Business Opportunity Guide by MumsClub.co.uk

The Work from Home Business Opportunity Guide

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The business club for entrepreneurial mums

Editor: Jane Hopkins Editorial: 01675 467719 Advertising: 01675 467719 admin@mumsclub.co.uk www.mumsclub.co.uk Whilst every care has been taken to ensure that the data in this publication is accurate, neither the publisher nor its editorial contributors can accept, and hereby disclaim, any liability to any party to loss or damage caused by errors or omissions resulting from negligence, accident or any other cause. Neither MumsClub nor The Business Opportunity guide officially endorses any advertising material included within this publication. All rights reserved. No part of this publication may be reproduced, stored in any retrieval system, or transmitted in any form electronic, mechanical, photocopying, recording or otherwise - without prior permission of the publisher.

Welcome! To the business opportunity guide, here to help you make the right decision, for you. Let's face it, the job description of a mum, which includes keeping both the kids entertained and the household in one piece, requires us to be a pretty creative and resourceful bunch. This knack for multi-tasking, which we’ve perfected over time, is a useful (or rather essential!) skill that an entrepreneurial mum will harness to enable her to run a business from home, and the options and opportunities available these days makes starting up that little bit easier. This guide is all about those opportunities. Any basic internet search will highlight plenty of ‘home business opportunities’ websites offering you ways to make money but won't tell you which are worthwhile, and which are out to make a fast buck at your expense. So, where do you start? What do you look for? Well we’ve researched, asked experts and found case studies of women who, having once been in your position, are now running thriving businesses, even around their full and demanding family lives.

Just like riding a bike, setting up and running a new business can be tricky to start with. However, once you’ve found your work/life balance you’ll find it’s so much more rewarding than mastering the bike; both financially and emotionally! Buying into a business opportunity, whether it’s a part time income you’re looking for or a full time business career, there is something out there for you. All you need to do is research the market and find the business opportunity that is best suited to you. Investing in a business opportunity allows you to get off to a flying start, and benefit from someone else’s bright idea and all the initial groundwork needed to establish a successful brand. There are hundreds of opportunities currently available that are perfectly suited to a mum wanting to work around the children, and we are here to guide you through the wealth of information out there, and offer a helping hand to give you the confidence to pedal Jane Hopkins away! with Jamie You’ll also find more information, ideas and support from other mums like you in our thriving online community at mumsclub.co.uk so grab a coffee, pop in and say hello, you’re sure of a warm welcome - day or night, we never close! Thanks for reading and get in touch if you have any questions at all!

Jane x

Jane Hopkins Creator of mumsclub & The Business Mum’s Journal UPS Local Business of the Year 2008 WOW (Women on their Way) Award Winner 2009

CONTENTS

articles 06 starting a business 09 party planning - it’s my party 13 franchising - the f word 16 the insider guide to... franchising 22 franchising - case study 25 the insider guide to... direct sales 28 how to guide - perfect party planning

Contents

fact files 08

the keepsake consultancy

chocolates for chocoholics

fitkid

jo jingles

love silver jewellery

little super stars sports club

the family grapevine

business mum’s journal

mumsclub

www.mumsclub.co.uk 4

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Starting a Business

Starting a Business If you’re serious about starting a business, here are some pointers to think about that will help you choose the right business for you and your family from Antonia Chitty of familyfriendlyworking.co.uk.

1. List your priorities

services and online training providers to see

Such as earning money or finding work that lets

whether you can do something about it.

you stay home with your children. If you

3. How much time do you have?

understand what is really important to you it will help you know if a business idea meets your needs.

Think about the hours you can devote to working. Be realistic if you plan to work around the kids, as

2. What skills do you have?

children may not understand "mummy's working".

Start by making a list of your current skills on paper

4. What style of work suits you?

then ask others what they think you're good at. You may be surprised to hear others thoughts on your talents. If you think there are things you may need to work on, and you are willing and able to do so, have a look at local colleges, council provided 6

Would you love the sociability of a party plan business, are you prepared to go door-to-door, or would you prefer a business where you interact with people over the phone or online?

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Starting a Business 5. Are you happy to work on commission? List

Direct sales businesses give you the benefit of having a business all set up for you, but check the percentage commission you will receive. Also

Think

remember you are not guaranteed a set amount of income each month which, if on a tight budget, could be important.

Money

may ask for initial investment between

ironing or dog walking, can be done very cheaply: you will need a few pounds to invest in promoting your business.

7. How much help do you need? If you want lots of support you may prefer to choose a direct sales business or a franchise. Ask about the support you’ll get, and meet your potential manager to make sure that you get on. If

Learn

Prepare

Is it unique enough to be appealing? If you are selling something will people need to buy it often or is it a one-off purchase where you will continually need

10. Can you get any more help and

Setting up your own service, such as

Research

research? Will people buy your product or service?

to invest?

you will need several thousand pounds.

Help

9. Have you done your market

to find new customers.

£20 and £200. To buy into a franchise

Invest

own businesses.

6. How much money do you have A direct selling or party plan business

Advice

about how real mums have created their

advice?. Whatever sort of business you opt for, pop into a local Enterprise Agency or Business Link for advice and free or low cost courses on starting a business. They can also advise on any grants or funding that may be available.

11. What about the tax man? You need to register as self employed within 3 months of starting any business. HM Revenue and Customs offer loads of free help and advice to help you understand what you need to do. hmrc.gov.uk

you feel isolated, join a forum like

12. Prepare a business plan.

www.mumsclub.co.uk to meet other

Every business needs a plan to set out

parents in business.

aims and objectives, and the steps to

8. What about other business

take to achieve your goals. This will help you make sure your business is a great

ideas?

success and will ensure you have enough You can find business opportunities listed money coming in to cover your costs. on mumsclub.co.uk, or visit the blog at Now go for it! familyfriendlyworking.co.uk to read

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Business Opportunity Fact File Start your own rewarding Business helping parents to capture their most precious memories… The Keepsake Consultancy has over 14 years combined experience in the Keepsake Crafts Sector and offers a range of Start-Up Opportunities – especially designed to help Women start-out in Business!

Work Description: Our ready-made Business Package provides all of the Business-tools and knowledge necessary to start your own rewarding Business - creating a range of delightful hand-crafted Keepsakes including; Silver Fingerprint Jewellery, Artwork, Jewellery 3D Casts and Clay Impressions of Babies hands and feet.

Work/Life Balance: This opportunity is ideally suited to Mothers who wish to work part-time but want to realise their full earning potential. There are no high start-up costs or sales targets, so no pressure! You can work part-time or full-time to suit your own ambitions, commitments and desires.

Amount of Investment: We offer a range of low-cost start-up options, designed in particular to appeal to Mothers seeking a return to work. Getting started is simple! Firstly you must purchase your Business-in-a-Box; a ready made Business Package which aims to provide you with all the knowledge and Business-tools necessary to get started: Prices start from £99 + VAT. You must then choose from any combination of our Training Packages at £395 + VAT, including; Fingerprint Jewellery, Artwork Jewellery, 3D Castings, Stone Out-Prints, Clay Impressions and Pottery Prints.

Earning Potential: The Recommended Retail price of the various Keepsakes, range from £40 for a single Fingerprint Charm up to £100 for a Framed 3D Casting, therefore if we assume an average sales value of £55 per Appointment, you could earn £275 per week based on just one appointment per day.

Training & Support: Within our Start-up Package, we offer Training, Support, Website creation, plus a host of other value-added services – designed to get your business up and running with minimum fuss and maximum reward.

Experience Required: Above all - you should be friendly, confident and at ease working with babies & young children. You should also be organised, motivated and determined!

For More Information: Contact Michelle Williams on 0845 467 0147 michelle@thekeepsakeconsultancy.co.uk Keepsake Consultants Ltd, Unit 2 Rooks Farm, The Street, Rotherwick, Hook, Hampshire, RG27 9SZ

www.thekeepsakeconsultancy.co.uk 8

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Party Planning

It’s my

Party!

Direct Selling, or 'Party Planning' is big business, in a small-business kind of way... Over 400,000 people in the UK are currently involved in direct selling, from those earning a very modest income for a low time commitment to those earning hundreds of thousands of pounds. Party Planning involves selling goods to customers on a direct face to face basis, often in their own home, or that of a friend and, rather than a cold sales 9

pitch, the products are demonstrated at a product party.

parties of today, the direct sales industry is booming, as more and more people look for a fun More and more people and flexible way of earning extra income. are looking for fun and No formal qualifications are required in order to become a flexible ways to earn party plan agent, so it really is a extra income. career choice open to all. From the Tupperware parties of However, as the success of a direct selling venture is likely to the seventies to the slightly turn on interaction with more risqué Ann Summers

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Party Planning potential customers, the ability to create a rapport with people and simply have a good chat are essential!

TOP TIP! Always ensure that you receive a proper written contract and that you understand it. A com-

between £50 and £200 and this amount will buy you a business kit and a range of sample products. It is not normally necessary to buy goods before you have made any sales to customers, as party guests will browse catalogues and sample products from a demonstration kit before placing orders.

establishing personal contacts and relationships and this best done face to face. As a result, overhead costs may be low, but petrol and party expenses will be the main costs eating into profit.

Web savvy mums can

The first party planners were limited to a very poor choice of products to sell, but now, of course, there is a huge range of goods and services that can be offered through a direct selling plan. These include:

pany’s membership of the

have it all! In today's web-savvy age, many party plan agents can simply (DSA) is a good indication order the required products of legal compliance. from the retailer's website, using a special wholesale agent Most direct selling businesses discount code. This allows the demand only modest agent to purchase goods with, investments, in contrast to say 40% off the retail price. This many franchise businesses 40% then covers the agent's where the initial investment costs, which normally include a needed may prevent some gift for the party hostess, and people from investing. the rest is profit! Beware of any party plan Quite sizable direct selling companies that require businesses can be run from investment in large amounts of home and a certain amount of stock for whatever reason, even retail sales could be done by if this 'could' lead to higher telephone and the internet. earnings and appointments. However, direct selling is a Typically, start up costs are 'people business' - it is all about Direct Selling Association

These days, there’s a huge range...

Telecoms, gas & electricity supplies Cosmetics, fragrances, skincare, jewellery, clothes. Food supplements, diet plans, fitness, aromatherapy Kitchenware, house wares, furnishings, electrical goods, cleaning, security Books, toys, games, nappies, audio visual, financial, gifts

So what are you waiting for...?

Did you know? • Avon is the world's largest direct seller and , and their first "Representative" - then called a General Agent - was Mrs. P.F.E. Albee of Winchester, New Hampshire, who travelled by train, horse and foot to sell Avon and recruit other Agents 34 years before American women could even vote! • Jacqueline Gold, Chief Executive of Ann Summers, started in the company in 1970 as the wages clerk • By April 1951, Tupperware was officially pulled from retail stores to focus on the new ‘Home Parties’ business • The Body Shop At Home was launched in the UK in 1994, three years after The Body Shop through its charitable Foundation, helped launch The Big Issue. 10

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Business Opportunity Fact File

The Company: Chocolates for Chocoholics began selling quality chocolates and gifts in the UK in 1986. We are now a multi million pound business with the great majority of our sales being made through self employed Distributors. They sell our products directly to consumers via Chocolate Parties or through a Chocoholics brochure. We do not supply the retail trade and the great majority of our products are designed and produced in-house. Our range includes items for Christmas, Easter and we also have an all-year-round collection of boxes for Celebrations like weddings, birthdays anniversaries or corporate use. Our company ethos is based on the fact that we want to offer consumers excellent quality products in original designs at reasonable prices. Our Distributor’s contribution is to offer a high quality, local delivery service.

The Chocoholics Distributor If you were to ask any of our existing Distributors to describe their role they would probably tell you it is like working full time for part of the year. The demand for chocolate is always much higher at Christmas and Easter and our Distributors respond to this by putting in a lot more hours in the September to Easter periods. Their income during these months can often be substantial and this makes it easier for them to take an extended break over the summer. This work pattern can be ideal for a mum as it fits in very well around school holidays. The product range has been specially designed to appeal to families and with prices starting at less than 20p it is not hard to find customers or party hostesses.

Benefits: The main benefits to anyone considering this opportunity are: • • • • •

It offers flexible working hours The product is easy to sell For anyone who is prepared to work the profits can be good It is very sociable and a great way to make lots of friends We maximise your opportunities by limiting the number of Distributors in each area.

Requirements: • • • • •

You need to be able to attend product presentations at our offices in Berkshire prior to the start of each of our seasons. You need to be able to drive and have your own transport. Your Display kit and deliveries can be bulky so we recommend you have adequate space to store them. Lifting and carrying lots of boxes can be hard work so you need to be fit and free of back problems. You need to be enthusiastic and possess a desire to be successful.

For more information: Lea Farm, Lodge Rd, Hurst, Reading RG10 0SS. Tel: 01189 321 043 www.chocolate-parties.com - sales@chocolates-for-chocoholics.co.uk 11

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Business Opportunity Fact File Child health and fitness is a growing sector with a government focus and drive on healthy lifestyle, now is the time to get involved in this sector. FitKid is a fun activity provider dedicated to encouraging children to move. Our organisation is dedicated to helping children become more active. Today’s children don’t seem to run around and play as much. Unfortunately, this is having an alarming effect on their health, with children demonstrating signs of heart-related illness at a much earlier age. Well, FitKid aims to do something about this.

The Business Opportunity: All activities at the FitKid club are designed to encourage children to be energetic, and use their muscles. Our main emphasis however, is on FUN. We are well aware of how quickly children lose interest in things, so our programme is both varied and fun. They get fit, they learn and they have fun at the same time – all in a totally non-competitive environment! Running a FitKid franchise will enable you to run your business from home and deliver sessions within the community and really make a difference to children’s lives. Our sessions are fun and encourage all children to be active in structured classes which benefit their health. We use a variety of fun equipment including balls, beanbags, hoops, space hoppers, parachute etc. At a time when parent’s are concerned about their children’s health, now is the time to put solutions in place to stop the growing problem of childhood obesity. Additional Business Opportunity: FitKid offer franchisees the opportunity to purchase a licence to offer LazyTown Sports classes in their area. Themed classes are based on the internationally renowned LazyTown using all the latest music and games from the popular television series. Currently aired in over 150 countries, awareness of LazyTown is high which has resulted in exceptional demand for LazyTown classes which already outstrips supply.

Amount of Investment & Earning Potential: From £ 7,500 + vat plus from £ 95 + vat per month. You could earn up to £ 50,000 and beyond.

Training & Support: Ongoing support and full training package including 2 national qualifications.

Is it Right for you? You’ll be working with children and will need a interest in healthy lifestyles. You’ll also need to: • be committed to establishing your business • plan and implement any local promotions on a regular basis • manage multiple bookings for classes and parties • have the ability to recruit and manage staff • be organised and motivated • attend the necessary training

For More Information: Nicky Kay, FitKid Ltd, Arena Business Centre, Holyrood Close, Poole, Dorset. BH17 7FN . Tel 08700 85 1000

enquiries@fitkid.co.uk - www.fitkid.co.uk 12

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Franchising

The F… Word Franchising, that is. In the current difficult business climate, franchising may be a way to run your own business and generate an income, but with more support and less risk than if you decided to go it alone. But what is franchising exactly, and how does it work? A franchise is defined as "an agreement by which a business company gives someone the right to market its products in an area; [or]… the area concerned". What this means is that someone with an established business may offer you the right to trade under their business name and brand in a particular area. The franchisor is the person selling the right and the franchisee is the prospective purchaser, i.e. you. The area in which you are given a licence to trade is known as your territory. A territory can be exclusive or non-exclusive and could be a single postcode to a town, city or even county. Exclusive territories mean no other franchisees are permitted to sell in your area, which can be a key advantage. Make sure you know exactly where your territory starts and finishes as you may have a competitor set up shop just down the road. Franchisors will often charge a one-off start up fee, which can range from a small initial investment up to £tens of thousands. Some franchisors will require a percentage of turnover (sales, rather than profits) or may instead charge an annual licence fee. Annual fees may pay towards continual development of the brand, the services and products that the franchisor provides. The royalty fee is also often used for ongoing training of the franchisee and their staff. There may be other fees associated with a franchise, such as advertising along with the requirement to purchase specialised equipment and all of your supplies from the franchisor. However the deal is structured, you need to make sure you are fully aware of all the costs so that you can work the details into your business plan.

A franchise business does offer a range of benefits, although the exact details will vary with each business. Typical help provided to franchisees includes:

• • • • • •

a recognised name and brand centralised marketing and public relations centrally produced products and catalogues advertising training and support discounted 'group' costs, such as insurance, accountancy

Above all, remember that, no matter how much help you get, a franchise is your business, and the success of it will depend on you and your hard work. But that doesn't mean franchising is a bad f… word, your business can be fun, flexible, financially rewarding and fulfilling. 13

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Franchising

top tips: Claire Bennett, Managing Director of Music Bugs, offers her top 5 points to consider:

Look for a franchise that will allow the business to grow as your family grows. You should expect a large and exclusive territory to protect your own financial investment but with enough flexibility from the franchisor to allow you to start off small and to gradually build the business up over a period of time.

Be very wary of the financial forecasts portrayed by some franchisors as these are often overly optimistic and don’t paint

the entire picture. Ask for financial forecasts that reflect potential profit net of outgoings, royalty fees and tax. Ask the franchisor to show you the annual accounts of existing franchisees. Talk to as many existing franchisees of the company as possible and ask specific questions about their experiences, training and level of ongoing support from the franchisor. Try to talk to new franchisees as well as the more established ones in order to get a balanced view. Find out what level of support you will get in terms of advertising and marketing your business, both at the launch stage and also on an ongoing basis. At the very least you should expect a start up pack of marketing materials such as

posters, flyers, business stationery and a basic website. However, some companies will go the extra mile and provide press releases, advertising templates and may even fund a good proportion of your local advertising as well as running an ongoing national advertising campaign. Be prepared for lots of hard work in the initial months while you get your business established and stay in constant touch with your franchisor. They really are the best people to guide you through this intensive early period so expect lots of support from them. Enjoy your new business and be very proud of what you have achieved! Learn more about this and more franchise opportunities on www.mumsclub.co.uk

Can I actually do the job? Do I want to do the job? If you have spent all of your life working as an accountant and are considering a franchise in singing to children, you must ask yourself if you are going to be able to actually do the job. If you do not feel you can, and the training and support from the franchisor does not look to be helpful in these areas you may need to look for another opportunity. Your skills & interests are the most important aspect when choosing any kind of business. By identifying your key skills and what you most like doing, you can discover the type of business that is best suited to you. A reason for many people to break away from the standard 9-5 job is to do something that they enjoy, and by choosing a franchise in an industry that requires your skills and interests you will be working in an environment that you enjoy. A franchise is a commitment for several years, so it is best to choose a field that has long term appeal. You must be willing to work hard and put 100% into the running of your franchise. Success is never easy in any industry and by putting everything into the setting up and running of your franchise you can be confident you will give your new business the very best chance of success.

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Business Opportunity Fact File

Do you enjoy music & singing? Would you like to work with babies & pre-schoolers in your local area? Do you want to run your own business to fit around children? Jo Jingles provides an exciting opportunity to run your own business, offering interactive music, singing and movement classes for babies and children aged 3 months - 5 years in your local area. (In some areas for children aged up to 7 or 8 years of age).

The Jo Jingles Business Franchise Opportunity Following the first classes in 1991 the Jo Jingles franchise was launched in 1995 and has now grown to a network of over 100 franchisees running classes throughout the UK and in Ireland. Jo Jingles is now firmly established as the UK's leading provider of pre-school music and singing classes for babies and young children and our aim is for further expansion in the UK and overseas. More than 20,000 children now enjoy our weekly introduction to music in over 500 centres. Jo Jingles is credited with Full Membership of the British & Irish Franchise Associations.

Financial Information A Jo Jingles franchise costs from £7,000 - £9,000 + VAT depending on the size of the territory allocated. The franchise package includes an exclusive territory and initial/on-going training plus detailed operations manuals, class programme and equipment including percussion instruments, music books and CDs recorded exclusively for Jo Jingles by well-known presenters and music writers from BBC’s children programme. A local website is also included in the fee.

Training & Support Continuous promotional support is provided and all franchisees are kept in touch with all marketing and advertising activities, by Head Office. Jo Jingles provides comprehensive and on-going training in all areas of the business. This includes in-class training and a one-to-one business advisory days.

Experience required Typically, our franchisees have experience of very young children and may have dealt with the pressures of “juggling” a career and home. You don’t need any formal musical training or teaching qualifications, but ideally you will have a good singing voice, a musical background, and a genuine interest in music.

For more Information: For details on areas where we would like to expand or where we have existing franchises for sale contact us at;

headoffice@jojingles.co.uk - www.jojingles.com 15

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Franchising

The Insider s Guide to…

...Choosing a

Franchise Deciding to become a franchisee is a big decision. Your time, money and family will all be affected by the choice you make so it is important to get it right. Here, MumsClub, together with some successful franchisees and franchisors, offers tips on what you should consider when choosing a franchise business. MumsClub Money Matters does, and does not cover. If you would be stretched to cover the Can you afford the initial fee, your business may be sunk before you start if you initial investment? subsequently need to pay out for It may sound silly, but a franchise new equipment, training or opportunity that costs upwards advertising. of £20,000 should not be on your Is there any financial shortlist if you have no way of meeting the initial cost, even support available? with any available funding (see It is often the case that the below). franchisor themselves is unable It is also important to read the to offer actual financial support small print to make sure exactly or assistance. However, a good what your initial investment franchisor should offer support 16

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with funding proposals and sources of lending. Often, government-backed organisations such as business link (businesslink.gov.uk) can be a great place to start when looking for alternative funding sources to start or support your business. Sometimes franchisors may offer their own funding, lease back on equipment or even a business contingency plan, which will add value, and attractiveness, to the overall franchise business proposition. Continued on Page 18 16

Franchising ongoing interest in your generated revenue or capital funds in place to appreciation. In such situations, you are suffering the risks of your Make sure that you have support the business? own business without being able additional funds available to to enjoy all the rewards, which Think Cashflow... Availability of provide your business with cash is vital to the success of your working capital and try to arrange does not make for an attractive proposition. Make sure you business and many businesses additional sources of funding, understand your franchise have failed simply because of a such as overdrafts, just in case lack of cash to pay its creditors. your business needs to draw on it agreement completely before signing. Realistically, new businesses are in the future. unlikely to be in profit until the You should also find out what What are the terms of terms the franchisor has for second year of trading and this resale and renewal of resale. Some franchisors may require a proportion of sale the franchise? proceeds or place restrictions on Although this is probably not the potential purchasers.

Do you have ample

needs to be incorporated into business plans and cashflow forecasts.

first thoughts of a potential franchisee, it is something that need considering before signing up. In some cases a franchise business may not actually be under your full control, for example, the franchisor may retain rights to customers and contracts or may even retain an

Equally, if the franchise agreement covers a fixed term, you should discuss renewal of your franchise agreement with the franchisor. It is important to know whether you are permitted to automatically renew the franchise agreement at the end of each term, and how much will it cost you to do so.

Ask the right questions When thinking about buying a franchise, it is important that you ask your prospective franchisor the right questions. Smallprint franchisor Maija Pykett, offers her tips to make sure you get the right information. How many franchisees do you have? Beware the franchisor who is selling a ‘pilot’ – they are asking you to invest in being a guinea pig. The more franchisees there are the more experienced the franchisor and the greater the profile of your future business. A good franchisor will suggest you speak to existing franchisees to learn more about the business.

Are you a member of the British Franchise Association? Any reputable franchisor will be a member of the BFA, the governing body for franchising in the UK. All members are vetted against a strict code of business practice and offers reassurance and redress to franchisees.

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Will my territory be exclusive? The granting of an exclusive territory means the franchisor cannot set up another franchise within your area and that you personally are rewarded for the time and effort you invest in marketing your product within that territory. If the territory is not exclusive, it means the franchisor could set your next-door neighbour up in business.

Build Your Information Empire My name is Tracey Hurst, I'm 36 years old and am a new mom to a lovely baby boy Shea, so I am very fortunate that while on maternity leave from my corporate job, I was introduced to this fantastic, little known home based business system, so now I am able to stay at home with my son and still make a fantastic income, simply by copying others success, all done in a few hours a day, if that...I can do this while my baby has his naps! And I can show you how you could have a go at copying these money making business systems yourself in the comfort of your own home.

If you are fed up with your current job or That is situation? There are real alternatives... a portable business Well this is the kind of business:-

which has nothing to do with the “get rich quick” nonsense... And nothing to do with MLM" , "health foods," or ‘gambling products'…

•

That is "location free" so you can run anywhere in the world with internet connection, from either a laptop computer, netbook or even an iphone

All of this can be started for very little cost......you will need a little "seed money " to get started but you will not need an overdraft or a loan like is the case with so many other business start ups.

•

That is exciting to be involved in, with high rewards and great quality of life.

Request Your FREE DVD NOW!

What exactly is this?

Request Your FREE DVD - 1 hour 35 minutes long of a Young UK Self Made Internet Millionaire on stage at a Bootcamp. This will introduce you to this fantastic business in more detail in the comfort of your own home.

Go to www.InformationEmpires.com and request DVD on FREE to VIP’s page.

•

You will be proud to show your friends and family … and one you are able to pass on to your children…

•

That gives you a real chance to create an outstanding daily income in the least time working ,yet without ever needing to deal face to face with a single customer unless you want to of course...

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Tracey Hurst

Business Opportunity Fact File

Love Silver Jewellery Specialising in creating beautiful, 99.9% pure silver charms that capture fingerprints and create timeless, individual keepsakes of the ones you love. Each fingerprint item is custom made and the jewellery is imprinted, engraved, sanded, fired and finished by hand. You could become a self-employed Love Silver Jewellery Agent. The role involves selling the jewellery and taking the fingerprint moulds in the area you live. The business is set up by a work from home mum, employing mums and selling to mums! You earn commission on every piece you sell.

Work Description: The role of a Love Silver Agent is to advertise, arrange and attend home parties, school and wedding fairs, playgroups ,charity events ...(the list goes on) and sell Love Silver Jewellery and take the castings of the fingerprints. You then send the orders to us on a weekly basis and we then distribute them direct to the client via Royal Mail. You are self - employed with your own home business. You choose when, where and how to work.

Work/Life Balance: This business is run by a mum of 4 children who completely understands the need for home/life balance! You can choose how often you work and where you work so that it fits perfectly around family life. Many sales can be generated at the school gates or from other mums attending children's activities. Home parties and Fairs are usually in the evening or weekend and you can visit schools and playgroups during the day. You need only allocate a couple of hours for each visit. There are no sales targets you get paid for every piece you sell

Amount of Investment: The basic kit costs £95 and contains 5 pieces of the most popular pieces of jewellery, 100 leaflets with your contact details, a code for any web sales you may generate, moulding putty and kits for taking the fingerprints and a pack of administration paper work containing order forms, headed paper etc. You also get a love silver email address. You can add to this pack at any time by buying additional sample products at a heavily discounted rate. At the moment a pack containing all 15 products costs £295, although you can choose pieces individually to add to the basic starter pack.

Training and Support: The starter kit is really quite easy and includes a comprehensive manual - you should be up and running straight away. We are, however, always at the end of a phone or email to answer any questions and you are always welcome to visit us in person for more information. We currently have agents in North and South Manchester and Newark, Nottinghamshire. We are looking to recruit agents from all over the UK.

Earning Potential: You earn between 15% and 20% on every piece you sell. The average customer to date has spent £75, so if you did a home party with 6 people attending, and generated sales of £450 you could potentially earn £90 for a couple of hours work.

Experience Required: None really, but you have to be quite confident and hardworking, enjoy meeting people and be good with children. A computer is essential. If you would like to know more please contact me and I will be happy to send you more information.

angela@lovesilverjewellery.co.uk -www.lovesilverjewellery.co.uk 21

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Case Study: Franchise

“Seeing the children grow and develop is such a privilege”

Tamara and friends

Tamara's Story Tamara Jacob is mum to Callum, 3, and has been a Talking Tots franchisee for two years. "My son was born in November 2005 and I started looking for a part time business I could run around his needs. My background is in engineering and IT, so when Callum was 5 months old I went back to programming 2 days a week, however, this was not going to be a long term solution as I felt very strongly that I wanted to be able to take Callum to and from school. 22

I needed a job with flexible hours that would bring in enough money to pay for all the luxuries at home, like holidays."

entrepreneur”

while raising my lively boy. What I really needed was a business in a box, which meant I needed something like a franchise business or direct selling. I had been looking into various options when I got an email advertising Talking Tots.

"I hadn't considered myself an entrepreneur and although I have good business skills, I didn't have the time or energy to think of the next big idea,

I applied for more information thinking that this would end up in the ‘not suitable’ pile, along with all the other things I had looked at so far."

"I hadn't considered myself an

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Case Study: Franchise "After a long chat on the phone with Lisa, I arranged to go up to Lytham and see what exactly a class was all about. I was amazed by the positive response from the parents, the fun format, the structured and easy to follow lesson plans. I was also impressed that there were 16 children sitting nicely around in a circle joining in and following instructions but still clearly having a great time and enjoying the class! "

that.

I needed to do a financial forecast and see if I could make the level of income I wanted and how many children and classes I needed to achieve

and be reasonably organised (not my strongest point). When I was having bad days it has been so fantastic to be able to talk to Lisa or Tracey and just

do a bit of over the phone coaching. For example, I 3) Is it what I am looking for? Finally I needed to ensure I was remember parachute play was always a struggle for me, but completely happy with the contract, cost, commitment and now I really enjoy it. Conversely, on good days they territory. " were also so genuinely excited "After all the business talk, I to share in my successes – like was really excited when I signed hitting my self- assigned targets the contracts and started my for customers." initial 3-day training, together "What do I love about this job? with 3 other new franchisees. Well, I love running my own “I love running my own business and having time with my son, knowing that when he business and having "My first step was to look into starts school I will be able to time with my son” franchises on the internet and work hours that fit in with that. see what the dos and don’ts It was a lot to take in but great I enjoy seeing the mums and were. There were 3 things that I fun and I went home fired up the buzz in my classes as well as thought I needed to do before and excited to begin marketing sharing those small triumphs, deciding to go ahead: particularly when a child has a my new business. I started 1) Is a franchising environment small with only 2 classes a week breakthrough of confidence or language. Seeing the children right for me? for the first term, as I was Although you are running your working my notice on a second grow and develop is such a own company you need to be job. But after a term I switched privilege. I like the fact that I able to work well with your my full attention to building my am not alone and can call on my fellow franchisees for help franchisors and you can’t do business and went up to 5 or to share things with." everything your own way – classes a week." however you also get a ready"Running your own business is "I am now starting my second made tried and tested business hard work, but very rewarding. year of teaching and I have 9 classes a week as well as and support. You need to manage your 2) Is the money right? accounts, marketing and admin working in preschools.

My turnover is up 93% and my costs are down 5% so all the hard work is paying off and I am thoroughly enjoying myself!"

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Business Opportunity Fact File

Little Super Stars Sports Club Little Superstars Sports Club provides fun, fast moving sports and fitness classes for children from walking age to 11 years old. We aim to give each child their very first taste of sport and to set them on the road to a lifetime of sport and fitness. All the children participating in the sessions are encourage to try out various sports which in turn will develop their sports fundamentals i.e. hand and eye coordination, ball skills, balance, endurance and flexibility.

Work Description: Little Superstars Sports Club will be managed and run by yourself in your own exclusive area. You will have the opportunity of running under 5 sports sessions in various settings, Holiday Clubs for children 411 years old, birthday parties, and many other various sporting activities.

Work/Life Balance: You have the choice with Little Superstars Sports club to run the hours that suit yourself along with your family commitments. Within this business you will network without realising it, as your source of income are mums like yourself.

Amount of Investment: £9,000 which includes all your equipment to run your sessions, full training, exclusive area , full use of the Little Superstars Sports Club Trade mark brand, leaflets, T-shirts etc.

Earning Potential: Your earning potential will be dictated by the amount of time, classes, parties etc you wish to pursue. You can realistically earn a 5 figure sum yearly.

Training and Support: We provide full training in all aspects of running your Little Superstars Sports Club franchise. On going support is available through Warrington HQ.

Additional Information: If you enjoy seeing a child develop and grow, and have an outgoing, dynamic personality that is able to show enthusiasm for Little Superstars Sports Club you will excel at this business opportunity. You will be proud of your achievements with both the children and the parents, and watch a child develop through this unique programme of bringing sport and fitness to young children.

For more information: www.littlesuperstars.co.uk - louise@littlesuperstars.co.uk - Tel 07904 311 552

Testimonial: “Little Superstars has been an exciting and innovative product for young children that has given them the opportunity of developing themselves as individuals. I have been fulfilling my ambition to run my own business and had the full supportive network of Little Superstars. I would highly recommend this business opportunity to anyone who wishes to lead children into an active lifestyle.” James Davies running Oldham and Tameside franchise 24

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Direct Sales - Party Planning

The Insider s Guide to… As for any business, the more you like and believe in the product you choose to sell, the easier your job will be. However, as direct sales, and particularly party planning can involve selling to people in their own homes, the product choice is fundamental when thinking of becoming a direct sales agent. Firstly, look for a product or service that appeals to you, and which is fairly priced. Your enthusiasm for the product will help your sales tremendously and value for money is even more important when times are tight. Do not base your product choice on higher commissions and bonuses. A fantastic product, one you would buy yourself, will mean sales will be easier to achieve. If the product is tricky to sell, with maybe a narrower appeal, even with a higher rate of commission, you will find yourself working far harder for a comparable income. Don't be misled by companies promising no sales targets to meet into thinking they offer an easy way to make money. In this type of business if you are not making sales, you are not making money. Set your own sales targets by thinking about what level of sales you would want to achieve, and deciding whether this is realistic based on your 25

...Direct Sales regional coverage and time commitment. Most people's first experience of party planning is an invitation to a someone's home to view or sample the latest products from a wide range. Whatever the place or product, the main objective is to create a pleasant, welcoming environment where guests are inspired to enter into the spirit of things - and to make a purchase. To succeed in direct sales, you don't necessarily need experience or qualifications but it does help to have an interest in the things you are promoting and to genuinely enjoy talking to people and selling to a live audience.

Build a business! To build up a business of reasonable size you will need a steady supply of hostesses customers who will be willing to invite their friends and acquaintances to a party event and allow you to make a sales presentation. Many network marketers start with their own circle of friends. Make a list of people you know who might be interested in your products. Then ask them what they think of the idea. Don't push them - this is a good way of losing your friends!

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Direct Sales - Party Planning Roberta Jerram is in the process of launching Linen at Home, a new direct selling division of a larger company who’ve been established in the linen and textiles industry for the past 30 years. Here she shares some of her experiences. If you have a new baby you may find, like I did, provide for women over the years (especially moththat being a direct sales agent can give you a new ers) is undocumented but tremendously evident sense of identity. worldwide. Going out to do a party, even though I felt nervous, was a fabulous excuse to get me out of the house and away from caring for twin babies and two older siblings all day long.

In the 19 years I’ve worked in this industry I’ve had the privilege of working with and training many women. The boost in confidence I’ve seen it give to women, me included, is fantastic. So, as well as Those evenings out meeting new people and the earning an independent income for myself and enabling me to provide for my family I’ve been buzz of driving home with a few hundred blessed with the ability to help other women pounds worth of orders really gave feel good about themselves too – an my self-confidence a much-needed added benefit I didn’t foresee in the boost and I grew personally as time early days but something I’m now went on, in fact it became a bit like incredibly proud of. an (incredibly good) addiction. For more information go to www.linenathome.co.uk

The hope and confidence that direct selling has been able to

Being an agent

Jo Jingles tips for

means arranging parties yourself or can involve looking for others to host parties for you. Party guests are your most likely source of new recruits and others can easily be contacted through advertisements in shop windows and local papers.

running your own

One way to gain experience is by hosting a few parties yourself first or by attending other people's parties, noting what goes happens, what literature and display equipment is used, how goods are demonstrated, and how orders are taken and processed 26

Don’t expect amazing results overnight – the best businesses take time to develop.

business:

Research and know your market – who are the likely competitors in Since its launch in 1995, Jo Jingles your area? is thriving with classes running What other resources and support throughout the UK. Here’s some can you call on? Do you have of their general business tips... other family members who would Identify your interests and be able to help with your business strengths; how can you use or or help with child-care for examadapt these to a new business ple. venture? If you need to recruit staff – can Be realistic about how much money you have to invest, how much time you have to devote to developing a new business – any start-up takes time and energy and any business is really only as successful as the amount of time you are able to devote to it. Think of it as a new baby!

you lead and motivate? Be clear about what you hope to achieve, plan and review on an ongoing basis.

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Enjoy being your own boss! For more information visit www.jojingles.com

Business Opportunity Fact File

We have a fantastic opportunity for you to choose your own hours to work around the demands and pleasures of family life! The Family Grapevine was launched in 1996 and is now one of the biggest publishing franchises in the UK, distributing over 1,600,000 local family phone books a year. This year we are developing a number of managed editions and we are looking for self employed sales freelancers to sell advertising in these magazines.

I’m not sure I’m cut out for Sales! Yes, it’s sales, but it’s so much easier to sell when you believe in your product. You’ll love The Family Grapevine - and most of your customers will too! What’s more you don’t need any experience. We don’t do hard sell – we value our customers and take time to build a rapport with them. If you’re friendly and articulate, determined and organised, you’ll be great at this job.

Work Description: All you need is a computer with broadband and a telephone. Many of your customers will be new to us, so you will have to tell them all about the magazine. You will record any bookings online, and schedule a time to call again for the next edition. After this the rest of the team take over. You do not have to get involved in distribution, design, credit control or debt collection.

Amount of Investment: There is no investment required and no fees to pay!

What will I earn? Our Sales team members are paid on commission. We’ll be really honest and tell you that for the first month or so your earnings will be very low, but within about two years, if you work full time hours, you’ll be able to build up your income to about £30,000 per annum! Once you are up and running repeat advertising will flow in and you’ll find yourself with more time on your hands. At this point you can continue to drive your income up, or you can begin to relax and spend more time with your family.

Training and Support: You’ll have access to our training & support materials, developed over 12 years of franchising, you’ll be added to our mailing list so you can interact with all our franchisees and sales team members. You can even talk to the Director and many of our members on MSN while you are working – what a great asset!

Testimonial: “Working for the Grapevine is a unique way to combine my sales experience alongside family commitments. The company is team spirited and supportive even though we work as freelancers and it's great to have a product with a reputation that sets it apart from the competition" Debbie

For More Information: Please send a CV and covering message to Sheridan (Director) at info@thegrapevine.co.uk www.thefamilygrapevine.co.uk 27

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Perfect Party Planning

Perfect

Party Planning

Party planning is the most popular form of direct sales, and is a great way of combining a job and a social life! So here’s 16 great tips to make the perfect party!

one

two

three

Often, parties take place in private homes, but community centres, sports halls and schools can also be effective venues.

There are no hard and fast rules for running a perfect party, and some things may depend on the product, venue or audience, but here are a few tips that will help you get started.

Evening parties tend to be most productive, with possible exceptions being Friday, Saturday and Sunday. The most convenient time for most people to attend is between 7.30 pm and 9.00 pm,

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Perfect Party Planning but if you are selling to a specific customer, for example at a school, an earlier time may be more appropriate.

tasks. Things you will probably need to cover include demonstrating, selling, taking orders, recruiting hosts, and so on.

four

nine

If you are responsible for setting up the room, arrange chairs in a circle and place refreshments and nibbles close by. If you are selling at the home of a hostess, speak to her beforehand to make sure of the details, and if she is happy to offer snacks. Always carry emergency supplies just in case.

Practice your presentation beforehand, and rehearse your timings. Remember you may speak faster when nervous. Factor in the size of your venue- if it is a large room you will need to speak louder, and if there are a large number of guests, you may need to spend longer demonstrating, and taking orders at the end.

five

ten

Make sure the room temperature is comfortable, and not too hot or too cold, unless you are selling As a rough guide, allow about 20 jumpers! minutes for demonstrating the goods and follow up with 15 minutes or so for guests to get a closer look or discuss their purDon't forget it's a social event chases with friends. Many peotoo. Allow guests at least ten ple will be too shy to ask quesminutes to mingle and chat be- tions during your presentation, so fore the selling begins. Try not to you need to make sure you are just deliver a hackneyed sales available afterwards to help 'lecture'- tailor your content to them. your customers and encourage audience participation.

six

thirteen If your product lends itself to games or fun demonstrations, do it. A memorable party will not only generate more sales at the time, but is far more likely to generate future parties and sales.

fourteen Remember, people prefer to buy from people they like. Try to remain calm and focussed but approachable at all times. You may not like all your guests, but don't let them know!

fifteen

At the end of the party, make a big thing of presenting the host with her gift and inviting her, publicly, to the next party to receive her cash award, or other incentive. Hand out leaflets or business cards to guests indicating when your next party will be Place order forms in a convenient and how they might apply to host spot and announce the time parties themselves. when guests should place their orders with the host, or with you. Answer any questions people have and recommend comple- Above all, be enthusiastic! If you mentary products or special of- show you are enjoying yourself, fers. this will reveal itself in the way you demonstrate your goods and, in turn, will mean increased profits for you. Mingle with guests but don't be Have a great time! too pushy. Not every conversa-

eleven

seven Don't have television, radio, pets or children playing in the background, if at all possible. Keep all distractions to a minimum.

eight Work to an agenda, including starting and finishing times and have an idea of the order you want to accomplish your major 29

tion need be focussed purely on selling. A good way to get to know your audience is to ask them wear name tags and make sure your name is noticeable too.

sixteen

twelve

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Business Opportunity Fact File

The Business Opportunity: The Business mum’s Journal is a magazine developed to provide options, solutions, advice and support to women (like you) looking to set up their own business from home. As well as plenty of inspiration by promoting other mum-owned businesses in the Mumpreneur directory. Produced by business mums, it is freely available through our distribution outlets across the UK.

Work Description: A solution for you to be the editor of your own magazine. Your responsibility will be to fill the magazine with advertising and manage any additional local distribution.

Work/Life Balance: Once set up you will find this is a very part time business, you will build your reputation and contacts and will find it easier once you establish your own work/life balance. It has great earning potential with the flexibility to continue being there for your children.

Amount of Investment: This opportunity has not yet been launched. Please register your interest to receive more information: Editor@businessmumsmagazine.co.uk

Experience Required: No actual experience is necessary but an eye for detail will help you, and having confidence in your own ability will take you and your business a long way.

Training & Support: We will provide editorial content and arrange for printing, your responsibility will be to fill the magazine with advertising, some leads of which can be centrally generated through us. You will also benefit from our national distribution deals.

For More Information: Launching the Business Mum’s Journal at Mothercare, Birmingham, April 2009.

www.businessmumsmagazine.co.uk editor@businessmumsmagazine.co.uk

Additional Information: This is a great part time business that could earn you a full time income. You will be incredibly proud to be the editor of your own magazine, especially when you see the very first issue in print! This is a successful magazine about to be launched as a business opportunity. The original Journal was first distributed in 2008 at the NEC Baby Show and has since won distribution through the Midlands Mothercare stores. Now is a great time to join this exciting opportunity, as we take the next step towards full national distribution. 30

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