How to elevate your space with curated wall coverings
from its warehouse in the Southern Sydney suburb of Blakehurst and has design studios across major cities in Australia and New Zealand. With tourism and hospitality industries experiencing a boom after the lifting of COVID-19 restrictions and border closures, now seems the perfect time to freshen up your venue with new wall coverings.
Images courtesy of Materialised
By Sarah Davison, Industry Reporter
A good first impression is key in the hospitality and tourism industry, and there is one key design element that is bound to wow guests. Well-considered wall coverings such as wallpaper can make a big statement, and their popularity doesn’t appear to be wavering.
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AccomNews - Winter 2022
Internationally, a recent study by Technavio found that the wall covering market in the US is expected to grow by 13.21 billion AUD from 2021 to 2026. Australian family-owned business Materialised specialises in wall covering for hospitality, tourism, health, aged care and residential settings. The company has a fourdecade-long history of manufacturing wall coverings
Materialised Product Director Belinda Price talks us through the process of elevating a space with a curated wall covering, and the mistakes to avoid. Ms Price said current trends in hospitality showed that guest rooms were all about texture and patterns, while in the lobby, bar and dining areas, metallics, ombre and big graphics were bound to grab a guest’s attention. In hospitality settings, while whites and cool greys have
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always been popular, Ms Price said design palettes are warming up and beige is slowly replacing grey as the neutral of choice. Navy is also becoming an increasingly popular choice for restaurants and bars. With patterns, Ms Price said the team at Materialised see a range of designs in vogue, from natural scenic images to large florals, geometrics, and interesting textures. Wall coverings are available as wallpaper, wall vinyl, PVC-free wall covering, speciality options such as acoustic wall covering, and woven textile wall covering, and even textiles applied to wall panels. Each option has a different weight and benefits that should be considered in the design process. Though a word of warning, wall coverings in hospitality settings have vastly different requirements than residential.
