Mums
in Business MAGAZINE
media kit 2012
information for advertisers
Mums
a note about in Business
Women are influential because they stay connected,they communicate and they consume. Their power to influence the decisions made by family and friends has only grown and will continue to grow.
I created Mums in Businesstm with a vision to help other women just like me to not only be powerful independent and successful business owners but to live a balanced successful life as well. The Mums in Business Magazinetm is a bi-monthly online publication with the intention of reaching as many mums in business worldwide as possible. Contributors and content come from a diverse range of experts globally with only one goal and that is to educate, inspire, motivate and support our readers in their lives and in their businesses. My promise to you is to do everything in my power to ensure that each issue is valuable and entertaining, Mums in Business Magazinetm is created for you as my way of giving back for all the wonderful things the universe has given me.
m o o r G a s s i l e M
I hope you enjoy it!
A unique
communication tool Mums in Business magazine is based on high quality content and on being a unique gateway for mothers in business to engage with a like minded women, via the world wide web. Our goal is to expand, build and maintain our close relationship with the business community. The most effective means of reaching this highly mobile audience is to be online, and we know that mothers in business have a particularly high rate of internet usage. Mums in Business can offer a rich and comprehensive range of products and services to reach your potential clients on the web: • Website Advertising • Members Directory • Magazine Advertising
and the list will continue to grow! Mums in Business Magazine readers can sample your exper-
tise firsthand online, in an immediate and engaging way, making them more likely to invest in your services in the future. By being a contributor or advertiser in our magazine you will be seen as the expert in your particular field and with that you will achieve your branding and awareness goals!
Advertising solutions 2012
b2c solutions Online: advertising and publicity Events: networking
b2b solutions Online: advertising and publicity Events: networking and seminars
Advertising dimensions and specifications Display advertising You can place a display ad into the editorial category that suits your business such as general business, health & fitness, transform your life, finance, travel and fashion and beauty or you can be placed alongside our features in either the front or back sections.
specifications All artwork submitted has to be in RGB mode and 150dpi and in either PDF, JPG or PNG formats. Failure to do so might result in unacceptable artwork.
Feature Advertisement 728px X 984px image + URL for hyperlink
Full Page Advertisement 1536px x 2048px + URL for hyperlink
Banner Advertisement 1436px X 360px + URL for hyperlink
Is the tm Mums in Business Magazine right for your business? An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services. Advertising strategies tend to focus on achieving any of the following goals. promote awareness of a business, product or service stimulate new sales leads establish brand awareness The key elements to a successful advertising campaign are... in-depth knowledge of your target audience planning creative professioal delivery When you have a product or service that is of value to a consumer than you should be telling everyone about it,
because if it is not them who is in your target market it may be someone they know. Getting your message in front of the right people at the right time does alot of the hard work for you. If you are looking for an advertising medium, do your homework and don’t jump in straight away. Make sure it is your target market that will be reading your advertising messages, and always ensure that within every advertising campaingn you excite, educate and enable the reader. If you need help, support or guidence with your next advertising campaingn please contact us here at Mums in Business and we will help you to move in the right direction.
excite
how can you get your consumers excited?
irresistible headlines FITNESS SHORTCUTS
Smokin’ Hot in 18 Minutes a Day PLUS 6 Moves to a Great Ass unbeatable offers
exciting images
educate
education is the way to easy sales
SHOW YOUR CLIENTS Interviews Advertisments How to video’s Inspirational Motivational tap to play video
TELL YOUR CLIENTS Interviews
Informational
The Mirror Mantra
By Kimberly Riggins
Podcasts How to audio Affirmations Informational
Tap the icon to listen
enable
give your consumers a way to do what it is that you want them to do Hyperlinks to online content is the ideal way to enable your clients!
call me
email me
Ratecard rates and information issue
feature
booking deadline
artwork deadline
publication date
issue 2 issue 3 issue 4 issue 5 issue 6 issue 7
holidays success
october 1st december 1st febuary 1st april 1st june 1st august 1st
november 1st january 1st march 1st may 1st july 1st september 1st
november 15th january 15th march 15th may 15th july 15th september 15th
magazine ads
price
inside front cover back cover full page banner business directory Feature
$597 $397 $497 $197 $99 $79
newsletter ads
All $80
advertorial dimensions and specifications submitting articles All images, audio and video files must be sent to submissions@mumsinbusinessaustralia.com.au through yousendit.com To prepare these files > Put files in one folder on your computer tip! folder must be smaller than 2GB in size > Compress / Zip that folder, make sure the folder is labeled with the heading of your article, this makes it ready to send To send the zipped folder > Go to www.yousendit.com > Fill in the “Send a File” form > Click “Select File” button and browse your computer for you zipped folder > Select the folder and click the “open” button in that windows bottom right > Click “Send it”
general guidelines Be sure to choose a topic you feel interested in and know a lot about. Never choose a general subject; we are looking for small interesting stories, that grab and hold the readers attention. Feature Article Image 1536px X 845px
Write for the target market of the section you are submitting your article for. NO selling within articles, all sales are to be within your advertising.
Bio Image 400px Sq
requirements Feature Article Image 430px X 575px
Heading + Sub-Heading + Body Copy URL’s for any Hyperlinked words Single page = Maximum 300 words Double Page = Maximum 450 words optional 100 word bio with profile image Story telling images
contact us
chat to us and see how we can help you!
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Here at Mums in Business we are here to help you. So if there is any way that we can assist you to live a balanced life and run a successful business please feel welcome to ask us and we will endeavor to help you the best we can.