Resort News - September 2024

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The legal stuff...

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Embracing transformation, innovation & fresh directions

Welcome to the September edition of Resort News!

With the weather heating up and the colourful, creative buzz from Brisbane’s incredible Riverfire event still lingering in the air, spring is definitely making its presence felt. It’s that time of year when everything seems to come alive, and our industry is no exception. Just like Riverfire, the changes in Queensland’s management rights sector are sparking plenty of excitement and new possibilities.

This month’s edition is especially close to my heart as we dive into the shifts happening on the Sunshine Coast—a place I was fortunate to call home for 16 years. I still remember arriving in Noosa for a holiday when I was 13; it was just a sleepy, quirky little beach town, and wow, hasn’t it grown up. But even with all the

development, it’s still managed to hold on to that special charm. Whether it’s the stunning beaches of Noosa, the laid-back vibe of the seaside towns along the coast, or the peaceful beauty of the hinterland mountains, the Sunshine Coast has always had

a special place in my heart.

Now, seeing the management rights industry there evolve is fascinating. Rising real estate prices and changing business models are stirring things up. Grantlee Kieza has captured this transformation perfectly, bringing us insights from key players in sales, finance, and valuation to explore what’s next for the region.

Also in this edition, we are spotlighting StayCo, a rising star on the Gold Coast that’s making waves in the management rights space. Despite launching during the challenging times of the pandemic, they’ve quickly expanded to manage some of the region’s top resorts. Melissa Pearson, their general manager, is at the helm, driving innovation with a fresh and dynamic approach.

And let’s not forget the winners of last month’s ARAMA TOP Awards!

We had the pleasure of catching up with a few of them, and their stories are sure to inspire.

On another note, the Paralympics has officially begun in Paris, and it’s a timely reminder of the incredible resilience and determination that define these athletes. The event not only showcases their extraordinary capabilities but also highlights the importance of inclusivity and accessibility – values that should resonate strongly within our own industry. As we watch the world’s best compete on such a grand stage, it’s a great opportunity to reflect on how we can continue to improve accessibility and inclusivity within our resorts and accommodations.

As always, a huge thank you to all our readers. Your support means the world to us and keeps us going.

Warm regards, Mandy

Australia’s foremost management rights sales agency, with 15 years of expertise and a dynamic team of over 15 agents strategically positioned along the vibrant expanse of the east coast, we bring unparalleled expertise and dedication to every client interaction. mrsales.com.au | 1300 928 556

National coverage and expertise in the sale of motels, hotels, caravan parks, pubs & MHEs tourismbrokers.com.au | 1300 512 566 Working together, working for you

What makes these managers the very TOP

The Management and Letting Rights (MLR) industry is blessed with extraordinary managers who save their schemes significant money and increase profits for their owners. At the same time, they work hard to make the schemes better places for all residents.

The value of our industry’s leading managers was never more evident than at the 2024 TOP Awards at Sea World on the Gold Coast on July 23. On a stunning gala evening, ARAMA honoured the most outstanding achievers in the MLR field from a huge array of stellar entrants.

The best of the best in our business showed how effective and diligent management can benefit both their schemes and the entire MLR industry.

Hamish and Jess Watts from the Glen Eden Beach Resort at Peregian Beach won a new award for Resort Management Team of the Year. They received a glowing endorsement from their strata treasurer and body corporate manager, having saved their complex more than $600,000 in a driveway project. Hamish and Jess had not long returned home after 22 years living abroad, where, among other things, Hamish was a general manager with Hilton.

They came back to Australia in December 2022 and, in July 2023, landed at Glen Eden, the place where Hamish’s parents took him for holidays when he was a child.

Almost as soon as the couple arrived at Glen Eden, the body corporate treasurer mentioned a renovation project for the crumbling driveway. The resort is 40 years old, and the concrete pavers that had been there since day one were uneven, lifted in some parts by tree roots and sunken in others by shifting sand.

The previous management had suggested pulling up the pavers and resealing the driveway with either concrete or bitumen.

The renovation plan involved asking each of the 40 owners to contribute an additional $20,000 as a special levy to fund it. That was going to be a huge ask because Glen Eden has many older owners and owneroccupiers on pensions who simply did not have the funds. Hamish was sure he could find a cheaper solution, and like a dog with a bone, he wouldn’t let go.

Through sheer tenacity, Hamish found a tradesman already contracted to Noosa Shire Council to maintain the pavement in Hastings Street. The contractor was pretty much tied up with his regular council work, but Hamish called him religiously every couple of days for about a month until he finally cracked. Just to get Hamish off his back, the contractor came out to Glen Eden and showed how he could level the driveway for a very reasonable price. Then Hamish found another contractor who could resurface all the pavers after rain damage had made them very coarse underfoot. He made them smooth enough to walk on with bare feet for people coming up from the beach.

The initial budget for the driveway renovation was $750,000. Through Hamish’s persistence, all the work was carried out for $120,000.

For similar doggedness in bringing improvements to their scheme, Stuart and Nicole Morris from the Azure Sea Resort in Airlie Beach won the TOP Award for Resident Manager of the Year (Short Term Stay).

The property is their first venture into management rights, and when Stuart and Nicole arrived at Azure Sea in December 2022, they had to hit the ground running, having taken over a resort that was quite rundown. A lot of the gardens had no plants, and they had two pools that were falling apart, with little glass tiles constantly coming off.

Stuart and Nicole had never owned a pool in their lives, let alone done major repairs, but $189,000 was raised for the work. They had to rely on the weather, organising contractors to work between two school holiday periods to minimise the effect on guests. The contractors were given the timeline of August 1, to September 15, 2023.

In Airlie Beach, tradespeople are very hard to find, but Stuart and Nicole organised two contractors who managed to replace all the tiles within six weeks. On September 15, 2023, the pool was ready for holiday guests.

The couple also negotiated a good price of $5000 to have black mould removed from large parts of the complex that had fallen into neglect. To save the scheme even more money, Nicole and Stuart successfully re-propagated all the gardens, creating new plants from cuttings so that the body corporate was not hit with further expenses.

Azure Sea comprises a 30-apartment holiday complex and another area designated for townhouses, and Nicole and Stuart had to do the renovation work while negotiating with three separate bodies corporates. On top of that, they maintained a very successful marketing campaign, which assisted in increasing returns for their investors substantially, and they started a newsletter to keep all their owners – in Australia and overseas – up to date.

Since Nicole and Stuart took over the complex, their letting pool has increased by 25 percent, and in recent months their holiday sales are up by more than 20 percent. Their TOP

Award serves as an example for managers everywhere to provide excellent service for their schemes and assist in every way possible to improve life for owners and residents.

Paul Parrant, the general manager of the Oaks Port Douglas, who won the TOP Award for Resident Manager of the Year (Mixed Stay), demonstrated great tenacity and perseverance in applying for and fully utilising government grants and local council assistance in the wake of Severe Tropical Cyclone Jasper, the wettest tropical cyclone in Australian history.

Last December, Jasper devastated Far North Queensland with high winds and floods, but Paul was a light out of the darkness for his scheme.

In a similar vein, Gary Baskin and his colleagues at the Oaks Sydney Goldsborough Suites, who won the TOP Award for Building Management Team of the Year, were relentless in improving their complex by enhancing its efficiency and sustainability with reductions in energy consumption and operational costs.

Among their improvements were upgrading all lighting to LED, introducing variable speed drives to all pumps and air conditioning plants, and installing rooftop solar panels. Gary and his Oaks team go above and beyond at the complex and have turned their Goldsborough building into a leader in sustainability for the benefit of all lot owners.

Maree and Ian Smith from the Hidden Vista group, just north of Brisbane, are recordbreaking TOP Award winners. They won the TOP Awards this year for both Resident Manager of the Year (Long Stay) and Building Managers of the Year, becoming the first three-time

TOP Award winners, and then the first four-time winners.

The couple manage 230 townhouses across four complexes as well as five other properties. In the four years since they bought into their first MLR business, they have shown the way for the whole industry to deal positively with tenants, owners, and bodies corporate.

Maree says she and Ian have done their best to make everyone at their properties feel a sense of inclusion, using simple techniques such as a Facebook page covering residents at all four complexes they manage. Owners and

residents are encouraged to post “buy, swap, and sell” messages as well as community alerts for incidents like the power going out or if anything, or anyone, strange is around their townhouse. Ian and Maree encourage all the residents to look out for each other.

They have created a wonderful culture and sense of community among owners and tenants in their complexes and have received outstanding testimonials from unit owners, body corporate managers, and tenants – the triangle of management. They truly are TOP performers.

Getting in the weeds with antishort-term accommodation

The Strata Schemes Management Act in NSW was updated on April 10, 2020, and included a new provision allowing owners corporations to create a by-law that could prohibit short term accommodation in strata schemes.

For many managers operating short term lettings, this

appeared to be another “sky is falling” moment on top of all the other anti-Airbnb legislation that has been creating problems for management rights operators in NSW.

By passing a special resolution in accordance with Section 137A of the Act, an owners corporation can prohibit the use of a lot in accordance with a “short term rental accommodation arrangement.” At first, a plain English reading of Section 137A might lead you (and a committee of owners) to believe that this means passing a special resolution that allows the owners corporation to prevent all kinds of short term accommodation. However, this is not the case.

Section 137A specifically uses the phrase “short term rental accommodation arrangement” when describing the type of short term accommodation that can be prohibited under the by-laws. This phrase is not just a general description but has a specific meaning defined in the Fair Trading Act. It does

not simply refer to any and all arrangements that might be made with a guest to stay short term in a lot. Furthermore, what is or isn’t a “short term rental accommodation arrangement” is subject to exceptions found in Section 11C of the Fair Trading Regulations.

So, after wading through three different pieces of legislation, you can discover that Section 137A gives the owners corporation the right to create a by-law that prohibits short term accommodation, provided the lot being used for short term accommodation is not “tourist and visitor accommodation.”

What is significant about the phrase “tourist and visitor accommodation”? This term is defined in the Standard Instrument (Local Environmental Plans) Order and is used to describe the types of buildings that have council development approval for short term use (among other things). This includes buildings approved for use as

hotel or motel accommodation or serviced apartments.

What this means is that if a lot in a strata scheme has development approval to be used as a form of tourist or visitor accommodation, the arrangements an owner enters into with guests to use that lot on a short term basis do not fall into the definition of a “short term rental accommodation arrangement” and therefore are not captured by by-laws made under Section 137A of the Act

If you operate short term lettings in NSW and your building is approved for short term letting in the Council development approval, rest assured that the owners corporation cannot simply pass a special resolution to prohibit shortterm letting in your building. Liability limited by a scheme approved under Professional Standards Legislation.

Disclaimer – This article is provided for information purposes only and should not be regarded as legal advice.

At your service, after hours guest communications

The night-time doesn’t just bring quieter streets and dimmed lights; it also brings a unique set of opportunities and challenges that can test the limits of any property’s commitment to guest satisfaction.

For many accommodation providers, from cosy bed and breakfasts to sprawling five-star resorts, ensuring consistent, high-quality guest support afterhours can be a daunting task. The question is simple – How can any accommodation provider maintain the same level of service during offpeak hours as they do during the day? Guests may arrive late, encounter issues, or need assistance after standard

business hours. The quality of support they receive during these off-peak hours can significantly impact their overall experience and, ultimately, their loyalty to your brand.

The answer is the inclusion of a professional after-hours service, which can elevate a property’s reputation. Guests appreciate the assurance that no matter when they need assistance, a friendly and knowledgeable professional is just a phone call away. This level of service is now

a standard guests expect as part of their basic amenities.

True value, however, lies in a partner who can replicate the attentive, knowledgeable and personalised service your guests expect during the day. A generic answering service might manage basic enquiries, but often falls short when it comes to delivering the nuanced and comprehensive support that fosters guest satisfaction, mirroring your daytime standards.

A high-quality after-hours service like OPUS’s After-Hours Concierge not only enhances guest experiences but also significantly reduces the need for night-time interventions by the building management and their team. By effectively handling guest inquiries and issues, OPUS minimises disturbances to your staff, ensuring that you and your team can truly disconnect after hours, trusting that guest needs are expertly managed. We tailor our solutions to meet the unique needs of each property, ensuring that every guest feels valued, their concerns are promptly addressed, and their experiences are enriched, regardless of the time they call.

OPUS is not just another service provider; we’re your partners in redefining hospitality standards, ensuring that every night is as good as your day.

AFTER HOURS GUEST CONTACT

Animal reforms for community titles schemes

Keeping pets in community title schemes has never been easier following recent amendments to the Body Corporate and Community Management Act 1997 (the Act) and its regulation modules.

The changes have reduced the obstacles to keeping animals in community title schemes and increased the likelihood of securing body corporate approval. This article explains the reforms relating to keeping pets, which commenced on May 1, 2024, and offers tips to assist bodies corporate in managing these changes.

Deemed approvals

A request to keep an animal is automatically deemed approved if:

• The committee can decide the request; and

• the committee does not decide the request within 21 days after it was made – called the “prescribed period,” or the “relevant period” for a vote outside a committee meeting (VOCM).

It’s important to note that deemed approvals and “21 days to make a decision” only apply to requests to keep an animal. A body corporate should bear in mind that it can ask for any further documents or details about an animal after a request is made. This does not extend the period to decide the request. The timeframe before a request is deemed to be approved starts directly after it is submitted.

Alternatively, if the body

corporate has previously voted at a general meeting to make approving animals an issue reserved for decision by ordinary resolution, it becomes a restricted issue for the committee. Where an animal request must be decided at a general meeting, it is automatically deemed approved if either:

1. A general meeting is not called within 21 days after the request is made (the “relevant period”); or

2. a general meeting is called within the relevant period, but a decision is not made within six weeks after the general meeting notice is circulated to owners (the “prescribed period”).

In view of the time and expense usually involved in organising a general meeting, we recommend taking steps to enable the committee to decide animal requests unless they do so already. This may require the body corporate to:

• Change the wording of a bylaw if it specifies that a “general meeting” is needed; or

• revoke a prior general meeting decision to make animal requests an issue

reserved for decision by ordinary resolution.

Any decisions deemed to be approved must be ratified at the next committee meeting (if it is not a restricted issue) or general meeting.

Notice of body corporate decisions

Whether the decision to keep an animal is voted on by the body corporate or it is deemed approved, the regulation modules now require written notice of the body corporate’s decision. This must be provided to the person who submitted the request as soon as practicable after the approval. Our office has created a form for Notice of Body Corporate Response to Request to Keep or Bring an Animal on Scheme Land (BCCM Form 32) to ensure this requirement is met. To clarify, this requirement is in addition to the body corporate’s normal obligation to send meeting minutes (or a record of motions for a VOCM) to all owners within 21 days after the meeting or decision.

Communication

We strongly encourage the body corporate to keep the lines of communication open when someone submits an animal

request. This may include acknowledging receipt of the request and explaining how the body corporate intends to handle it. It might be beneficial to provide a copy of our animal request flowchart to the person making the request. Appropriate communication is especially important in the case of requests from occupiers who are not typically kept abreast of body corporate decisions. For instance, if approving animals is a restricted issue for the committee and the request must be decided at a general meeting, the legislation only requires notice of the meeting to be given to owners. If an occupier’s request is on the general meeting agenda, they may not know if the body corporate does not notify them. Failure to communicate appropriately in the above situation could lead to an occupier mistakenly assuming that the request has been deemed approved by the committee and bringing an unauthorised animal into the scheme.

Adding conditions of approval

Before the recent amendments, bodies corporate could generally impose reasonable conditions when approving an animal. The

new section 169B of the Act clarifies this by specifying that a body corporate can grant the approval subject to conditions that are, in the circumstances, reasonable and appropriate. Conditions are an integral means of managing the impact animals may have on other residents in the scheme. If conditions of approval are not complied with, the body corporate can ask for the animal to be removed.

A body corporate should be mindful that if an animal request is automatically deemed approved because it was not decided within the required timeframe, there may not be an opportunity to impose conditions. A possible safeguard against deemed approvals slipping through condition-free may be to update the bylaws to include standard conditions regulating the keeping of animals. As the case example below demonstrates, what is considered a “reasonable and appropriate” condition may vary considerably depending on factors such as the animal, its owner’s physical capacity, or the scheme’s configuration.

Case Example:

Gemini Court [2023] QBCCMCmr 266

In the above order, a portion of the scheme’s bylaw required all animals to be carried or otherwise transported to avoid contact with common property. This meant that an animal could not be walked on a lead over common property under any circumstances. The adjudicator noted that the bylaw did not give the body corporate “any discretion to consider whether such a condition is necessary or is overly onerous when the genuine risks of nuisance from the pet in question are weighed against other factors, such as actual physical limitations, inconvenience, or expense to the pet owner.” The adjudicator also remarked that if approval was given for an elderly owner to keep a small dog, such an approval would be “meaningless if the owner cannot physically carry the animal, or lift it in and out of a trolley, to transport it over the common property.”

The layout of the scheme was also considered. The adjudicator commented on the limited exit points suitable for trolley

access and observed that flatly prohibiting pets being walked on any part of the common property at any time was unreasonable, as “it does not take into account the physical parameters of the scheme, including limited ramps and basement carparking.” The committee contended that the condition was there to avoid animal waste fouling the common property. While the adjudicator acknowledged that it was a legitimate concern, it was observed that other avenues were already available to manage it (such as an existing condition in the bylaws dealing with animal waste). The adjudicator ultimately determined that the portion of the bylaw imposing a transport condition was unreasonable and therefore invalid.

No prohibitive animal bylaws

Bylaws that do not allow any animals in the scheme or prohibit animals of a particular breed or weight are known as “prohibitive bylaws.” Before the recent amendments, adjudicators generally determined that prohibitive animal bylaws were unreasonable. These decisions were based on section 180 of the Act, which specifies that a bylaw must not be unreasonable. The new section 169B of the Act has confirmed this longstanding position – it now expressly states that a bylaw must not prohibit animals or restrict the number, type, or size of animals. Instead of being reactive and waiting for a dispute to arise, we encourage bodies corporate to take a proactive stance to change prohibitive animal bylaws.

A motion to change the bylaws must be agreed to by a special resolution at a general meeting.

Limited reasons for refusal

Sections 94 and 100 of the Act require bodies corporate and their committees to make reasonable decisions. Based on these sections, adjudicators typically found that it was unreasonable for a body corporate to refuse an animal request (unless there were special circumstances). Section 169B of the Act has replaced the more general question of reasonableness with a clear list of reasons for validly refusing an animal. Specifically, the body corporate can only refuse a request for an animal where:

• Keeping the animal poses an unacceptable risk to the health and safety of other owners or occupiers because either: The owner of the animal is unwilling or unable to keep the animal according to reasonable conditions; or the risk cannot reasonably be managed by conditions.

• Keeping the animal is not permitted under other laws, such as a local council law that prohibits the type or number of animals to be kept.

• The animal is a regulated dog under the Animal Management (Cats and Dogs) Act 2008

• Keeping the animal would unreasonably interfere with:

Another owner or occupier’s use and enjoyment of the lot or common property, and the interference cannot reasonably be managed by conditions; or native fauna that live on, or visit, the scheme land, and the interference cannot reasonably be managed by conditions.

• The occupier does not agree to the reasonable conditions proposed by the body corporate.

These limited reasons for refusal, together with the new “deemed decisions” provisions in the regulation modules, place a positive obligation on bodies corporate to allow animals if requested. Consequently, if a body corporate is considering rejecting a request, it must ensure its reasons for refusal are within the parameters set by section 169B. Failure to observe these reasons is likely to result in unnecessary disputes. These reforms are welcome news for many residents in community title schemes, prospective purchasers, and renters with animals. While the changes to the Act have mostly confirmed and clarified what was already in practice, the changes to the regulation modules regarding deemed approvals will significantly impact body corporate decision-making in relation to animal requests.

If you would like further information about animals in community title schemes, you can access our detailed guide and our website page about animal bylaws.

PERSONS OF INTEREST

Honourees share their joy after ARAMA TOP Awards

Popular Property Bridge triumphs: Co-Founders, Bobo Qi, Darren Brent and their team won Sales Brokerage of the Year at the 2024 ARAMA TOP Awards.

Bobo, originally from Harbin, China, and Darren, with a banking background across the Asia Pacific region, including China, have established themselves as highly respected brokers in Queensland’s management rights industry.

Having met in Auckland, New Zealand, a mutual desire for a career change then brought them to Queensland. Bobo’s early experiences in a businessoriented family honed her sales and customer service skills, while Darren brought management expertise to the partnership. Since founding Property Bridge, it is now widely recognised as one of the most trusted and dedicated specialist management rights broking firms in the industry. With prior hands-on experience as onsite managers, Bobo and Darren possess a unique ability to navigate the complexities of management rights and communicate effectively across cultures.

Being nominated three times before for an ARAMA TOP Award, they were completely unprepared this year when Property Bridge was announced as the winner.

“It blew our minds,” they told Resort News. “It was an absolute honour for our younger business, which we built from scratch, to be nominated alongside brokerages that have been around for generations. We were floored to win, and winning the People’s Choice Award made it even more special.

“We can honestly say it’s the highlight of our career so far.”

Despite economic challenges and concerns about the return on investment for smaller management rights businesses, 2024 has been a recordbreaking year for Property Bridge sales, Bobo revealed.

“Larger MLR businesses are selling well,” she said. “We have had significant transactions in Brisbane and the Gold Coast. Many of our buyers are returning clients – experienced managers who are expanding

their portfolios. Smaller MLRs are also selling if the price is right. We’ve just sold a complex in Surfers Paradise for the third time, as buyers become sellers and return to us.”

Darren emphasised the importance of trust in their business: “The trust factor is crucial to our success. We have a loyal customer base, which has a snowball effect.”

Although currently the market is slower than usual, Bobo

observed an uptick in enquiries in recent weeks. “Buyers are more confident, and sellers are more willing, with hopes that interest rates may come down.”

Both Bobo and Darren remain passionate about management rights and optimistic about the future of the business model, particularly in Queensland. Darren commented: “We have a good feeling about the future. The sector is evolving, and more opportunities are opening up as the industry finds ways to navigate challenges. Good operators will always succeed.”

Bobo agreed: “We’ve seen the management rights sector grow up, especially on the Gold Coast and Brisbane, and now a younger generation is entering the sector. They’re enthusiastic, eager to collaborate, learn and build on the business and we are here for it!”

Jessie Shi, from ResortBrokers was also recognised at the ARAMA TOP Awards. She took home the coveted trophy for Sales Broker of the Year and told Resort News that receiving the award was a “huge honour” and recognition for her nearly decade-long career in the sector, including five years as an operator before transitioning to the role of sales broker.

Darren Brent & Bobo Qi
Jessie Shi accepting the Sales Broker of the Year Award

“To be recognised by ARAMA, our industry’s peak body, and by my peers in the industry who voted for me, was a huge honour,” she said. “It feels rewarding to know that my efforts have made a meaningful impact in the industry, and it motivates me to continue striving for excellence.

“I love being an MLR sales broker because it allows me to be a pivotal part of peoples’ journeys as they navigate significant life and business decisions. The role is incredibly dynamic, blending the analytical aspects of evaluating businesses with the personal touch of understanding my clients’ unique needs and aspirations.”

She credits her prior experience as an operator for her success, saying it has proven invaluable in her work in sales.

“It’s helped me to help my clients as I understand what it’s like to run a management rights business

and the process involved in buying and selling one.”

Reflecting on the evolving industry, Jessie noted the increasing sophistication of operators, a trend she attributes to ARAMA.

“Operators are more sophisticated compared to five years ago. ARAMA has led the way,” she said. “Its focus on support and education has given us an industry that is increasingly mature.”

As for advice for those considering a career in MLR, Jessie emphasised the importance of professionalism and interpersonal skills.

“Ultimately, this is a people’s business... having good interpersonal skills and being able to engage with people constructively is the foundation of success in this business,” she said.

Oaks Port Douglas General Manager Paul Parrant was surprised to be presented

with the Resident Manager of the Year, Mixed Stay, Award.

“It was overwhelming. I had no idea we were even in the running!” Paul told us.

“It’s a fantastic honour to receive such recognition in an industry I’ve been working in for over 34 years.”

For Paul, the award is not just a personal achievement. He said: “It’s great for my

team, number one! It’s also a significant achievement for the company and the region I work in. My team’s support, along with the company’s backing, was instrumental in earning this award. I couldn’t have achieved it without them.”

Paul’s career began in New Zealand, where he first dipped his toes in the hospitality industry as a teenager. After earning a diploma in hospitality, he embarked on a career that would take him around the world.

“I’ve worked in New Zealand, the UK, and Australia, in a variety of roles across three, four and five-star hotels, resorts, and island sectors. I have been in senior leadership roles for over 15 years, and I love doing what I do.”

Beyond his professional accomplishments, Paul has also been a driving force in building connections between the resort and the local Port Douglas community. One notable example of this outreach was the resort’s response in the aftermath of Tropical Cyclone Jasper.

Paul Parrant accepting the Resident Manager of the Year, Mixed Stay, Award

“The resort had portaloos available; we also let people shower at the resort and ensured invitations were sent out to our locals that food was available when food couldn’t get delivered,” he said.

“We will always be here for our region – that’s how we overcome difficult times together.”

“I could not have hoped to have achieved such success on my own without him working tirelessly at my side throughout,” she said.

Reflecting on her time as an onsite manager, Shay said the relationships forged with owners and residents were a highlight.

Shay Harrison walked away with the title of Onsite Manager of the Year for her work at Terraces on the Park. Although Shay has since gone on to establish her own multi-faceted property business, All 4 Property, using her experience and connections gained through her time in MLR, she said taking home an ARAMA TOP Award was “the cherry on top of her nearly decade-long career in management rights”.

“It felt wonderful to be recognised,” she said. “You work so hard and are required to manage or resolve such an array of issues, all while dealing with diff ering personalities. To receive such acknowledgement and to know that your eff orts have not gone unnoticed is very gratifying.”

Shay’s journey in MLR spans nearly ten years, beginning in 2015. Her initial experience, working a few days a week with another MLR operator, proved invaluable. She also credits her partner, Chris, for his unwavering support.

“We have met many wonderful owners and residents at Terraces over the years. We were alongside the owners and residents during all the highs and lows, assisting with property issues and even racing to assist during emergencies and disaster events. The relationships we fostered enriched our time at the complex and provided many happy memories.”

However, her tenure was not without challenges. Emergency incidents such as fires and severe weather damage proved difficult, but she noted the importance of eff ective communication to problem-solving.

She said: “You need to be a ‘people person,’ and communication is key. Navigating difficult situations with clear and considerate communication builds trust, essential for business success.”

To be continued…Resort News will catch up with more TOP award winners next month!

LEGAL EASE

10 tips for buying or selling an MLR business

Whether you’re buying or selling, investing in a management rights business requires a tailored approach. The strata industry is a complex maze of laws, regulations and personalities. Even experienced operators can stumble when it comes to buying and selling those businesses, leaving money on the table for a seller or over-paying for a buyer.

Drawing on our decades of deep experience in the strata industry, here are our Top 10 Tips for a more seamless (and hopefully less stressful) transaction.

Selling

1. Get your business in order

Buyers don’t like surprises. A seller needs to make sure they have secured all the authorities they require to be able to sell the operation at a fair and agreed valuation. Failure to obtain written lett ing authority from all the relevant lot owners can delay or even kill a sale.

2. Have the books up to date

There is litt le point assessing a deal on figures that are out of date. If you want to maximise the sale price, make sure the revenue figures are up to date.

3. Vet your buyer

There is nothing worse than making progress on a sale

only for it to get the wobbles because the body corporate has an issue with the buyer. We have seen more refusals to consent to assignments in the last few years than we saw in the prior two decades. Make sure you help the buyer to present themselves in the best light possible.

4. Know the term on your MLR agreement

You may need to top up your agreements as part of the sale to make the term att ractive to a buyer. Make sure you have exercised your options and documented those with the body corporate. Be warned: sett ing false expectations for a buyer on term can be fatal to a transaction.

Buying

5. Know what you can spend

The starting point for any potential management rights buyer is to determine a comfortable purchase price in terms of what you can, or want, to borrow. The ability to service a loan in a volatile interest rate environment needs to be faced with a cold-hearted realism that may require walking away from a potential deal.

6. Structure your business before purchase

Structuring your prospective purchasing entities is best worked through with your lawyer and accountant before you find the strata complex that suits you. That way, when you do find the right management rights business, you are ready to sign contracts straight away.

7. Understand the financial fundamentals

Understand the sale multiples that apply to the type of business you’re buying. Find out how many owners are in the lett ing pool. Ask about owners who are not in the lett ing pool. Understand the remaining time left on the management rights agreements. Review

the remuneration paid to the manager by the body corporate. Is the manager’s office included in the title to the unit or is it part of the common property?

8. Approach ‘off the plan’ with an open eye

Buying an existing business provides certainty. Buying off the plan means you are buying the management rights business from a developer as part of the development itself, meaning less visibility on what the business will look like when it is created. This requires more thorough due diligence from a buyer’s perspective, but that is usually compensated by a lower purchase price.

Building your team

9. Understand who’s who in the zoo

Brokers, accountants, lawyers, bankers, valuers, body corporate managers – there seems to be an endless stream of people involved in a sale or purchase. It’s important to understand what role they all play and when they will join the process.

10. Ask for testimonials

Many advisors call themselves experts. Don’t be afraid to ask for testimonials from other management rights clients. Ask them how many management rights transactions they are currently working on, or how many management rights clients they have advised over the last few months. Ask the other industry professionals you are working with how often they have dealt with your advisors.

Frank Higginson, Hynes Legal

Thinking of buying a Management & Letting Rights business?

This article is aimed at first-time buyers entering the industry. I’ll go through a basic staged plan to assist with the process. This list is by no means exhaustive but serves as a general guide. Some of you may require a more detailed approach, or if you’re lucky enough, maybe even a simpler one.

Pre-contract

Step 1: Do your homework

Review as many businesses as you can. Get a feel for the type of complex that ideally suits you. You may want a permanent business with minimal office and garden hours, or you may be chasing a dollar and looking to purchase a larger shortterm complex, or perhaps something that has been run down and in need of some TLC.

Step 2: Find out what your budget is

Seek advice from an industry specialist financier or finance broker to determine how much you can borrow and what your budget is.

Step 3: Find the right complex and negotiate the price

This will depend on your

circumstances. Discuss your offer with the applicable agent, and hopefully, you will reach a verbal agreement. It’s not uncommon for the offer and acceptance process to take some time.

Step 4: Engage an industry specialist accountant and lawyer

You will need both to assist you with the process, but the immediate priority needs to be the establishment of a business ownership structure. This can be either as a sole trader, partnership, company, or trust, or a combination depending on your circumstances. Taxation and asset protection generally weigh heavily in this choice as they greatly vary. Typically, your accountant will establish the structure, then your lawyer will document the contract and advise you on the details.

Post-contract

Step 5: Sign the contract

Generally speaking, the contract will contain three major conditions: income verification, finance, and legal due diligence (which also covers

body corporate approval).

Making sure you understand each is crucial. In essence, this gives you three ‘get out of jail free’ cards should you need them or if your circumstances change during the process.

Step 6: Income verification

Your accountant will complete the income verification in accordance with the contract for sale. This will be for a recent 12-month period (or projection if off the plan) with the view to verifying an actual net operating profit figure as specified in the contract. This profit figure is usually the number the vendor’s accountant has calculated for the same or similar period. Owner letting agreements are also checked, and any variances in letting pool numbers during the verification period are reported.

Step 7: Obtain finance

Your financier will require a copy of the income verification report and various other documents. Your financier may also require amendments to the body corporate caretaking agreement.

Step 8: Follow your solicitor’s advice

Your solicitor will guide you through legal due diligence, including obtaining body corporate approval.

Unconditional contract

Step 9: Statutory and licensing requirements

Ensure all applicable ATO registrations are in place, as Australian Business Numbers can take up to 28 days to be processed. OFT licensing can also take longer than expected, so make sure this process is well advanced.

Step 10: Record keeping

Careful consideration needs to be given to record keeping for the trust and general bank accounts. We recommend specialised software be purchased or leased. Advice from your industry-recognised accountant should be sought before simply going with “what the vendor was using.”

Settlement

Step 11: Handover process

You will need to negotiate the handover process with the vendor, which commonly is one week before and one-week following settlement. Try to extract as much knowledge from the vendor as possible during the agreed period. I also recommend having a coffee or similar with the chair of the body corporate as soon as possible following the settlement. After all, the body corporate committee can be your strongest advocate or your worst nightmare.

In summary, always stick to and take advice from your industry-experienced accountant, financier, solicitor, and sales agent, and the purchase process should run as smoothly as possible.

Good luck to all those readers looking to purchase soon!

A no-nonsense guide to investing in motels

When it comes to investing in a business, there are many factors to consider. High returns, lifestyle benefits, and growth potential often dominate the conversation. However, there’s one compelling reason to invest in motels that often flies under the radar: simplicity. Unlike many other businesses, motels are straightforward to understand, making the decision-making process far less daunting. In this article, I will focus on that unique advantage—how motels, as a business model, offer transparency and clarity from the outset. At their core, motels are not difficult businesses to understand. Success hinges on one simple principle: occupancy, or, as it’s often phrased more colourfully, “backsides in beds.” The more occupied rooms, the more successful the motel. To that end, they are largely an open book; one doesn’t need a deep dive analysis to determine their accuracy or legitimacy. This means that practical and important information to determine the general status of the business is easily accessible in the initial stages of consideration.

For potential investors, this accessibility is invaluable. Of course, every investor will complete due diligence to their satisfaction, but the point here with motels, is that getting to the heart of the matter is very easy when confirming that what is being presented is truly accurate. This goes beyond just the numbers, it extends to the sources of that data and the physical assets themselves.

The entire process of buying a motel business starts with the initial information that has been presented, such as an information memorandum (IM). Following this, you might review the financial statements of the business. At this step, there are some quick items to look at to gauge the legitimacy of the financial data being presented. It can be a simple comparison of numbers between expenses presented, income produced, and industry standards. Some entries of interest include laundry/linen, electricity, wages, and cost of goods sold. These items immediately provide a lot of comparable information without having to dig too deep for answers. Additionally, a simple calculation of the presented income or revenue against the property’s characteristics (size, quality, location) will indicate whether the figures are realistic for a motel given its size, quality, location, and so on. Reconciling that with some of the variable costs mentioned will provide clarity. Ultimately, usage determines these variable costs and provides answers. If units are being occupied, they must use linen and electricity, and cleaning is required.

Next is a physical inspection of the property. While a detailed building inspection by a qualified professional is ideal, even a preliminary visit can offer valuable insights. Common sense items should stand out upon inspection. Let me qualify this by saying I am not a builder, but I have some quick ‘tells’

regarding the integrity of the structure, from cracks in the block or brickwork, the state of the roof, joints or windows that are not square, wood rot to beams, and signs of water damage. For example, block and brick cracks are common and can be easily determined as either superficial or requiring further investigation.

Beyond the structural side of things, maintenance issues and repair items also tell a story. Walls that have been poorly painted and cut incorrectly should raise an eyebrow, suggesting a lack of attention to detail. Clearly, a professional painter would not have completed such a job?

Repairs that have been carried out in a less than professional manner should set off an alarm to dig deeper. Cleanliness is another quick and telling indicator of how a property has been looked after and whether or not you may find other issues. External back or side areas of any motel can reveal a lot about how the property is maintained. If the spaces behind the buildings where the public generally do not go are an overgrown forest or dumping ground, it is a huge

red flag. If these areas are clean and tidy, and the public can access them without issue, it is highly likely the entire property will be well looked after.

Finally, completing the due diligence process under contractual arrangements allows the seller to provide access to any additional information required to confirm all the data and bottom-line profit that has been presented. This may or may not require a deeper dive depending on how the initial investigations went.

No one involved in the sale and purchase process wants a contract to collapse, especially because of the due diligence process. The result is wasted time and cost to both buyer and seller, not to mention the loss of credibility of both parties, notwithstanding who was at fault. Therefore, being able to minimise the risk of a contract being terminated well into the contractual process by making relatively accurate determinations early on is very valuable.

Morgan, Motel Broker/Partner, Qld Tourism & Hospitality Brokers

Aim, fire, miss… Style over substance

I’m sure we can all think of a product where the designers clearly forgot –or ignored – the primary needs of the user. The focus on form (the look and feel of the thing) has completely eclipsed the function (the usability of it). In my ruminations on this matter, I am indebted to proto-modernist architect Louis Sullivan, who stated in 1896 that “form ever follows function.” In other words, for any given design, it’s got to actually work, and then let’s worry about how it looks.

And so it is in some sectors of the accommodation industry.

The hotel design trend these days seems to favour groovy and edgy architectural and fit-out signatures, clearly aimed at the groovy and edgy Instagram generation. We might call them Gen I, with only a touch of irony.

When done right with a bit of class, both new and renovated hotels can be very special places to spend a night or two. In the spirit of embracing these trends, the managing director and I recently decided to give one such property a test run. Sadly, to our expectations, this relatively new hotel on the Brisbane CBD fringe misses the mark—and by some distance.

We arrive by car, and first impressions suggest a relatively

professional, if casual, process. Valet parking is recommended at $75 a day because selfparking will be more expensive. OK, it’s been a long day, so we choose not to debate this apparent paradox. Valet it is.

The entry and reception lobby have a kind of industrial minimalist feel, combined with jarring wall art we suspect is intended to suggest graffiti. Banksy, it ain’t! The check-in staff is friendly but doesn’t understand that Apple Pay will generate a different card reference number on receipts than the actual physical card we booked with. We try to explain it’s the same card and hit a stone wall with apparently no wriggle room to accommodate such a scenario.

After a spirited debate and a supervisor intervention, we proceed. To be fair, we didn’t know about the Apple Pay card ID thing either, so lesson learned.

The property is serviced by two banks of lifts with limited signage to direct the hapless guest. A less-than-thrilling ride to nowhere ensues until we work out where we are and finally alight on our floor. I guess if you are a 1970s nightclub aficionado, the décor might work, but to our tastes, attempts at creating a vibe with dark corridor colours end up feeling like a step back in time to dark and dodgy recesses, sticky carpet, and the occasional mirror ball. I exaggerate for effect, but you get the picture.

We opted for a corner room with views of the river and across to the South Bank precinct. The room fit-out is a study in form over function, and to our taste, an uncoordinated mess of disparate design cues, textures, and colours. It suggests the room decorators stayed in a lot of different hotels, took what they liked from each, and jammed them all into one space with scant regard for overall design integrity. The fact that no one had thought to provide two chairs and a small table says it all.

All lighting and electrical functions are accessed by the latest tech touch pads, which would be fine if you could find them in the dark. Likewise, the TV allows many streaming and connectivity options but manages to make accessing an actual TV channel nearly impossible.

The coffee mugs (we think) positioned next to the coffee machine look very cool but have a bit of a problem. They are metal and have no handle. By the time you can actually pick up your coffee without sustaining third-degree burns,

it’s gone cold. Maybe they were meant for cold drinks only, but who knows? No other hot beverage receptacles of any consequence were evident.

We decided that the no-doubt groovy, but sort of unliveable room must surely be an aberration and decided to go exploring. The deck bar and pool area were described as very enticing. Sadly, the pool is indoors, and the bar outdoors but adjacent. If you like your beverages provided by largely untrained staff and served with a strong whiff of chlorine, this might be just your spot. Otherwise, maybe not!

Throughout the property, from bars to lobby, repetitive, unimaginative doof music assaults the ears. Not the sort of jazz-tinged happy vibe that could be achieved if the venue took the time to curate a more nuanced soundtrack. Instead, multiple DJs manage to do the impossible and clear the hotel bars by 8 pm on a Friday night. We give up and retire for the evening. Loud air conditioning resembling the rumbling of a coming thunderstorm was only

distracted by the constant on and off of the fridge motor and the traffic noise below. If the builder paid for double glazing, I’d be demanding a refund. On a positive note, a request for pillows not filled with rocks was hastily addressed, the bed was comfortable enough, and the shower nice and hot. Maybe that’s all we can expect after the budget gets blown on stuff that doesn’t work.

At corner room rates north of $500 a night, the hotel in question simply didn’t do it for us. It tries too hard and would have benefited from a more subtle and stylish approach, better-trained staff, and a quieter room. What I’m sure the designers intended as the last word in cool has turned out tacky, soulless, and gauche. If the place had been full of beautiful people taking selfies all weekend, I’d be inclined to conclude that I’m out of touch. It wasn’t.

Maybe we’re just too old to match the target audience. Maybe not.

I’ll leave you with a short quote from a genius:

“Simplicity is the ultimate sophistication.” —Leonardo da Vinci, 1452-1519

An aside... The reference to beautiful people above got me thinking about the phrase. Readers of my vintage will recall an Australian Crawl song of that title. I decided to revisit the lyrics. Suffice it to say, other than the cost of a good push bike, nothing much has changed. I guess that’s what happens when you can’t find the light switch and the décor is most definitely a sonic boom. Here’s a sample:

“I said beautiful people

They ride two-hundred-dollar pushbikes in the park

Beautiful people

They won’t admit it

But they make love in the dark

Beautiful people

Snap frozen potted palms

In the corner of the living room

Beautiful people

The art-decor sonic boom”

– James Reyne & Mark Hudson, 1979, EMI

PROGRAMME

MANAGEMENT

Save yourself from pricing paralysis

In the world of hotels, the data and tools we have at our fingertips seem to be increasing each and every day. Experienced revenue managers will tell you this is a blessing, but if you are new to the industry or running a smaller scale business, you might find this as a curse! All this information just gives you more to look at and can lead to what I call “pricing paralysis”.

You have so much to look at, where do you start?

How do you interpret the data and how do you price your

product accordingly? Fear not and stress less! I am here to break it down in the easiest way for you to take back control of your revenue life.

Where do I start?

Pricing decisions all start from YOUR data. What are your current occupancy holdings, where are your needs periods and where is your occupancy fl ying? How is your revenue tracking year on year? What about your average daily rate? Regardless if your ADR, revenue and occupancy are up or down – this is your starting point. You need to identify and understand the trends of your business.

How do I interpret this?

Your PMS (at least the good ones) should have a pace report, that shows you how your property is tracking this year compared to the same time last year (on the same day). This will help you identify if you are tracking ahead or behind for the period you are reviewing. This data is invaluable to you as it helps to gauge how your holdings are stacking up currently against last year.

Next – look at your total occupancy and revenue reports, how are your total holdings compared to the full period last year?

How do I price my product accordingly?

The crux of making informed

pricing decisions sits with understanding the data you’ve gathered. Once you’ve established how your property is tracking compared to previous periods, you can begin to make strategic pricing adjustments.

Consider the following steps:

1. Benchmark against competitors: It’s not just your historical data that’s important. Benchmarking against your competitors gives you a critical edge. Use tools like rate shoppers or manually search online to see how competitors are pricing their rooms for the same periods. This doesn’t mean you have to match or undercut their prices, but it helps to know where you stand in the market landscape.

2. Understand the market: Leverage market benchmarking tools like STR or use free tools provided by the Online Travel Agents. These tools allow you to understand the market trends, what the demand is like and what is the lead time on this demand.

3. Implement dynamic pricing: Utilise dynamic pricing models that adjust rates based on real-time supply and demand. Tools that integrate with your PMS can automate this process, ensuring your prices are always optimised for maximum revenue.

4. Monitor and adjust regularly: The market never stays the same – so why should your

pricing? Regularly review your pricing strategies and the data. This means weekly at a minimum, we aim for daily checks to ensure your rates reflect current market conditions and upcoming demand surges or dips.

Bringing it all together

The more informed you are, the better you can analyse the data and make savvy pricing decisions. If your competitors are cheaper than you, this could explain why your booking production is slow. If you’re cheaper than your competitors, this could explain why your booking production is significantly ahead. You might be priced appropriately, and the market might just be suff ering from a drop in demand.

Saving yourself from pricing paralysis involves a mix of understanding your data, knowing the market and using the right tools to make informed decisions. By focusing on these areas, you can ensure your pricing strategy is informed, responsive, and most importantly, makes you more money through driving revenue. The goal is to make data-driven decisions that align with your business objectives and market conditions, allowing you to regain control and confidently navigate the complex world of hotel pricing.

Securing your digital world:

The essentials every accommodation operator should embrace

In today’s interconnected world, security isn’t just a technical requirement; it’s a fundamental necessity for maintaining trust and protecting the integrity of your business. As operators/ managers, we handle a significant amount of sensitive information, from guest data to financial records and ensuring this information is secure should be at the forefront of our operational priorities.

With cyber threats becoming increasingly sophisticated,

reviewing and implementing best practices for securing your accounts and data is not just advisable; it’s essential. Recent scams targeting our industry are more sophisticated and harder to spot than ever. However, implementing the following steps can make it significantly more difficult for scammers to access your data. Consider this a timely reminder to review your security practices.

1. Two-factor authentication (2FA): An extra layer of security

Two-factor authentication (2FA) is one of the most eff ective ways to protect your accounts. By requiring a password and a second form of identification (such as a code sent to your phone), 2FA significantly reduces the risk of unauthorised access. Ensure that 2FA is enabled for all systems and encourage staff to activate it for their accounts.

2. Strong passwords: Your first line of defence

Weak passwords are an open invitation to hackers. It’s crucial to use strong, unique passwords for all accounts. A strong password typically includes letters, numbers, and special characters and avoids easily guessable information like birthdays or common words. Consider using a password

manager, like OnePassword, to help generate and store complex passwords securely.

3. Antivirus soft ware: Protecting against malicious threats

Antivirus soft ware is a vital tool in your security arsenal. It can detect and remove malware, viruses, and other threats that might otherwise compromise your systems. Ensure that all your computers and servers are regularly updated with reliable antivirus soft ware.

4. Phishing awareness: Guarding against deceptive emails

Educate your staff on how to recognise phishing attempts. Look for suspicious email addresses, unexpected att achments, or urgent requests for personal information. Encourage everyone to think before clicking and to report any suspicious emails immediately.

5. Regular training: Keeping your team informed

Regular training sessions for your staff on the latest security practices are essential. These sessions should cover topics like recognising phishing attempts, safe browsing habits, and not sharing passwords.

6. Periodic security audits: Staying ahead of threats

Regular security audits are an excellent way to ensure that your security measures are up to date. Bring in a cybersecurity expert to review your security protocols, identify potential vulnerabilities, and recommend improvements.

7. Review and update policies: Adapting to new challenges

Review and update your security policies regularly to ensure that all soft ware is up to date, remove unused accounts, and deactivate access for former employees.

A commitment to security

Security is not a one-time task but an ongoing commitment. By implementing these best practices and regularly reviewing your security measures, you protect not just your business but the trust your guests place in you. In an era where a single breach can have far-reaching consequences, a proactive approach to security is more important than ever. Make security a priority today, and ensure your hotel remains a safe haven for your data and your guests.

Let’s laugh, cry and share your experiences

This monthly column is designed for YOU – every single person involved in the maze called management rights! I want to share moments of laughter, disbelief, sadness, emotion, and anger. I would love to hear your stories, experiences, and dreams.

Somehow, sharing these with others and hearing their stories makes life in the industry more bearable and plausible. Let’s laugh, cry, dream, grow, and share together – almost like an agony aunt column.

As stated in last month’s column, being a management rights owner or operator requires the stealth of a cat, the resilience of an oak tree, and the agility

of a tightrope walker. You also need the armour of a tank. People advise that you should not take what others say, write, or how they react personally. This is sound advice, but it’s so very difficult to do when you’ve paid a heap of money to buy your management rights, and someone pulls apart everything you’ve done without a second thought.

The right agent goes beyond the sale

Today I want to share a little story that recently happened at Rigby Property Group. This isn’t a plug; it’s a wake-up call. If you are not selling or working with a sales agent who understands the importance of finding the RIGHT owners for your community, things can go bad very quickly.

Storytime…

The managers of a building in Surfers Paradise entrusted us with selling a property in their building. Before listing the property, Scott helped rearrange furniture and assisted the owner in preparing the property for the market. During our first open house, we connected with 10 groups.

Among the buyers, one couple caught my attention because their comments about living in a community raised some warning signals. As I spoke more with the husband, I realised I had encountered individuals like him before in my work dealing with disputes. I could foresee his future behaviour: getting on the committee or (worst case), becoming chair, constantly opposing motions, making mountains out of molehills, and causing much upset for the scheme and the managers. For those who have been through any kind of dispute, you know the hurt an owner like this can cause a community.

My first experience of not taking anything personally was during my first week of owning management rights. A guest arrived at Boulevard North and immediately announced that she normally stayed at other businesses near our building. However, as they were full, she had no option but to book with us, loudly proclaiming that we were actually her “third choice”. I responded with positivity, hoping her number three choice would quickly change to number one. In retrospect, this was positive thinking at its best.

The guest checked in and proceeded to her allocated apartment, only to return five minutes later with a broad smile on her face and a dance in her step. I was thrilled, thinking we had been elevated to the first position on her choice list. No, she was thrilled to announce that

One of his comments about managers being overpaid and unproductive made me see red, but I maintained professionalism and tried to explain the complexities of the management rights industry to him. Unfortunately, he appeared dismissive and simply saw me as an ignorant real estate agent who knew nothing about anything.

Despite my efforts to explain that I did not believe they would enjoy the lifestyle of living in this building, the wife was smitten with the property. It goes without saying that I did not sleep that night worrying about this couple possibly placing an offer on the property. The following morning, I discovered their offer on my laptop. Feeling nauseous, I called my seller to give her the news. During our chat, I gave my honest opinion that these people were not our buyers and did not see the value in her unit as we did.

By Marion Simon, MLR Manager, Boulevard North Holiday Apartments

her first choice accommodation had just called to say they had a cancellation, and she was free to move to that building. She was not impressed when I referred her to our no-refund policy. She proceeded to paint the air blue with profanities and personal attacks on me, the staff, the building, and anything else in her view. Realising that we were not going to be bullied, she threatened revenge and strode off.

The photographs and ‘faults’ streamed in via email, messenger, and the online booking agent. She claimed to have found dirty socks in the bed, dirty laundry in the washing machine, lipstick on the coffee cups, bugs, hair, and a filthy apartment. She demanded a full refund and claimed she had no option but to leave immediately. She left of her own accord, and strangely, so did the dirty socks and dirty laundry! This was followed up with dreadful reviews, a complaint to the Office of Fair Trading, the advertising board, and every review page. Fortunately, we

Did I mention he already told me it was overpriced?

Although their offer was good, I knew we could do better, not only for our seller but also for our managers. Through our established trust with the owner, she agreed with my assessment, and we declined the offer. Thank goodness, a bullet had been dodged! After three more open homes, we finally found our buyers: a lovely mother and daughter who understood management rights and demonstrated a love for living in a management rights building, as they had done so before. If you sell to an owner, these are the people you want in your community. Did I also mention we were able to obtain $25,000 more for our seller?

For those out there saying, “But it wasn’t an investor,”

had recorded every event, and once the authorities were given this information, she was silenced. However, the bad reviews remain to this day.

How do you recover from an experience like this? A small ‘mom-and-pop’ business truly wanting to offer the best possible service, to provide every guest with an amazing experience, and to serve the industry in the best possible way. My motto was, and still is, to “put on my big girl panties and face the challenges head-on,” realising that I will never make everyone happy, but being content knowing that I have given it my very best shot and worked hard to be our guests’ number one choice.

We all have stories worth sharing, our experiences with body corporate, body corporate managers, guests, owners, the public, and so the list continues…

Sharing is caring, please share your stories with me. They will be posted without reference to yourself or your building.

Send to marion@ boulevardnorth.com.au

you’re right; it wasn’t. That would have been ideal, but having a collaborative owner, given the situations I have seen in our industry of late, this was a WIN!

I’m sure you can see why it is so important to have an agent who works with a “Best for Building” attitude. If you sell, amazing! But do you sell them all? It might be time to find an agent to pick up the sales that you may miss. Like I said before, those who have been through disputes or are going through one right now, know the heartache this can bring.

Our mission and objective are to minimise disputes to the greatest extent possible. The heartache and mental strain we have witnessed others endure serve as the driving force behind our commitment to supporting managers.

Preparation is everything:
The critical role of the

Assignment Package

If there’s one thing we’ve all noticed, it’s that our industry never sits still. The days when you could simply step into a new scheme, sign on the dotted line, and get straight to work are long gone. Today, expectations are higher, demands are tougher, and as a result, preparation is more crucial than ever.

From where I sit at MLR Services, I’ve seen the landscape shift under our feet. The role of a building manager isn’t just about keeping things running smoothly anymore. Now, bodies corporate and committees want more than competence – they expect exceptional performance from day one. This is exactly why an Assignment Package isn’t just helpful; it’s essential. Think of it as your toolkit for success, a roadmap that sets you up before you even step into your new scheme.

Let me break it down for you: an Assignment Package should be a carefully crafted plan. It should include everything you need, from a tailored business plan to WH&S templates, which are a big tick on the body corporate lawyer’s checklist. And because we know the assignment interview can be nerve-wracking; you need to know the types of questions that may be asked. Industry has developed a questionnaire of over 40 questions that are likely to be asked, alongside those you should be asking. This kind of preparation isn’t just about ticking boxes; it’s about showing the body corporate that you’re the right person for the job –someone who’s ready to take on the responsibility with confidence and know-how.

I know it can feel overwhelming (these new demands in our industry) but with the right preparation, you can face them head-on with confidence. The truth is, that the assignment process has become more rigorous, with a bigger emphasis on due diligence and forward planning. That’s where an Assignment Package can make all the diff erence.

So, if you’re gearing up to step into a new scheme, don’t do it alone. The industry may be more demanding, but with the right preparation, those demands can be met with confidence.

Expectations are higher, demands are tougher, and as a result, preparation is more crucial than ever

Booking.com under attack:

The unseen threat to Australia’s accommodation sector

The Australian accommodation industry has become a devil’s playground for online scammers, with a disturbing surge in internet fraudsters exploiting fake Booking.com links to swindle both guests and providers. This alarming trend has transformed what should be a trusted digital marketplace into a breeding ground for financial loss and reputational damage.

According to the Australian Competition and Consumer Commission (ACCC), reports of scams linked to Booking.com skyrocketed in 2023, resulting in Australians losing more than $337,000. The scale of these scams is unprecedented, and the consequences are devastating.

Cybercriminals have infiltrated the Booking.com accounts of some accommodation providers, using their access to send fraudulent messages to guests, demanding sensitive credit card information. These scammers are not just targeting individual bookings; they’re creating fake listings for legitimate properties, siphoning off funds directly into their own accounts.

Sam Steel, co-founder of leading accommodation software

Resly, warns that the Australian accommodation industry must unite to combat this escalating threat. “If all Australian accommodation providers adopt robust security measures, we can fight back against these relentless attacks,” Mr Steel said. “A coordinated defence could make Australia a fortress too tough for scammers to breach, forcing them to move on.”

The National Anti-Scam Centre’s tips to stay safe from online scams include:

• Independently verify emails by contacting the property directly.

• Contact the organisation using a phone number you have sourced yourself – never one provided in an email or text.

• Use the organisation’s app to securely access your account, verify messages, and enable two-factor authentication.

• Be aware that customer service representatives will never ask for your account password or credit card information over the phone.

The tactics employed by these fraudsters are alarmingly sophisticated. “I’ve seen landing pages that look identical to Booking.com or Agoda, sent via email or text to guests, claiming their payment was declined,” Mr Steel said. “If I weren’t familiar with these scams, I could easily fall victim and hand over my details.”

For scammers to execute these deceptions, they need access to the hotel’s systems—whether it’s the reception desk computer or other internal networks.

“Protecting your systems is the first and most crucial step in safeguarding both your business and your guests from these attacks,” Mr Steel said.

Fortunately, there are straightforward yet powerful measures that every accommodation provider can implement to bolster their defences. “One of the simplest is two-factor authentication,” Mr Steel advised. “This adds an additional layer of security, making it nearly impossible for someone to access your systems without also having your mobile phone.”

Despite its effectiveness, twofactor authentication is often met with resistance. “We hear complaints about the extra 10 seconds it takes to receive a text message with a code,”

Mr Steel said. “But that minor inconvenience is a small price to pay for the security of your brand, your business, and your guests.”

Another common vulnerability is phishing emails, which often target generic info or reception inboxes. “These emails may prompt users to ‘reset your password’ or ‘download a file,’ tricking unsuspecting staff into granting access to the system,” Mr Steel explained. “It’s critical that staff are trained to pause and question the legitimacy of these requests.”

The consequences of falling victim to these scams can be catastrophic. “Once scammers gain access to your system, they can cause irreparable damage—often without you even knowing until it’s too late,” Mr Steel warned. “These scams are not only draining guests’ bank accounts but also threatening the very survival of accommodation businesses across Australia.”

The scale and sophistication of these cyberattacks have reached a point where even credit card processing companies and banks are struggling to keep up, often pushing back against reimbursing victims. “The reality is that scammers are ruining businesses and stealing from guests simultaneously,” Mr Steel said. “Accommodation

providers must be the first line of defence because prevention is always better than cure.”

Mr Steel can’t emphasise enough the importance of vigilance and regular staff training in maintaining robust security practices. “In an industry with high staff turnover, it’s essential to continuously educate employees about the dangers of phishing emails and the importance of logging out of systems when they’re not in use,” he said. “You can never be too cautious when it comes to protecting against scammers.”

To combat these scams, Mr Steel and his team regularly report fraudulent landing pages to platforms like Booking.com, ensuring they are taken down swiftly. However, the ACCC advises Booking.com users to take additional precautions: contact properties directly by phone and remain suspicious of any links received via messages or emails.

The ACCC’s Scamwatch program reported 363 cases of scams mentioning Booking.com in 2023 – a staggering 600 percent increase from the previous year.

Queensland University of Technology Professor Cassandra Cross highlighted that the success of these scams lies in the widespread practice of online booking. “We are all expected to be on these platforms booking and putting in our credit card and personal information,” she said. “That is what offenders know that we do, and that is why they are popular and really quite effective.”

A spokesperson from Booking. com expressed regret over the situation, stating that the company’s top priority is ensuring its platform remains “safe, secure, and trustworthy”. “Every week, we facilitate millions of stays, with the vast majority taking place without any issues,” the spokesperson said.

Get with the strength at ARAMA

Industry Reporter

When Nicole Morris and took over the Azure Sea challenge. As first-time managers, they faced daunting obstacles but found a lifeline in their industry association, the Australian Resident Accommodation Managers Association (ARAMA). With ARAMA’s support, what seemed like an overwhelming challenge became a success story.

Nicole vividly recalls the tough early days after she and Stuart took over the Azure Sea Resort in December 2022. The property was in poor shape, and they faced significant hurdles. However, with ARAMA’s guidance, they turned things around and went on to win this year’s TOP Award for Resident Manager of the Year (Short Term Stay).

“That initial period was really, really tough,” Nicole said. “I don’t think we would have made it without ARAMA.”

“I deal with the Queensland Office of Fair Trading and authorities from other states regularly, and when they do a compliance check, they look for the ARAMA sign,” he explained.

Facing resistance from residents who were uneasy with the change in management, Nicole immediately turned to ARAMA for support. The association connected her

her husband, Stuart, Resort in Airlie Beach, they quickly realised they were in for a explained. fees

Non-members often pay what Trevor calls the “non-member penalty” (NMP)

with a trusted consultant who provided the advice and language needed to address the committee’s concerns. This support helped Nicole build a strong relationship with the committee and transform the property’s management.

“When the committee, the manager, and strata are working well together, you get the trio of management and you can get things done,” Nicole said.

ARAMA CEO Trevor Rawnsley warns that managers who elect not to join the peak body are paying a huge price and missing out on crucial resources.

While most accommodation managers are members, Trevor says he is surprised by those who skip membership, thinking they’re saving money, but they are ultimately paying a higher price.

“ARAMA channels its revenue into initiatives that directly benefit members,” Trevor explained. “This includes advocacy with government regulators to ensure that legislation protects ARAMA members’ interests.”

But non-members often pay what Trevor calls the “nonmember penalty” (NMP), missing out on training, support, free insurance, and compliance assistance. These resources can significantly impact their revenue and operations.

“I regularly hear from nonmembers after they’ve been fined by regulators, but by then it’s too late,” he said. “Most managers who face compliance fines aren’t ARAMA members, and the issue usually stems from a lack of understanding of the law – something ARAMA membership easily resolve.

“It makes no sense to save $660 on membership fees only to potentially lose thousands in revenue, receive no support, and risk non-compliance. It’s like doing your own taxes to save $100 and missing out on $1000 in deductions. It’s a false economy.”

Hamish and Jess Watts from Glen Eden Beach Resort at Peregian Beach, winners of this year’s TOP Award for Resort Management Team of the Year, share similar experiences. Hamish, who returned to Australia in December 2022 after 22 years abroad, said: “On my second day of operation here, I was already doing the ARAMA management rights course, getting expert advice from lawyers and accountants in the field.”

He found ARAMA’s support invaluable when he faced a legal dispute shortly after taking over the resort and said: “ARAMA is invaluable to managers. They’re a sounding board for discussing concerns and finding solutions. Their courses and guidance have been exceptional.

“I speak to Trevor Rawnsley and Chris Podmore at ARAMA regularly. They have been exceptional in providing assistance and guidance.”

Changing your strata management company?

Part 2: Guide to the process and tips for making informed decisions

Changing your strata management company is a significant decision for any body corporate. Whether you’re seeking better service, cost savings, or a fresh perspective, it’s essential to approach this transition with proper due diligence to ensure you are making an informed decision in the best interests of all owners.

Why bodies corporate may consider changing their strata management company?

Poor communication: If your current strata manager is unresponsive or fails to communicate effectively or in a timely manner (assuming your expectations are reasonable) and you have addressed the issue with senior management without improvement, it might be time for a change.

Lack of transparency: If transparency and availability of information are not core elements of the service provided, it will eventually become a driver for owners and/or the committee

to promote a change of the strata management company.

Declining service: Unreasonable response times, action completion, and slow payment of invoices typically lead to frustration-driven change.

Escalating costs: If service fees are increasing without a corresponding improvement in service delivery or services provided, owners will eventually explore more cost-effective options.

A six-step guide to the process

Review your strata manager’s agreement: Identify the expiry date and any rollover options or extensions to determine the end date of the agreement.

Involve the committee: Ensure there is support for a change of strata manager.

Consider alternative strata companies and shortlist the candidates: Evaluate their experience, services, and client reviews; seek referrals and request proposals based on the scheme’s requirements.

Compare the costs: Assess the charges for included services,

disbursements, recoveries, and additional services.

Interview the shortlist: Conduct in-person or virtual interviews with potential strata managers to assess compatibility, capability, and capacity for service, and to evaluate the culture of the business.

Resolve the appointment:

Select the new strata manager at a general meeting (AGM/ EGM) before the current strata manager’s agreement ends or rolls over for another term.

Tips for the selection process

The salesperson (business development manager) may ‘talk the talk,’ but does the company ‘walk the walk’? Can the company deliver on the sales pitch?

The interview: The salesperson should always impress, but the person you should seek to interview is the body corporate (strata) manager who would be appointed as the account manager for your property if the strata company were selected. Whenever possible, request that a senior manager/ supervisor also attend the interview, as they represent

the company from a global perspective should the strata manager change in the future.

Understand that every strata management company has its strengths and weaknesses. Seek these out to ensure that the preferred company can provide a better service than your current strata manager; otherwise, the change will not be a positive experience.

Don’t be ‘penny wise and pound foolish’: The need for a detailed cost comparison of each proposal is crucial. The complexity of strata management agreements can make it challenging for property owners to understand the entire cost of all services provided. While fixed administration costs and disbursement fees are typically highlighted, many agreements contain additional service costs that are not as prominently displayed. These additional costs can significantly inflate the overall expense of strata management, sometimes equalling or even exceeding the fixed administration costs. A detailed cost comparison, taking into account all likely costs, will assist owners in making an informed decision.

Clear scope of works: Developing a clear scope of works for included services when obtaining quotes from potential strata managers is crucial. This enables all proposals received to be compared on equal terms. The size of the body corporate management (strata) firm may be a determining factor in your selection process. Choosing between small, medium, and large strata management companies can significantly impact the quality and cost of services provided.

Small strata companies: Provide a boutique service with an emphasis on more personalised service, forming closer relationships with the committee and owners they serve. Smaller companies benefit from the owner often having a hands-on approach to the management of the business due to their vested interest in its success. The business owner typically has an active role in the management and day-to-day operations of the strata firm, often managing a portfolio of schemes personally. Owners and the committee benefit from direct access to the final decision-maker, resulting

in any issues or concerns that arise being addressed quickly.

Medium-sized strata companies: Typically provide a balanced approach with a good mix of personal service and resources. The owner may not play an active role in managing schemes personally but takes a specific interest in the growth of the business. Medium-sized firms may still face some resource limitations compared to larger firms, with the potential for a less personalised service than small strata companies. Direct access to decision-makers may be impaired by gatekeepers or middle management requiring higher approval, delaying decisions and/or actions being implemented.

Large strata companies: Typically benefit their clients with extensive resources, a wide range of services, and often more stringent processes and procedures. The corporate structure of large strata companies provides governance and accountability through layered management and leadership structures. A corporate structure and

departmental style of strata management often result in a less personalised service than smaller strata firms. The potential for bureaucratic delays and higher costs due to the tiered leadership structure and corporate overheads may be offset by the quality of the business facilities provided and services offered by the firm.

Other considerations

Transparency and responsiveness are key qualities to look for in a strata management company. Property owners should prioritise firms that provide clear and accessible information, are contactable and responsive, carry out actions promptly, and use technology to enhance the customer experience.

Online owner portals: Provide property owners with access to important documents, financial reports, and owners’ lot account records and statements.

Online invoice approvals: Enhance transparency and simplify the process of monitoring and tracking expenses, approving invoices, and paying creditors promptly.

Virtual meetings: Facilitate meeting attendance remotely, promote effective communication, and enable decision-making via online voting platforms.

Take a test drive! Being your own ‘secret shopper’ may provide a crystal ball look at the company’s culture and service delivery.

A word of caution

The grass isn’t always greener on the other side. While changing your strata manager can bring improvements, it is important to conduct proper due diligence to ensure that the transition and resulting outcome are positive experiences for owners.

Conclusion

Developing a clear scope of works for required services, obtaining quotes on like terms, and carefully selecting a strata management firm through effective due diligence, including cost comparisons and interviewing the right people, is essential to making an informed decision likely to achieve the best outcome for your strata community.

Automated External Defibrillators (AED):

Lifesaving assistance for sudden cardiac arrest in residential strata properties

Each year, 25,000 Australians experience out-of-hospital cardiac arrests, with 18,000 of these occurring in residential settings. This makes your home the most likely place for a sudden cardiac arrest to happen.

With over 56,000 community title schemes in Queensland alone and more than 300,000 strata properties nationwide, body corporate and strata properties are home to hundreds of thousands of people. As our population ages and more retirees choose to downsize and move into strata complexes, it becomes increasingly important to consider technologies that can positively impact emergency situations—such as dealing with sudden cardiac arrest.

A sudden cardiac arrest occurs without warning and is caused by a malfunction in the heart’s electrical system, leading to an irregular heartbeat (arrhythmia) that stops the heart from pumping blood. The most common arrhythmia in sudden cardiac arrest is ventricular fibrillation

(VF). When the heart cannot pump blood to vital organs, the person loses consciousness within seconds, and death can occur within minutes if they do not receive immediate treatment.

While this sounds alarming, the situation can be reversed if cardiopulmonary resuscitation (CPR) is performed, focusing on chest compressions, or if defibrillation is provided using an automated external defibrillator (AED) within minutes.

How does a defibrillator work?

When activated, the defibrillator guides you through the process with instructions such as:

• Remove all clothing from the person’s chest.

• Place the electrodes (pads) on the person’s body as directed by the AED.

• Listen to the AED as it checks the person’s heartbeat.

• If a shock is needed, ensure the area around the person is clear and avoid touching them to prevent interference.

• Continue CPR after the shock is delivered until an ambulance arrives and paramedics take over.

• Follow the AED’s instructions, which may include delivering additional shocks if necessary.

Sudden cardiac arrest vs heart attack

It’s important to distinguish between sudden cardiac arrest and a heart attack. A heart attack occurs when a coronary artery becomes blocked, depriving the heart muscle of its vital blood supply. If untreated, this can lead

to cardiac arrest. In contrast, cardiac arrest happens when the heart stops pumping blood, often due to an irregular heart rhythm like ventricular fibrillation. Rapid, erratic heart signals cause the lower heart chambers to quiver instead of pumping blood, which can be triggered by certain heart conditions.

Survival rates: AED access makes a difference

Given the increasing ambulance response times, as widely reported in the media, the survival rate for out-of-hospital cardiac arrests in Australia is relatively low, ranging from 5 percent to 10 percent. However, immediate treatment with CPR and access to a defibrillator can significantly increase the chances of survival to around 74 percent.

The advantage of using a defibrillator early in a cardiac arrest situation includes not only the shock it delivers but also the quality of CPR it supports. There is a common misconception that a defibrillator is solely for delivering shocks. A good defibrillator will coach you through CPR, providing prompts like “push harder” or “softer” and setting a tempo to follow. If public perception could shift to viewing the defibrillator as a CPR assistance machine, not just a shock delivery device, lives could be saved. For every minute that passes without defibrillation and quality CPR, the chances of survival decrease by 10 percent.

Proximity to a defibrillator: A critical factor

Bodies corporate and strata apartment complexes should consider: “How close is the nearest defibrillator, and is it available 24/7?”

Strata owners might know there’s a defibrillator at the local club or nearby hospital, but time and access are crucial. Quick access

to a defibrillator, combined with effective CPR, can mean the difference between life and death while waiting for an ambulance.

With ambulance response times increasing (see the average response times in capital cities below), having immediate access to a defibrillator can make a critical difference:

• NSW: 16.1 - 41.4 minutes.

• VIC: 11.6 - 24.0 minutes.

• QLD: 12.6 - 25.4 minutes

Beyond the potential to save a life, access to a defibrillator in an apartment complex may also help reduce long-term neurological impairment resulting from cardiac arrest while waiting for emergency services. With

survival chances decreasing by 10 percent every minute, having CPR skills and a defibrillator on hand, especially for caretakers or building managers, makes sense.

Defibrillator checklist: What to consider for your strata property

• Value for money.

• Feedback from other users.

• Durability.

• Rescue support and user training.

• Battery and electrode pad life (maintenance).

• Adult and paediatric use.

• Warranty.

There are myriad AED devices available for sale in the marketplace, and as with anything, the more research you can do before purchase, the better. Collaboration with the onsite building manager or caretaker is likely to be beneficial, considering they are the ‘champion’ for the common property in the scheme. It may also be worthwhile to raise any potential AED acquisition with the body corporate insurer before purchase to investigate any legal or insurance implications.

Given the increase in sudden cardiac arrest incidents in residential strata properties, coupled with longer response times for ambulance services, it is not surprising that the concept of adding a defibrillator to the body corporate asset register is worth considering. While there is currently no mandatory requirement to hold such equipment on the common property, we are likely to soon see defibrillators as a common piece of equipment in quality strata complexes.

The economical choice for discerning travellers Luxury cruises:

When planning a holiday, the notion of a luxury cruise may initially seem extravagant compared to more budget-friendly options. However, upon closer examination, opting for a luxury cruise can be more economical in several key ways, offering unparalleled value and a stress-free experience for travellers.

Exceptional value in inclusions

Luxury cruises often include a wide range of amenities and services that are typically additional costs on family-oriented cruises.

These may encompass:

All-inclusive packages: Many luxury cruises off er all-inclusive packages that cover meals, beverages (including alcohol), gratuities, and sometimes even excursions. This means there are fewer unexpected expenses during the cruise, allowing families to better manage their budgets.

Higher-quality dining: Luxury cruises are renowned for their gourmet dining options, often with multiple speciality restaurants included in the fare. This contrasts with family cruises, where speciality dining might incur additional charges.

Spacious accommodations:

Luxury cruise cabins tend to be more spacious and well-appointed compared to standard family cabins. Some luxury ships off er suites with separate living areas, balconies, and enhanced amenities like butler service, which can provide greater comfort and relaxation for families.

Exclusive experiences: Luxury cruises often include exclusive shore excursions and onboard activities that are not available on mainstream cruises. These might include private tours, intimate cultural experiences, and unique activities tailored to enrich the travel experience.

Time and convenience are invaluable commodities:

Efficient travel planning: Luxury cruises typically operate on smaller ships with fewer passengers, resulting in smoother embarkation and disembarkation processes.

Personalised service: With higher staff-to-guest ratios, luxury cruises off er personalised service that ensures individual needs are promptly addressed.

Reduced stress: Planning a vacation can be stressful, but luxury cruise lines streamline the process by off ering comprehensive packages that include accommodations, dining, entertainment, and activities.

Enhanced onboard experience

Luxury cruises prioritise quality over quantity, providing families with:

Entertainment and activities: While family cruises often focus on providing a wide range of activities for all ages, luxury cruises off er curated experiences that cater to travellers seeking a wellexecuted experience. These may include enrichment programs, cultural performances, and wellness activities.

Wellness and relaxation: Many luxury cruises feature onboard spas, fi tness centres, and

relaxation areas that promote well-being and relaxation. Guests can indulge in pampering treatments, participate in yoga classes, or simply unwind by the pool, fostering a rejuvenating vacation experience.

Educational opportunities: Luxury cruises frequently off er educational lectures, workshops, and enrichment programs that cater to intellectual curiosity and cultural immersion.

Long-term value and memorable experiences

While the upfront cost of a luxury cruise may appear higher than that of a family cruise, the long-term value and memorable experiences it provides often outweigh the initial investment.

The discounts that hospitality, tourism, and travel industry colleagues can take advantage of include those off ered by major fi ve-star lines such as Seabourn, Silversea, Azamara, and Regent Seven Seas. These lines have various inclusions that are part of the fare and could include excursions, beverage packages, and even valet laundry.

If you calculate the price of a family cruise line, such as Princess, Celebrity, or Carnival, and add in the cost of drinks, shore tours, tipping, minibar, and speciality dining (delivered in a fi ve-star manner) you will see how luxury travel is within the budget of that voyage you thought was only a dream.

Image courtesy of Interline Travel

News from Women In

Women In luncheons are vibrant afternoons dedicated to networking with colleagues in the management rights industry. These events provide a fantastic opportunity to share information, solutions, and contacts in a safe, supportive, and engaging environment.

The platform now welcomes men in our industry while still offering exclusive women-only events.

Brisbane Luncheon

On Friday, August 9, the Brisbane lunch was hosted by Accom Valuers at the Signature Cellar Bar, Story Bridge Hotel in Kangaroo Point. A big thank you to Alison Sun and Alex McCowan from Accom Valuers for hosting a beautiful event. It was a wonderful, personable, and educational afternoon.

Russell Birrell joins ULTIQA

Russell Birrell has joined ULTIQA as the new general manager for ULTIQA Signature at Broadbeach.

With over 25 years of experience in the accommodation industry, including 14 years as a resort general manager and a decade in B2B sales, Russell brings a wealth of knowledge and expertise to his role. His proven track record in management and his dedication to exceptional guest experiences make him a valuable addition to the team.

Under his leadership, ULTIQA Signature at Broadbeach is set to reach new heights in service excellence and guest satisfaction.

Resly & Women In Best of Tourism Awards 2024

Do you have your tickets?

• Where? Star Casino Gold Coast

• When? October 8, 2024

It’s time to start planning your outfit – the theme of this year’s Best of Tourism Awards annual gala is Secret Garden!

Russell Birrell

Gold Coast Luncheon

On Wednesday, August 21, the Gold Coast lunch, hosted by Property Bridge at Surfers Pavilion, was a delightful mix of fun, an open Q&A session, and networking. The weather couldn’t have been more perfect, and the food was simply divine.

A huge shoutout to Darren Brent and Bobo Qi from Property Bridge for being such amazing hosts, and to everyone who attended, making the day truly unforgettable.

AccomCon

The Accommodation Conference, designed to improve the way you operate your accommodation business.

• October 8 & 9, 2024, Star Casino Gold Coast.

• Keynote speaker Shaynna Blaze.

• Industry panels, HR and marketing workshops, expert speakers and more…

• Learn how to drive demand, increase market reach and create efficiency in your accommodation business.

See accomcon.com.au for more info.

Alexa Leary’s Road to Paris

Good luck to superstar Alexa as she competes in the Paralympics this month. The management rights industry is right behind you and your family!

BREAKING NEWS!

Just as we go to print,

Alexa (Lex) Leary (centre) with her parents Russell and Belinda. Photo: Dan Peled
Alexa has led the Aussie team to a spectacular relay gold medal victory!

Bairnsdale International, Bairnsdale VIC

Bairnsdale International, the flagship of the regional city’s accommodation industry, changed hands in August. The 50 or so rooms, that were refurbished over the past two years, will continue to provide high end services to the travelling public, including food and beverage. Tom and Madlen Trch are to be congratulated on the quality they leave to the new owner syndicate represented by Jeff and Laura Ryan who last year sold their lease at Lady Augusta Swan Hill. Tourism Brokers managed the sale through Annette Adams and Reg Partington.

MANAGEMENT RIGHTS

MOTELS & OTHER

Left to right; Madlen & Tom Trch and Laura & Jeff Ryan

Byron Bay NSW

Exclusive | Premier Investment ID: 8737

Asking Price: $3,178,000 Net Profit: $459,166

Warren Oliver 0416 216 625

QLD

Permanent | 4-Bedroom Townhouse ID: 9150

Asking Price: $2,985,223 Net Profit: $417,897

Bill He 0439 288 960

QLD

8849

Permanent | In the Heart of Robina

Asking Price: $3,470,000

Profit: $405,020

Ben Lynn 0456 640 414

Beach QLD

ID: 9148

Holiday | 20% Overall Return on Assets

Asking Price: $2,375,000 Net Profit: Over $450,000

Antonio Curulli 0488 030 853

Pimpama
Robina
Trinity

A property to fall in love with, in perfect position minutes to Beach, Marina, Shops and Golf Course. Delightful gated community, permanent complex in the Northern Beaches of Cairns. Golf course is next door, with the marina and boat ramp behind the complex.

Spacious and stylish 2 bedroom / 2 bathroom manager’s apartment, extensive open plan dining, huge balcony, two car parks and adjoining o ce - all on title. Stunning pool area, landscaped gardens, fully secured property and basement parking, 2 mins walk to beach, marina, shops and golf course.

Cairns currently has one of the lowest vacancy rates in the country at less than 1%, and rental rates are on the rise due to quality rental shortage. Price: $1,350,000 Net Profit: $210,000 Northern Beaches Cairns

MANAGEMENT RIGHTS FOR SALE PERFECT PERMANENT AT THE BEACH

Very good, well managed business with excellent potential and easily run as a one person operation.

No set o ce hours. Manager is not required to live onsite. Top salary of $105,500 plus GST and excellent cash flow business. Managers unit rents at over $27,000 pa (not included in figures).

New brokers, New breadth

Defend, Build & Reward

Trusted since 2002, our team is committed to quality of service across the Accommodation and Management Rights business sector, continuing to invest and expand our team across regional hubs in Queensland.

Reflections Coolangatta Beach Syndicate Investment Opportunity targeting 14%* + per annum

We’re thrilled to present an unbeatable investment opportunity in Reflections Coolangatt a Beach, now secured under contract by Beachshakz. This prime beachfront property, featuring the iconic towers “Reflections on the Sea” and “Reflections Tower 2,” is poised to deliver exceptional returns. With 202 luxury apartments, this asset achieved a stellar net operating profit (NOP) of $2,000,000 for FY23, backed by a combined body corporate salary of $638,175.

Why this investment stands out:

This “super rights” offering is one of the largest ever on the Gold Coast and it won’t last long!

• Unbeatable Location: Directly opposite Greenmount Beach at 110120 Marine Parade, Coolangatt a QLD — an iconic family and surf destination.

• Sky-High Occupancy: A remarkable 92.11% occupancy rate in FY23, far above the Gold Coast average.

• Award-Winning Excellence: Proud recipient of the 2020 TripAdvisor Travellers’ Choice and Best of Queensland Experience awards in 2022 and 2023.

• Growth on the Horizon: Immediate potential to expand the letting pool and streamline operations with cutting-edge technology.

Investment highlights:

• Minimum Investment: $400,000 (with manager discretion)

• Target Income Yield: Kick off at around 14%, growing to 20% over fi ve years with streamlined processes and technology.

• Investment Term: 3–5 years (minimum)

• Senior Debt: Capped at 60% LVR.

Why Coolangatt a?

Coolangatt a is where tranquility meets opportunity.

With stunning beaches, booming residential and rental markets, and the bustling Gold Coast Airport just around the corner, this area is a goldmine for capital gains and steady income.

Next steps: Limited spots available

This is a strictly limited opportunity for no more than 20 wholesale investors, as defined by the Corporations Act 2001. Act quickly to secure your place. Once you express interest, you’ll need to provide evidence of your sophisticated investor status.

Upon verification, you’ll gain access to a secure data room with comprehensive details on this extraordinary investment.

Don’t Miss Out - Secure Your Investment Today!

With Reflections Coolangatt a Beach under contract, the window to join this lucrati ve venture is rapidly closing.

This is your chance to be part of something truly special.

For more information please contact: Tracey Egan - info@beachshakz.com.au.

Boom to balance:

Management rights evolve on the Sunshine Coast

The Management and Letting Rights (MLR) industry on the Sunshine Coast is undergoing a significant transformation, driven by rapidly rising real estate prices and declining business multipliers.

Traditionally dominated by ‘mum and dad’ operators, the industry is now seeing a shift toward syndicates as the cost of units in popular beachside areas approaches seven figures. This shift is prompting stakeholders to rethink traditional business models, with trends like decoupling (the separation of the manager’s unit from the MLR business) gaining traction. As these economic pressures reshape the landscape, industry experts weigh in on the challenges and opportunities facing the Sunshine Coast’s MLR market, including the impact on sales, the role of financing, and the evolving expectations of buyers and vendors.

Tony Rossiter, a leading accountant from Holmans, explains that decoupling is becoming increasingly common in smaller resorts with “20 or 30 units in the complex and fewer than 20 in the letting pool”. He notes that the high cost of real estate attached to a business is making these ventures less profitable, leading to fewer buyers compared to 12 to 18 months ago. “Various economic considerations, including interest rates, inflation, and overall economic uncertainty,

are affecting the MLR industry on the Sunshine Coast and beyond,” Rossiter says.

Michael Philpott, a veteran with 40 years in the real estate industry and owner of Management Rights Sales, echoes this sentiment. He notes that the days when business multipliers of six were standard on the Sunshine Coast are now behind us.

“Currently, there are an average of 74 properties on the market in the Sunshine Coast, with the average multiplier at 3.95 and the average return at 10.52 percent,” Philpott explains. Although

market activity has picked up recently, some banks are still hesitant to finance properties with returns below $150,000.

Philpott emphasises that the MLR business is fundamentally about jobs, as people purchase these rights to offer essential services. He says: “As unemployment rises and the market stabilises, more ‘Baby Boomers’ are likely to enter the market.” However, he cautions that, unlike in the past when property growth was less significant, current trends suggest that multipliers will need to adjust to align with market expectations. Real estate values are now outpacing business growth, making it necessary for business multipliers to decline, sometimes by at least one multiple.

Tony Rossiter
Michael Philpott
View from Bulcock Beach to the Glasshouse Mountains

He also highlights concerns with smaller complexes that are not renewing agreements, which diminishes the security and value of these businesses. Additionally, bodies corporate are becoming more pricesensitive, often questioning the value-formoney services being provided. In some cases, services are not being charged at market rates, leading to conflicts.

“The key is finding the balance,” Philpott advises. He suggests that creating more time for managers to communicate using systems and technology is crucial. Lower terms reduce security and increase the risk profile for many businesses, making it harder to secure financing and longer loan terms, which in turn drives down multipliers for those complexes.

Philpott also shares recent successes in the market. His business recently put Noosa Sound Resort under contract through Richard O’Connell and achieved recent sales in Mooloolaba at a 4.7 multiple with Meagan Monk. Altitude at Montville was sold by Tony Johnson at a multiple of 4.15.

“There are significant opportunities with multipliers in the 3s, more in the 4s, and a smaller number in the 5s,” he states. “I recently closed two sales at Hervey Bay with multiples of 3.49 and 3.15, each offering significant value-added opportunities.”

He adds that a growing trend of owneroccupiers taking over units, especially in complexes with larger three-bedroom or well positioned two-bedroom units, is putting pressure on these properties. “Pure tourism complexes are growing in popularity and typically deter owner-occupiers,” Philpott notes.

In conclusion, Philpott observes that wellorganised managers with effective systems are decoupling units from businesses to sell them separately. Others are eliminating set office hours and reception duties by adopting keyless entry systems. “The value and need for a full real estate agent’s license are increasing as owners seek a comprehensive, one-stop service from managers that includes leasing, sales, and general management,” he concludes.

Chenoa Daniel

As the industry grapples with these shifts, Chenoa Daniel from ResortBrokers offers an optimistic view of the Sunshine Coast’s MLR market. Having represented ResortBrokers on the Sunshine Coast since 2020, Daniel believes the area remains one of the best places in Australia to buy an MLR business due to its “solid” fundamentals. “We’re primarily a short-let market, and as long as there’s surf, sand, and sunshine, the tourists will keep coming,” she says.

“Businesses are turning great profits, although we’ve seen some normalisation in trade following the post-COVID-19 highs.”

Daniel notes that many business owners who weathered the COVID storm and benefited from the post-COVID surge are now feeling fatigued and ready to sell. “They’re selling off the back of very healthy balance sheets thanks to last year’s strong trade.

Maroochydore

As a result, there’s a lot of stock hitting the market. To give you an idea, I have more deals under contract going into FY25 than I had in all FY24, which was a bumper year.

“Good assets are selling at the right price,” she emphasises. “But the key word is ‘right price’. Sellers who price their businesses correctly are finding buyers. Last financial year, I settled 10 MLR deals worth over $37 million across the Sunshine Coast, including in Noosa Heads, Mooloolaba, Coolum, Maroochydore, Bokarina, Parrearra, and even Bribie Island, where businesses are traditionally tightly held.”

Daniel stresses that businesses priced unrealistically simply aren’t selling. “With 13 interest rate hikes, inflation still peaking, and the substantial capital growth in Sunshine Coast real estate that has driven up the price of managers’ units, sellers can’t expect both a super-high multiplier for their business and a super-high price for their unit. That’s not the market we’re in right now. If your agent is still talking in terms of multipliers rather than return on investment, you need to question whether they’re the right agent for you.”

She adds that many businesses remain unlisted because sellers have unrealistic expectations. “I don’t like turning down business. I want to help sellers and sell their businesses, but unrealistic price expectations waste everyone’s time, especially the seller’s.”

Daniel assures that vendors who price their businesses correctly will always find a buyer, regardless of the business’s size. “Last year, I sold businesses across the price spectrum, from $600,000 to over $10 million,” she says. “This included Oceans

Mooloolaba Beach, which sold for $11.2 million and set a new record for an MLR business on the Sunshine Coast. I’m proud of that achievement but equally happy to take on smaller businesses. I currently have two great businesses on my books, Stringybark Place and Banksia Buderim, two adjoining schemes with 147 keys in total being sold in one line for just over $3 million.”

Regarding new buyers, Daniel notes an increase in syndicates at the higher end of the market and more younger families at the lower end. “Couples with young families are attracted by the flexibility of working from home and being more present for their children. An MLR business offers that, especially here on the Sunshine Coast, where schemes are more boutique and notably smaller than those on the Gold Coast.”

Robert Collins, Director of Management Rights Sales at RAS 360, acknowledges the challenges but remains confident in the long-term rewards of the MLR industry. He points out that while sales have slowed and multipliers have decreased, the Sunshine Coast remains a lucrative market. “Where else can you buy a business that offers a CPI increase to your basic salary every year and a return on investment of 13 to 14 percent?” Collins asks. “If you buy an industrial shed, you’re lucky to get seven or eight percent. Buy a restaurant or café, and you’re fortunate if you stay in business.”

He notes that more buyers and sellers are considering decoupling, even though

some MLR traditionalists, whom he refers to as “Puritans,” argue that it undermines the concept of a resident manager. “The ‘Puritans’ aren’t the ones who have to put up their own money,” he points out. “A million dollars or more for a manager’s unit, which doesn’t generate income, is a significant amount of money.”

He questions the necessity of a manager living onsite, suggesting that the role doesn’t require constant presence. “You’re not a policeman,” Collins says. “If someone causes a disturbance, they should call the police. If there’s a parking issue, it’s a body corporate matter. If someone locks themselves out, the manager can assist if available, but otherwise, call a locksmith. There’s this nanny-state mentality in MLR that managers must be there all the time, but they’re not servants.”

Collins recalls that sales have slowed and multipliers have decreased, but he remains confident that boom times will return to the Sunshine Coast, as they did in the immediate post-COVID-19 period. “I remember in 2008 when we experienced a severe downturn after companies like BreakFree and S8 decided not to pay the high multiples that were common back then. I went from selling 40 MLRs a year to just 18.”

He notes that multipliers dropped by a full point overnight, forcing managers to stay eight to 10 years to recoup their investment. “Because of the costs involved in buying and selling now, people are staying longer. Twenty years ago, the average tenure for a manager was two years and eight months. Managers would build up their businesses, sell them, and move on to larger complexes. That doesn’t happen as often anymore.”

Noosa Heads
Robert Collins

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Despite the current challenges, Collins is confident that a boom is ahead. RAS 360 has two salespeople on the Sunshine Coast: Rossina Gall and Geoff Hatchman. Among the properties RAS 360 is marketing is the Alex Seaside Resort at Alexandra Headland, which off ers a net profi t of $391,091 and caretaking remuneration of $117,159. The business is priced at $2.105 million, with the two-bedroom, two-bathroom manager’s unit priced at $790,000, bringing the total to $2.895 million. RAS 360 is also marketing the Coolum Beach Resort, which generates a net profi t of over $200,000 annually. It off ers new managers the choice of living in a beautifully renovated two-bedroom apartment, complete with white plantation shutters and a gourmet kitchen with granite benchtops, or living off-site and renting out the unit themselves. The business is priced at $631,000, with a multiplier of 3.1.

Providing a legal perspective, Michael Kleinschmidt from Bugden Allen Graham notes a significant slowdown in Sunshine Coast MLR transactions since the postCOVID-19 peak. “It’s now a buyer’s market, and buyers are becoming more selective about the premiums they’re willing to pay,” he explains. Kleinschmidt points out that the high value of the manager’s residence is a major challenge, as the remuneration often doesn’t justify purchasing such an expensive property to live in. He also highlights growing concerns over changes to residential tenancies legislation, with owners increasingly asking their lett ing agents how these changes will

impact them and their returns. As for recent by-law changes regarding smoking, parking/ towing, and pets, Kleinschmidt mentions that these issues haven’t yet fully resonated. “Everyone’s waiting to see how larger hubs like Brisbane and the Gold Coast handle these changes first. There’s a suspicion that the lack of clarity around enforcement might be the reason for the slow uptake,” he adds.

Reflecting on the current state of transactions, Paul Grant from Mike Phipps Finance also observes that they are “certainly not as frequent as they were 18 months ago”.

“We’re still seeing a healthy volume of transactions, but it’s not at the postCOVID-19 frenzy when there was a surge in the number of sales and sky-high prices,” he says. Grant notes that people are now paying more attention to the overall price and return on investment rather than just focusing on earnings multiples. “Many potential sellers are considering decoupling before going to market and many buyers are looking at these assets favourably.

“This trend has been noticeable around the Noosa area for a few years and is now spreading further south along the coast.”

Adding to the legal insights, Damian Quinn from Simpson Quinn shares that his firm has been involved in decoupling some MLR businesses with “mixed success.” He explains that the success of decoupling often depends on the

body corporate committee and highlights the significant challenges posed by rising real estate prices when potential buyers seek loans. “If a buyer wants to borrow $2 million, the critical question is how much of that amount will generate income? When only $750,000 is for the business and the rest is for the unit, the equation becomes more difficult,” he notes. “This often results in challenges with securing funding.” Quinn emphasises the need to re-educate bodies corporate about the flexibility in managing caretaking and lett ing rights. “If someone can eff ectively manage these rights, they don’t necessarily have to live onsite,” he says.

“There are already dozens of complexes doing this successfully, and we hope to see more adopt this approach.”

He adds that decoupling could significantly improve the bottom line for smaller businesses. “At larger complexes, the real estate component is less critical, and in many cases, there’s already no requirement for the manager to live onsite.”

Balancing these insights with a note of caution, Peter Brewer from accountants pbbConsult acknowledges that while MLR sales have slowed on the coast, “wellmanaged, well-located properties will continue to do well”. However, he expresses reservations about decoupling, arguing that resident managers are the heart of the MLR industry. Brewer believes that decoupling can quickly erode a business’s point of diff erence, emphasising the need for careful consideration before pursuing this option.

Damian Quinn
Peter Brewer
Kings Beach, Caloundra
Michael Kleinschmidt
Paul Grant

Alex McCowan, a DirectorValuer from Accom Valuers, agrees that decoupling can be problematic but notes that it’s a trend that is continuing to shape the market. He mentions that MLR sales on the Sunshine Coast were quieter at the beginning of the year but have picked up significantly over the last four months. “In 2022, we saw a flurry of transactions on the Sunshine Coast as many people cashed in on the post-COVID-19 boom. We’re now probably back to pre-COVID sales levels.” He also points out that there’s much more scrutiny now on what buyers want and how much they’re willing to pay. “The best sale in recent times was Oceans Mooloolaba, which sold in March last year. It was generating a $1.7 million net profit and sold on a 6.2 multiplier. That level of income could probably attract a similar price today, but the vast majority of sales over the last couple of years have been in the $400,000 to $800,000 net profit range, with transactions generally happening at multiples of 5.3 to 5.5.” McCowan adds that in the last three or four months, five or six MLR businesses have sold, all with a unit attached. However, he notes that businesses with a net profit under $200,000 and a unit attached are proving harder to sell. “It’s not impossible, but it’s tough. The multiples with the unit could be as low as two to three times

because real estate values have risen so much.” He explains that many operators have doubled the price of their units, so they’re willing to lower the business multiplier.

Offering a veteran manager’s perspective, Winston Hall, who has spent his entire career in hospitality and now manages four large MLR businesses on the Sunshine Coast with his investment partners at Seabreeze Resorts, notes the growing trend of decoupling. Hall

believes that this trend, driven by rising real estate prices, could significantly alter the MLR industry, leading to fewer ‘mum and dad’ operators and more syndicates buying smaller businesses and integrating them into existing operations nearby. Despite the economic challenges, Hall remains optimistic about the future of tourism and MLR on the Sunshine Coast, saying that the region has always weathered economic challenges well.

Alex McCowan
Winston Hall, Image Supplied.

Chris Cameron from the Off market Group adds that the MLR market on the Sunshine Coast has become “real soft real fast”. He att ributes this to global economic turmoil, including wars, rising interest rates, and inflation, which has many investors feeling uneasy. Cameron notes that while there’s plenty of stock available, there aren’t enough buyers, making it a waiting game. Despite this, he mentions that Off market Group still has half a dozen MLR properties for sale on the Sunshine Coast, showing that opportunities do exist for those willing to navigate the current market conditions. He says: “The old

money in this MLR game is sitt ing on the sidelines, waiting to see how the market unfolds. These conditions see many of the opportunities now being priced to meet the market making the next six months a good time to re-engage your broker.”

Meanwhile, Peter Sagner from CRE Brokers is currently marketing two properties as a package at Mt Coolum—White Shells and Breeze on the Boardwalk. The package contains two manager’s units with a combined value of $2.07 million, with the business priced at $3.16 million. There are 144 units in total, 57 in the lett ing pool, and a combined body corporate

salary of $304,502. Sagner says that while many prospective buyers now prefer not to pay a heavy real estate price for a unit to enter management rights, “anything with a net profi t of more than $500,000 (a large complex with a secure income) is extremely saleable, and you still can potentially achieve multipliers up to six times. Long term MLRs with net income of more than $600,000 have seen multipliers reach 6.5.

Finally, Wayne Stoll from Think Management Rights explains that rising real estate prices are pushing many prospective buyers out of the MLR industry on the Sunshine Coast. “We used to see semi-retired ‘mum and dad’ buyers who

Chris Cameron
Peter Sagner
Wayne Stoll
Aerial panoramic view of Noosa
Noosa River

had sold their farm or business looking for a lifestyle change in MLR. However, that’s becoming less common because they’re not getting the return on their investment when they have to purchase a unit in the complex,” Stoll says. He adds that wellmanaged permanent letting buildings with a good net return, a solid letting pool, and the 25-year accommodation module are still in high demand and tend to sell quickly. “I sold the Sippy Downs University complex about 12 months ago for a multiplier well over six, totalling $8.2 million.” However,

Stoll notes that the industry has changed. “Not long ago, an income of $200,000 was highly sought after, but now the ratio between real estate and business value is nearly even, and sometimes the real estate is worth more than the business. This isn’t sustainable as an investment from the banks’ perspective, and the only way some sellers can move forward is to split the unit from the business and sell them separately.” He acknowledges that this isn’t always possible, as body corporates may not allow it. “MLR businesses are still

selling, and we have two under contract, but it’s tougher all around. Even banks are taking longer to process transactions. What used to be a 60-day settlement now often takes more than 120 days.”

In summary, the Sunshine Coast MLR industry is in a state of flux, with rising real estate prices and declining multipliers reshaping the market. While challenges abound, those who adapt to the changing landscape and price their businesses realistically are still finding success.

Contact: Mark McKay, 0423 124 368 mark@1agencyqld.com.au

Contact: Craig Clark, 0456 000 880 craig@crebrokers.com

Glenn Millar, 0412 277 804

Contact: Charlie Eames, 0416 292 659 charlie@premiersales.com.au

Behind the scenes at StayCo:

The team redefining MLR on the Gold Coast

StayCo team: Cheree van Wijk, Jacki Hendy, Sharon and Jim White, Melissa Pearson, Josh van Egdom, Andrew and SueEllen Knox, Rachel Willits, Larissa Broadbent & Geoff Whybrow (on page 54) – Images courtesy of StayCo.

StayCo has swiftly emerged as a leading player in the management rights industry on the Gold Coast.

Launched in September 2021, amid the challenges of the COVID-19 pandemic, StayCo has grown to own the management rights for five major resorts in

the region. This success is a testament to the company’s strategic vision, combining the personalised service of hands-on management with the robust financial stability, marketing power, and branding typically seen in larger corporations.

StayCo’s portfolio includes premier properties like Artique, Bel Air, Belle Maison, Ocean Pacific Resort, and South Pacific Plaza, all located on the Gold

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Coast, as well as two smaller permanent complexes in Brisbane. The group’s ability to thrive in a competitive market reflects its unique approach to resort management, which prioritises both operational excellence and the satisfaction of unit owners and committees.

At the forefront of this growing enterprise is Melissa Pearson, StayCo’s general manager, who is driving innovation in the

management rights industry with her blend of experience and passion. Her journey, which began as a young child growing up in her family’s holiday park, has led her to this pivotal role, where she leverages her extensive experience and passion for creating vibrant resort communities.

Melissa says the group is “redefining the management rights resort industry by

offering both the advantages of a larger organisation and the personalised service of an owner-operator.” She and her team aim to educate not only the wider community but also apartment owners about the unique benefits of being part of their group and the positive impact management rights operators have on complexes and the broader accommodation and tourism industries.

“Our team brings a wealth of experience, and collaboration is at the heart of everything we do. Everyone at StayCo has extensive resort knowledge, honed over years in the industry and through many years of working closely together,” Melissa said.

“By sharing their insights and expertise, our team members continually elevate each other, offering valuable advice and support. StayCo is more than just a corporate entity; it’s about our people and the dedication

they bring to their roles.” In addition to the resort managers, many StayCo employees have been in their current roles for over 15 years, further contributing to the stability and strength of the team.

Melissa’s passion for the accommodation and tourism industry runs deep. Building on that early foundation, she has since accumulated 25 years

of hands-on experience in the tourism and accommodation sectors, from working for internationally branded resorts to owning her own management rights business. Throughout her career, she has continually pursued professional development, earning a bachelor’s degree in business (tourism), a real estate licence, and numerous other credentials – each step reflecting

her unwavering commitment to excellence in the industry.

Under Melissa’s leadership, StayCo thrives as a vibrant community, where the connections between owners, guests, and employees are central. Her belief in the power of people and culture is evident in every aspect of the company’s operations. Melissa and her partner, Josh van Egdom, began managing Artique 12 years ago, initially under Paul Picone, who owned the management rights at that time. When Paul sold his four management rights to StayCo in 2022, Melissa and Josh seamlessly transitioned into the StayCo team. Their partnership extends beyond the professional sphere, as they successfully balance their business responsibilities with raising their two children. Melissa’s role as a devoted mother enriches her perspective, adding depth and balance to her professional achievements.

Artique
Artique

Having spent the last 12 years working alongside the majority of StayCo’s current building managers, Melissa has developed a strong rapport and a deep understanding of the team’s dynamics.

“I work closely with our managers daily, and we all genuinely love what we do and take pride in being part of such a great team.”

When introducing the experienced onsite managers who are crucial to StayCo’s success, Melissa emphasises their dedication: “They are all deeply invested in the daily operations and long-term success of the resorts. Their commitment to maintaining a high standard of care and attention to detail sets them apart from larger, more impersonal organisations.”

Among these exceptional managers are:

Andrew and Sue-Ellen Knox, Resort Managers at Bel Air, oversee 274 units.

Andrew and Sue-Ellen have been with StayCo for almost six months and are already

making a significant impact at Bel Air. Andrew brings over 16 years of resort experience to the table. A Gold Coast local since 1980, Andrew initially owned a real estate office in Ashmore before transitioning to the hospitality industry in 2008. He managed Ramada Resort at Hervey Bay for two years before being headhunted by Peppers Resort, Hervey Bay, part of the Mantra Group, where he spent four successful

years. Upon returning to the Gold Coast, Andrew managed fi ve buildings for the Neumann Steel Group. Throughout his career, he has hosted prime ministers, sports stars, and entertainment celebrities. His dedication and excellence have been recognised with two awards from the Queensland Minister for Tourism for Best Deluxe Accommodation (Fraser Coast) and for raising $100,000 for the Red Cross

through charity lunches.

Sue-Ellen, with a strong background in office and accounts management as well as experience running a family business, complements Andrew’s expertise with her amazing attention to detail and warm, empathetic approach. She is a true people person, fostering strong, positive relationships with her team, guests, and owners. P54

Bel Air
Bel Air

The Resly difference

Resly soft ware has become a cornerstone for success at StayCo’s management rights properties. Short for “Reservations Easily,” Resly has rapidly gained popularity within the management rights industry since its launch four years ago.

Sebastian Morcom, Front Office Manager at StayCo’s Bel Air on Broadbeach, shared his experience: “The service and support from Resly are outstanding. Whenever I call, they usually resolve any issue within 10 minutes, always

with a friendly att itude and a willingness to help. Sett ing up templates and automatic messages for guests is straightforward through the sett ings tab. The online checkin link is particularly helpful, especially for late arrivals, and the payment link option is excellent for preventing fraud on last-minute bookings.”

Similarly, Rachel Willets from StayCo’s Artique Resort, who has spent seven years working in resorts, considers Resly her favourite soft ware: “It is so convenient and easy to figure out, which made the switch to it very stress-free. The support team is fantastic too.”

Echoing these sentiments, Joel Picone, Front Office/Admin Manager at Artique, highlights

Resly’s modern features: “It’s far more responsive than anything I’ve used in the past. The system is also great at guiding you through tasks, and the support team is both proactive and reactive. The user interface is very friendly and easy to navigate. The team is innovative, with features like online checkins simplifying the process of gett ing bonds and IDs.”

Angela Dillon, who works on the reservations desk at StayCo’s Belle Maison, adds: “I definitely appreciate Resly’s banking procedure, it’s so simple and much easier than other systems. Another great feature is how it identifies addresses when inputt ing new bookings before you even finish typing. The phone support is

excellent, with pleasant and helpful staff every time we call.”

Sharon White, General Manager at StayCo’s South Pacific Plaza, sums up the soft ware by saying, “Resly is simply user-friendly! Being cloudbased, it’s accessible from any device, anywhere, at any time. The customer support is amazing and always prompt.”

Ruby Richards, Marketing Coordinator at Resly, explained that the soft ware was designed specifically for “smart hoteliers.” She added, “Resly combines the latest technology with simplified trust accounting, all wrapped up in one intuitive and easy-to-use system. Being 100 percent cloud-based, Resly ensures accessibility across any device, anytime, anywhere.”

Sharon and Jim White, Resort Managers at South Pacific Plaza, oversee 84 units with nearly two decades of industry experience.

Having been at South Pacific for 13 and a half years, they have become integral to the resort’s success. Their passion lies in seeing unit upgrades through to completion, and they describe their relationship with the owners and committee as “awesome,” noting that their guests, particularly returnees and long-stay visitors, have become like family.

Elizabeth Cook, chairman of the body corporate at South Pacific Plaza, shared with Resort News the positive impact Sharon and Jim have had since their arrival: “Their presence was welcomed by all unit owners, as we firmly believed that South Pacific Plaza was best managed by a couple who not only resided in the building but also worked collaboratively with unit owners and the body corporate committee to achieve positive outcomes for the property.”

Over the past 13 years, Sharon and Jim have tirelessly worked to make South Pacific Plaza a highly sought-after destination for both tourists and investors. Recently, units in the building have been sold at premium prices, with rental occupancy often near 100 percent.

Elizabeth attributes these impressive results to Sharon and Jim’s proactive approach, encouraging unit owners to maintain and update their properties, thereby enhancing the value of their investments.

“As a professional and familyoriented couple, Sharon and Jim have been instrumental in fostering a strong sense of community,” Elizabeth added. “They’ve played a key role in encouraging many guests— from interstate, overseas, rural areas, and even locally—to book ahead for their annual return holidays, with some even opting for extended stays. Sharon and Jim White truly are gems.”

Josh van Egdom, Resort Manager at Artique, oversees 176 units.

Josh brings a level of expertise that sets him apart as a leading professional on the Gold Coast. With over 30 years of

experience in the hospitality and accommodation industry, Josh’s career began in the restaurant sector, where he managed fine-dining establishments before moving into the accommodation industry. For the past 12 years, he has dedicated himself to managing Artique Resort, bringing a wealth of knowledge and an unwavering commitment to excellence.

Josh has built a strong and collaborative relationship with the body corporate committee at Artique. Through open communication and a shared commitment to long-term goals, he and the committee have successfully spearheaded numerous initiatives, ranging from large-scale body corporate projects to ongoing maintenance and enhancements that have significantly benefited the resort.

Peter Moore, speaking on behalf of the Artique body corporate, praised Josh and Melissa for their exceptional 12-year professional partnership with the committee. “The collaborative working relationship with the StayCo group, particularly with Josh, is highly respected by our committee,” Mr Moore noted.

In addition to his long-standing role at Artique, Josh has also taken on the position of body corporate liaison manager for StayCo, a role created 12 months ago to provide additional support and guidance to the company’s other building managers and committees. His dedication and leadership continue to drive the success and growth of both Artique and StayCo.

Geoff Whybrow, Resort Manager at Belle Maison Resort, oversees 129 units.

Geoff has dedicated 23 years to this role. His long tenure is a testament to his deep commitment and exceptional management skills.

Artique
Belle Maison Resort
Geoff Whybrow

The body corporate committee at Belle Maison expressed their profound appreciation for Geoff ’s contributions, telling Resort News, “Managing and maintaining a property as expansive as Belle Maison is no small feat. With over two acres of manicured grounds, tennis courts, a gymnasium, a pool, two spas, two saunas, and two barbecues, the scope of responsibility is immense.

“As a manager, Geoff excels at coordinating all necessary works, skilfully overseeing staff and maintenance contractors, and ensuring strict adherence to body corporate regulations,” the committee spokesperson continued. “Geoff ’s friendly and hardworking nature is evident in his willingness to roll up his sleeves and dive into any task. He consistently fosters a positive environment and makes himself readily available to both owners and guests, addressing any issues that arise with ease.”

Over this period, Geoff has managed to renovate and refurbish the majority of units at Belle Maison, ensuring that owners’ investments are kept at a premium level.

Jacki shares that this complex perfectly resonates with her love for the ocean, symbolised by its distinctive blue and green tiles. As a vibrant and active mother of two wonderful children, Kristelle and TJ, and a proud grandmother to four beautiful grandchildren, family is at the core of who Jacki is.

While Jacki has many years of experience working in this industry, her journey into the accommodation industry and resort management has been

enriched by a diverse range of experiences earlier in life. She reflected: “From travelling the globe with Trevor, my children’s father and lifelong best friend, to working in marketing, media, and events, and mentoring small business owners, I’ve had the privilege of engaging with many renowned figures over the years.

“Whether it was being one of Madonna’s guests at her concert after-party in Sydney, being serenaded with ‘Happy Birthday’ by James Blundell at the old GC Indy, or mingling with international sporting superstars, these experiences

have underscored the true value of meaningful relationships and family.” These relationshipbuilding and PR skills have also enabled Jacki to generate numerous leads for the resorts, successfully hosting various groups, including international athletes and sporting teams, television production crews, and corporate and celebrity clientele.

Jacki’s professional life is deeply rooted in a genuine passion for caring for people. “Building strong relationships with our owners, body corporate, staff, tradespeople, and guests is essential to me,” she explains.

Jacki
South Pacific Plaza

“I believe in fostering a family-like culture within my professional community, which aligns perfectly with StayCo’s values. Now, as I approach my eighth month in this role, I can honestly say that I’ve never felt more at home, content, and fulfilled in my career.”

Melissa Pearson, who was recognised as Resly’s Best of Tourism Manager of the Year in 2023, is immensely proud of the team’s achievements.

“Everyone at StayCo is deeply passionate about our resorts and the future of the company,” she says. Despite challenges

in the management rights industry, StayCo resorts are bucking the trend, consistently outperforming industry averages, according to STR data.

“Our model combines the robust financial backing and marketing power of a larger organisation with the personalised, hands-on approach of an owner-operator,”

Melissa explains. This unique blend ensures that owners and committees feel part of a respectable brand while also receiving the individual care and attention they deserve.

Though StayCo as a company

may be young, the team that comprises it is rich with industry knowledge and passion. StayCo benefits from a level of stability and experience that sets it apart in the industry. The team’s collective resort management experience spans well over a century, and they take great pride in the strong relationships and communities they’ve built within their resorts.

Melissa believes that StayCo’s success lies in delivering results for unit owners and bodies corporate, providing top-quality experiences for guests, and creating an environment where

staff can thrive. “We are also committed to promoting tourism and enhancing the Gold Coast’s appeal as a premier destination,” she adds. “By collaborating with our suppliers and industry partners, we support local businesses, contributing to the economic health and sustainability of our community.”

She also acknowledges the efforts of the marketing hub team: Cheree van Wijk (Group Sales and Revenue Manager), Larissa Broadbent (Marketing and Reservations Coordinator), Rachel Willits (Reservations Coordinator), and Brooke Clancy/ Marketing Bud (who has been instrumental in developing the StayCo brand). The marketing team brings a wealth of industry knowledge and qualifications, enhanced by their hands-on experience within the resorts.

Cheree, with her exceptional skills in revenue and rate management, ensures that property owners are always in the best hands. She spends a significant portion of her day analysing data and trends, which allows StayCo to remain one step ahead in occupancy and rate maximisation. This dedication is evident in StayCo’s impressive STR data, consistently showcasing their success in the market.

Cheree, Larissa, and Rachel work closely with the managers and the resort teams daily and have a deep understanding of the business. This ensures a seamless partnership and allows

Ocean Pacific Resort
Artique

for targeted marketing strategies that encompass a broad spectrum of channels. These efforts are not just about filling rooms; they are about attracting the right guests, from corporate clients and event organisers to holidaymakers, ensuring that StayCo resorts are consistently top of mind for potential visitors.

“Most importantly, the presence of our onsite managers is crucial in the face of rising competition from off-site short term accommodation providers,” Melissa notes. “Their personalised service and

dedicated attention play a vital role in maintaining the value and appeal of our resorts.”

Melissa concludes by reflecting on the strong camaraderie that defines the StayCo team. Recently, Andrew and Sue-Ellen Knox hosted a dinner for all the managers at the Bel Air Business Centre. “After a wonderful meal and some great conversation, Andrew brought out his guitar and sang a few songs for us,” Melissa recalls. “It was a lovely evening and a perfect example of the strong relationships we’ve formed at StayCo.”

SOUTH PACIFIC PLAZA
BEL AIR ON BROADBEACH
Artique
South Pacific Plaza

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