URBAN LUXURY - Fashion Portfolio

SQUARED SCAPE

MIX STIR UNITE URBAN LUXURY PROJECT

MURPHY MAGTOTO BA FASHION YEAR 3 HERIOT-WATT UNIVERSITy APRIL 2017

‘Urban’ to me means these words: city (big or small), parts of the cities, city streets, buildings (old and new), modern architecture, landscape, cityscape, infrastructures, cities like London and New York, Manhattan, Brooklyn. I also think that people and their cultures (and subcultures) could mean ‘urban’ for example communities of people from different backgrounds, hip-hop, latinos, Asians, hipsters, punks, the LGBTcommunity, etc.

I define ‘Luxury’ as having a superior quality, artisanal, hand-made objects created to the highest of standards. It couldWW also mean in quantity, i.e ‘in vast quantities of’. People may say it’s not the quantity but the quality, this statement may be true but in the context of luxury, I think having several amounts of something can be considered a luxury.

“Each neighborhood of the city appeared to be made of a different substance, each seemed to have a different air pressure, a different psychic weight: the bright lights and shuttered shops, the housing projects and luxury hotels, the fire escapes and city parks.�

Teju Cole, Open City

raf simons

marni

acne studios price comparison table T SHIRT

JEANS

RAF SIMONS

GBP 235

GBP 795

MARNI

GBP 210

GBP 390

ACNE STUDIOS

GBP 85

GBP 220

Customer Profile Joey Josephine or ‘Joey’ is 36 years old Works as a headhunter for Google Lives in Camden Shops at Uniqlo,Net-A-Porter and Browns Likes Calvin Klein, Sacai and Galliano PLays golf and tennis for sport Listens to U2, Kate Bush and Joy Division Used to work as a writer for the New Yorker Joey is a vegetarian

COAT

SHOES

GBP 1200

GBP 260

GBP 1080

GBP 345W

GBP 1100

GBP 330

Moodboard

From looking at the drawings in my sketchbook, I have decided to focus on the silhouette of the buildings especially its windows. I played on geometric shapes such as squares and rectangles to represent the windows. Fabrics were cut out to form these shapes. I managed to do two types of samples from these cut-outs, ones with the raw edges and the bagged-out neat type. Initially, I was inclined to use the neat ones for the final garments, however, I realised that it is not practical for me to do so as it took a lot longer to make a single cut-out and took even longer to connect all of these together. In addition, it was not guaranteed that I would be able to make a uniform or consistent group of neat cutouts. The cut-outs were integrated into parts of the lower sleeves and the lower parts of the trousers.

The skirt is made from the same waffle-like fabric used on the trousers of the 1st outfit and also features embroideries both on the front and back parts. The top is the same as the 1st outfit but with a different style of embroideries as well as having double-welt pockets. I used embroidery as a design detail because I think it makes the garments look fun, exciting and I could easily express my love of drawing through the use of embroidery.

The sketches in the book show bold shapes of squares and rectangles thereby producing a more structured silhouette. The jackets especially have the stronger description of this ‘structured and squarish’ look. Although the shapes of the garments are not dramatically exaggerated, I somehow made sure that the details are obviously and strongly suggestive of squares and rectangles.

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