Specialists in LGBT tourism
LGBT Niche market According to the International Gay and Lesbian Travel Association (IGLTA) and the recent studies by Turspain, LGBT (lesbians, gays, bisexuals and transgenders) means 15 % of world tourism: that is 150 millions of LGBT travellers, based on an estimated 1000 millions of annual travellers, which means an enormous potential market.
High level of professionalism and high purchasing power ability to allocate up to 47% of income on leisure, tourism and beauty/healthcare not subject to seasonality seasonality spend up to 29 days a year on travelling (more trips, shorter stays) more aware and demanding with respect to products or destinations loyal to brands and destinations as well as companies who support their cause up to date with latest fashion and technology te chnology tendencies trendsetter
As regards to the LGBT tourist and the rest of tourists there is no major difference in tastes for entertainment. All travellers look to enjoy and make the most of the leisure options in each destination, whether it be beach, nature, culture, accommodation, gastronomy or other attractions. However, although consuming all types of products, the LGBT tourist wants to know what is specifically offered for this segment and is very loyal to the companies who support their cause and provide them with exclusive space and tolerance towards them.
A lot more than just “gay“gay-friendly� Previous data have attracted the interest within the whole of the tourism industry for LGBT travellers. However it is not a tourist profile that can be easily captured. It is absolutely necessary to have good knowledge of this segment, understand well their needs and preferences. Safety, tolerance and acceptance of diversity must be core values for the company. It is essential that the LGBT traveller perceives that he/she can behave as such when going to a destination, staying at one hotel or using a service. For this it is not only important the message issued but how we get it and through what channels or media. Choose the best channel to deliver your message message of diversity. diversity
www.grupomulticolor.com
Specialists in LGBT tourism
The unique value of Multicolor Group Multicolor Group includes several brands and marketing and distribution channels through which we provide our partners optimum visibility within the community of LGBT travellers and guarantee our customers the quality of our products.
Online Travel Agency
B2B Travel Agency
Travel Catalogue - Distribution to - travel agents - leisure/places of interest to this segment - tourism fairs - Versions: Spanish, English and Portuguese - Guide of hotels: Quality Multicolor Hotels
APP: iPhone/iPad application Web: www.gaytravelmulticolor.net There are many reasons why a tourist company should implement and develop the quality of comfort and safety for the LGBT community: improves their competitive position, favours a group, loyalty and customer commitment ...
Guided tours for senior group outings within LGBT segment all throughout the year.
Delegations, markets & generating Multicolor has a central office located in Granada (Spain) and offices in Portugal, United Kingdom, Brazil and Argentina, where our commercial team work in the product creation, networking and generation and demand recruitment of retail agencies & web affiliates representation in GLBT tourism fairs & events inspection of accomodation & customer services as ghost guests search and creation of own differentiated differentiated product
www.grupomulticolor.com
Specialists in LGBT tourism
Gay Travel Multicolor APP The opportunity to be present in an iPhone/iPad application is comparable to an internet presence 15 years ago. LGBT travellers have the opportunity to download the free application that can be found through a simple search on Google or Apple Store. Once downloaded it will maintain always in your mobile device of which can be consulted and bookings made, beforehand to plan your trip ahead and at your destination if you are more adventurous.
Quality Multicolor Multicolor Above all we demand our partners a committed and tolerant attitude at all levels of the organization, understanding the quality from the customer's perspective, knowing their tastes, needs and meeting their expectations.
Social Networks & online marketing Social networking strategies and online marketing are vital to a company in continuous growth. At Multicolor we also know the special relationship of the LGBT community with these and this is why we pay special attention to keeping in constant contact with our fans, providing added value through informative newsletters, promotional campaigns and satisfaction feedback.
Promotional events and fairs Multicolor participate in top class LGBT events and attend the main world tourism fairs, also collaborating in the development of specific technical workshops.
LGBT technical workshop Fitur 2011
Fitur LGTB booth 2011
LGBT International Symposium Granada
Pink Week Sierra Nevada Granada
Multicolor’s float Madrid Pride
SITC Barcelona Pink Corner
LGBT Symposium Granada Extremadura
Madrid venue of the 2014 IGLTA Convention
World Travel Market ----- ITB Berlín --- FIT América América Latina --- Fitur --- SITC Barcelona
www.grupomulticolor.com
Specialists in LGBT tourism
Converting to being our Partner Collaborating with Multicolor is giving a response to customer demand and a business opportunity for professionals and companies who wish to meet this demand. Multicolor offers its Partners a global platform for promotion, positioning and distribution within the LGBT community of travellers. This platform includes everything from traditional tourist channels to the most innovative media (catalog, web, smartphones, social networks, email marketing ...) in which to stand out and differentiate themselves from their competitors. On the other hand, from Multicolor Group, we guarantee our customers the security, tolerance and diversity in all our products and services, this is a result from a careful selection of our partners (accommodation, services and destinations) through research and the monitoring of these. This converts into a distinction of quality for our partners and customer satisfaction.
DLX Partner
Promotion & distribution in all our channels.
Promotion and highlighted online sales in online travel agency, b2c, b2b, white label, affiliates‌ Promotion in Gay Travel Multicolor App & Web Promotion and distribution in brochure Multicolor Certification of Quality
Direct Partner Focused on direct sales and promotion
Promotion in Gay Travel Multicolor App & Web Promotion and distribution in brochure Multicolor Certification of Quality
Basic Partner New technologies
Promotion in Gay Travel Multicolor App & Web
www.grupomulticolor.com
Specialists in LGBT tourism
Strategic Collaborations
More information Contact with our central office & we will resolve all your questions and queries.
Grupo Multicolor Tfn.: +34 958 566 139 Fax: +34 958 990 571 @: info@grupomulticolor.com Web: www.grupomulticolor.com
www.grupomulticolor.com