Come As A Client & Leave As A Friend

by Diane Ciarloni photos courtesy of Lori Jacobson

Alot of people looking for residential property in the DFW Metroplex began hearing a slogan five years ago. It told them to “come in as a client and to leave as a friend.” They investigated, and learned the words came from Lori Jacobson’s DFW Legacy Group, a real estate firm in Roanoke that provides a highly trained, service-focused group of 28 agents in the residential field.

Lori is smart. She’s sincere. She holds all things family at the core of her value system. She truly enjoys seeing other people do well, make money, and be happy. She, her husband, Chad, and their four children have done quite well in all three categories. She wants to help others do the same and to give back to her community in any way she can.

Lori is totally responsible for the creation of DFW Legacy. Nothing was handed to her. Her mother was out of the picture, so it was Lori’s grandmother who took her, as an infant, home from the hospital a few days after her birth. Her father was later killed when she was three, making Lori the

sole responsibility of her grandmother — on a tollway. I made my way back into whom she’s always referred to as “Mom.” the business in 2011 and got my broker’s “My mom was in real estate,” she license. That was a very important step explained. “She was a tremendous because I promised my mom I’d get it. organizer and a natural nurturer. She Then I started driving and learning my treated the agents like her own family, and way around.” they adored her. She was recognized as a It’s a good thing she didn’t delay in top agent in San Antonio, which is where getting her physical bearings because I was born and grew up. DFW Legacy Group opened I worked for her while I was in high school “Honestly, five years ago with four agents. The business began and was able to get my I don’t see coming in right away. license in 2007.” the market “A lot of my agents/staff were For Lori, just the word “family” is magical — not slowing down friends or former clients. I love meeting new people, and I to mention warm and in 2021.” love my agents. We have big fuzzy. As far as she’s client events. I take the agents concerned, everyone needs, wants, and on trips. I want to spoil them, to make deserves a family. That’s why she used them feel like family, and to make them the word “legacy” in her company’s name feel proud of being a part of DFW Legacy. since, as a rule, a legacy is developed and That encourages them to push through nurtured by and within a family. challenges and feel comfortable reaching “We moved from San Antonio to the out for help when they need it.” Roanoke area in 2008,” Lori said.“I had Lori has reached a point in her career traveled very little. I’d never even been where she no longer beats the bushes for clients, and with multiple awards earned in 2020, such as: D Magazine Best Realtor & Top Producer, LifeIn 76262 & 76226 Magazine “Best Realtor”, Real Producers North DFW Top 100 Producers, and America’s Top 100 Real Estate Agents Top 1%; no wonder most of her clientele are repeats or referrals. Only 30-percent of her business is in new construction.

“Houses sell fast,” said Lori. “I’ve moved more into the luxury market and, to tell you honestly, I don’t see the market slowing down in 2021. Many, many people are moving to Texas from California and Colorado. Also, we had no negative effects from COVID. This was an extremely good year for us and, as I said, I see no reason to anticipate anything less going forward.”

Addison, Lori’s daughter, is following in her mom’s real estate footsteps. She’s planning on adding to the legacy for Legacy by extending it to embrace three generations of family. That, for Lori, is ideal.