Marketing Report 01.07.2015 – 31.12.2015
www.aiesec.az
Page Insights
Sessions
7,460 Users
5,446
Page views REFERENCES
19,638
Google Analytics, SEOSiteCheckUP
New visitors
72,1%
Our users
42,39% 23,45% 19,09%
User Insights
Demographics 37,8% Female
Gender
62,2% Male
REFERENCES Google Analytics, SEOSiteCheckUP
Age 67,50% 18-24
18,50% 25-34
5,50%
User Insights
Mobile
REFERENCES Google Analytics, SEOSiteCheckUP
39,84% 3,68%
56,48%
User Insights
Traffic Channels 43,33% 27,79%
REFERENCES
15,34%
Google Analytics, SEOSiteCheckUP
13,53%
Direct
Socia l
Organic Search Referral
B2C Marketing
Global Citizen
Page views:
- Content Marketing
7,616 38,91% o f all traffic 4,671
6 Blog Posts 14 FB Posts “Akare” exhibition
1,403 567 Sept.
Oct.
Nov.
683 Dec.
Global Citizen - Sign Ups
143 116 87 60 27
July
26
Aug.
Sept.
Oct.
Nov.
Dec.
Social Media Channels
Social Media Channels
FACEBOOK Main channel for student marketing
15,144 Followers 1,385 New users 422 Shared posts
66% AGE 28% 18-24
Weak channel for student marketing
578 982
Followers Tweets
GEN DER
67% 33% Male
New channel for student marketing
371 59
Followers Posts
25-34
Female
B2C MARKETING National Materials Posters, flyers
Social Media Channels Global Citizen - Photo sharing - Story sharing - Blog post sharing Youth Speak - Photo sharing - Blog post sharing Membership - Photo sharing
New ONLINE Plans/Projects Video Marketing Email Marketing Online Ads. Golden Pay
New OFFILE Plans/Projects University Presentations Educational Centers Exhibitions Informative tables
We are having NON STOP online activities • Facebook Ads • Content Marketing
• Twitter • Instagram (planning
Marketingly yours, Murad Zamanov | AIESEC in Azerbaijan 15’16
www.aiesec.az