SPECIAL LIFT-OUT SUPPLEMENT
HOSPITALITY INTERIOR
I N S P I R AT I O N AT Y O U R F I N G E R T I P S
The 2021 guide to accommodation
interior design with flair The Central Hotel – Image courtesy of Materialised, Photo: The Two Bearded Men
All accommodation businesses aim to offer something unique to their guests. However, it is not the ‘norm’ to create a property that resembles a crocodile or an ancient castle!
Operators do want designers to use a little imagination for their property’s interior refurbishments, but most do not seek fairy-tale themed guest rooms. Instead, they want style, high quality and a ‘look’ that achieves a point of difference from their competitor.
Therefore, when it comes to interior design most accommodation operators and managers choose to consult with an industry interior designer and/or expert supplier. In this supplement, AccomNews questioned some of Australia’s leading accommodation industry design experts to garner their opinion on hospitality design in 2021. Read on if you want to know how to bring your accommodation’s design vision to life whatever your budget. Belinda Price, Product Director, Materialised What are the benefits of using an interior designer in an accommodation property? The benefits of professional expertise, product knowledge, materiality and design tools can add enormous value for the owner and enhance guest experience. Interior designers are up to date on current products available in the market and can ensure that what they specify is fit-for-purpose and meets flame retardant requirements.
The Tempy Hotel – Image courtesy of Materialised, Photo: Steve Scalone
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They can take your brief, understand the demographic and work within budgets to deliver a rentable room. The cost is far greater if the design is not correct.
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What are the latest design trends for the accommodation sector? If working with an interior designer, they will likely steer away from trends, instead spending time understanding your brief and responding to your design narrative in a personal way. We see a big demand for bespoke. Clients work with our in-house design team to customise design, colour and scale to deliver a unique result that hasn’t been seen before. Within the customisation of fabrics, wall covering and window treatments we are seeing a call for lots of pattern and colour. We often work with local artists to produce a design and palettes that speak to the location of the project. Our ombre has been popular with designers who have added this tonal effect to hotel lobby wall vinyl, sheers, and acoustic drapery fabric. When choosing fabrics what are the most important things to consider? Durability and cleanability. The products need to handle staining and day-to-day use, so they look as good in ten years as they do upon installation. Think about where the fabric will be used and consider colour choice. www.accomnews.com.au
The Felix Hotel – Images courtesy of AJK Outfitters
Selecting a durable upholstery fabric in a light colour used in a high traffic area is not practical. What do guests want most from window treatments in guest rooms? Blackout, privacy and peace. Your guests are working off different time zones and it is important for them to make the room dark during the day if they need to sleep, so use blackout fabric options for curtains and blinds. For privacy there are amazing choices for dreamy translucent sheers. And for peace and quiet there are a host of acoustic fabric options for sheers, blinds and light reduction drapery. We can now even digitally print designs onto some of our acoustic fabrics.
“Statement pieces don’t have to be big and expensive; they need to be well-placed, well-lit and wellchosen. In fashion, a statement piece can be a brooch on a classic black suit, it does not have to be a whole jacket”. It is the same for the ambience of a space. Andrew Kidd, co-founder & Managing Director of AJK Outfitters What are the benefits of using an interior designer? Partnering with an experienced team ensures your interior design vision comes to life on-time and on-budget. Having established procurement relationships with domestic and international suppliers and manufacturers and a strong supply chain really makes any interior vision possible.
When refreshing an interior can some of the existing fixtures and furnishings be used but still create a whole new look? Yes absolutely! A proactive design and fit out team will work with their client to understand the lifecycle status of each item in the room. This is a great approach to take, both from a sustainability and a budget perspective. When we work this way, our clients cherry pick items from our limitless product range. They tend to focus on the items that they know will add the most value to their guest’s experience. Popular refresh pieces include statement chairs, wall art and textile soft furnishings in fresh colour ways.
What are the latest trends in furniture and furnishings for the sector? Eco-friendly furniture is starting to make greater waves. As a Green Building Council Australia Member, our team thinks this is a really positive trend to be part of. We are seeing a return to more natural products such as leather, glass, metal and textiles, such as linen. old-out furniture is also being taken to a whole new level right now. Co-living developments are on the rise, and fold-out furniture that creates multi-purpose spaces and usage options are popular. For instance, a lounge or home office that can quickly convert back into a bedroom. When choosing furniture and furnishings what are the most important considerations? It’s imperative for the design and fit out team to first understand their client’s brand and design intent. The guest experience that the property developer or operator wants to deliver can vary significantly, from budget hotel accommodation to destination resorts.
What are the benefits of having custom design pieces on window treatments? It makes your project unique. You want to stand out from your competitors and custom design can achieve this. How can operators work with you to achieve the perfect look for their property?
We are always guided by our clients business objectives. It is good to be able to offer our clients access to a huge range of local, Australian and offshore products. Also, to source or design and manufacture the right product to meet our client’s budget and design requirements.
To find a perfect look means to have answered the brief in terms of practicality, function, design, budget and program. Whether it’s working with an operator or a designer working on behalf of the operator, understanding objectives and vision means we can work collaboratively to deliver product fit-for-purpose and that is compliant. Communication and involvement early on are key.
How can all considerations be balanced to create the perfect design and ambience within budget? To work with clients effectively, we commence a project with a ‘Brand and Interiors’ workshop.
How do statement pieces help create the perfect ambience for a space? Our friends at Nic Graham & Associates say this best.
Image courtesy of AJK Outfitters
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We take the time at the frontend of the project to ensure all stakeholders have a clear understanding of the brief. P06 AccomNews - Spring 2021
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A welcome back fit for your guests: 5 tips Spring has sprung, Covid-19 vaccination rates are climbing rapidly and Australians are keen to start travelling and exploring again. As you prepare to welcome your guests back in greater numbers, here are five fit out considerations for you from the AJK Outfitters team.
5. Details matter: owning the fit out install stage
1. Co-living is on the rise
Their clients vouch for them
Co-living is rapidly becoming a trendy new wave of accommodation championed largely by millennials. The rise in popularity in this type of accommodation has been linked to affordability, but also the evolution of the shared economy, given furniture, appliances and services are typically supplied and shared. Indoor greenery, custom-designed communal kitchens, inviting shared seating areas that encourage connection are common fit out features we are seeing in emerging co-living developments.
2. Demand for FF&E creative solutions Furniture, fixtures and equipment that’s moveable and adaptable is in high demand. A bedroom can become a home office with a simple slide of a petition or the use of a wall cavity to store a fold out bed. The AJK Outfitters team are working with some
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A critical stage of hotel fit out projects is the install. Aliona Kidd, AJK Outfitters Co-Company Director and Head of Projects said, “We take full responsibility for the installation of all projects we are engaged on. We don’t outsource this step - it’s the AJK Outfitters team, on the ground, getting the job done, getting every detail right.”
current clients on the design and manufacture of some exciting and innovative, creative space options.
3. Fit outs for new guest expectations and experiences The AJK Outfitters team have fitted out 17,500+ rooms, including Sydney’s The Felix Hotel on behalf of their client PBS Constructions. Andrew Kidd, AJK Outfitters CoFounder and Managing Director explained that it’s more important than ever to have a fit out that: •
Is easily cleanable
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Has a renewed focus on the wellbeing of guests - delivering an uplifting space that’s relaxing and a genuine destination, away from the home environment
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Meets guests’ technology expectations
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Provides a consistent and trusted experience - this is a clear point of difference for a well fitted-out hotel or serviced apartment in comparison to an Airbnb accommodation option.
4. A robust supply chain is essential for fit out providers The supply chains of many providers in the construction and fit out sector came under pressure during the pandemic. With teams in Australia and offshore, the AJK Outfitters secure global supply chain is a key factor behind their growth and success. The team has built a supply chain over 15+ years that covers every link; from project analysis and space planning, to logistics and transport, to procurement and manufacture to warranties and after sales service.
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“AJK are leaders in the FF&E turnkey fit out market and should be the first name on everyone’s procurement list.” Leon Kenney, Urbanest Director of Projects and Design, 20152020 and AJK Outfitters client
Get in touch The AJK Outfitters team has a growing pipeline of turnkey fit out projects and welcomes enquiries for new opportunities. Contact them today to discuss your accommodation outfitting requirements, the team would love to partner with you.
P: 1300 355 888, W: ajkoutfitters.com.au E: contact@ajkoutfitters.com.au Connect with them on LinkedIn and Instagram: @ajkoutfitters
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Canopy – Images courtesy of Montague
P03 Effective project management by the design and procurement team should ensure that there are no surprises for the client when the interior package is delivered. What do guests want most from the furniture and furnishings in guest rooms and has this changed since the pandemic? The importance of quality, function, comfort and convenience never change. However, when we move into the more premium market, we step-up to a place where design and decadence become a priority. We must take our guests on a journey that aligns with their current travel expectations and experience, be that a long-awaited vacation or a corporate trip. What are the benefits of having custom designed pieces? Creativity is limitless when designing and manufacturing a custom piece. It provides the designer with the ability to not only communicate their vision more accurately but to ensure the form and function are delivered without sacrifice. We love to work with clients to deliver custom pieces, they tend to take interior spaces to a whole new level.
full responsibility for the critical install stage on-site - we never outsource this. How do statement pieces help create the perfect ambience for a space? Details matter. Nothing adds to the uniqueness of a brand’s interior space quite like a feature piece. It’s important when designing or procuring any statement piece that the entire built environment is taken into consideration, including existing base build finishes, heights, artworks and feature lighting. Tracey Candido, Executive Manager Australia & Asia, Montague What are the benefits of using an interior designer/ outfitting service? The benefits far outweigh fees. Selecting a knowledgeable interior designer ensures that the furniture is fit for purpose, as are the materials. We do see fit outs that have used noncompliant finishes and fabrics
but find it costs more in the long run. Recently in a new fit out I noticed that the chosen lounge chair was very heavy with a thin, hard filling. This meant it was not only uncomfortable, but also too heavy for the housekeepers to move for floor cleaning purposes. When refreshing an interior can operators use some of the existing fixtures and furnishings to create a whole new look? Absolutely, sometimes its simpler to re-upholster than remove, repair, or replace. It also ensures the property continues to operate as you work through the refurbishment floor by floor. Tip: If your basic items are still in good shape, simply adding new fabric, a new vanity top, or new tapware can work wonders for a space. What are the latest trends in furniture and furnishings for the accommodation sector? Both internationally and at home we have seen that
integrated fittings and ports are key. Bed heads are often integrated with bed side furniture and desks, to ensure light fixtures and tech ports are located within easy reach. Open wardrobes, desks and integrated mini bars are also very desirable. When choosing furniture and furnishings what are the most important considerations? Size, quality, cost, style, and personality are all important but focussing on price over quality is often a recipe for disaster. A locally inspired design ensures the hotel has a brand. What are your tips for choosing furniture and furnishings in different areas of an accommodation property? Ensure everything is fit for purpose, choose a cohesive colour palette and finishes throughout. Choose items that are inbuilt rather than loose. Using an interesting mix of items will allow guests to find quiet and comfortable places to dine or work. P08
How can operators work with you to achieve the perfect look for their property? We have internal design consultants that our clients can collaborate with, or we can manufacture and procure to existing design specifications. We take a flexible approach and determine the best way to partner with our clients to achieve their vision. Our end-to-end approach to project management also helps deliver that ideal look for clients, including taking
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Canopy – Image courtesy of Montague
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Designed by Architect Sidney Warden (18901959) and built in 1932, The General Gordon Hotel in Sydenham has historical and heritagelisted significance. A true classic at the heart of the Australian Art Deco pub design phenomenon.
Destroyed by fire during a renovation in 2018, the new hotel refurbishment, completed in March 2021, was undertaken by multi-disciplinary architectural firm Anthony Vavayis Architects.
It was JDA Hotel’s vision to rebuild this iconic pub to respect the original fabric of the building and to create a dynamic venue for social and community interaction and entertainment. The historical narrative of the establishment is reflected in the material selections whilst also considering suitability. For the custom-designed, Australian made bar furniture by Identity Furniture, AVA sought inspiration from a traditional fabric and created a modern, fresh interpretation of this with a custom check of great scale, proportion, colour and sense of fun. Printed on waterproof, stain resistant, antimicrobial Crypton it has become one of the key elements in this venue and reflects the vibrancy
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CASE STUDY
Custom fabric for historic hotel
Images: David Curzon, DC Photographic Designs
of the project. “Along with Materialised’s amazing custom design opportunities, their fabric options are endless. We love how the Sina Pearson indoor/ outdoor fabrics pop in the fresh alfresco space,” says Ruth Harris, Interior Designer at AVA. The restricted hotel bedroom dimensions led to a fun minimalist design approach with Serendip ombré sheer drapery adding a beautiful soft layer. A custom colour was developed for the gradient to
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work back with the carpet. “Working with Materialised you have this amazing wealth of industry knowledge at the core of the collaboration”, says Ruth. “Their creative, passionate and patient team are always able to push the boundaries and exceed expectations.” The sports bar, dining lounge, alfresco, gaming and accommodation rooms offer guests wonderfully eclectic, mixed-use spaces that will be especially relished in the release from lockdown.
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Images courtesy of Turnkey Furniture
P06 What do guests want most from the furniture and furnishings in guest rooms? I believe all guests look for comfort and cleanliness. A first impression when walking into a fresh clean room is key to a happy guest. Providing sufficient tech options is also paramount especially now when guests may have to stay longer.
Jamie Glaister, Managing Director, Turnkey Furniture Tell us about the best ways to update interiors in an accommodation property? Many project designs come from a collaboration between a client, their interior designer and/or their architect, and then furniture and furnishing packages can be made to those specifications.
What are your tips on costeffective ways to refurbish accommodation properties? Focus on economies of scale. This means if you consistently use the same set of finishes for most of the items, you will have greater purchasing power for raw materials and less wastage. This reduces the cost of manufacturing dramatically.
Has upgraded hygiene demand changed the materials and types of furniture and furnishings now used?
However, many accommodation managers can be budget and time poor and it’s often easier for them to have some predesigned packages to refer to.
We always ensure all materials are safe and to code, and this hasn’t changed. However, in this climate there may be an urgency for older properties to upgrade and refurbish.
Packages are typically made to order and modified to fit any accommodation’s specific requirements.
Using a collection of different finishes to create an eclectic look only becomes costeffective if you are making a large number of each item. This means if you stage your refurbishment over several months or across financial years, completing a staged full room fit out may not be the most cost-effective long-term solution.
Packages can include all furniture elements, or just individual pieces of furniture
Let me explain: If an average guestroom has nine items of furniture and you have 50 rooms
What are the benefits of custom designed pieces? Custom and bespoke design gives a hotel its edge. Anyone can select from a catalogue, but it can produce a very generic vibe for a guest room. How can operators work with you to achieve the perfect look for their property? We recommend close liaison with our full team of industry experts in furniture design, interior design and architecture to create the fit-out vision, within budget and time frame.
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Yes, this does mean a room inventory with mixed furniture over that short period, but it is still an improved room offering to your patrons. What are the latest trends in luxury furniture? The resurgence of free-form sculptural upholstered furniture items, that are free of any external framing and are fully upholstered in interesting, often organic, shapes. Curved sofas and very highly padded armchairs, which could be mistaken for highly engineered beanbags of varying shapes, are also popular. In contrast, the modern French look is also popular, featuring rattan finishes, this is a delicate and sophisticated look but may not be as durable as other designs. What are the benefits of choosing a custom furniture package? It gives you significant freedom of choice when it comes to satisfying that ‘sweet spot’ of the right design for the property, with the right dimensions and finishes, at the right price.
How do statement pieces help create the perfect ambience for a space? A statement piece could be a sculpture in the lobby, an incredible light fitting, a perfect bed, or a bathroom but they all add up to an unforgettable experience which guest’s return time and again for.
to refurbish over 12 months, it may be cheaper to install four of those furniture pieces across 50 rooms in the first stage and then the remaining five pieces per room in the second or following stages. Do this instead of installing 25 rooms with nine pieces in the first stage, which is the common approach. The economies of scale in manufacturing and material use may save you as much as 30 percent.
Image courtesy of About Space Lighting
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It also allows you to create your own look so that you are both relevant and distinctive in your own market. www.accomnews.com.au
What about lighting? Mark Vasserman, owner of About Space Lighting What are the latest trends in lighting for the accommodation sector? Light makes a space. The standout lighting trend in the accommodation sector is without doubt, versatility and in particular, versatility in bedside lighting. Sizing, style, and flexibility are the three key areas we explore when choosing bedside lighting. In a recent blog we took a deep dive into these areas. One of the key takeaways from this blog was the consideration of the bedside lighting height. The height of the lamp is important because it must provide both reading and ambient light. The bottom of the lampshade should sit around the same height as your chin if you are sitting in bed. This will be effective without creating glare. While this is just one area of consideration it certainly stands out as a critical one as it will have a direct impact on a guests stay.
Why is good lighting so important to interior design? Light has a memory. It remembers everything it touches. It carries with it the information it gets from the wall, then takes in the floor, then it enters our eyes. Light is the summation of all the colours and textures in a space. When a piece of furniture is added to a space it will alter the field of light within a space. While white walls or objects will throw most of the light back into the room, dark colours will do the opposite and only release a small portion of light. This is why the correct type and use of light is so important to the interior design of a space. How can lighting enhance colour, décor, artwork, furniture, texture, and other features? Light, if implemented correctly can dictate how a guest uses and experiences any space. The use of high CRI (Colour Rendition Index) lights will make anything it touches pop, including the décor, artworks, furniture, textures. CRI light is often used in cafés and restaurants because it makes food look so much more appetizing to guests.
Image courtesy of About Space Lighting
What lighting best suits different areas within an accommodation property?
What do guests want most from lighting in their guest rooms and bathrooms?
It is no secret to designers that choosing lighting for an accommodation property can be difficult. Lighting needs to be stylish, durable, easy to maintain and it must be able to perform certain tasks as certain times. For instance, in a powder room the light needs to be good enough to allow guests to apply makeup.
This will always depend on what type of guest is staying at the property. For a guest who is after a relaxing break the lighting must easily create the perfect atmosphere, therefore it is important to choose lighting that can be dimmed.
Light also needs to create the perfect atmosphere within a space.
In contrast to this a guest who is staying for a business trip will most likely need the correct type of task lighting and there are several factors to consider here.
For us, simplicity is key and for accommodation properties my advice is to choose single contemporary shapes wherever possible.
From a lighting design point of view, we would start by investigating the needs of each type of guest and work from there.
WILLIAM MONTAGUE:
Dedicated from design to delivery William Montague specialises in custom case goods for the Hospitality Industry. We aspire to create unique, custom furniture through a detailed and artistic approach for the hospitality industry. It is our commitment and guarantee to provide the highest level of client satisfaction.
Highly skilled Montague CAD team located in Asia and UK that offers a one on one shop drawing review experience. We connect the CAD team with designers via WebEx or equivalent to resolve design issues and create agreed upon hospitality level solutions in real time. This can rapidly streamline the shop drawing approval process.
Our approval process is always clearly communicated and transparent. Provisional schedules are issued prior to the submittal of the PO.
A skilled Montague field technician is sent to site to assist at model install to inspect Montague product, verify engineering, and design intent. As well as analyze and facilitate any changes required to ensure a smooth production rollout. When production begins the field technician returns to site for the first week of installation.
All team members are aware of timelines and target dates for COM, and ancillary items required to maintain delivery dates.
In the event an issue arises, Montague has the capital and the reputation to make certain all parties are made whole and 100% satisfied.
Our process
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Custom Manufactured Hospitality Furnishings europe + usa + australi a + asi a TRACEY CANDIDO + EXECUTIVE MANAGER ASIA
+61 416089893 tracey.candido@williammontague.com
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Ritz Carlton St Thomas
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Introducing the 2BY Range of lighting options An astutely observed gap in the market brought about one of About Space’s continuously best selling lighting designs. About Space is an Australian owned and operated lighting business that has been in business for more than a decade. In that time it has established itself as a destination for Design Hunters, architects and interior designers alike. With four showrooms across Sydney, Melbourne and Hobart, About Space has also managed to create a relationship between client and creator. In fact, this is how the everpopular 2BY range came into being nearly six years ago. Noting a gap in the market for a pendant light that had a warm natural finish About Space decided to create one for themselves. Designed and made in Melbourne, the custom 2BY linear lighting range is a collection of original About Space products that make use of sharp angles and elongated shapes. They feature a linear piece of FSC certified Victorian Ash Timber with a recessed LED profile as well as pure brass and aluminium channels encasing Victorian Ash hardwood, finished in natural beeswax or stained black japan or walnut. The 2BY ceiling plate also comes in a variety of finishes, including a sophisticated brushed nickel and stylish and contemporary black.
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suspension kit (longer suspension kits are also available upon request), meaning high ceilings aren’t out of reach. While traditionally a pendant light, the 2BY series can also be installed as a handrail, with the Victorian Ash casing complementing most timber and carpet staircase designs. The 2BY series uses natural FSCcertified timber, and because each light is custom made, no two products are ever the same.
The 2BY range is the perfect lighting solution for above an island benchtop or long dining table, providing ambient, yet practical, lighting.
The simple design is understated, yet eye-catching, and can work well as a centrepiece. Highly versatile, the 2BY linear light comes with a 1.5-metre
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But why use FSC-certified timber? Well, FSC-certified timber meets standards set by the not-for-profit organisation, ensuring the timber is sourced sustainably and Australian forests are managed responsibly.
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About Space is known for its creativity, great design & new lighting technologies. We push the innovation boundaries with impactful product ranging & custom-lighting design experiences. As a strong design leader in the lighting industry, About Space delivers on-trend lighting products. Encompassing sustainable & efficient collaborations with our envied retail, trade & commercial client base About Space are the experts when it comes to offering lighting solutions for any project. Check out our website to discover more of our unique product range.
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05/08/2021 7:37:41 am
Purpose-made Hospitality Furniture
from Turn Key Furniture Solutions Replacing the furniture in your hotel guest rooms or serviced apartments can be daunting from start to finish. There are many elements to consider, from the design and style of the furniture, to the budget and the installation process. This can be even more complicated with multiple stakeholders and owners that need further “convincing” that such a refurbishment is necessary and/or rewarding to them. As managers, you know that getting this project right will increase room rates, improve customer experience (and ratings), and provide an enduring return on investment. We understand this too. Our management team have a unique blend of over 25 years in the furniture manufacturing industry, and over 20 years of hospitality industry management
delivered to your property at the lowest cost, in the shortest time. Our expertise extends to the selection of commercial-grade materials and the provision of customised samples for prototype rooms. We can work with practically any budget, thanks to our wide breadth of experience in working with all furniture types, materials and techniques. experience. Turn Key Furniture Solutions have been producing custom-made furniture for hotels, motels and serviced apartments throughout Oceania since 2005. We work with small private motels through to 5 star international brand resorts, all with the same attention to detail and expertise. We can work with you to produce an entirely customised design for your property, or help you curate a package from existing designs. Our project team have worked for many years within the hospitality industry and will ensure that you
get the right balance of style, budget and operational excellence so that a sustained return on investment is assured. As furniture designers and manufacturers, Turn Key can offer a full start-to-finish service, which provides expert design and manufacturing techniques,
For strata and letting pool properties, Turn Key also supports you with marketing material for owners and stakeholders, if required. We will work in partnership with you to create a compelling case for these stakeholders to invest in your vision to keep your property relevant and competitive.
Contact Turn Key Furniture Solutions today to find the right furniture solution for your property. Visit www.turnkeyfurniture. com.au or email sales@turnkeyfurniture.com.au
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03 8568 3611
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