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How to Target Today’s LGBTQI Travelers Mark Chesnut
LatinFlyer.com www.MarkChesnut.com
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Yesterday’s Gay Traveler
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+ Forget They’re Gay!
+ 1. Diversify. • Families with kids • Multiethnic • International travelers • Multigenerational (mixed gay and straight family members) • Upscale travelers • Senior travelers • Young travelers • Budget travelers • Adventure travelers
Photos: Greater Fort Lauderdale CVB
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2. Integrate (Here’s how to do it with Vegas Style)
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People get gay travel info from all over the place.
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Some of LatinFlyer’s most-viewed articles are about gay travel. Same-Sex Weddings
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Hottest Gay Travel Destinations
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Latin American destinations
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Case Study: Puerto Vallarta Using the right images
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Addressing diverse interests
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Content that Speaks to Travelers.
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Mexico City: A Latin Leader
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Mexico City shows gay pride…
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…and valuable travel tips.
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Buenos Aires provides lots of info.
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Making it Easy to Find LGBT Travel Content
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Hotel Integration
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3. Expand Your Products & Campaigns.
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Fresh Opportunities for Growth !
Custom and Branded Content
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Newsletters
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Websites
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Blogs
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Social media (only the right ones!)
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Integrated content on existing Websites, blogs, social media, magazines, newspapers, podcasts
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Custom Content Possibilities ! 
Consumer and Industry focus
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4. Know Your Media.
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+ A few things that travelers — and journalists — love • Hot trends • Useful information • Real news • Cool visuals (photos and video) • Offbeat stories • Unique experiences • Shareable moments & content Photos: Greater Fort Lauderdale CVB
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5. Create Shareable Moments.
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6. Provide Valuable Resources.
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7. Listen to Your Employees.
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8. Keep Your Eyes Open.
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Same-sex marriage offers lots of reasons to celebrate — and sell.
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More opportunities for same-sex wedding & honeymoon travel.
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+ Why Gay Travel is Great for Straight People Mark Chesnut
LatinFlyer.com www.MarkChesnut.com
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Mark Chesnut
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LatinFlyer.com
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www.MarkChesnut.com
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How things have changed!
Key West www.MarkChesnut.com
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What kind of straight people choose to travel “gay”? !
Fun
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Energetic
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Open-minded
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Sophisticated
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Adventurous
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Well-traveled
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Educated
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Young
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Curious
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Middle-aged
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Creative
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Senior Citizens
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Professional
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Have gay friends or family
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1. It’s fun, and it’s comfortable.
Provincetown photo by Andreas Faessler
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2. Gay travel offers quality, and a less touristy experience.
Fort Lauderdale www.MarkChesnut.com
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3. You can support causes you care about.
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4. You can save money.
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5. Gay travel is safe — and even good for business travel.
Parker Guest House www.MarkChesnut.com
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Advertising your straight-friendliness.
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+ Thank you!
Follow me: • Twitter: @MunderaMedia • Instagram: @Mundera • Facebook.com/MunderaMedia • Blog: www.LatinFlyer.com
Get the full presentation: MarkChesnut@outlook.com For more tips, including: • “6 Ways to Make Travel Writers Love You” • “3 Ways To Build Your Business” Visit www.MarkChesnut.com