Hadoop The power lies in BIG DATA!
Believe the BIG DATA hype
250 million photo uploads and 800 live interactions, as recorded by Facebook every day. 1 million estimated customer interactions each hour as recorded by Walmart that is imported daily into its database with staggering amount of data close to 2.5 petabytes.
Other 8 billion are busy in texting, browsing and calling on their mobile machines globally.
BIG Data Variety BIG DATA is best described as a combination of s components:
Volume Veracity
Value Velocity
Types of Big Data
Sentiment Data Sentiment Data is purely based on opinions and feelings of your customers and target audience. Customers are continuously reviewing you on Facebook and Twitter, sharing their experience via blog or may be uploading their videos. Hadoop with its Hadoop Distributed File System let you upload and store the data which can be analyzed via Pig and other methodologies.
Clickstream Data Clickstream analysis provides insights on the consumer behavior and reveal how they search for products had the business and a brand rank when it comes to buying decision. Along with Omniture and Google analytics, Hadoop is helping the companies to strategize their promotional activities and crowd their virtual shopping carts.
Location Data
Global positioning Systems (GPS) became highly popular in 1990s.
Now smart phones can exactly transmit your location as per longitudes and latitudes.
The logistics and other consumer driven companies are heavily using Hadoop and Big data to optimize their business potential exponentially.
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