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PRINT+DIGITAL MEDIA KIT 2022 Proudly published by Multimedia Pty Ltd – for further information, please contact: P | 03 365 5575 E | advertising@schoolnews.co.nz
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School News is the definitive guide for the education industry providing a valuable and informative resource for decision makers in Primary, Secondary and Intermediate Schools throughout New Zealand. The print and digital edition is delivered directly, on a quarterly basis, to over 7,700 key decision makers including principals, property managers, curriculum leaders, student advisors, purchasing officers and Board of Trustee Members. School News covers a wide range of topics encompassing all aspects of
Total Copies 3,195 966
Distibution Points 2,274 652
4,161
2,926
Total Copies 446 888
Distibution Points 377 549
Bay of Plenty Waikato Gisborne District Hawke’s Bay Taranaki Manawatu-Wanganui
160 250 45 119 202 346
135 265 40 99 171 377
Wellington Tasman District Nelson/ Marlborough Canterbury West Coast Otago Southland Totals
332 55 47 340 30 150 90 3,500
261 44 42 309 26 148 83 2,926
Totals Region Northland Auckland
pals • With ov Depar tment what it er 100 digita Heads ital cu l takes • Teac to mak cutters inst Supply tters to hers • alled ar e inte , Instal Profess gr NZ sch l, ou ating PD & Fo 0800 81 nd NZ, digita ionals 0 w llo ools fo 36 e w Up Se l cutter 5 kn www.m s a bree ow school rvice. akersp - info@mak r ages s& acenz.c erspac ze. ! en om L z.c ASER
Region North Island South Island
oolne ws.co .nz
ach
How t & non o support t r -bina ry stu ans dents P1 2 Essen tial R eadin g for
Issue 47
Distribution Breakdown
7,700
Print and digital copies are distributed each issue, per school term.
4,200+
Subscribers to the weekly digital newsletter
Advertising in School News provides an opportunity to engage with our readership, the key decision makers, through valuable editorial which compliments your advertising message. This winning combination provides tangible information to our readers to make informed purchasing decisions. Each of our information sections align with the structure of a School; it is this structure that makes School News a leader in the education industry B2B journals.
education management. It is designed to provide a mix of news, views, ideas
For over 12 years we have been trusted as a leading industry magazine
and information of real use and interest to professionals in the field.
keeping key decision makers well informed when running their school.
We have been advertising with School News since 2018. In all this
The School News team have been invaluable to our 2021 marketing efforts. Both the print and digital medium teams are an absolute breeze to work with and each time we’ve used their services we’ve been really happy with the return on our investment. We’ll be back in 2022 for sure! – Madelize Bekker, EduMaxi
time we have never been anything but pleased with the level of service and quality of adverts they have produced for us. They are more than accommodating when it comes to reviewing and making content modifications. Their communication has always been clear and timely. We will continue to advertise with them in the future and would highly recommend working the team. A++
– Krystle Hubers, Reharvest
Whangaparoa Primary Classroom, Image Autex Industries
Rates + Requirements
Display Advertising
Note: All prices exclude GST. Agency commission terms & conditions apply. Rates effective 06/09/2021. E&OE
Term
Size
x1
x2
x3
x4
1/8 Page
680
640
620
580
1/4 Page
1,180
1,120
1,060
1,000
1/2 Page
1,940
1,840
1,740
1,660
1 Page
3,560
3,380
3,200
3,020
2 Page
5,780
5,500
5,200
4,920
Front Cover Ad Strip
1,500
1,425
1,350
1,200
Back Cover
4,800
4,560
4,320
4,070
Inside Cover
4,450
4,220
4,000
3,770
Inside Cover Spread (2 Page)
6,060
5,770
5,460
5,160
Special Positions
Front Cover Sponsorship Package*
9,000
8,550
7,690
6,150
* Includes Front Cover Branding Image and text + Bonus 2 page Profile Advert (Value $5,120)
Profile Advertising Half display and half advertorial space 1/2 Page (1/4 Page Ad + 200 Words)
x1
x2
x3
x4
1,640
1,550
1,470
1,390
1 Page (1/2 Page Ad + 350 Words + 1 Images)
3,020
2,860
2,710
2,560
2 Page (1 Page Ad + 750 Words + 2 Images)
4,910
4,660
4,410
4,170
National
North
South
DL
1,950
1,320
700
A4
2,450
1,660
880
A3 (maximum flat A4)
3,050
2,070
1,090
Inserts Regional rates per 1000 (max 350gsm)
File specifications: Files supplied as Indesign, Photoshop, Illustrator, PDF, EPS, TIFF & JPEG. All images CMYK at 300dpi with all relevant fonts and images included with file. You must specify CMYK/PMS colour codes when supplying hard copy of logos, etc for exact colour reproduction. Do not supply artwork the above file formats, any supplied materials will be used as a visual guide only. For further information and advice contact the production department on (03) 365 5575 or speak to your Advertising Coordinator.
Agency commission & terms: Ten percent (10%) of gross billing on space, position premiums and colour charges only to recognised agencies. Commission rescinded if payment not received within 45 days from invoice. Terms: Net 45 days. Interest penalty of 2%, compounded monthly, will be added to balances due after 45 days. No cash discount. The publisher holds both advertiser and its agency jointly liable for balances due.
Double Page Trim to Page: 297mm x 420mm Bleed Area: 307mm x 430mm
Full Page Trim to Page: 297mm x 210mm Bleed Area: 307mm x 220mm
Half Page Vertical: 267mm x 89mm Horizontal: 131mm x 183mm
1/4 Page Standard: 131mm x 89mm Horizontal: 63mm x 183mm
1/8 Page Horizontal: 63mm x 89mm
2022
Deadlines
o m o r p e s i n a Org book + e e D l l a C paigns! cam
022 1, 2 m Ter 022 ry 2 2 a u n th Ja 02 ry 2 28 a u r 022 b th Fe ry 2 a u 4 r 22 Feb e: e: , 20 ate dlin dlin 2 L a a e e m D al D Ter ing prov ook p B A l Fina rtwork 2 e: lA 202 leas l a i e r n i R p h F t A e 22 azin 29 y 20 22 Mag th Ma 0 6 ay 2 22 : : M e e n e n i i , 20 at dl dl 3 L a a e e m D al D Ter ing prov ook p B A l ork Fina : 2 Artw elease l 202 a y l R u Fin h t J e 022 azin 15 ly 2 022 Mag nd Ju st 2 2 u 2 g 2 u : : 202 rly A line line , a d d 4 E a a m De l De Ter king pprova o o A lB 2 Fina rtwork : 202 ase A r l e e l a b e 2 R to Fin 202 th Oc ine r z e 22 a 7 b to r 20 Mag e th Oc b em 14 3 Nov e: e: y n l n 202 i i r l l , a d d 1 E a a m De l De Ter king pprova o o A lB Fina rtwork 023 : ase A ry 2 3 l e a l a u e n Fi th Jan eR 202 3 azin 27 ary 2 g u r a b M y 20 rd Fe r a u 3 ebr : e: te F line a dlin d L a a e nge . l De gD cha ly rova okin p may ide on o s p B e u A t l a g a k d e ive Fin : wor thes dicat l Art Release that are in a e n t i d o F e se n e, an azin Plea t notic u Mag ho wit
2 2 0 2 r o f s e r u t Fea
TERM ONE
TERM TWO
TERM THREE
TERM FOUR
• • • • • • •
•
School Library Refurbishment
•
Tools for Literacy Education
•
Choosing the Right Maths
• • • •
•
EOTC Supplement for 2022
•
Mowers and Tractors
•
School Shade Solutions
•
Gymnasium Floor Installation and
Solar Power in Schools STEM Education and Resources Career Guidance School Fundraising Dyslexia Innovative Learning Spaces Playground Upgrades & Installations
Programme •
Decreasing School Waste
•
Sports Surface Upgrades/ Refurbishment
•
Classroom Acoustics
• • •
Teaching Aids for Special Education Decreasing School Waste School IP and Paging Systems Upskilling/Professional Development Teacher and Student Wellbeing The Smart Classroom Flexible Seating Options
Refurbishment •
First Aid Training
REGULAR TOPICS Education Literacy, antibullying, dyslexia, maths programmes. We also invite principals to contribute an article to identify how they have influenced their school.
E.O.T.C. Education Outside The Classroom covers, school camps, community service, outdoor learning programmes, arts and drama as well as in school visits.
Administration This section covers budgeting, reporting, innovative classroom design and library management systems – we speak to leading industry experts.
Sport & Recreation With so much emphasis on the benefits of students getting regular exercise we keep abreast of the programmes & equipment.
Technology In an ever increasing fast paced slice of the education sector, we feature products and services that are needed to prepare students for the modern workforce.
Health & Safety Whether it’s first aid training, defibrillators, protecting schools from vandalism or managing school visitors, we provide key information.
Teaching Resources Keeping principals and teachers informed of valuable resources than can be used to engage students in the classroom.
Food & Beverage Healthy food education and choices benefit the whole school community. We include informative solutions.
Teacher’s Desk From health and wellbeing to professional development and training– we keep up to date with the opportunities available in this area.
Property From solar, composting to grounds maintenance, flooring solutions and everything in between. We look at key purchasing considerations.
schoolnews.co.nz schoolnews.co.nz is the definitive industry portal for education professionals providing informed and relevant editorial to 4,200+ education industry professionals. School News keeps our readers informed by regularly delivering the latest education industry news, specialist articles, school profiles, product releases, and product profiles via the website, weekly digital newsletter and social media channels.
Website Statistics Average
Average
Active
Average
Average
Unique Visitors
Page Views Per Month:
Newsletter Subscribers
Newsletter CTR (% of opens):
Newsletter Open Rate
16,669
25,568
4,247
45.88%
19.76%
Per Month:
1.57%
30.91% 1.23% 8.20% Visitor Breakdown by Location Auckland: 30.91% Christchurch: 8.20% Wellington: 7.35% Tauranga: 3.39% Hamilton: 3.24% Palmerston North: 2.29% Dunedin: 2.18% Whangarei: 1.57% Lower Hutt: 1.23%
1.23%
2.29%
7.35%
2.18%
*Google Analytics reports available on request
Electronic Digital Marketing Reach 4,200 education industry professionals in New Zealand with a School News EDM package! EDM Package includes: 1x EDM blast to 4,200+ education industry professionals throughout New Zealand, panel banner 300x250 on SchoolNews website and newsletter for 4 weeks. Included in the package is the design of the EDM blast and also the panel banner for the website/newsletter. Plus 30,000 off-network impressions (300x250 banner). EDM sends limited to only 4 per month
Total Package $3,000 excl. GST EDM Only $1750 excl. GST Average EDM Open Rates: 36.04% Average EDM CTR (% of opens): 4.39%
Website Takeover
New product to launch? Huge announcement to make? Why not takeover our website with this high impact takeover. B
A D
E
C
Takeover package includes: HomePage Skins
Package Cost: $2,500 ex GST (Valued at $4,500 ex GST) A
B
C
(Left, right & above the masthead) - 2 Weeks
728x90 Title Banner
D
(Also appearing on the newsletter) - 1 Month
300x250 Panel Banner
E
(Also appearing on the newsletter) - 1 Month
Placements + Rates A
Header Banner (728px x 90px)
Email + Website Front Page Includes banner on minimum four email newsletters per month. Banners B
Title Banner (728px x 90px)
Size
x1
x2
x3
x6
x12
A
Header
600x74
850
800
750
650
595
B
Title
600x74
1450
1375
1300
1150
1000
D
Panel
300x250
750
710
675
600
525
Size
x1
x2
x3
x6
x12
Website Only Includes web banner placement on front page. Banners
Large Panel Banner (300px x 500px) C
C
Large Panel Banner
300x500
850
800
760
680
590
D
Panel Banner
300x250
525
500
470
420
360
Mid Article Banner
300x250
600
570
540
480
420
Homepage Skins Left and Right (one week only)
Custom
450
425
400
360
310
P/W
P/W
P/W
P/W
P/W
Production Charges For Artwork Included (Max 2 client corrections) Additional Changes
Panel Banner (300px x 250px) D
No Charge 120/hour
Advertorial (200 words)
120
Advertorial (400 words)
200
Advertorial (400 words)
360
Product & Supplier Profiles
Get the edge with our platform... Showcasing your products and services in our “Supplier News” section of the website, has never been easier and offers advertisers the platform to promote their products or services to an ever increasing base of site visitors. From the simplest of products to the most complex services on offer, this integrated content solution facilitates the advertising with ease.
Product & Supplier Profiles Includes brochure advertorial web page in our Supplier News section. x1
x2
x3
x6
x12
Supplier/Product Profile (Up to 700 words + 4 images)
450
420
400
360
310
Supplier/Product Profile + Weekly Newsletter
550
510
490
440
380
Off Network Advertising
Target our cookie pool of 9,300 users after they leave SchoolNews with our off-network marketing options.
How does off network marketing work?
this highly sought after B2B audience through display
School News, uses advanced pixel technology to track
ads in prominent positions on high reach Google partner
unique users that visit our website on a monthly basis
websites.
to allow retargeting of these users on high reach Google
Remarketing is a very powerful advertising tool as it
partner websites outside of our own network.
builds reach & frequency and in turn qualified leads for
These ads specifically target these users and influence
your business.
What is included? A 1 x month campaign with 50,000 impressions included. Readers will be served with a 300x250 or a 728x90 banner.
Package Cost: $950 ex GST
The essential industry guide
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AccomNews
School News, Australia
AccomProperties
AccomNews remains unrivalled as Australia’s premier product and service guide for the Australian accommodation industry. The print and digital edition of AccomNews is delivered directly, on a quarterly basis, to over 14,500 owners, managers and key personnel in hotel, motel, resort, apartment and holiday park properties throughout Australia.
The print and digital edition of School News is delivered to over 17,200 education industry professionals at primary and secondary schools throughout Australia. The reader demographic is principals, head of departments, property managers, purchasing officers & student advisors (the decision makers!)
AccomProperties is the fastest growing website for buying and selling Management Rights, Motels, Hotels and Caravan Parks in Australia.
www.accomnews.com.au
www.school-news.com.au
www.accomproperties.com.au
We currently have just over 900 listings for sale on the website and are continuing to grow.
Proudly published by Multimedia Publishing Ltd – for further information, please contact: P | 03 365 5575 E | advertising@schoolnews.co.nz
www.schoolnews.co.nz