How to Target LGBTQ Travelers

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How to Target Today’s LGBTQI Travelers Mark Chesnut

LatinFlyer.com www.MarkChesnut.com

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Yesterday’s Gay Traveler

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+ Forget They’re Gay!

+ 1. Diversify.

• Families with kids • Multiethnic • International travelers • Multigenerational (mixed gay and straight family members) • Upscale travelers • Senior travelers • Young travelers • Budget travelers • Adventure travelers

Photos: Greater Fort Lauderdale CVB

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2. Integrate (Here’s how to do it with Vegas Style)

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People get gay travel info from all over the place.

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Some of LatinFlyer’s most-viewed articles are about gay travel.

Same-Sex Weddings

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Hottest Gay Travel Destinations

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Latin American destinations

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Case Study: Puerto Vallarta Using the right images

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Addressing diverse interests

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Content that Speaks to Travelers.

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Mexico City: A Latin Leader

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Mexico City shows gay pride…

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…and valuable travel tips.

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Buenos Aires provides lots of info.

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Making it Easy to Find LGBT Travel Content

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Hotel Integration

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3. Expand Your Products & Campaigns.

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Fresh Opportunities for Growth !

Custom and Branded Content

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Newsletters

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Websites

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Blogs

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Social media (only the right ones!)

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Integrated content on existing Websites, blogs, social media, magazines, newspapers, podcasts

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Custom Content Possibilities ! 

Consumer and Industry focus

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4. Know Your Media.

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+ A few things that travelers — and journalists — love • Hot trends • Useful information • Real news • Cool visuals (photos and video) • Offbeat stories • Unique experiences • Shareable moments & content Photos: Greater Fort Lauderdale CVB

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5. Create Shareable Moments.

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6. Provide Valuable Resources.

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7. Listen to Your Employees.

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8. Keep Your Eyes Open.

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Same-sex marriage offers lots of reasons to celebrate — and sell.

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More opportunities for same-sex wedding & honeymoon travel.

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+ Why Gay Travel is Great for Straight People Mark Chesnut

LatinFlyer.com www.MarkChesnut.com

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Mark Chesnut

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LatinFlyer.com

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How things have changed!

Key West www.MarkChesnut.com

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What kind of straight people choose to travel “gay”? !

Fun

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Energetic

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Open-minded

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Sophisticated

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Adventurous

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Well-traveled

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Educated

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Young

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Curious

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Middle-aged

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Creative

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Senior Citizens

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Professional

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Have gay friends or family

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1. It’s fun, and it’s comfortable.

Provincetown photo by Andreas Faessler

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2. Gay travel offers quality, and a less touristy experience.

Fort Lauderdale www.MarkChesnut.com

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3. You can support causes you care about.

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4. You can save money.

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5. Gay travel is safe — and even good for business travel.

Parker Guest House www.MarkChesnut.com

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Advertising your straight-friendliness.

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+ Thank you!

Follow me: • Twitter: @MunderaMedia • Instagram: @Mundera • Facebook.com/MunderaMedia • Blog: www.LatinFlyer.com

Get the full presentation: MarkChesnut@outlook.com For more tips, including: • “6 Ways to Make Travel Writers Love You” • “3 Ways To Build Your Business” Visit www.MarkChesnut.com