033 www.pettex.co.uk

PETTEX_FISHFOOD_AD130x90.indd 1

28/1/11 14:51:01

38

Pond care

Preparing a pond for N

There is a wide range of products and advice you can offer to help your customers meet the challenges of the winter season, explains Maurits van de Pol of Superfish

ow is the time for retailers to start thinking about getting a range of products in stock that can help customers prepare their ponds for winter. It is important they check pond equipment to ensure that fish over-winter well and are in excellent condition as temperatures start to rise again in the spring.

Monitor the quality of the pond water

By maintaining optimum water quality your customers can be confident their fish will be in good shape over the winter. Poor water quality can lead to sick fish and problems with the pond. A water test kit should be used to check pH, GH, KH, nitrite (NO2), nitrate (NO3) and ammonia (NH3). Values for optimal water quality are: pH : 7 – 8 nitrite (NO2) : < 0.15 mg/L GH : 8 – 12 nitrate (NO3) : < 0.50 mg/L KH : 5 – 12 ammonia (NH3) : < 0.15 mg/L

Plants

Leaving plant debris in the water over the winter can adversely affect the quality of the water, which will, in turn, affect the health of the fish. A net can be used to remove leaves as they die back. Advise your customer to remove frost-sensitive plants or protect them.

Any plants that are past their best can also be removed and this is also the time to take out as much blanket weed as possible.

Cleaning and maintenance

A scoop net will remove any leaves, uneaten food or other debris from the pond. Rotting leaves will adversely affect water quality, as well as depleting oxygen levels. The biological activity in the filter slows down over winter.

This is an ideal time to disconnect and remove the filter and give it a thorough clean down. UV sterilisers can also be switched off, removed and cleaned thoroughly. The quartz glass should also be cleaned and the UV lamp replaced in the spring.

Pond care

Feeding

As water temperatures drop, fish should be fed a high quality, low protein diet as they cannot digest high protein food at low temperatures. Also, undigested food ends up in the water, adversely affecting quality, so get your customers to use a wheatgermbased food when the water temperature reaches 10 to 12 °C. Fish should not be fed when the water is four degrees or less, as they naturally stop eating and drift into a state of semi-hibernation, retreating to deeper areas of the pond where the water is warmer.

A pond thermometer can help monitor the temperature of the water and the best option is one with a temperature scale on its head, so customers can easily read it without getting their hands wet.

Check the pond pump

r winter

To work effectively, pumps should be well maintained. Sponges should be cleaned regularly and also replaced periodically as their effectiveness diminishes over time. Sponges should be washed in water taken from the pond so as not to remove essential bacteria. The pump should be cleaned out regularly to prevent clogging. Advise your customer to check the manufacturer’s instructions before switching off the pump.

Tap water or a specialist aquatic pump cleaner should be used to clean the pump and filter thoroughly – detergents must never be used. When finished, the pump and filter should be run for as long as possible. Your customer can also insulate the filter so it can still be used even if there is a light frost, but in hard frost the pump should be switched off to avoid damage from freezing.

Fit an air pump

To help maintain gaseous exchanges during the winter months fit an air pump. It is easy to install and will help maintain the level of oxygen in the water.

Prevent the pond from freezing over

To ensure fish don’t suffocate due to a lack of oxygen, customers should prevent the surface of the pond from completely freezing over.

Installing an ice-free set with built-in aeration before the freezing weather starts will provide a hole in the surface of the water allowing oxygen to enter and harmful gases to escape.

Alternatively, get customers to install a pond heater to prevent the pond from freezing over and allow the exchange of gases.

Protect the pond

Placing a cover or net over the pond prevents leaves and any other debris from blowing into the water and will protect the fish from predators such as herons and cats. The pond can also be protected against theft by installing an alarm. There are many types on the market, from water jets that spray intruders to those that emit a high pitched sound.

Hopefully, now armed with the right advice and the correct equipment, your customers will ensure that fish and plants have the best chance of survival over the long, cold months.

Supplier Listing JMC Aquatics: www.jmc-aquatics.co.uk JBL: www.jbl.de Vetark: www.vetark.co.uk

Superfish products are distributed in the UK by both Aquadistri UK Ltd and Pedigree Wholesale. For further information contact: Aquadistri UK Ltd, Highbury Fields, Eltisley Road, Great Gransden, Sandy, Cambridgeshire, SG19 3AR or call: 01767 677 075; and Pedigree Wholesale Ltd, Pedigree House, Gamston, Nottingham, NG2 6NQ or call: 0115 982 3900.

39

“A well organised and enjoyable event.”

“Was a great show, thoroughly enjoyed it as well as being extremely useful for us.”

“Attended by everyone who’s anyone in the aquatics industry.”

“…an extremely professional show, good buzz and nice little perks that no other UK trade show offers.”

REGISTRATION

NOW OPEN

“I was very impressed with both the show and the buffet evening.”

To register for FREE entry to AQUA 2011 visit

www.aquatelford.co.uk or call

01892 862 848

AQUA 2011 THE UK’s THE WATER GARDENING, AQUATICS AND REPTILES TRADE EVENT.

AOUA

2 011

TELFORD INTERNATIONAL CENTRE Wednesday 5th October 9.00am - 5.30pm Thursday 6th October 9.00am - 5.00pm

in association with

The whole trade under one roof and at one time.

See the latest launches; take part in the retailer focused seminars and meet with the trade at the AQUA International Buffet.

Companies exhibiting include: Natures Grub Reef-One Ltd AB Aqua Medic ALF Ltd Anglo Aquarium Plant Aqua One Aquadip Arcadia Products Ltd BCUK Aquatics Ltd Be Plant Wise Bermuda Berry Ring CASCO Europe Ltd Cloverleaf Easitill Eco Pond Ltd Eheim Elite Aquariums Ltd Fadulla

Visit

Ferplast ((UK) Ltd Gordon Low Grange Hertford Shelving Ltd Hozelock Hydor SRL Intelligent Retail J & K Aquatics JBL JMC Aquatics John Allan Aquariums Juwel Aquarium UK Ltd King British - Beaphar Kusuri Mars Fishcare Midland Reefs MP

Neil Hardy Neptune’s Acrylic Tank Manufacturers Inc Nishikoi NT Laboratories OASE (UK) Ltd Oasis Atlantis Lotus Group OATA PAWS Ltd PBW News Pedigree Aquatic Wholesale Pet Mate Peter Golding Petra Aqua Pettex Ltd Pikstik UK Red Sea

www.aquatelford.co.uk

TRY FREE EN KING R A P FREE RY E IM NTA COMPL CH AND LUN MENTS H REFRES

SIBO BV Sicce SKS Wholesale Ltd Starline Aquatics Sterner Aquatech UK Sublime Acquario TAP Tetra Tropica Tropical Marine Centre Tunze UK UK Pond Products Unipac United Aquatics Vardells Ltd Velda BV Zoological International Ltd

or call 01892 862 848

42

Star ter tanks and package offers

Taking to the waters

Tim Hayes looks

at the ways in which new customers can be encouraged into the aquarium hobby

Starter tanks and package offers

A

lthough the culture of discounting as a result of the customer haggling over price has become endemic to the detriment of the aquatics trade, there is one time when it is appropriate to offer customers that little extra, and that is when setting them up with their first aquarium.

The new customer starting out with their first tank should be considered a long-term investment. If you can make that customer successful, you are creating a continuing revenue stream for years to come.

Unfortunately the aquarium hobby has a high drop-out rate, with one industry source suggesting that over a three year period, 50 per cent of those taking up the aquarium hobby will drop out. It is therefore imperative you do everything you can to ensure the longterm success of your new customers.

It’s worth considering that in the aquatics industry, as in many other industries, there are products of questionable quality being marketed. It should not just be about the products with the greatest profit margin, it’s far more important to have products that make your customer successful. Someone who stays in the hobby long-term will prove a far better investment than high profit, low quality products that result in people leaving the hobby disappointed and disillusioned.

When starting a new customer on the road to becoming an aquarist you have someone who has none of the wide-ranging equipment typical of the dedicated fish keeper, so they will need to purchase their equipment from you. As a newcomer to the hobby, they will be putting their faith in you to start them off on the right track and offer good advice.

Let’s look at the equipment required for the first timer setting up with an averagesized freshwater tropical community aquarium. First the obvious items: gg Aquarium  Stand  Hood gg Lighting  Biological filter gg Heater  Thermometer

The novice aquarist can progress through the hobby to manage species such as the discus fish

gg Substrate  Water conditioner gg Bacterial starter culture gg Plants  Fish OK, that’s everything that your customer needs, up to and including the initial stocking of fish. We all know that as an industry we don’t recommend adding more than a few hardy fish to the new aquarium and the stock should only be increased when the aquarium matures. I’m strongly in favour of the addition of live nitrifying bacteria each time fish are added as a way of avoiding an ammonia spike and the loss of fish that often goes with it. So let’s see what else your customer will need as time progresses: gg Foods, suited to the fish being kept gg Test kit or test strips to monitor water chemistry gg Syphon tubing for water changes gg Gravel and glass cleaners gg Water conditioner gg Nets for dead fish or debris gg Replacement plants For a dedicated planted tank this will increase to include: gg Additional lighting gg CO2 equipment  Plant fertiliser gg Permanent CO2/pH indicator And if we look at a marine tank, even a basic one, the list grows increasingly longer: gg Artificial salt  Hydrometer gg Even more lighting gg Calcium additive gg Alkalinity additive gg Magnesium additive gg Test kits for additional parameters gg Live phytoplankton As things get more specialised you can add in:  Protein skimmer  Calcium reactor  RO equipment  Phosphate reactor  UV steriliser  Aquarium computer  Automatic top-up  Moonlight

Then over the course of the year a number of items will need to be replaced – some regularly as they are used up, others when they reach the end of their useful life: gg Replacement filter media gg Replacement lamps gg RO membrane  RO filters gg Carbon  Phosphate remover gg Artificial salt You should see a pattern developing here. Some items will only be purchased once and will not need to be replaced until they fail or the customer decides to upgrade to a larger aquarium, such as pumps, heaters and lighting units: while the others are the items that the customer will return to your shop for time and again or the ‘consumables’: gg Foods  Water conditioner gg Filter media  Test kits  Lamps gg Plant fertiliser  Artificial salt gg Marine additives  Carbon gg Phosphate remover  UV lamp gg Live phytoplankton These are the items that you should consider discounting or including for free when setting your customer up with their first aquarium.

Don’t go overboard with your generosity; supply small, albeit practical sizes; of these items to ensure an early return for further supplies.

Providing you have given the customer the right choice of product – one of sufficient quality and reliability that will do the job intended without causing problems – you should be able to fix their buying patterns for the foreseeable future. From then on, you should see your new customer turn into a regular, returning to purchase the products that you introduced them to in the first place.

There are also a few other inexpensive products that it’s worth including for free with the initial start-up sale, such as: gg Thermometer gg Fish net gg A few plants gg Voucher for the first fish Don’t forget to have a chat with the various sales reps who visit your shop. Most manufacturers will be only too pleased to pass on some free or discounted products for you to offer to your new customers.

It’s in the interests of manufacturers to develop brand loyalty, as well as your own, to get people returning to your shop to purchase their products. Some manufacturers can also provide booklets on the various aspects of fishkeeping, to help the new aquarist become more knowledgeable, and ultimately more successful with their new hobby.

43

46

Christmas showcase

It’s a wrap looks at a selection of the pet gifts ‘Yule’ be wanting to stock this Christmas Jon Chapple

N

o-one apart from children, masochists and members of Wizzard wishes it could be Christmas every day, but for pet retailers – many of whom are continuing to find the going tough throughout 2011 – the festive season provides a welcome opportunity to capitalise on seasonal buying trends and maximise the potential sales they can bring.

According to the Blue Cross, Britons spent a staggering £27 million on presents for their pets last Christmas, with an average spend of £4 per animal. Steve Goody, director of companion animal welfare at the charity, believes this is a result of a uniquely British attitude that treats our pets as “members of

the family that should receive a Christmas present, just like the rest of us.”

As shown by a survey of 2,000 pet owners, undertaken by the animal welfare charity last Christmas, the most generous pet owners are aged between 25 and 34, while women are statistically more likely to buy gifts for pets than men. However, when men do choose to splash out, their spend is typically far greater, with over a quarter happy to pay £10 or more per pet – more than twice the national average.

Yorkshire and Humberside pets were found to be the most pampered, with 55 per cent of owners saying they would normally buy their pet a present at Christmas, while retailers in London may have to do a bit extra to encourage spending, as their region’s pet

owners are comparative Scrooges, with just 46 per cent buying their pets a present in 2010.

Additionally, there is a clear north-south divide when it comes to the type of gifts given – pets in the north of England and Scotland tend to receive food treats such as bones and chocolate drops, whereas those in the south are more likely to be presented with toys.

Most pet product manufacturers traditionally mark the beginning of the Christmas season with a new product line or a festive spin on a popular existing one, and 2011, with an assortment of seasonallythemed treats and toys already available, looks to be no exception. Here we present some of the newest available to stock for Christmas 2011.

Christmas showcase

47

hh

Tropical Marine Centre Tropical Marine Centre’s MicroHabitat 15 will be back in stock from October and the company is also launching the MicroHabitat 30 in November. These tanks, which come under the AquaHabitats Aquarium Essentials range, are manufactured from high-quality acrylic and are supplied with complete filtration systems, protein skimmers and lights. The MicroHabitat 15 is a 15-litre tank with an AquaRayMicroLED light system which uses LG TopLEDs, while the MicroHabitat 30 is a 30-litre tank with an AquaRayMiniLED 500 lighting tile and MountaRay bracket and is perfect for small reef aquascapes, miniature corals, invertebrates and small fish.

Information: 01923 284 151 or www.tropicalmarinecentre.co.uk

ii

James Wellbeloved James Wellbeloved says Christmas gift packs are guaranteed good sellers, pleasing the impulse buyer as much as the regular customer, and they “combine eye-catching appeal with top quality, naturally-healthy contents.” New for Christmas 2011 is the James Wellbeloved Cat Basket, which includes 225 gram packs of Turkey & Rice and Duck & Rice Complete Dry Cat Food; an 85 gram Turkey & Vegetables Wet Pouch; a catnip mouse toy; and a £3 off next purchase voucher, redeemable online.

Bestpets Bestpets says it has “Christmas all wrapped up.” Stocking an extensive range of Christmas products covering cats, dogs and small animals, from suppliers that include Mars, Armitage, Hatchwell and Caldex, the company states that it can cover all the retailer’s need. With 20 cash and carry sites and 11 delivery depots across the UK, Bestpets is never far away. Visit www.best-pets.co.uk to find your local depot.

Information: 0845 300 4890 or www.wellbeloved.com

Information: 01484 481 150 or info@best-pets.co.uk

ii

gg

KONG Tugger Knots are the newest addition to KONG’s range of interactive dog toys. They are multi-purpose and have “rope handles for tugging, plush bodies for shaking and snuggling and a squeaker for added excitement.” Fun, strong and durable, Tugger Knots’ unique design features knotted ropes inside the toy that provide strength and a varied chewing resistance. The ropes are also looped together to absorb the stress of tugging, which leaves the toy intact “even after the most strenuous tug sessions.” Available in small/medium and medium/large, KONG Tugger Knots are a perfect Christmas gift for dogs.

Information: 0800 369 8654 or www.kongcompany.com

gg

Dapper Dapper says its Red Dingo polka-dot range of collars, leads and harnesses have been so popular that the selection has been expanded to include a red and white spot. Like the rest of the polka-dot range, the red and white spot is also available as a collar, lead, harness and cat collar. The eye-catching polka dot range now comes in seven colourways to suit all coat colours, and all products are fully adjustable and made from high-density nylon with the toughest ribbon available. They also feature the quirky Red Dingo bucklebone to provide a quick release fastening for easy fitting.

Information: 01992 524 077 or www.dapperpets.co.uk



48

Christmas showcase

gg

Mars Petcare Mars says Christmas plays a key role in recruiting new consumers to the treat market, with 25 per cent of all dog treat spending coming from ‘festive-only’ buyers. With this in mind, and building on the Pedigree brand’s success during Christmas 2010, the Pedigree and Whiskas Christmas stockings are returning for 2011 with a fresh new design and the inclusion of playful rope and snack treatball toys. Also available are Dreamies and Pedigree advent calendars, which feature Dreamies and Pedigree treats behind every door and a special gift on Christmas Eve. Information: 0800 738 800

ii

The Little Dog Laughed The Little Dog Laughed says it is hoping its latest design offerings follow “in the same successful paw prints”as its best-selling pet tins. Brand new for autumn 2011 are two cylindrical tins for hungry cats and noisy little dogs.

Doggy Things With winter closing in and the weather changing, Doggy Things offers a complete range of clothing for dogs, from winter coats and raincoats to jumpers and hoodies. Coats are available in a wide range of sizes (XXS to XXL) to fit most dogs, while waterproof fabrics and fleece linings also keep them dry and warm. Jumpers are available in a range of sizes and styles, including classic cable knits, trendy stripes and applique designs. The complete range is available from the end of October for delivery, so call or email now for a preorder booking form.

Information: 01332 290 605 or www.thelittledog.co.uk

Information: 01707 708 202 or info@doggythings.co.uk

ii

jj

Bow Wow Meow Bow Wow Meow has a large range of tags engraved using the latest technology laser-engraving that the company says is guaranteed not to fade. Orders are dispatched by first class post within 24 hours. Bow Wow Meow’s unique new tagordering and online account-management system will give customers an even greater choice of tags; save staff valuable time on tag orders; eradicate errors; and provide retailers with an easy-to-use system to manage their orders and account.

Information: 0845 680 0780 or marina@bowwowint.co.uk

jj

Mirage Pet Products New for the festive season from Mirage are snowflakes and other Christmas-related designs screen-printed onto durable mesh harnesses. Take advantage of the exchange rate and easy to-the-door shipping from an American company renowned for quality and design.

Information: www.miragepet.com

Christmas showcase

hh

The Company of Animals Pet Head by the Company of Animals is a premium range of luxurious shampoos, conditioners and sprays for dogs and cats. Pet Head contains top-quality ingredients and is not tested on animals, ensuring it has become the Company of Animals’ fastest and best-selling range ever. The new Pet Head Mini Combo Kit makes a great Christmas gift, as it includes Dry Clean, a waterless spray shampoo; Dirty Talk, a deodorising shampoo; and Poof, a “magical” deodorising spray. Also available are Marrowbones, which are tough, chewable nylon bones with a vegetarian jerky flavour running down the centre that motivates dogs to chew.

Information: 01932 566 696 or www.companyofanimals.co.uk

gg

Collarways Collarways says its Tuffy dog toys are strong sellers all year round, but particularly before Christmas, as they make “striking presents” for dogs and their owners. For the festive season, the company is adding a limited number of turkeys to the Barnyard series of Tuffy creatures. Other new toys available will be a three-way ring in the Ultimate series and a toucan in the Zoo series. All Tuffy toys are made with multiple layers of fabric and several rows of stitching to create a durable, soft, interactive dog toy. All new toys will be available from mid-October.

Information: 0845 456 8395 or www.collarways.com

49

Pet food survey

Pet nutrition –

what do you think?

With good pet health at the heart of the Pet Food Manufacturers’ Association’s vision for the next 20 years, Michael Bellingham summarises the benefits of a prepared diet and asks for feedback from Pet Gazette readers

T

he Pet Food Manufacturers’ Association (PFMA) regularly produces educational material for pet owners, and it would love to find out what pet retailers think about pet food and nutrition to help in the development of these materials. This month’s article therefore includes a short survey, which can be answered online at www.pfma.org.uk. All entries will be placed in a prize draw and five lucky winners will receive a £20 M&S voucher.

The history of prepared pet food and good health

The Survey Name: ���������������������������������������������������������������������������������������������������������������������������������� Address: ������������������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������������������������������� Email:..........................................................Telephone: ������������������������������������������������������� 1. What changes in pet food have you noticed over the last 10 years? ����������������������������������� ��������������������������������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������������������������������� 2. What do you think about the more tailored products (such as for different breeds, sizes, life stages and conditions)? ��������������������������������������������������������������������������������������������������� ���������������������������������������������������������������������������������������������������������������������������������������������

In 1960 only one quarter of a pet’s diet was commercial food. By 1970 that proportion was still under half, whereas today it is estimated 85 per cent of a pet’s diet is prepared pet food. “Before the boom in prepared pet food, pets suffered from many more diet-related conditions such as bad skin and coats, poor teeth and mouths, compromised digestion, bone diseases, blindness and shortened life spans,” confirms Pet Health Council vet John Foster. He adds: “These were often the result of inadequate and inappropriate nutrition, which has now changed, fortunately, for the better.”

The PFMA is keen to continue to educate pet owners about the benefits of prepared pet food to maintain good pet health. In order to raise awareness that inappropriate feeding is a major cause of obesity, the organisation developed a pet obesity tool called the Pet Size-O-Meter for pet owners to check the size of their pet and highlight the importance of good pet nutrition. This is regarded a valuable tool by rehoming centres, veterinary surgeries and other pet organisations.

Make sure you have copies available for your customers, downloadable from www.pfma.org.uk

3. Are there any products you would like to see more of? �����������������������������������������������������

How much do you know?

���������������������������������������������������������������������������������������������������������������������������������������������

So, in our quest to produce tailored educational materials, we would be extremely grateful for your thoughts on the subject of nutrition and prepared pet food. If you could take five minutes to complete the following survey online at www.pfma.org.uk we would be very grateful. If you do not have access to the internet you can simply complete, tear out and send to us at: PFMA Nutrition Questionnaire, 6 Catherine Street, London WC2B 5JJ.

��������������������������������������������������������������������������������������������������������������������������������������������� 4. Do your customers regularly ask for nutritional advice? ����������������������������������������� Y / N 5. What sort of questions are you asked? ������������������������������������������������������������������������������ ��������������������������������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������������������������������� 6. What nutritional problem concerns you most as a pet retailer or owner? �������������������������� ��������������������������������������������������������������������������������������������������������������������������������������������� ��������������������������������������������������������������������������������������������������������������������������������������������� 7. Do you feel you have enough nutritional knowledge to answer most of the questions you are asked by customers? ����������������������������������������������������������������������������������������������� Y / N 8. What additional educational material or nutritional information would be useful for your store? ������������������������������������������������������������������������������������������������������������������������������������ ��������������������������������������������������������������������������������������������������������������������������������������������� 9. Who do you see as your ‘expert’ for advice and information on nutrition? ����������������������� ��������������������������������������������������������������������������������������������������������������������������������������������� 10. Have you seen the Pet Size-O-Meter? �������������������������������������������������������������������� Y / N 11. Would copies be useful for your customers? ���������������������������������������������������������� Y / N 12. Do you visit our website www.pfma.org.uk for information? ���������������������������������� Y / N 13. What else would you like to see on our site? ������������������������������������������������������������������� ���������������������������������������������������������������������������������������������������������������������������������������������

About the PFMA The Pet Food Manufacturers’ Association is the principal trade body representing the UK pet food industry; a key focus of activity is to promote animal welfare and responsible pet ownership. Its 60 members account for over 90 per cent of the market and produce a wide range of products for cats, dogs, rabbits and other pet animals. To find out more or download some useful information sheets for you and your customers, please visit: www.pfma.org.uk

53

Protecting intellectual property rights

Tricks of the trade

Thinking of exporting to or trading with China?

Leading trade mark attorney, Ann Roome advises companies to protect their intellectual property rights

T

here is no doubt that China is one of the fastest growing economies in the world and companies across the globe are courting the Chinese with their products and services. There is enormous potential for the pet market in China. A few years ago dogs and cats were kept by the Chinese for domestic purposes, such as guarding their properties or catching mice, but now the majority of Chinese households keep animals as pets or companions. With the world’s largest population, the potential for trade in this country is huge and many of the leading pet food brands are already entering this market. It is therefore important that manufacturers protect their intellectual property rights when thinking of trading and exporting with China.

China continues to be of great interest to UK traders both for sourcing and selling to. However, in the past there has been some scepticism as to whether it is worth protecting your intellectual property rights here. Although it is still responsible for producing counterfeit goods and misappropriating the trading names of others, there have been some promising developments which should encourage traders to protect their rights here. This stems in part from China’s increasing desire for its own developing intellectual property rights to be respected.

For a start, the Chinese Trade Mark Office has made an effort to speed up the examination of applications for trade

marks – what used to take over four years now generally takes less than a year – and the State Administration for Industry and Commerce has launched a Special Action Programme to fight IP infringement in China. The achievements of this programme are being exhibited online on a website which can be viewed at www.ipraction.cn In addition, the Chinese press has recently reported that a court in the south of the country has jailed three Chinese citizens for stealing the design for Apple’s iPad 2 Tablet computer. As a result of the theft, a number of counterfeit iPad 2 Tablets were sold in China before its official launch date by Apple. All three were convicted of the crime of violating commercial secrets and were fined and received prison sentences.

Unfortunately, there are still occurrences of Chinese companies and individuals registering a foreign company’s established trade marks. When this happens, it is sometimes the case that the foreign company has no legal recourse. Indeed, in these circumstances often the only way that a foreign company could successfully re-claim its trade mark is if it can establish that it is ‘well-known’ in China. This is a very difficult assertion to prove and can be costly.

Unfortunately, in these situations the fault nearly always lies with the foreign company itself, because it has not taken the necessary steps to protect its own intellectual property in China, thus leaving it vulnerable.

It should be remembered that to be able to utilise the Chinese legal system successfully,

it is important to first have a registered right upon which to rely. The Chinese Trade Mark Office will register a trade mark providing it is distinctive and does not conflict with an existing, earlier-filed trade mark application or registration. A Chinese trade mark registration gives the owner the exclusive right to use its trade mark in China for the goods and services for which it is registered and it can be used to prevent a third party from infringing it.

The proprietor of a registered trade mark may sue for infringement of its trade mark by means of filing a complaint with the Administration for Industry and Commerce office, or it can instigate criminal proceedings against the infringing party.

The owner of a trade mark registration can also record details of the trade mark registration with the General Administration of Customs. Customs offices will then actively monitor shipments of goods for possible infringements – this is a relatively inexpensive way of preventing infringing goods from being sold into or exported into China. The first step is to have searches conducted to see if your mark is free for use and registration in China and then to protect it by way of registration as soon as possible.

Ann is a registered trade mark attorney, a member of the Institute of Trade Mark Attorneys and a member of the European Communities Trade Mark Association. Roome Associates has extensive experience of protecting trade marks in China.

For further information contact ann.roome@roomeassociates.com or telephone 01527 834 630.

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Natural Stand 5F80-G81

Pet Products Ltd

01926 311514 trade@naturalpetproductsltd.com www.naturalpetproductsltd.com

See our range of natural, holistic and eco-friendly products at Glee 2011 Show offers available!

Barking Heads Inascent Burns Masterpet Collards Molar Healthy Paws Natural Way Becothings Nurtured Pets Bettacare Pet Munchies Betty Miller Petzlife Dorwest Herbs Dr Chew Pooch & Mutt Easidri Phytoforce Friendship Estate ROK Straps Grizzly Salmon Oil

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New appointments

New appointments Pastures new for professionals in the pet trade The Company of Animals

The Company of Animals (COA) has announced two new positions within its sales team.

Ali Molton has been appointed UK sales manager, tasked with overseeing the overall success of the UK market. Ali will be managing the UK team and taking over key account management. With nearly 20 years’ experience in sales, Ali joins the Company of Animals from Tetra, where she was territory manager for five years.

Also returning to the company is Colin Hill, who worked for the COA for nearly three years until 2008 when he left to focus on his own sales agency business. The Company of Animals has decided to use Colin’s agency to cover UK sales in the south of England. Colin will be looking after all key customers in London and the south-east and south-west of England, the lower Midlands, south Wales, and the Channel Islands.

GA Pet Food Partners

Private label dry pet food manufacturer GA Pet Food Partners has made another appointment to further strengthen its nutrition team.

Charlotte McCormack BSc has joined as pet nutrition account manager, a position that will see her assist the pet nutrition team in developing new pet food concepts for its private label partners and advise them on the latest nutritional guidelines on companion animals including labelling legislation and on-pack claims.

On joining GA, Charlotte commented: “I am joining a strong nutritional team and I’m looking forward to developing more super-premium quality pet foods for our branded partners.”

Copdock Mill

Copdock Mill has revealed two new appointments this month.

Chris Jones joins the company’s technical support team, where he will be focused on completing the final testing for Copdock Mill’s new website. Chris joins from a position as data administrator at the Suffolk Constabulary, where he worked on various projects since 2004.

Terri Thorpe joins Copdock Mill as an assistant buyer. Terri brings with her a wealth of experience from the food industry and says she is looking forward to the challenge of the pet sector and “all it may bring.” Terri is a professional photographer and likes to keep fish in her spare time.

Hollings

Dog treat specialist Hollings Ltd has recently made two new additions to its team.

Alan Dean has been appointed quality control manager, while Paul Airey takes over responsibility for the picking of orders at Hollings.

“Both have worked for Hollings for some time and are looking forward to their new roles,” said a statement from the company.

New Era

Fish nutrition company New Era has appointed Andy Mallory as the company’s first international marketing co-ordinator and Joann Kelly as sales administrator.

Having run his own marketing agency and been responsible for several local companies’ marketing operations, 34-year-old Balby-born Andy is now applying his experience to handling all aspects of New Era’s marketing activity.

Thirty-seven-year-old Joann, who was also born locally and was latterly a selfemployed office administrator, will be dealing with product orders, from the first point of contact through to final delivery.

Andy commented: “Both Joann and I are thoroughly enjoying the exciting challenges and immense satisfaction of being part of such an enthusiastic, capable team.”

Has someone recently joined or moved to a new role within your company? You can send the details and a photo to jon@petgazette.biz

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Events

Events 3–4 September LovePets Royal Highland Centre, Edinburgh www.lovepets.me.uk

4–6 September spoga+gafa Koelnmesse, Cologne, Germany www.spogagafa.com

19–21 September Glee & Petindex The NEC, Birmingham www.gleebirmingham.com

24–27 September Pet Fair Asia Shanghai Everbright Exhibition Center Shanghai, China www.petfairasia.com

Image: AQUA

29 September–1 October

6–8 October

6 November

iberzoo Fira de Barcelona, Barcelona, Spain www.iberzoo.com

Pet Expo 2011 Claremont Showgrounds Perth, Australia www.piaa.net.au

Animal Charities Fair The Camden Centre London www.animalcharitiesfair.org.uk

18–20 October

16–19 November

Pet South America Expo Center Norte São Paolo, Brazil www.petsa.com.br

China International Pet Show China Import and Export Fair Complex Canton, China www.cipscom.com/en/index.asp

29–30 October

19–20 November

LovePets Exec Peterborough www.lovepets.me.uk

Aquatics Live Olympia, London www.aquatics-live.com

30 September–2 October PET BIZ Inter Expo Center Sofia, Bulgaria www.petbiz.bg

5–6 October AQUA Telford International Centre Telford, Shropshire www.aquatelford.co.uk

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For advertising details and to download the latest issue please visit www.petgazette.biz SMALL ANIMAL LIVESTOCK

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PET GAZETTE Taking to tersts s waaquari theraging www.petgazette.biz

SEPTEMBER 2011

ISSN 2046-7303

Encou into the hobby

Sleep on it Beds and bedding

SECTOR WITH THE PFMA SURVEY THE STATE OF THE PET FOOD SHARE YOUR OPINIONS ON

A sensitive subject

It’s a wrap

Many pet owners are looking to hypoallergenic foods to provide their pets with a healthy diet

Start making preparations for one of the busiest times of the year with a range of festive gift ideas

PET GAZETTE

PetGazetteSeptemberCover.indd

8/22/2011 2:57:14 PM

1

AUGUST 2011

www.petgazette.biz

ISSN 2046-7303

Safety in nu mbers Selling to multi-pet households

Calm before the storm Pet phobias and anxieties

DEVELOP YOUR OWN CUSTOMER RETENTION STRATEGY AND FIND WAYS TO ENCOURAGE LOYALTY A bird in the hand Asset management From the novice

pet owner to the experienced bird exhibitor, budgerigars have popular appeal

Maintaining healthy fish stocks is vital to the commercial success of the aquatic retailer

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66

Voice on the highstreet

Voice on the highstreet James Brewer of

Fal Valley Pets, Grampound, Cornwall

How did you first get into pet retail?

What’s your background?

I came into the business in 2002 after completing my A levels. I had always been involved by being on-site with my parents as a child, so joining the business officially was a natural step.

Could you give a brief history of the business?

The base business was established over a century ago, and used to produce a frozen pet food range that was sold on a local basis. Our family bought the business in 1984. Over time, when customers came in to buy our own product, they began asking for ‘other items’, and so, in 1993, we converted one of the buildings on the site into a retail shop and began stocking other pet products. Although production of our own frozen range came to an end in 1999, the shop sales continued to grow, along with the number of lines stocked, to the level seen today.

What’s your favourite pet or product that you currently stock?

A biased answer would be our hypoallergenic Fal Valley Complete range!

And the best-selling?

We are finding a lot of people going back to a meat and biscuit-based diet, similar to what we used to produce ourselves. For those who prefer to feed dried foods, Royal Canin, James Wellbeloved and Burns all sell equally well for us, together with our own Fal Valley Complete product. We stock over 200 pet beds, so on the accessories side of things we do get through a few of those!

How many people do you have working for you?

In the shop, we have Anna and Jane who are part-time, plus Christine and myself full-time.

You don’t currently have an online shop. Is this something you’d consider in the future? Do you think the internet has helped the industry?

We have a website but an online shop is certainly something to consider, especially with the number of online transactions in this industry alone over recent years. To do it successfully, though, requires time and commitment and we firmly believe there is no point in doing anything half-heartedly. The internet has certainly created a more competitive marketplace, as it has in many other industries. It has also raised certain issues, such as why some large manufacturers sell direct to the public and why prescription diets are freely available online but not through specialist retailers in the flesh. So, yes, it has helped to some extent; in sales and in raising questions.

What do you enjoy most about your job?

Sourcing new and interesting lines. We also have a stand at the local county show each year where we display around 2,000 lines in a 1,200 square foot marquee. It’s a lot of work and preparation for a three-day show, but it’s a huge event for us and it’s great meeting new people and promoting the shop in that way.

What’s your biggest day-to-day challenge?

Fitting everything in!

What advice would you give to someone hoping to get into pet retail?

Only go into it if you’re committed to doing it. It seems that some go into it without realising exactly how much work is involved or what customers expect from you.

What are your plans for the future?

We have room to develop the site further to increase our retail space, so that is one possible avenue, or perhaps a second outlet elsewhere.

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