eCommerce/eBusiness Implementation Guide eBook for Beginners by Murtaza Lanewala

Step-by-Step Ecommerce / Ebusiness Implementation Guide to Make Money Online | Page 1 of 160 EBOOK is NOT AVAILABLE OFFLINE in ANY FORM & ONLINE except ACCASUPPORT.COM & CLICKBANK.COM

TABLE OF CONTENTS Click the hyperlinks below for easy navigation. Click Ctrl + Home to see table of contents. TABLE OF CONTENTS ............................................................................. 1 INTENDED BENEFITS OF THE E-BOOK ............................................... 3 AUTHOR’S PROFILE................................................................................6 IMPORTANT!............................................................................................ 7 USER GUIDE .......................................................................................... 10 GLOSSARY OF EBUSINESS ....................................................................11 USEFUL SOFTWARES & WEBSITES..................................................... 41 PART A: BEGINNERS ........................................................................ 55 Chapter 1: E-BUSINESS VS TRADITIONAL BUSINESS .................. 56 Chapter 2: WAYS TO MAKE MONEY ONLINE .................................63 Chapter 3: CHOOSING MARKET NICHE & PRODUCT .................. 105 Chapter 4: CHOOSING EBUSINESS STRATEGIES........................ 109 Chapter 5: WEB PRESENCE.............................................................112 Chapter 6: LEARN WEB DESIGNING FOR SEO ............................... 117 PART B: INTERMEDIATE ................................................................ 120 Chapter 7: PRODUCT DESIGN & MARKETING MIX ........................121 Chapter 8: INTERNET MARKETING STRATEGIES ........................ 123 Chapter 9: PAYMENT PROCESSING ................................................ 128 Chapter 10: PERSUADING CUSTOMER............................................131 Chapter 11: RISK OF PIRACY & SECURITY ...................................... 134 Chapter 12: MANAGING WEBSITE RISK ......................................... 136 BUY Step-by-Step Ecommerce Guide Ebook (330±) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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Chapter 13: MANAGING CREDIT CARD RISK................................. 138 Chapter 14: IDENTIFY, ASSESS, RESPOND TO RISKS ................... 140 PART C: ADVANCED WEBMASTERS .............................................. 143 Chapter 15: MANAGING GROWING EBUSINESS ........................... 144 Chapter 16: MANAGING PERFORMANCE ....................................... 149 Chapter 17: NON-FINANCIAL PERFORMANCE MANAGEMENT .. 152 Chapter 18: COST REDUCTIONS & VALUE ENHANCEMENT ...... 154 Chapter 19: RECRUITING & REWARDING ..................................... 157 RELATED PRODUCTS ......................................................................... 159 REPORT ABUSE ................................................................................... 160 Step by Step Ecommerce / Ebusiness Implementation Guide Ebook to Make Money Online

Special Offer Place a http://accasupport.com link at any ONE of your

other account to get any TWO chapters above of your choice for free not included in free version by emailing at kabuli_52@hotmail.com or murtaza@accasupport.com Email should contain web page URL where you have placed a link and name of any TWO chapters you want.

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INTENDED BENEFITS OF THE E-BOOK Features &

1) Step by Step

Benefits of Step by Step Ecommerce / Ebusiness Implementation Guide Ebook 2 Make Money Online Ecommerce guide ebook is originally written into three parts (Beginners, Intermediate, Advanced

Guidance:

Levels). It will provide you step by step guidance from getting started to expanding your ecommerce activities during your career. Step by step guidance will prevent you from getting overwhelmed by information overload, while at the same time provide you complete knowledge of various aspects of Ecommerce. Ecommerce guide ebook is designed to equip you with necessary knowledge to enable you take more considered decisions. It is applicable to every market niche, it does not dictates to act in a certain way rather it provides counselling to take your decisions more wisely according to the challenges involved in your market niche.

2) Value for

You can use this ebook is an life time consultant for your ecommerce venture. Ecommerce guide ebook provides you value for

Money

money. It is written to ensure productive use of your money, time & efforts. Ecommerce guide ebook clarifies concepts and confusions that prevent a newbie from entering and becoming a successful ecommerce website owner. Searching information on internet only provides information on issues about which you have already some awareness. Therefore, those important aspects of Ecommerce may not come to your attention, which are necessary for successful ecommerce

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establishment and operation, e.g. the law of diminishing returns and how it can change decision on the level of quality and price of your product. To account for this limitation, publishers having websites or blog only publish information, which have existing demand regardless of the importance of published information for ecommerce. Therefore, information having high importance but low in demand remain unpublished. Therefore, it motivated me to write an ebook, which provides you both fair and all necessary information through step by step guidance without overwhelming you. http://accasupport.com

Many publishers address merely technical aspects of ecommerce and fail to relate those technical aspects to financial profitability and growth. Most of the people want to setup ecommerce website to earn profit while few people want to earn experience and fame. Therefore, doing ecommerce without knowing the impact of your efforts on profitability is of little use. As a professional accountant & ecommerce website administrator. I applied my ecommerce and accounting skills & experience to write an step by step ecommerce guide ebook, which provides practical guidance to ecommerce website owners taking account of their primary objective i.e. profitability and long term growth.

3) Free Updates:

4) No DRM Protection:

You have a opportunity to look inside an ebook before buying to ensure that this ebook is relevant to your needs. Ecommerce is complex and dynamic in nature. New products and new ways of doing ecommerce are constantly emerging. Therefore, i update this ebook on continuous basis. As a part of good practice, i provide updated version of ecommerce guide ebook free of any additional cost. Ecommerce guide Ebook PDF (Portable document format) can be viewed using free adobe reader. No DRM (Digital Rights Management) protection.

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Therefore, you can use this ebook on multiple computers at the same time and allow your employees to access this ecommerce guide ebook to spread knowledge of ecommerce across the whole organization.

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AUTHOR’S PROFILE Name: Murtaza Lanewala Career Status: Freelance writer & tutor for professional accountancy qualifications. Professional bodies include ACCA, CIMA and ICAEW. Author & CEO of accasupport.com E-mail: kabuli_52@hotmail.com or murtaza@accasupport.com

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IMPORTANT! 1 Disclaimer This make money online ebook PDF is sold only through accasupport.com website. However, Clickbank.com is the credit card processing organization for collecting payments for this ebook. This study material is not available offline (shops, schools etc.) in any form such as DVDs, CDs, Printed books etc. Make money online ebooks purchased from unauthorized source can be out of date and incomplete. In addition, you will not be able to receive free updates given to the buyers of original material. http://accasupport.com

Make Money Online ebook is subject to 1-year money back guarantee in case you do not earn any money online by reasonably reading and acting on recommendations. These money back guarantee is only available to first buyer of original ebook. 100% money back guarantee is only available for the customers who brought this ebook from accasupport.com or clickbank.com. Please visit! Website to read the conditions you need to meet to become eligible to 100% money back guarantee. Demo version of this ebook is available free of cost, please take care, not to pay for demo version of this e-book to authorized sellers. Readers of this material will be solely responsible for the consequences of any decisions made in real life. Author & accasupport.com are not responsible to the readers of this material under any circumstances. Recommendations made of any kind are intelligent guesses to the best of authorâ&#x20AC;&#x2122;s knowledge. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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Names of individuals, organizations, countries, religions etc are used for educational purpose only. It is not intended to abuse, discriminate and heart anyone's feelings and dignity. accasupport.com is not responsible for representations made by affiliate marketers. If you have any doubt regarding product, price, policies, terms of service etc, then you can contact to me (Murtaza Lanewala) an administrator of this website. However, failure to answer any inquiry will not amount to confirmation. In addition, accasupport.com is also not responsible for breach of privacy and terms of service by affiliate marketers in any case. http://accasupport.com

accasupport.com is also not responsible for quality, pricing and delivery of ACCA study materials sold by partners. Partners will be sole responsible for any divergence from terms and conditions agreed. In addition, accasupport.com is not responsible for breach of privacy, refund policy and term of service by its partners in any case. In case of any difference between representations made in this ebook and accasupport.com website, representations made on accasupport.com website will prevail.

2 Copyright Notice This material is subject to copyright protection law. Infringement of copyright law results in criminal liability (fine or imprisonment or both). Copyright infringement is effectively theft of intellectual property; therefore, it is unethical from social viewpoint and sinful act from religious viewpoint as well. Copyright ÂŠ2012 Murtaza Lanewala. All rights reserved. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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2.1 Do You can make a backup copy of this material. You can use parts of this material provided you quote the appropriate reference to the author and material. 2.2 Do Not You cannot publicly share this material in the form of hard copy or soft copy (physically and over the internet) for cash or for free. You cannot transform this material into other means of communication such as photocopy, video, audio etc. Unless needed for accessibility purpose or personal use. You cannot change the file format of this material or make it editable. You cannot resell this material unless you are selling the original copy purchased. You cannot use any part of this material in or with contents associated with violence, politics, religious and pornographic contents in any way. Be an Affiliate Be a Partner

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USER GUIDE E book features Sub Headings Example Formula (if any) Diagram

Details It provides list of main headings at the beginning of each exam topic. You have to click relevant heading in a list to reach there. Example provides practical application of technical theoretical knowledge. Formula is mathematical equation or tabular format. Diagrams are visual (Graph, Charts, Tree formats etc.) presentations of theoretical knowledge. Cross-referencing are hyperlinks to other exam

Cross reference topics. Click previous view button to go back or Alt + Left Arrow Key. Highlighting is used show the relationship between Highlighting words and figures. Click bookmark icon in the side bar (see below) to Bookmarks jump to specific exam topic in the ebook. Screen Shot:

If you not currently using adobe reader, then I recommend you to download adobe reader, to get most benefits from this ebook. Click http://get.adobe.com/reader/ to download.

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Ecommerce / Ebusiness Ebook to Make Money Online | GLOSSARY OF EBUSINESS | Page 11 of 160 0-9|A|B|C|D|E|F|G|H|I|J|K|L|M|N|O|P|Q|R|S|T|U|V|W|X|Y|Z

GLOSSARY OF EBUSINESS 0 TO 9 1 301 Temporary Redirect 301 Temporary redirect is used to tell web browser and search engine about the new web address of particular webpage. Temporary redirect does not update bookmark or favorites information stored by web browser on visitor’s computer. http://accasupport.com

301 Temporary Redirect is located on domain tab on the web hosting control panel. If it is available, then you can manually perform 301 Temporary Redirect using .htaccess file.

2 302 Permanent Redirect 302 Permanent Redirect does the same as 301 Temporary Redirect. However 302 Permanent Redirect updates bookmark or favorites information stored by web browser on visitor’s computer. http://accasupport.com

302 Permanent Redirect is located on domain tab on the web hosting control panel. If it is available, then you can manually perform 302 Permanent Redirect using .htaccess file.

3 400 Bad Request 400 bad request error can arise due excessively long web address or error in the visitor’s computer. 400 bad requests from little percentage of visitors may mean error in the visitors’ computer. However, 400 error on same webpage by each visitor BUY Step-by-Step Ecommerce Guide Ebook (330±) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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may mean error in the web page file name, link point towards your webpage, customer typing wrong address, web server etc.

4 403 Forbidden 403 forbidden error arises due to visitor trying to access restricted or password protected directory. Large number of 403 errors from one IP address is an indication that hacker may be trying to gain unauthorized access. http://accasupport.com

If you are digital products seller, then it would an indication of trying to hack your products to avoid payment.

5 404 Broken Link or Page Not Found 404 broken link error arises due to hyperlink is not correctly coded such as missing http or https, quotation marks, not closing HTML tag, incorrect file path etc. http://accasupport.com

404 broken link error also arises due to webpage no longer exists or move to different location without setting redirect by the webmaster. In addition, visitors typing incorrect URL in their web browsers.

6 408 Timeout 408 error arises when webserver is responding too slowly. It is corrected only by web hosting provider. http://accasupport.com

However, you may create custom 408 error page using same content and formatting as your home page. In that case, you should add noindex meta tag to avoid duplicate content issue.

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7 500 Internal Server Error or Server Misconfiguration 500 internal server error is beyond your control. It can only be corrected by web hosting provider. http://accasupport.com

8 644 Permission Only owner can change, delete and run while others can only access the file. This permission is useful non-execute files. Public can always read the file unless permission is set to zero for reading. http://accasupport.com

9 755 Permission Only owner can have do anything and other shared web hosting accounts can read and run but cannot change and delete files. It is the default permission set on directories and files.

A 10 Absolute Link Absolute link includes the full path of webpage. http://accasupport.com/m/index.htm It is the only way to place external links. http://accasupport.com

Absolute link in your webpages allows you to protect your search engine ranking when copycats copy your webpage or part of its contents. It will communicate search engine about the original source of the content.

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11 Algorithm Formula used by search engines to rank webpages. It is the basic of artificial intelligence. http://accasupport.com

12 ALT Text

Alt text stands for alternative text. Alternative text is useful for targeting customer with visual impairment and using screen readers. Alternative text also useful to communicate search engine about the information inside an image and Search Engine Optimization (SEO). http://accasupport.com

13 Anchor Text Anchor text is referred as Title by most WYSIWYG editors. Anchor or Title is text used to describe the hyperlink to other webpage. Anchor text should contain descriptive text relevant to contents of linked webpage for effective Search Engine Optimization (SEO)

14 Anti-Spy & Anti-Virus Anti-spy and anti-virus software are used for reducing threat of information being accessed, modified, deleted and copied in unauthorized manner.

15 API http://accasupport.com

API stands for Application Programming interface. API provides details necessary for creating add-ons or plug-in to use with software and web applications. API is relevant for developers and large ebusinesses want to customize standard software or web application to suit their needs. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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API guidance can be found from vendors official website.

16 Auto Responder Auto is automatic email sender, which is used to send standard emails at pre-defined intervals to maintain relationship with customers.

http://accasupport.com

17 Back Link Hyperlink from different top-level domain name point towards your domain name. http://accasupport.com

18 Bank Transfer Local money transfer from one bank account to other bank account instantly. Other bank account does not need to have with the same bank.

19 Blog Web 2.0 feature used for two-way communication.

20 Bookmarks Bookmarks are hyperlink to text or image in the same webpage. In PDF files bookmarks are hyperlink to text at particular location. http://accasupport.com

Bookmarks are also used by web browsers to enable you to revisit webpage without remembering and typing webpage address.

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21 Bounce Rate Number of visitors left the top-level domain name from landing webpage. http://accasupport.com 22 Broadband Internet

http://accasupport.com

High-speed internet connection having at least 1mbps (Mega Byte Per Second) downloading speed.

C 23 CGI

http://accasupport.com http://accasupport.com

CGI stands for Common Gateway Interface. It is a programming language used for performing advanced task related web hosting. CGI is used to create scripts to automate tasks of repeated nature. CGI is mostly used by web hosting provider to exercise control over web hosting accounts. It can also increase in functionality of website.

24 Client Software Client software can be any application such as email, blogging, FTP (file transfer protocol) software installed on local computer and used to communicate with webserver server. http://accasupport.com

Client software enables you to manage more than one accounts using http://accasupport.com single platform. Client software allows you to increase efficiency of tasks by providing additional functionality not provided by remote computer applications. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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Client software such as blogging software, WYSIWYG web editors provide opportunity to create and edit files without internet access. Client software allows you to perform tasks using mobile devices such as cell phones and tablets, which cannot be adequately, performed using applications provided by remote computer. http://accasupport.com

25 Compressed File See Zipped File

26 Content Management System Used to manage large number of content subject to frequent http://accasupport.com modification.

27 Copywriting Copywriting is the art of creating articles for marketing purpose.

28 Crawler/Spider Crawler is software used to read webpages.

29 CSS CSS stands for Cascade Style Sheet. It is used for format HTML contents.

30 CTR CTR stands for Click Through Rate. It represents the total number of http://accasupport.com clicks out of total number of visitors. It is often expressed in percentage terms.

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31 Customer Relationship Management (CRM) Software used to manage relationship with existing and potential customers with the help of knowledge, support tickets, live chat etc.

D http://accasupport.com

32 Database

Database is the collection of data in the form of tables containing fields and rows. Each field keep different type of data and rows keeps information for various users related to each field in their respective cells. Database is used by interactive scripts such as CRM, Forums, Blogs etc. http://accasupport.com

You do not to manage database. However, you should be able to make backups of database to prevent loss of important customer information.

33 Dedicated Server Web server reserved for hosting domain names owned by only one client.

34 Deep Link Deep link is the link to particular webpage down the linking structure of website rather than link to home page of the website. Deep link is more useful for Search Engine Optimization (SEO). Search engines provide higher importance to links pointed towards webpage containing Link Title.

http://accasupport.com

35 Directory Directory is equivalent to folders in web hosting terminology. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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36 DNS DNS stands for Domain Name System. It is the opposite process of domain name mapping. DNS involves tracing domain name to IP address to retrieve required information store on web server computer. IP address is the unique numerical address used to identify computer over the internet.

37 Domain Mapping Using Fully Qualified Domain Name as replacement of IP address to enable visitors to easily remember your computer containing needed information.

38 Domain Name Domain is user-friendly address consisting of text, numbers and symbols used to identify particular computer on internet. Domain Name consists of: Sub domain name (www). Top-level domain name (accasupport). Dot. Extension (com). WWW stands for World Wide Web. It is add to top-level domain name by default. Visitors do not need to type www. www represent the primary web directory named public_html. You cannot use any other sub domain name for primary directory. However, you may consider using different sub domain for any subdirectory inside primary directory to replace www. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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39 Downloading Receiving data from web server. http://accasupport.com

40 DRM

DRM stands for Digital Rights Management. It allows you to enforce your copyrights by providing encryption (password protection), disable content copying, screen capturing, annotations, editing, signing, printing, pages views etc.

http://accasupport.com

41 Email Server Email server is webserver used to send and receive emails. Email server IP address can be alpha-numeric or numeric. Later is the same IP address used for domain name mapping.

42 Encryption Encryption involves scrambling information to make it unreadable by human beings. Encrypted information requires public key (password) and private key to decrypt. Private key is stored on device required to decrypt information. If hacker gets your password, even then he/she will not be able to decrypt http://accasupport.com information without private key. Similarly, if hacker gets access to your device, then he/she will be able to decrypt information without password. Please! Note that not every password requiring software or online account uses encryption. Therefore, please make strong password and keep it confidential. Please! Do not disclose it to the account provider too. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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Encryption effectiveness is expressed in bits such as 64 bit, 128 bit, 256 http://accasupport.com bit etc. Higher number of bits represents more complex and secure

encryption. Encryption is most secure and frequently used way for transferring data such as credit card information, emails, Office files (DOC, PPT, PDF etc). Storage devices, such as data traveller (flash drive) and external hard drive with encryption facility. Encryption is scrambling information into http://accasupport.com

format which cannot be processed by computers. Password is required to assemble the encrypted information; therefore, it can be processed by computers. Example: The e-book you are reading currently is encrypted.

F 43 Forums Web 2.0 feature used for two-way communication. It allows visitors to raisehttp://accasupport.com and resolve issues. Forums allow greater interaction to customers than blogs. Forums are also known as bulletin board, new groups, discussion broad.

44 Freeware Freeware is free to use software or donation based software. Freeware is subject to copyright restriction as paid software unless the publisher expressly waives his/her rights. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

http://accasupport.com

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Freeware should not be redistributed without express permission of publisher. Freeware has no clear definition. Therefore, it is bears the risk of copyright infringement and legal action.

45 FQDN Fully Qualified Domain Name. Just another way of expression top-level domain name.

46 FTP VS SFTP FTP stands for File Transfer Protocol. File Transfer Protocol is used transfer HTML and other documents such as PDF, DOC, PPT, TXT, XML, GIF, JPG, PNG etc. FTP is used to transfer large size and number of files to remote locations FTP is also used for web hosting purpose using FTP client software. SFTP stands for Secured File Transfer Protocol. Equivalent acronyms are SSH File Transfer Protocol, Secret File Transfer Protocol. SFTP is used to communicate web browser that the connection is secured. However, it may not be secured in actual. Therefore, do not trust secured connections unless it is accompanied with valid digital certificate from trustworthy source.

47 FTP Server FTP is webserver used to send and receive files. FTP server IP address can be alpha-numeric or numeric. Later is the same IP address used for domain name mapping. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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G http://accasupport.com

48 Gadget/Widget

Gadget or Widget is script used to provide additional functionality to blog.

49 GIF GIF is useful for making simple animation such as banners. GIF is http://accasupport.com compatible with almost all browsers and does not require any software.

GIF is used for creating animated ad banners. GIF is also used for creating computer-generated graphics.

50 GPL License GPL stands for General Public License. GPL license is used for communicate the rights of author and users. GPL license allows you as user to copy, modify and distribute freely to other public. However, you cannot charge any money from the recipient. GPL license allows you as author to retain copyrights relating to authorship and ownership of work. GPL license allows you to use your work for viral marketing purpose http://accasupport.com while retaining the reseller rights. Using applications under GPL license can be dangerous as it may be modification to accommodate spyware, virus etc. It is strongly recommended that please! Download any application only from official source.

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http://accasupport.com

51 Hot Link Protection Hot link protection allows you to restrict direct access to files with specified extensions such as BMP, JPG, GIF, PNG, PDF, DOC, PPT, TXT etc. Externalhttp://accasupport.com websites may link to your images to display it on their own webpages while using your bandwidth. In addition, they allow downloading your files without visiting your website. You can place watermarks on images and PDF files, which contain your domain name as text to make visitor know the original source of contents.

52 .htaccess file .htaccess file is used to redirect (temporary or permanent) web browsers to different webpage than requested. .htacess file is used to block or unblock IP address or range of IP address of accessing your website. http://accasupport.com .htaccess is used to create sub domain and identify it to relevant

directory. .htaccess is used control permissions. .htaccess file is automatically created and updated, when you perform above task using web hosting control panel. Please note that .htaccess file can be opened with notepad but it must not have TXT extension associated with notepad files. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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53 HTML

http://accasupport.com

HTML stands for Hyper Text Markup Language. HTML is the basic of World Wide Web.

54 HTTP Vs HTTPS HTTP stands for Hyper Text Transfer Protocol. It is used to communicate with web browser. http://accasupport.com

HTTPS stands for Hyper Text Transfer Protocol Secured. It is used to communicate with web browser that data being transfer is secured. Therefore, do not trust secured connections unless it is accompanied with valid digital certificate from trustworthy source. HTTPS is used to carry out credit card processing. It is also used to transfer confidential information such as contact form details. It is necessary to define the protocol before hyperlinks.

55 Hyperlink Hyperlink is link to other webpages on the internet. http://accasupport.com

I 56 Inbound Link Hyperlink to webpage published under same top-level domain name.

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57 Internet Merchant Account Internet merchant account is special account opened to receive payments via credithttp://accasupport.com card over the internet.

58 IP address Numerical address used to identify computer connected to internet or network.

59 IP Deny http://accasupport.com Manager IP deny manager can be used block or unblock particular IP address or range of IP address from accessing your website. IP deny manager is located on security tab on web hosting control panel. However, if IP deny manager is not present, then you can manually edit .htaccess file.

J 60 JavaScript JavaScript is client side scripting language. It runs on customer web browsers. JavaScripthttp://accasupport.com is considered faster than PHP as it does not require requesting information from webserver more than one. It save bandwidth and load on webserver because of not webserver does not have to run script each time customer visits particular webpage. http://accasupport.com

JavaScript is used to add interactive features to webpages. It is commonly used for creating dynamic webpages, FAQs page, Contact

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form, Signup form etc. Contents can be quickly expanded and collapse without requesting information to webserver. JavaScript is exploited by hackers as script runs on customer computer. Many customers turn off JavaScript for security reasons. JavaScript may not be compatible with various web browsers and mobile devices. JavaScript is embedded inside the head and body tag of HTML document.

61 JPG VS BMP JPG and BMP are raster images useful for reducing webpage size and loading time. Raster images get blurred on zooming. JPG is higher quality than BMP and usually preferred to BMP.

K 62

Keywords

Keywords are words or phrases typed by customers for searching information over the web. Customers in different geographical location use different keywords to search same information. Keywords used for SEO must be relevant to particular geographical location. Keywords should be used in the pattern when writing articles for SEO http://accasupport.com purpose in which the customers type keyword to search information.

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Frequency, location, order and closeness of keywords are considered by search engines for ranking webpages. Using keywords too frequently or unnecessarily may result in penalty from search engines.

L 63 Landing Page Landing page is first page customer visits. Landing page can be different from Home page.

64 Linux Open source (free) operating system uses command line interface.

M 65 Market Niche Market niche is the industry in the business operates. Sub Market Niche is the specific segment of the industry. Example: Micro finance and investment banking is the submarket niche of banking industry.

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66 Meta Tags Meta tags are http://accasupport.com used to communicate with search engine. They are invisible from customers. Contents of Meta Description tag can be display in search engine results.

67 Modem http://accasupport.com

Modem converts analogue signals into digital data. Computers can only process data in digital form.

68 Multiple Domain Hosting Web hosting account configured to host more than one domain name in a single account.

69 My PHP Admin My PHP Admin is used to manage (create, edit, remove, backup and restore) My SQL database.

70 My SQL My SQL is command line database management system. My SQL has http://accasupport.com several versions. You need to check compatibility of your database with My SQL version provided by web hosting provider in case of transfer to different web hosting provider.

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N 71 Name Servers Name servers are the part of Domain Name System (DNS). Name Servers are alpha-numeric address similar to website domain name. It stores information relating to domain name and provides the numerical IP address of webserver hosting domain name to web browsers. You will be provided the Name Servers address by your web hosting provider, which you should write in name servers field in domain name control panel. Domain name control panel requires similar skills as web hosting control panel. You should have at least to Name Servers addresses, as it is compulsorily required by most domain name control panels. As an ebusiness owner, you have nothing to do with name servers. You may ask your web-hosting provider to do it for you.

72 Niche & Sub Niche Niche is the group of products sharing similar characteristics such as benefits, customers, industry etc. Sub niche is sub-group of products sharing similar characteristics such as benefits, customers, quality, quantity, price, speed etc. Small business should aim to identify sub-niche rather than competing in every sub-niche of the market.

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O 73 Open Source Software http://accasupport.com

Open source software is free to use software. Open source can redistributed freely. It can be used as free resource and marketing tool to attract customers to your website.

74 Outbound Link http://accasupport.com

Hyperlink to webpage published under different top-level domain name.

P 75 Page Rank Importance to webpage assigned by search engines.

76 Parked Domains Parked domain is the use of another domain name for the same webpages as your existing domain name. Parked domain can be used to make any sub-directory as your primary public_html directory. http://accasupport.com

Parked domains help increased search engine visibility and avoid losing visitors due to confusion with similar domain names. http://www.accabook.com http://www.accabooks.com

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However, parked domain leads to duplicate content issue and penalty from search engines if not used wisely.

77 Payment Gateway

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Payment gateway is service enables to charge credit card over the internet. Usually, payment gateway and internet merchant account is provided by same vendor.

78 PHP http://accasupport.com PHP is open source scripting language. It is server side scripting language. Therefore, it is compatible with every web browser, as it does not require interpretation by web browsers. PHP is used to add interactive features and bring life to webpages. PHP scripts make use of My SQL database to store customer information.

79 Pitch Page Pitch page is also called sales page. Pitch page is the page used to persuade customer and where buy now link is placed.

80 PLR Articles http://accasupport.com PLR stands for Private Label Rights. These articles can be used free with some restrictions under copyright law. The main attraction of PLR article is that you can use your own name as an author of the article. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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PLR article are not for resale. However, you can use it inside free ebook or website without any reference to author. PLR are used by large number of webmasters, as it is free. Therefore, it does not provide your visitors with unique contents. A knowledge, which http://accasupport.com is possessed by everyone, means it is possessed by no one. You may be penalized by search engines for publishing duplicate contents. Therefore, must rewrite those articles and customize by adding images, videos etc. You may consider using article rewriters, which replace words with their synonyms. http://accasupport.com It is only useful for topics over which you have little or no knowledge.

81 PNG PNG is vector image useful for present high quality graphics. It does not get blur on zooming. PNG image has higher file size and more loading time. PNG image works well with both externally captured and computer generated graphics.

82 PPC PPC stands for Pay Per Click. It is the form of advertising in which advertisers only need to pay when visitors click link pointed to their http://accasupport.com

domain name.

Publishers will only get commission when advertisers are required to pay.

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Q Sorry! No data available.

R 83 Read, Write, Execute http://accasupport.com Read means accessing particular file.

Write means modifying or deleting particular file by other web hosting accounts sharing the hard disk space in same webserver computer. Execute means running particular file. Execution is relevant for software and scripts such as audio & video files. Read = 4 http://accasupport.com Write = 2 Execute = 1

84 Relative Link Relative link does not include full path of webpage http://accasupport.com/m/index.htm It is written as follows:

http:// /m/index.htm Double dot represents previous directory. Double dot can be used for http://accasupport.com each previous directory.

It enables you to save time in writing full path and remember full path. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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85 Reseller Hosting Web hosting account, which is not administered by web hosting provider.

86 Robot Robot is software used to automate tasks. JPG is used for scanned or camera images. http://accasupport.com

S 87 SCAM Fraud.

88 Search http://accasupport.com Engine Website allowing visitors to search relevant information across the web.

89 Scripts Scripts are set of instructions made using web designing language intended to perform particular task.

90 SEO Search engine optimization. It means optimizing your domain name to rank well on search engines.

91 Shareware Shareware is the software given for demo or trial free. It is usually time http://accasupport.com limited after which user must purchase license to continue using that BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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software. However, it may be available for infinite duration with reduced functionality than full or paid version. Shareware is not available for copy, modification and distribution (sharing). Shareware is rather misleading name.

92 Shared Web Hosting Webserver used for hosting domain names owned by one than more client.

http://accasupport.com

93 Shopping Cart/E-Commerce Software Shopping cart software is also known as ecommerce software. It is designed to establish product, prices and pages Testimonials, FAQs, Contact, About pages. Shopping carthttp://accasupport.com software enables you to customize your credit card processing. Most credit card processing providers such as 2checkout.com allows using your own shopping cart software.

94 SMO SMO stands for Social Media Optimization. Social media optimization is useful for quick traffic and search engine optimization (SEO).

95 SPAM Sending unsolicited email messages without express permission of recipient.

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96 Sub Domain Sub domain is a sub-directory inside main directory usually named as public_html. Sub domain is used for branding purpose and it is optional. You may use sub-directory as follows. http://accasupport.com/sub-directory/ Sub domain is written at the left hand side of top-level domain name. http://accasupport.com http://sub-directory-as-subdomain.accasupport.com

97 Submission Requesting search engines, directories to include your domain name in their index or list of contents. http://accasupport.com

98 SWIFT Transfer/Bank Wire Transfer International money transfer from one bank account to other bank account instantly. Other bank account does not need to have with the same bank. SWIFT transfers are subject to higher service charges, then bank transfer, demand draft, Direct Deposit etc.

T 99 Tags Tags are often referred as Keywords in many web applications. Tags are words or phrases displayed on social bookmarking websites http://accasupport.com when an individual bookmarks your web page. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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Tags also help other web surfers to find your website using social bookmarking website. Tags are used by gadgets to display links to webpages related to current webpage. In HTML Tags are used for providing structure to HTML document. It reduces the chances to error. It is flexible as all previous directories automatically updated when you http://accasupport.com

move content from one directory to other. It is not suitable for placing external links.

100 Template Template is pre-formatted document or file, in which you later add content of your choice. Template is used for performing repetitive tasks http://accasupport.com

without performing it repeatedly.

101 TLS TLS stands for Transport Layer Security. TLS is the method of encryption for transferring data to remote locations in a secure way. TLS is available in FTP and Email Clients as an optional feature.

U 102 Uploading Sending data to web server. http://accasupport.com

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103 URL URL stands for Universal Resource Locator. URL is the technical name of the web address used to reach a particular webpage or file over the internet.

V 104 View Source View source is feature provided by popular web browsers. It allows you http://accasupport.com

to inspect the coding of competitors webpages.

W 105 Web Hosting Managing website, blog, forums etc to communicate other over the internet.

http://accasupport.com

106 Webmaster Webmaster administrator is also known as webmaster.

107 Web Server Software Server software enables two or more computers communicate with each other. It helps controlling permissions and restrictions of each work station (computer) connected to network. Interest is the largest of all networks. All the networks ultimately connect to internet. Computer on which server software installed is referred to as webserver. http://accasupport.com

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108 Web Traffic Visitors to the website are also known as web traffic.

109 WYSIWYG WYSIWYG stands for What You See Is What You Get. You do not need to know web-designing language. HTML coding is performed in background automatically as you use WYSIWYG graphical foreground. WYSIWYG operating systems such as Windows and Mac is known as http://accasupport.com

GUI (Graphical User Interface) software.

X 110 XML XML stands for Extended Markup Language. It is used for communicated with http://accasupport.com search engines such as making sitemaps.

Y Sorry! No data available.

Z 111 Zipped File Compressed file uses to transfer data over the internet. Zipped file reduces document size and allows speedy transfer and bandwidth saving. Zipped file is also used to transfer several files or documents as one downloaded file. It will saving in time and bandwidth by avoid moving back and forth repeatedly.

http://accasupport.com

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USEFUL SOFTWARES & WEBSITES A AdSense – contextual ad program by Google http://accasupport.com

Adbrite – sell text ads

Amazon Associates – popular affiliate program aStore – add an Amazon Store to your Blog AdGenta – text ads by Qumana (see ‘Q’) AdRotator – WP ad rotating plugin http://accasupport.com Akismet – Comment Spam Fighting Tool Adhearus – pay per click advertising AdWords – the advertisers side of AdSense – many bloggers use it to promote their blogs AzoogleAds – advertising system Audio Blogger – adds audio to your blog

B Build A Niche Store- add an eBay store to your site Bidvertiser – bid based advertising http://accasupport.com

Blog Ads – blog advertising network Blog Jet - blog editing tool Blog Desk - blog editing tool BUY Step-by-Step Ecommerce Guide Ebook (330±) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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Bloglines – Web based RSS feed reader BlogPulse – blog search tool BlogPolls – tool for putting polls on your blog Blog Poll – another blog poll tool http://accasupport.com

Backpackit – useful organizational tool Blogger.com – blog platform Bloggers for Hire – bloggers looking for work and potential employers looking for bloggers BlogSitter.net – service for find guest bloggers while you take a holiday http://accasupport.com

BlogBurst – syndicates bloggers content for mainstream medium BlogFlux – blog services portal BlogRolling – a blogroll management tool Blogbeat – blog metrics tool Blogger Jobs – a blog following the advertising of blog jobs

C Chitika eMiniMalls – advertising program CrispAds – blog advertising network Creative Commons – copyright licenses http://accasupport.com

Copyscape – tool for checking for content theft/plagiarism Clicksor – advertising program Clickbank – library of many affiliate products BUY Step-by-Step Ecommerce Guide Ebook (330±) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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Commission Junction – collection of many affiliate programs Casale Media – advertising solution

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Del.icio.us – social bookmarking Digg – social bookmarking Drupal – blog platform DomainsBot – a tool for finding domain names http://accasupport.com

Digital Point – useful forum for webmasters

E Ecto – blog editing tool Expression Engine – blog platform Endo – News aggregator for Mac Users Ether – lets readers book a consulting call with you from your sidebar

F Feedburner – RSS feed management tool – also provides Feed Advertising http://accasupport.com

Feedster – RSS search Tool FeedDemon – RSS reader from NewsGator FeedBlitz – email blog and RSS subscription service Flickr – photo sharing and hosting BUY Step-by-Step Ecommerce Guide Ebook (330±) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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Flock – a browser with in built blogging Furl – social bookmarking Free Blog Polls FilmLoop – free photocasting network Feedpass – RSS management – integrates with AdSense Favicon Maker – make Favicons from photos

G Google Analytics - Metrics Tool Gabbly – add chat to your blog Google Reader – RSS reader Gnoos – Australian made blog search tool Google News – tracking news – many use it as a source of content Google Blog Search – Google’s…. blog search Google Sitemaps – get indexed in Google

H Haloscan – a free commenting system for blogs (a little dated but I was a tad desperate for a ‘H’

I IntelliTXT - In text advertising Ice Rocket - blog search engine BUY Step-by-Step Ecommerce Guide Ebook (330±) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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J Jar (as in Tip Jar) – many bloggers ask their readers for donations/tips – but fewhttp://accasupport.com make much from them

K Kanoodle – Advertising program Kontera – In text advertising Keyword and Backlink Tracker - Search Engine ranking tool http://accasupport.com

L LiveJournal – Blog Platform Linkshare – Affiliate Program

M Mars Edit - Blog Editing Tool Memeorandum – Tracking and Aggregating news from blogs MyBlogLog – Metrics Tool Mint – Blog Metrics Tool MovableType –http://accasupport.com Popular blog platform MeCommerce – Sidebar shop – in beta MSN Adcenter – Coming Soon – Contextual ads

N BUY Step-by-Step Ecommerce Guide Ebook (330±) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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NewsGator – RSS News Readers Nichebot – keyword research tool Nameboy – domain name generator http://accasupport.com

Nucleus CMS – open source blog platform Netvibes – RSS News Aggregator Netscape Beta – Social Bookmarking Tool

O Only Wire – socialhttp://accasupport.com bookmarking service Overture Keyword Tool – keyword research tool

P Performancing – great blog, firefox blog editor and metrics tools Pheedo – RSS advertising Post2Blog – Blog Editing tool – blog using Word, IE or Firefox Pingoat – Pinging Tool Pingomatic – Pinging Tool pMachine – Blog Platform Paypal – Payment tool – used by many affiliate programs and ad systems http://accasupport.com to pay publishers PPCalc – Paypal Fee Calculator PubSub – service that notifies you of new content BUY Step-by-Step Ecommerce Guide Ebook (330±) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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Photobucket – image and video hosting

Q Qumana – Blog Editing Tool

http://accasupport.com

Rojo – RSS feed reader RocketPost – Blog posting tool Right Media – advertising Rmail – subscribe from any RSS feed to email http://accasupport.com

S Sitemeter – a free website stats tool used by many bloggers Six Figure Blogging – learn to make money blogging (one of my blogging resources) Shoplinc – add a Chitika store to your blog Scoopt Words - service to sell bloggers content to mainstream media editors Sitening – Search Engine ranking tracker Sparklines – sidebar widgets/graphs Skype – VOIP toolhttp://accasupport.com for networking, podcast interviews etc Spam Karma – WP comment spam tool Sitepoint – Forums for webmasters BUY Step-by-Step Ecommerce Guide Ebook (330±) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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Slide – photo hosting, slideshows etc SoloSub – RSS feed management tool Squidoo – good alternative place to put content, make money and promote your blog Snap – a preview tool to givehttp://accasupport.com your readers a preview of external links on your blog

T Text Link Ads - text link advertising system Technorati – Blog Search engine http://accasupport.com

Topix – News service – used by many bloggers to find stories TagCloud - tool for making tag clouds TinyURL – make long URLs tiny ones TypePad – Hosted Blogging Platform Tribal Fusion – Impression Based Ads 3bubbles – live chat on a blog

U Unobtrusive Sidenotes - a way of putting sidenotes in your posts

V http://accasupport.com

ValueClick – Impression Based Ad Program (was FastClick) Vizu – blog polls tool BUY Step-by-Step Ecommerce Guide Ebook (330±) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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Vox – a new blogging/social bookmarking platform from Six Apart (in beta)

W WordPress – Blog Platform – very popular http://accasupport.com

w.bloggar – blog editing tool

Webpad – web based text editor Weblogs.com – recently updated blogs – aggregator WebmasterWorld – forums for webmasters

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Xanga – Weblog Community

Y YPN – Contextual Advertising Service Yutter – RSS/Blog Subscription Service YouTube – Video Hosting/Sharing Yutter – RSS/Blog Subscription Service Yahoo News – Tracking News from around the Web

Z http://accasupport.com

Zookoda – RSS to Email and Newsletter tool Zoudry – blog editor

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1 Selection of Software Skidmore & Eva suggest that software packages may be evaluated for the following requirements in making choice of software. 1.1 Functional Requirements These are the features of the software required by various user departments or functions. 1.2 Non Functional Requirements http://accasupport.com These are the features other than functional requirements. These can be but not limited to; ability to audit using test data, making backups, security issues (password and encryption) and legal requirements such as license agreements. 1.3 Technical Requirements Checking compatibility http://accasupport.com with hardware (Processer, RAM and hard disk) and selection of appropriate software programming language (visual basic, Java, C++ etc). Later will be required if organization is considering the use of bespoke (tailor made) software. 1.4 Design Requirements Design requirements can be user ability to user software package such as accessibility, screen tips and help menu to assist users using the software. Software should have an ability to be customized to each user requirement without any technical assistance. 1.5 Supplier Stability Requirements Supplier stability can be assessed using financial and non-financial measures. Financial position can be assessed in term of profitability, http://accasupport.com

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liquidity and gearing ratios. Non-financial position can be assessed in terms of reputation, brand loyalty etc Suppliers should be expected to continue till foreseeable future to continue to receiving updates and technical assistance. In addition following factors may be considered for ensuring supplier stability. Size, location and date established of supplier. http://accasupport.com Quality control procedures and certification such as ISO certificate. Insurance protection obtained against major risks such as ability to reimburse customer claims. Ability to provide 24/7 service quickly and easily. It may be the user of website knowledgebase or facility to send inquiry tickets from the http://accasupport.com

website. 1.6 Supplier Reputation Supplier reputation can be assessed by compliance with corporate social responsibility and environment policies and procedures may be considered as an indication of supplierâ&#x20AC;&#x2122;s reputation. 1.7 Initial Implementation Requirements 1.7.1 Data Migration & File Creation Data needs to be transferred from old software to new software. It may involve the use of file format conversion software to convert existing data into new file format. For this, conversion software must be available or need to be developed http://accasupport.com

in case existing or new software is bespoke. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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Supplier should be able to reliably transfer data to new software. Reliability transfer means data should not be lost, corrupted, modified, deleted, omitted & stolen etc in conversion process. Some data may need to be manually input this will require more time and cost. It will also involve the risk of human error. 1.7.2 Software Installation Suppliers should be able to provide complete installation of software and any hardware necessary to makehttp://accasupport.com software and existing system compatible with each other. Delegating overall responsibility to one supplier is beneficial, as in the event of dispute only supplier can be held completely responsible for any failures. Software installation may include running setup, testing and http://accasupport.com

troubleshooting.

Software should be easy to install for subsequent reinstallation if required. 1.7.3 System Implementation It is the decision on how new software will be actually put to use in organization. Following are some of the ways to implement new software. $ Software can be implemented all at once. This is cost saving but risky strategy as any errors and data corruption will affect the whole data. $ Both existing and new software can be run side by side. This is costly but less risky strategy as employees can carry out their work on old http://accasupport.com

software and can see how it looks on new software. Employees can be BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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trained to get used too with new software. Thus it will reduce the chances of mistakes while using new software. $ New software can be implemented branch wise. New software will be implemented in single branch and in the light of results obtained; it can subsequently be implemented in other branches. This will limit the risk of error and data corruption to limited area of the organization only. $ Software can be implemented module wise. Only each or few modules http://accasupport.com (sales, purchase, finance etc) of new software will be implemented and in the light of results obtained; other modules will be implemented. This will limit the risk of error and data corruption to few modules only. In addition, various combinations of the above implementation procedures can be used.

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1.8 User Training Users may need training depending on the software chosen. Software should be considered for ease and cost of training. Following question can be asked: Knowledge and experience of users? Theoretical or practical training to be provided? In-house training or external tuition provider? Number of users to be trained? 1.9 Operability Requirements Documentation of the software should be complete, understandable and http://accasupport.com

http://accasupport.com structured to enable users to get help when required.

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Supplier should be able to provide customer support and after sales service to help users get assistance. Method, timing, number and cost of subsequent upgrades. Legal protection such as documentation stating legal ownership of the software or leasing terms and conditions. 1.10 Time And Cost Constraints The amount of time by which new software is required and the cost budget for the new software. All the above requirements can vary in importance. Organization should provide weighting to each factor when choosing between software. Example: Organization can provide time and cost constraints 10 points while provide supplier reputation only 2 points. Software package scoring higher should be selected.

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Ecommerce / Ebusiness Ebook to Make Money Online | PART A: BEGINNERS | Page 55 of 160 EBOOK is NOT AVAILABLE OFFLINE in ANY FORM & ONLINE except ACCASUPPORT.COM & CLICKBANK.COM

PART A:

BEGINNERS

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Chapter 1:

E-BUSINESS VS TRADITIONAL BUSINESS Sub Headings S.no Click the Hyperlinks Below for Easy Navigation 1 Benefits Of Ebusiness 2 Benefits of E-Procurement 3 Drivers & Facilitators Of Ebusiness

Pg.no 57 59 60

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1 Benefits Of Ebusiness 1.1 Improved Cash Of Cycle http://accasupport.com Improved cash flows as payment is immediately transferred to internet

merchant account of organization (Bank account) through payment gateway rather than receiving payments by posts. 1.2 Control Over Cash Receipts Security of cash receipt also increases as it is directly credited to the bank account of organization. http://accasupport.com

1.3 Reduction In Cost

Reduction in information processing cost for various processes (activities) such as accounting, human resource, purchases, sales, marketing etc. 1.4 Increase In Revenue Increase in revenue by selling directly to customers by removing intermediaries (distributors, whole sellers and retailers). 1.5 Improved Customer Relationship Increased customer care and after sales service by the use of CRM (customer relationship management) software. CRM software are available free of cost on the internet. These are called open source software. However, organization may use paid software or design its own http://accasupport.com

software to meet its organization specific needs. 1.6 Free Analytical Information

Detailed information is available for planning and control by using web analytics tools such as Google analytics and keyword tools.

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1.7 Increased Visibility & Branding E-business gives increased appearance to organization through official website, social bookmarking and social networking websites etc, in addition to physical means.

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E-business also gives perception of large organization through careful website design and search engine optimization (SEO) strategies such as link exchange, careful keyword selection etc. 1.8 Reduced Marketing Cost Wide spread reach to markets around the world at lower cost than http://accasupport.com

traditional marketing such as newspaper and TV. 1.9 High Quality Targeted Audience

Internet marketing attracts high quality targeted audience which have already awareness of organizational activities, goods or services. Example: Website for ACCA study materials such as www.accasupport.com only attracts those students that are searching for study materials on search engine, forums, social networking sites etc. E-business allows getting real time information on demand and prices. It enables organization to implement pricing differentiation strategy according to different timings and market segments etc. http://accasupport.com

Example: Airline Company may charge less on earlier booking and more on late booking. Charging less to customers situated in developing countries using country specific web pages. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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E-business can enable organization to choose from wide range suppliers around the world.

2 Benefits of E-Procurement

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You need to fully understand the benefits of e-procurement as profitability can be increased by either raising selling price or reducing cost. Benefits of e-procurement is particularly relevant to ebusiness dealing in shipping goods. Benefits of e-procurement (purchase) are same as for e-business. Ehttp://accasupport.com procurement is a component of e-business. In addition, it has following

benefits. 2.1 Reduction in Costs It is due to bypassing intermediaries (distributor and whole sellers) from the supply chain and directly approaching manufacturer. 2.2 Inventory Management Inventory can be management more efficiently and economically through integrating information systems with suppliers to implement JIT (just in time). E-procurement reduces working capital requirement in following way. E-procurement decreases inventory holding period & cost and save ordering costs by automating inventory ordering. Purchase order is http://accasupport.com automatically dispatched to supplier whenever inventory fall below specified level. 2.3 Increased Buying Power E-procurement enables organization to purchase goods or service from suppliers around the world rather than from just local suppliers. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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Organization has greater choice regarding price and quality of raw materials or finished goods. 2.4 Fluent Operation http://accasupport.com Organization can outsource supporting activities to use its resource to

focus on core activities such as production, sales, marketing etc. Increased communication enables organization to control and coordinate activities around the organization. Suppliers can be briefed for future demand of goods or service and can follow up to ensure time receipt of goods or services. It will increase the organizations ability to meet customer demand. http://accasupport.com Information technology has reduced information processing cost and made easier & efficient.

3 Drivers & Facilitators Of Ebusiness 3.1 Drivers 3.1.1 Need To Reduce Costs E-business reduces information-processing costs by using integrated systems to avoid duplication of work. 3.1.2 Need To Increase Profit Margin E-business enables organization to remove intermediaries from the supply chain by directly offering goods http://accasupport.com to end consumer. It will save material handling and freight cost for organization incurred in delivering goods to distributors. 3.1.3 Need For Environmental Care E-business can save millions of papers a year in large organizations due to electrical transfer and transformation of information. It can increase BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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market share price and wealth of shareholders by establishing image of environment friendly organization. 3.1.4 E-Business Adopted By Competitors It will force organization to adopt e-business tohttp://accasupport.com prevent its competitive position. 3.1.5 Presence Of E-Business Knowledge In The Organization Existing employee(s) may have e-business knowledge or experience obtained from previous employment. Therefore, ability of organization to adopt e-business without extra cost of training. http://accasupport.com

3.2 Barriers

Cost of designing a website and intra-structure. These initial costs can be substantial for small organizations. Maintaining and updating e-business website, software and hardware can be costly and may not exceed benefits. E-business project will result in cash outflows from date of initiation. However, cash inflows will result after project completion, which can take sufficient time. Need to assess the Impact on relationships with existing distributors, whole sellers and retailers. E-business can decrease the profitability of distributors from selling goods or services offered by the organization. These distributors may discontinue their relationship with organization. http://accasupport.com

If this happens, then profitability from existing sales can be adversely affected. Requirement for technical knowledge and skills. Organization may not have these knowledge and skills in-house to adopt e-business and recruitment from outside may not be possible (unable to find IT BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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employees having knowledge of industry) or resented by existing employees. Existing employees may resent implementation of e-business, because of fear to not being able to learn new knowledge and losing their job as a result. Risk of hackers’ attacks (piracy, modification and deletion of information) and malware (virus, worms and spyware).

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Chapter 2:

WAYS TO MAKE MONEY ONLINE Sub Headings S.no 1 2 3 4 5 6

Click the Hyperlinks Below for Easy Navigation Types Of Ebusiness Relationships Ways To Make Money Online Sorted By Descending Order Of Profitability How To Choose Ebusiness Model Purchasing Mix (5 Rights) Application of E-Procurement

Pg.no 64 67 99 99 102 103

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1 Types Of Ebusiness Relationships Type of ebusiness relationship applicable to you, have implications for choice of domain name, web design, marketing strategy. 1.1 Business 2 Business (B2B)

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In this type of relationship, one business sells its goods or services to other businesses. B2B model is relevant to you if you intend to sell goods or services of capital nature such as computers, web designing, financial services. B2B may want to select their domain name based on their business name to publicize their business over the web.

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Web design may need to be consistent with the size of the business. Making dynamic web site may communicate other businesses about the size, resources and competencies that your business have. Making dynamic web site may result in some SEO benefits as dynamic coding using Javascript, PHP etc are not readable to search engine crawler. However, Marketing through search engine optimization may not be of much importance, if your business has well-established reputation. Other business may directly visit to your website entering your URL (domain name) in the address bar. 1.2 Business 2 Customer (B2C) In this type of relationship, business sells its goods or services to directly to customers rather than other business. http://accasupport.com C2B is relevant to you if you intend to sell goods or services for consumption rather than for investment. B2C may want to select their domain name based on keywords, as large number of customers may not have awareness about your business. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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Ebusiness involves use of pull marketing. Pull marketing means customer looking for your generic product can be attracted. Traditional business involves the use of push marketing. Push marketing means business brings its goods or services to the attention of customers. Web design should reflect the size of your business, quality of your goods or services etc. Web design needs to be consistent with your marketing strategy. If you intended to promote your ebusiness through search engine optimization, than it must contain text based html content. Pictures and videos are not readable by search engines. However, it can be used for SEO using alternative text, meta description, captions, tags etc. Marketing strategy should reflect the web surfing behavior of customers. If your most of the customers visit social networking sites than social networking and paid advertising on social networking site might be suitable. However, if your most of the customers surf web sites through search engine results than SEO might be suitable. 1.3 Customer 2 Business (C2B) In this relationship, customer invites businesses to bid for goods or services required by customer at customers website. This model is relevant is professionals and service providers looking to gain business. C2B does not require you to buy a domain name and maintain a website. Using C2B model for ebusiness useful if you do not want to incur time and cost in establishing and building your own website. C2B does not require you to spend time and money in devising marketing strategy.

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1.4 Customer 2 Customer (C2C) In this relationship, customer interacts with other customer on third party website. Example: http://accasupport.com

Customers buying or selling their mp3 players on ebay.

However, you can also sell your goods or services to other businesses and customers. C2C does not require you to buy a domain name and maintain a website. Account on these websites can be usually opened free of cost. http://accasupport.com

C2C does not require you to spend time and money in devising marketing strategy. Limitation of this model is that you have lack of control over how you interact with businesses and customers and carryout transactions. Your business prospects depend on business prospects of third party. In the long term, you will not be able create your own identity amongst other businesses and customers. In the above C2B relationship, one customer usually a large business invites other businesses. In C2C relationship, ebusiness is carried out on third party website rather at customer (buyer) or business (seller) website. http://accasupport.com

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2 Ways To Make Money Online 2.1 Direct Selling Direct selling are B2C websites in which business sellers it goods or services to customers. http://accasupport.com

Example: accasupport.com sells ebooks to customers. 2.1.1 Initial Time Direct selling requires substantial time to develop products (goods or services). Determination and patience is the key to success in direct selling and other ways to make money online.http://accasupport.com However, it does not mean that you pursue particular activity without challenging it against alternative activity to accomplish the same objective. Frequent review of ebusiness plan should be carried out in the light of more and recent information available as you move ahead towards your goal. 2.1.2 Subsequent Time Direct selling requires substantial time to improve existing products, develop new products, market existing products to new customers, follow up existing customers, liaison with web hosting and payment processing provider, bankers etc. 2.1.3 Initial Cost Direct selling involves web-hosting fee, domain name registration fee, payment processing service fee etc. In addition, if your selling digital http://accasupport.com goods, then you may need to buy word processing, DRM, file conversion software etc. Cumulative effect can be significant for beginner do not having existing source of income to finance such costs.

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2.1.4 Subsequent Cost Direct selling will lead to subsequent cost of web-hosting fee, domain name renewal fee, transaction cost of payment processing, software upgrades etc.

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Domain name is relates to 1-year. However, you may consider paying more years in advance to prevent the risk of domain name loss due nonrenewal. Transaction cost can be payable on per sale basis or monthly basis. Market niche having low volume/high price sales and volatile sales http://accasupport.com

would benefit from payment processing service on per sale basis. Market niche having high volume/low price sales and stable sales would benefit from payment processing service on monthly basis irrespective of sales volume. 2.1.5 Competition Direct selling usually requires higher time, cost, skills, resources and risk, then indirect selling. Therefore, it is subject to lower competition than indirect selling. However, competition in your market niche can be higher or lower than other market niche. 2.1.6 Skills & Resources Direct selling requires product development and marketing skills. In addition, you will needhttp://accasupport.com resources incidental to such activities such as word processing and email client software, internet merchant account for payment processing etc. Credit card processing is vital for successful ebusiness operation, which requires bank account, internet merchant account, ecommerce software (shopping cart software) etc.

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2.1.7 Growth Direct selling allows you to learn new skills and experience, which you may subsequently use for adopting other ways to make money online and entering into other market niche. http://accasupport.com

Knowledge and skills learned can be used to improve profitability of your existing business as well. Direct selling results in enhancement in your business profile, which you can used to charge premium on existing goods or services or bargain higher salary for your improved curriculum vitae (CV). http://accasupport.com

2.1.8 Flexibility

Direct selling can be transformed into other ways to make money online such as indirect selling through paid advertisement, pay per click etc. Direct selling in case of digital goods allows you to manage ebusiness activities from home and remote places. However, direct selling usually requires website rather than blog due to flexibility of website in presenting your products to customers. Therefore, you will not be able to host website from cell phones. You at least need to have a 8 inch notebook computer. Direct selling allows to you take up to week of holiday for sickness, travel, social ceremonies etc without significantly affecting your ebusiness profitability. However, frequent absence will upset your customers and loss in search engine ranking, which result in reduction in http://accasupport.com profitability. 2.1.9 Risk Direct selling is venerable to higher product risk as your product may not be liked by enough customers or behavior of customers may change. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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Therefore, product development and improvement should be carried out on frequent basis rather than as one off activity. Direct selling also expose you to violation of copyright law in case you copy text, image or video from third party website. http://accasupport.com

Direct selling is also venerable to high piracy risk. You need to spent sufficient time and money to reduce this risk. Otherwise, you will lose sales volume and revenue. Direct selling is also venerable to payment risk. Customers may initial chargeback to keep your product free of cost. You need to develop and implement control activities to reduce that risk, which discussed later in http://accasupport.com

this make money online ebook. 2.2 Sub-Ways of Direct Selling 2.2.1 Auction Auction websites are C2C websites. There are two types of auctions $ Forward auction $ Reverse auction In forward auctions, buyers bid for a goods or service offered by seller. It traditional form of auctions you have probably seen in movies and TV. In reverse auctions, sellers bid for a goods or service required by a buyer. Reverse auctions are particularly useful for buyers rather than seller. It http://accasupport.com provides opportunity to buyer to set maximum price at which he/she will buy goods or service. Sellers have to quote lower prices to win business from customer amongst other business. Therefore, as a seller it would be better to give preference to standard auctions. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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2.2.1.1 Initial Time Auction websites may take significant time to develop and finalize the website due to complex scripting language used. 2.2.1.2 Subsequent Time http://accasupport.com

Auction websites will require time for webhosting, monitoring visitors for compliance with policies & terms of service, dealing with credit card processing provider and banks. 2.2.1.3 Initial Investment Auction websites require significant initial investment in designing interactive website, setting up credit card processing system such as http://accasupport.com

opening internet merchant account, payment gateway signup fee, buying digital certificates, shopping craft software containing Secured order form etc. 2.2.1.4 Subsequent cost Auction websites may require revision to existing web design as internet browsers become more sophisticated and concerned for security. Auction websites may require high bandwidth due to attracting large number of traffic. In that case, web hosting can be significant high. Auction website needs staff to monitor visitors for compliance with policies and terms of service, responding to visitors inquiries etc. 2.2.1.5 Skills & Resources If you want to setup your auction website on your own, than it needs web http://accasupport.com designing skills to establish interactive website and professional web designing software to carry out such complex task efficient and effectively or you need to pay substantial sum of money to get it done by expert. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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2.2.1.6 Competition Auction websites are relatively subject to lower competition due to, significant time, cost, skills and resources involved. Therefore, you may gain large number of visitors relatively quickly as compared to other monetization model. http://accasupport.com

2.2.1.7 Growth Prospects Auction websites have very good growth prospects. Skills & experience gain on auction websites can be used to adopt other ways to money make online such as direct selling, affiliate marketing, paid advertising etc. 2.2.1.8 Flexibility Auction websites can be transformed into other ways to make money http://accasupport.com online as mentioned above in case of failure to generate sufficient cash flows or you want to change your way of living. Remember ways of making money online have significant impact on your way of living. Auction website does not require day-to-day management. Therefore, your business will not suffer if you are not able to manage auction website each day. In addition, you can work on your preferred timings and control your employees from home and remote places. However, absence for significant period can direct attention of your visitors to other auction websites. 2.2.1.9 Risk Auction website is subject tohttp://accasupport.com reduced product risk, as you do not have to offer any product. You can receive commission per sale from the sale of wide range of goods or services offered for sale by visitors.

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Auction website is subject to legal risk, as large number of visitors selling their products. Therefore, it becomes difficult to ensure the legality of products being sold on your website. 2.2.2 Outsourcing Website Outsourcing websites are C2C websites in which buyer participant for http://accasupport.com

expert help and seller offers its expert services. These websites are relevant for professionals & skilled workers. Outsourcing website is now being discussed by considering you as professional. If you are looking to establish to your own outsourcing website, then it has similar characteristics to that of auction websites. In fact, auction websites are example of outsourcing websites. http://accasupport.com

2.2.2.1 Initial Time Participation in outsourcing websites takes only few minutes. 2.2.2.2 Subsequent Time Subsequent time spent on these websites is directly proportional to the level of income you want. However, outsourcing website may not have relevant work in sufficient volume. In that case, you may consider participating on more than website. 2.2.2.3 Initial Cost Participation in outsourcing website is usually free. 2.2.2.4 Subsequent Cost Subsequent cost is usually the amount of commission payable as a percentage of monetary value http://accasupport.com involved in each work performed. In addition, you would probably be required to pay for transaction cost incurred in releasing your payment.

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2.2.2.5 Skills & Resources Participation in outsourcing website necessarily requires to you have some skills. In addition, you may need equipment such as industry specific software to perform your work efficiently and effectively. http://accasupport.com You do not need to maintain a website and carry out marketing activities

as with other ways to make money online. In fact, you have outsourced web hosting, marketing and payment processing activities. 2.2.2.6 Growth Due to the characteristics of service, you can only earn higher income by acquiring higher-level skills and improving your efficiency. http://accasupport.com

Skills and experienced acquired by providing service may enable you to adopt other ways to make money online such as direct selling at your website to save commission payable, develop your own info-product related to your market niche. 2.2.2.7 Flexibility It does not require day-to-day attention. You can resume working without harming your reputation. However, you need to perform work on time, which you have already accepted unless you will be blocked from using outsourcing website. Participation in outsourcing website allows you to focus on your area of expertise while delegating other activities to specialist organization. Outsourcing organization may be able carry out these activities more economically and effectively.

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Professional services require personal performance and responsibility. You may not delegate your work due to being complex in nature. You assume ultimate responsibility for work you have accepted. Professional service may require access to particular software and equipment. Therefore, you may not be able to perform work from remote locations.

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2.2.3 Article Writing 2.2.3.1 Initial Time Article writing can be performed by signing up to outsourcing website in minutes. It enables you to generate instant stream of cash flows, which is not a feature of other direct selling ebusiness models. http://accasupport.com

2.2.3.2 Subsequent Time Subsequent time spent on article writing spends on the level of income you want. 2.2.3.3 Initial Cost Initial cost of article writing is usually zero. 2.2.3.4 Subsequent Cost Subsequent cost of article writing is commission charged by outsourcing website and transaction cost associated with releasing payment. However, these costs are only payable after generating income. 2.2.3.5 Competition Article writing is complex skill and therefore, it is difficult for customer to compare the costs and benefits of articles written by difficult authors. http://accasupport.com Article writing requires knowledge of at least one market niche. Therefore, authors are less in number than publishers that require BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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articles. Publishers require contents (articles) to increase their chances of being indexed in search engine results. 2.2.3.6 Skills & Resources Article writing requires communication skills, market specific knowledge such as keywords. Article writing does not require significanthttp://accasupport.com resources. Any portable device with QWERTY keyboard and internet connection (GPRS, EGRPS etc) can be used to write articles and submit articles. Article writing does not require professional software. You just need notepad or equivalent text editor. 2.2.3.7 Growth http://accasupport.com Article writing allows you to obtain sufficient knowledge and experience

of market niche during research stage of article writing. In addition, communication skills get improved, which can be used to adopt other ways to make money online. However, you will require learning internetmarketing techniques, web-designing basics, web hosting etc. Article writing skills acquired can be subsequently used to established for own info product (direct selling) website or content website (paid or pay per click advertising). Article writing has good future prospects, as text will remain the basic of internet marketing. Webmasters require article writers to increase search engine visibility. A website having more articles is likely to rank more frequently than website having less articles.

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2.2.3.8 Flexibility Article writing allows you to work at your own pace without adversely affecting the profitability. You can resume article writing again, whenever you want. However, long and frequent breaks will make you lose your communication skills. Article writing can be done from home and remote places. Article writing http://accasupport.com can be done with portable devices such as cell phones, tables etc in

addition to laptops and PCs. You will remain your own boss. 2.2.3.9 Risk Article writing is very rewarding job. Article writing providers learning opportunity and growth. http://accasupport.com Article writing is less risky as it provides quick stream of cash flows. Cash flows instant in time are more risky than cash flows earlier in time (See Payback Period). Article writing is highly rewarding skill. However, rewards may vary from topic or market niche to market niche. Example: Education (market niche) may have less reward per article, while make money online (market niche) may have high reward per article. Article writing can be become good starting point for your make money online career. However, you may lose important contents that you could http://accasupport.com publish at your own website.

Article writing is less risky as you will be rewarded earlier in the value chain (See Porterâ&#x20AC;&#x2122;s value chain analysis). However, it does not allow BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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opportunity to grow as compared to other ways of monetization. Reward getting distant from the work performed is more risky as activities at later stages may go wrong and prevent obtaining reward from value created by former activities. Article writing is like focusing on your technical knowledge and outsourcing other activities in the value chain. It may result in higher profitability as outsourcing website may be offering the same services at http://accasupport.com

lower price than the cost you would incurs by doing yourself provided outsourcing website is performing efficiently. Decision to select the way to money make online depends on your risk appetite. Please! Note that high reward requires high risk and low risk leads to low reward in most cases. 2.2.4 Data Entry

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2.2.4.1 Initial Time Data entry jobs can be performed by signing up to relevant outsourcing website in minutes. 2.2.4.2 Subsequent Time Subsequent time spent on data entry job depends on the level of income you want. Level of income is directly related to number of jobs completed. 2.2.4.3 Initial Cost Initial cost of entering into data entry jobs is usually zero. 2.2.4.4 Subsequent Cost Subsequent cost is the amount of commission payable to outsourcing http://accasupport.com

website. However, it is probable that commission cost may be solely

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borne by the client. In addition, you will be required to pay transaction cost incurred for releasing payment. 2.2.4.5 Competition Data entry does not require youhttp://accasupport.com to directly compete against other people. However, increase in number of people willing for data entry jobs will decrease the rewards available. 2.2.4.6 Skills & Resources Data entry jobs do not require significant skills. If you can fill online forms such as contact form, then you can perform data entry jobs. It is particularly useful for people with disability (hearing, one arm etc). If http://accasupport.com

you know any such person, then please tell about these jobs to them.

2.2.4.7 Growth Data entry jobs are so simple that it does not provides you additional knowledge, skills. However, you may improve your efficiency over time due to efficiency gained by performing data entry jobs. Data entry jobs are repetitive in nature. It is suitable for students and job holders seeking for part time income. Skilled workers may find it boring due to repetitive non-challenging task. In addition, it does not provide competencies to undertake other ebusiness models in future. However, beginners may find it useful to get introduced with ebusiness. http://accasupport.com

2.2.4.8 Flexibility

Data entry jobs are most suitable for part time income for students and job holders trying to increase their earnings.

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Data entry jobs does not require day-to-day work. You can work as selfemployed at your own pace and take a break without adversely affecting profitability from former efforts. Data entry jobs can be performed with portable devices having internet http://accasupport.com

connection. Portable device with QWERTY keyboard would be better.

2.2.4.9 Risk Data entry jobs are less risky. The loss incurred could be the amount of earnings outstanding in your account at outsourcing website. Therefore, you should try to obtain payment as early as possible by setting lower payment threshold.

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It can provide you with quick stream of income which is not possible in above ebusiness models. 2.2.5 Paid Surveys 2.2.5.1 Initial Time Paid surveys can be performed by signing up to relevant paid survey website. 2.2.5.2 Subsequent Time Subsequent time spend on paid surveys depend on the level of income required. Level of income is directly related to number of surveys taken. 2.2.5.3 Initial Cost Initial cost for signing up for paid surveys is zero. Even, some websites http://accasupport.com

offer small reward for signing up. Beware, that these websites can be scam.

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2.2.5.4 Competition Level of competition does not affect the reward available for paid surveys. However, too many people willing take paid surveys will lead to decrease in amount of reward payable per survey. 2.2.5.5 Skills & Resource Paid surveys do not require any extra-ordinary skills. If you can browse websites, then you can take paid surveys too. It is particularly useful for people with disability (hearing, one arm etc). If you know any such person, then please tell about these jobs to them. Paid surveys can be performed from portable devices with internet connectivity such as cell phones, tables etc in addition to laptop, PCs. However, type of device used can significantly affect the number of surveys taken and reward. 2.2.5.6 Growth Paid surveys do not provide significant growth opportunity due to lack of learning opportunities. Growth in income is possible only by increasing the efficiency for taking surveys. Paid surveys may create awareness about goods or services related to market niches of your interest. Paid surveys are repetitive in nature. It is suitable for students and job holders seeking for part time income. Skilled workers may find it boring due to repetitive non-challenging task. In addition, it does not provide competencies to undertake other ebusiness models in future.

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2.2.5.7 Flexibility Paid surveys have same characteristics as of data entry. Paid surveys require you to provide your opinion as customer to marketing agencies. You may be given surveys based on your interest, income level, education that you have input in the sign up form. http://accasupport.com Paid surveys can be performed at your own pace without adversely

affecting your former efforts. Paid surveys can be taken any time subject to availability from home and remote places. 2.2.5.8 Risk Income per survey may be lower than data entry jobs as skills required http://accasupport.com

for surveys lesser than skills required for data entry. Paid surveys can be done by even physically challenged person, as it usually required only the use of pointing device. In article writing, data entry and paid surveys, rewards greatly vary to websites to websites. In addition, control over reward payment rest with the outsourcing websites. Therefore, before you provide your services to those websites, please satisfy yourself about the integrity for those websites Following things, you can do to minimize the risk of fraud: 2.2.5.9 Web Search Search the web for any negative comments about the websites. For this you can use words such as scam, http://accasupport.com spam, fraud etc along with website name. This may not provide 100% assurance as the website may be new and therefore no comments have been made on it. Duration since the website has been established. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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Source from which you came to know about the website. If referring website has financial interest in particular website as in case of paid advertising, pay per click advertising, affiliate program etc then it is likely that his/her view would be biased. Look for any affiliate or advertising program offered at outsourcing http://accasupport.com website. These links are usually placed at the footer of webpage in small fonts to attract only targeted visitors. 2.2.5.10

Payout Threshold

You can check payout threshold. It is the level of earnings at which they will release payments. Higher payout threshold implies higher risk and lower payout threshold implieshttp://accasupport.com lower risk as you can lose maximum up to the payout threshold. 2.2.5.11

Method Of Payment

Check that the method of payment they are offering is viable to you. If the method of payment is one, which requires significant service charges to realize cash, then it is indirectly represents denial to release payment. 2.3 Indirect Selling 2.3.1 Affiliate Marketing Affiliate marketing is B2B website in which affiliate marketer receives commission from direct seller for each sale made because of its marketing efforts. 2.3.1.1 Initial Time

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Affiliate marketing can be performed by signing up to relevant affiliate program within minutes. However, time to generate sufficient cash flows depend on marketing technique used to affiliate marketing. Affiliate

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marketing does not necessarily require website or blog hosting and therefore, website promotion and SEO. Affiliate marketing can be performed on already search engine optimized websites such as social networking websites, forums, article marketing and PDF marketing, Email marketinghttp://accasupport.com etc.

2.3.1.2 Subsequent Time Affiliate marketing requires time depending on the level of income you want. Level of income is directly related to the number of product being sold by vendors because of your referral. 2.3.1.3 Initial Cost

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Initial cost to implement affiliate marketing is usually zero. 2.3.1.4 Subsequent Cost Subsequent Cost of Affiliate marketing depends on the method of marketing strategies selected. It is recommended to establish a website or blog to make your affiliate marketing efforts fruitful until long term. 2.3.1.5 Competition Affiliate marketing is subject to high competition. You will be competing against other affiliates promoting products related to same market niche as well as other publishers willing to rank high in search engines by performing search engine optimization. 2.3.1.6 Skills & Resources

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Affiliate marketing requires knowledge of basic HTML coding to place links on websites or blogs and marketing techniques.

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Resources of provided byhttp://accasupport.com most vendors such as images, suitable marketing technique for their products, product benefits, description etc. You consider contacting vendor to provide required information for his/her product to perform affiliate marketing more efficiently. 2.3.1.7 Growth Affiliate marketing is enables you to acquire knowledge, skills and experience to adopthttp://accasupport.com other ways to make money online such as direct selling. Affiliate marketing does not make you an owner of a product to increase your business profile or curriculum vitae. 2.3.1.8 Flexibility Affiliate marketing can be performed in number of ways suitable to your skills, times and earning needs. Affiliate marketing can be performed using portable devices such as cell phones, tablets in addition to laptops and PCs. You can take break from affiliate marketing to meet social commitments without adversely affecting former efforts. However, method of affiliate marketing you chose ultimately determines your flexibility. http://accasupport.com

2.3.1.9 Risk Affiliate marketing is usually considered 2nd most profitable business after direct selling. Affiliate marketing does not require any investment to get started. There are websites offering affiliate programs such as clickbank.com which offers up to 75% commission to affiliate without requiring any fee for signing up. http://accasupport.com

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Affiliate marketing is more risky version of pay per click or lead model. Affiliate marketer earns commission when sale take place. Whereas in pay per click model, publisher earns commission when visitor clicks on link placed on website or sign up at participant website. Affiliate marketer has an opportunity to later offer its own goods or services as direct seller using their competencies acquired as an affiliate marketer. Life of affiliate marketing efforts depends on stability of vendor. If vendors discontinues his/her product that you are promoting as an affiliate marketer or goes out of business, then your effort will be ruined. However, if you have your own website or blog, then you can avoid this risk by placing links to your website or blog rather than vendors website. You have an opportunity to take email address of visitors for follow up and persuade visitors in much flexible way to click on affiliate links pointed towards vendor website. Attention: if you sign up as affiliate for accasupport.com, then I will provide you necessary tools and resources to earn money via affiliate marketing. In addition, I will provide you free newsletters via email, which are given to accasupport.com affiliates to carry out affiliate marketing more profitably. 2.3.2 Paid Advertising Advertising is a kind of indirect monetization by receiving cash from advertisers and letting visitors to use services free rather than directly charging users of services. http://accasupport.com

Paid advertising are B2B websites in which one business charges other business for placing ad banner on its website. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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Example: Google charging businesses for placing an ad above organic search engine results. Paid advertising model is commonly used by publishers having large number of visitors. 2.3.2.1 Initial Time Paid advertising requires established website with sufficient number of visitors to attract advertisers. It may take sufficient time before it starts generating cash flows. Blog & Content Management System (CMS) is more suitable for paid advertising model as it allows you to manage ad banners and relationship with advertisers. You may need gadget (Blog) or extension (CMS) to manage these tasks efficiently and effectively. There are many free extensions and scripts available. CMS requires time to operate it efficiently and effectively. However, without the use of either Blog or CMS, it will be very difficult and time consuming to manage large number of webpages. 2.3.2.2 Subsequent Time Paid advertising requires time to perform search engine optimization and other marketing strategies. Marketing activities such as email marketing, social media marketing, social networking, search engine optimization etc should be carried out on continuous basis to attract new http://accasupport.com

visitors and retain existing visitors.

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Revision to CMS software may force you to learn new features of CMS software. 2.3.2.3 Initial Cost Paid advertising usually requires cost of buying domain name, web hosting account and payment processing service. Cumulative cost of these services can be substantial. You may consider designing you want website/blog or use free templates. If you are considering using your customized CMS, then it will lead to significant cost. 2.3.2.4 Subsequent Cost Subsequent costs are fees payable to web hosting provider of resubscription, transaction cost depending on the payment method used. Revision in CMS and template requires technical skills, which may require significant cost to hire an expert. 2.3.2.5 Competition Paid advertisement is subject to high competition among publishers as it provides flexibility, growth and has lower risk than alternative ways to make money online. 2.3.2.6 Skills & Resources Paid Advertisement will require you to learn Blog or CMS software. Paid advertisement does not require extra-ordinary resources. Paid advertisement requires you to have sound knowledge or skills http://accasupport.com

related to your market niche in order to attract sufficient number of visitors. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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Ability to implement internet-marketing strategies effectively is key to success. It involves lower revenue per visitor; therefore, you will have limited marketing strategies able to attract visitors. 2.3.2.7 Growth Paid advertisement allows growth in both existing market niche and different market niche. You do not need to write contents on your own. You may hire article writers and perform the role of an editor. 2.3.2.8 Flexibility Paid advertising is very flexible way to make money online. You can host Blogs from home and remote places using portable devices such as tablets, cell phones etc in addition to laptop and PC. You can use your knowledge, skills & experience of internet marketing and your market niche to adopt more profitable ways to make money online such as direct selling. In addition, you can use other ways to make money online in combination with paid advertising such as affiliate marketing. 2.3.2.9 Risk Paid advertising exposes your originally written articles to piracy. However, it can be reduced by obtaining third party DRM (Digital Rights Management) scripts. One of them is embedanything.com, which provides free copy protection. http://accasupport.com

Change in search engine algorithms (formula) may lead to loss in search engine ranking.

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2.3.3 Pay Per Click Or Lead Or Action Pay per click/lead/action is B2B website in which participant receives commission for each required action performed. It can be click, sign up etc. 2.3.3.1 Initial Time Pay per click advertising can be performed by signing up on relevant outsourcing website within minutes. Popular pay per click advertising campaigns such as Google Adsense usually require you to have fully established website with sufficient number of visitors and sound privacy policies. In addition, pay per click advertising campaign at particular outsourcing website may not be available for relevant market niche. 2.3.3.2 Subsequent Time Pay per click advertising requires time to research topics & write articles, perform Search Engine Optimization (SEO), hosting website or blog etc. 2.3.3.3 Initial Cost Pay per click does not usually require any startup cost. 2.3.3.4 Subsequent Cost Subsequent cost is the amount of commission payable to outsourcing website such as Google AdSense. Amount of commission payable can be significant up to 50%. 2.3.3.5 Skills & Resources Pay per click advertising requireshttp://accasupport.com communication and writing skills. If English is not your first language, then you will need text editor with spelling and grammar check function.

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Most of the tools required to carry out pay per click advertising are provided by outsourcing website such as blogging platform, keywords research tool, webmasters tools, web analytics tools etc. 2.3.3.6 Growth Pay per click advertising lets you acquire knowledge, skills and experience without incurring any significant cost. Later, you can adopt other ways to make money online without adversely affecting your existing efforts. Pay per click advertising requires research on new topics for article writing. It will keep your knowledge updated, which you can use to improve your existing business profitability.

2.3.3.7 Flexibility Pay per click advertising can be performed from portable devices such as cell phones, tablets in addition to laptops and PCs. Pay per click advertising allows you to take a break without adversely affecting your former efforts. However, frequent and long breaks will result in loss of visitors and search engine ranking in the long term. Pay per click advertising allows you to manage your website or blog from home and remote locations. Pay per click advertising does not require day-to-day attention to customers as in case of direct selling. 2.3.3.8 Risk http://accasupport.com

Pay per click market is less profitable than direct selling and paid advertising as it involves payment of commission to outsourcing website. However, it allows you outsource activities at which you may be weak such as managing relationship with advertisers, gather relevant BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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information on visitorsâ&#x20AC;&#x2122; behavior etc and focus on areas of strength. Outsourcing activities may be able to perform same activities at much lower cost and charge your lower price than you would incur by doing these activities yourself. Publisher can accommodate both pay per click and affiliate marketing, paid advertising etc on single website. Doing so will spread the risk and enable you to determine what best works for your market niche. 2.3.4 Price & Product Comparison Price & product comparison website provides a platform to the customers to make considered purchases over the internet and offline. Product & Product comparison model is useful if you do not have existing background in specific industry or you are struggling to develop your career. 2.3.4.1 Initial Time Price & product comparison websites can be set up quickly within a day. However, time to generate sufficient cash flows may take significant time as price & product comparison websites require promotion and SEO to attract large number of customer necessary for profitable operation. 2.3.4.2 Subsequent Time Price & product comparison website requires significant time to manage. http://accasupport.com

Product specification and prices of existing products can change any time. In addition, new vendors and products will probably rise from time to time. Therefore, you need to remain updated for products in your market niche.

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2.3.4.3 Initial Investment Price & product comparison website does not require significant initial investment. You may start with low cost basic web hosting package, then you can subsequent upgrade web hosting package for growing needs. Upgrade is usually easier than downgrade. You may use free blogging scripts such as wordpress and use free template suitable to your needs from thousands of available templates. 2.3.4.4 Subsequent Cost Price & product comparison website does not require significant subsequent cost. 2.3.4.5 Competition Price & product comparison website usually faces high competition due to easy entry, low cost features. 2.3.4.6 Skills & Resources It does not require great deal of skills and resources. You do not need to research market for quality of products. You just need to obtain published information (images, text etc) from vendorsâ&#x20AC;&#x2122; websites and publish. However, it would be safer to obtain permission of vendor due to avoid anyhttp://accasupport.com actions from vendor for copyright violation. http://accasupport.com

It does not require professional softwares and devices. You may use your own cell phone or tablet to host website. 2.3.4.7 Growth Price & product comparison websites has limited growth potential due to lack of learning opportunities will not allow you to adopt other ways to make http://accasupport.com money online. However, you may consider setting up price & http://accasupport.com

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product comparison website for other market niche using different or existing domain name. 2.3.4.8 Flexibility You can charge advertisers for placing ad banners. In addition, if your website gets popular than you can directly charge other webmasters for submitting their product for comparison on your website. Price & product comparison website requires day-to-day management. Failure to update product features and its prices can lead to loss of reputation among visitors. You can host price & product comparison website from home or remote places using variety of devices such as PC, laptop, tablets, cell phones etc. 2.3.4.9 Risk Price & product comparison website is subject to reduced product risk, as you do not need to create your own product. Time management is important as failure to update prices and products in timely manner will hinder reputation of your website. Copyright infringement may result in significant monetary and nonmonetary liability. In addition, your website may be penalized for http://accasupport.com

publishing duplicate content, which will result in loss of search engine ranking or removal from search engine index in extreme cases. If you will receive commission for each product sold (Affiliate marketing) or per click (Pay Per Click), then you may lose commission if customers do not purchase online or purchase directly from vendor website subsequently. http://accasupport.com

If you are seller, then you can use these websites to promote your business. Submission will not provide you any competitive advantage. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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However, if you do not submit products, then you will suffer competitive disadvantage due to not being exploiting marketing opportunity. 2.3.5 Product & Websites Reviews Product & website reviews involve evaluating individual goods or services and websites. It is different from price & product comparison websites as it involves your own assessment about particular goods or services as an expert in that industry. Whereas above model make use of information provided by the participants about their goods or services. 2.3.5.1 Initial Time Product & website review website can be set up quickly within a day. Product & website review website may take significant time before generating sufficient cash flows, as it requires promotion and SEO optimization to attract large number of visitors necessary to its profitable operation. 2.3.5.2 Subsequent Time Product & website review website requires significant time to manage. Product specification of existing products and domain name, scope etc of websites can change any time. In addition, new websites and products will probably rise from time to time. Therefore, you need to remain updated for products & websites in your market niche. http://accasupport.com In addition, product & website review website requires significant time to inspect the quality, specification, price, vendor reputation etc of product and website to write unbiased review. 2.3.5.3 Initial Cost Price & product comparison website does not require significant initial http://accasupport.com investment. You may start with low cost basic web hosting package, then

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you can subsequent upgrade web hosting package for growing needs. Upgrade is usually easier than downgrade. You may use free blogging scripts such as wordpress and use free template suitable to your needs from thousands of available templates. 2.3.5.4 Subsequent Cost Price & product comparison website does not require significant subsequent cost. 2.3.5.5 Competition Price & product comparison website usually faces high competition due to easy entry, low cost features. 2.3.5.6 Skills & Resources It does not require great deal of skills and resources. You do not need to research market for quality of products. You just need to obtain published information (images, text etc) from vendorsâ&#x20AC;&#x2122; websites and publish. However, it would be safer to obtain permission of vendor due to avoid any actions from vendor for copyright violation. It does not require professional softwares and devices. You may use your own cell phone or tablet to host website. 2.3.5.7 Growth Price & product comparison websites has limited growth potential due to lack of learning opportunities will not allow you to adopt other ways to make money online. However, you may consider setting up price & product comparison website for other market niche using different or existing domain name.

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2.3.5.8 Flexibility http://accasupport.com You can charge advertisers for placing ad banners. In addition, if your website gets popular than you can directly charge other webmasters for submitting their product for review on your website. Product & website review website requires day-to-day management. Failure to update product & website review for features, quality, price, vendor reputation etc can lead to loss of reputation among visitors. You can host product & website review website from home or remote places using variety of devices such as PC, laptop, tablets, cell phones etc. 2.3.5.9 Risk Product & website review website is subject to reduced product risk, as you do not need to create your own product. http://accasupport.com

Existing product and website may be discontinued leading to waste of product or website research time and marketing time & cost. Product & website review website is venerable to legal against vendors in case of any misleading statement or statement, which you fail to justify. Time management is important as failure to update product & website review for change in quality, price, feature, vendor reputation etc in timely manner will hinder reputation of your website. If you copy paste text and image from vendor website, then your website may be penalized for publishing duplicate content, which will result in loss of search engine ranking or removal from search engine index in extreme cases. In addition, it will result in monetary and non-monetary liability for copyright violation. If you will receive commission for each product sold (Affiliate marketing) or per click (Pay Per Click) to vendor website, then you may lose BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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commission if customers do not purchase online or purchase directly http://accasupport.com

from vendor website subsequently. If you are seller, then you can use these websites to promote your business. Submission will not provide you any competitive advantage. However, if you do not submit products & websites, then you will suffer competitive disadvantage due to not being exploiting marketing opportunity. 2.4 Donations Donation based model allows visitors to free download digital product. Donation based model is subject to uncertain cash flows as it requires voluntary contribution from user of the product. Donation based model is useful for penetrating into highly competitive markets and products having similar features as that of competitors. http://accasupport.com Donation based model may not generate sufficient cash flows. Therefore, you will have limited choice of marketing strategies and modes of payment as it involves low sales revenue per customer. Donation based model may not work well in combination with other models as visitors may not make donations due to other stream of income is available to you. http://accasupport.com Donation based model may be perceived as deceptive, it gives the

appearance of not-for-profit organization. However, donations are actually been used to pursue economic growth. It could be argued that instead of adopting donation based model, one could set low product price to beat competition. Setting low price ensures that users of services are paying for it. Therefore, reduces the uncertainty inhttp://accasupport.com cash flows associated with donation-based model. BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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2.5 Others $ Watching advertisements. $ Reading emails. $ Playing online games.

3 Sorted By Descending Order Of Profitability $ Direct selling $ Affiliate marketing $ Auction $ Product & price comparison $ Reviews $ Content website or blog $ Article writing $ Pay per click or lead $ Data entry $ Paid surveys

http://accasupport.com

4 How To Choose Ebusiness Model Selecting an ebusiness model is long-term decision. It will have longterm influence on your standard of living, stress levels and other future prospects. Therefore, I recommend you to spend sufficient time and satisfy yourself before you choose any ebusiness models http://accasupport.com

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I admit that there can be many other ebusiness models possible. Therefore, you should carry out comprehensive and formal research. It is impossible for me to consider and discuss all relevant factors. You should look for other factors that may affect your decision on choosing between various ebusiness models. 4.1 Time It represents both initial setup time and subsequent maintenance time. 4.2 Cost It includes both initial setup cost and subsequent maintenance cost. 4.3 Risk It includes risk of product piracy, legal infringement or risk of noncompliance with policies and procedures, financial fraud. In addition, risk includes ability to switch between ebusiness models subsequently if existing ebusiness model does not seems to be working as expected. 4.4 Profit It includes short-term profit. It also includes time taken to generate first positive cash inflow. 4.5 Growth It represents ability to increase long-term profitability continuing the existing ebusiness model. 4.6 Control It includes control over website layout, content, revenue, products. Control determines the ability to remain in business for foreseeable future.

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4.7 Resources It includes money, equipment, software etc. 4.8 Skills It includes web designing and webhosting, ability to create products, articles or provide service etc. Other relevant factors could be: 4.9 Learning Opportunities Learning opportunities can be relevant to keep yourself interested and prevent boredom. Ebusiness requires consistency and patience. It suggests that non-financial aspects such as fame, job-satisfaction achieved from doing challenging tasks etc are also relevant in deciding http://accasupport.com

ebusiness model.

4.10 Access To Local And Online Support Local and online support is essential when first starting ebusiness. It prevents you from getting overwhelmed and achieving success in ebusiness in fluent manner. 4.11 Synergy It means ability to increase combined profitability of existing job or traditional business or ebusiness and ebusiness. Increased visibility and authority established from ebusiness may provide benefit to existing job or business. 4.12 Market Niche See below. http://accasupport.com

You may consider placing options (models) in either horizontally or vertically.

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4.13 Summary Table Models Time Cost Risk Profit Growth Control Resources Skills Auction High High Low High High High High High Price & Low Low Low Low High High Low Low product comparison Paid High Low Low Low High High Low Low advertising Direct selling Highest Medium High Highest High High High Highest Affiliate Medium Low Medium High High High Low High marketing Reviews High Low Medium High High High Low High Outsourcing High Low Low High Low Low Low High website participation Pay per click High Low Low or lead Data entry High Low Low Low Lowest Low Lowest Lowest Paid surveys High Low Low Low Lowest Low Lowest Lowest Article Writing High Low Low High High High Low High

5 Purchasing Mix (5 Rights) An effective E-procurement system should have following characteristics. 5.1 Right Price E-procurement system facilitates price comparison before actual purchase made by the organization to ensure that organization is getting best out of their e-procurement system. http://accasupport.com

5.2 Delivery at Right Time

E-procurement system facilitates purchase order being placed automatically whenever inventory fall below level set into the system. It prevents accumulation of slow moving or obsolete inventory due to lower levels in inventory in warehouse. http://accasupport.com

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5.3 Right Quantity E-procurement facilitates purchase order being sent automatically with right quantity of goods. For this e-procurement system should involve human intervention to a minimum. 5.4 Right Quality E-procurement facilitates purchase order being sent with right specification of goods. 5.5 Right Supplier E-procurement facilitates purchase from authorized suppliers only to ensure above goals are achieved. It also facilitates purchase only by authorized personnel in the organization. In addition, e-procurement enables organization to restrict access by unauthorized person to prevent modification, deletion of data; therefore, right supplier, right quality and right quantity goods or services can be purchased. It can be achieved by requiring username and password.

6 Application of E-Procurement Precise application and scope of e-procurement model differs from http://accasupport.com organization to organization.

E-procurement falls in two broad categories. $ Goods or services for resale or manufacturing.

http://accasupport.com

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Example: Mobile phone companies are usually resellers of GPRS (general packet radio service) provided by other organizations. In East Asia, electric company such as KESC is reseller of electricity generated by other organization in power sector such as KAPCO, WAPDA etc. $ Goods or services not for resale or manufacturing. Type of e-procurement model to implement depends on the following factors: $ Resources and competencies present in the organization. $ Resources and competencies present at suppliers organization. $ Need for physical inspection regarding quality, quantity, price and legitimacy of transaction. $ Risks of unauthorized and wrong purchasing.

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Chapter 3: CHOOSING MARKET NICHE & PRODUCT | Page 105 of 160

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Chapter 3:

CHOOSING MARKET NICHE & PRODUCT Sub Headings S.no 1 2 3 4 5

Click the Hyperlinks Below for Easy Navigation How To Choose Market Niche PESTEL Analysis Porter’s Five Forces Model Michael Porter’s Diamond Model SWOT Analysis

Pg.no 106 107 107 108 108

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1 How To Choose Market Niche 1.1 Scope 1.2 Initial Setup Time & Cost 1.3 Subsequent Maintenance Time & Cost 1.4 Number Of Customers (Market Size) 1.5 Competition 1.6 Resources & Competencies Available 1.6.1 HTML Editor 1.6.2 Email Address 1.6.3 Broadband Internet 1.6.4 Experience 1.7 Marketing Cost 1.8 Life Cycle Of Market Niche Or Product 1.9 Payback Period 1.10 Future Growth Prospects 1.11 Impact On Existing Business Or Job 1.12 Social & Legal Acceptability 1.13 Support Available For Friends, Relatives & Experts Locally 1.14 Suitability for Ebusiness 1.14.1

Digital Product or Tangible Product

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1.14.2

Need to inspect

1.14.3

Social Needs

1.14.4

Weather Conditions

1.14.5

Saving Time, Efforts & Money

1.14.6

Delivery

1.14.7

Local Supply

1.14.8

Timing of Payment

1.14.9

Sophistication of Customers

2 PESTEL Analysis 2.1.1 Political 2.1.2 Economical 2.1.3 Social 2.1.4 Technological 2.1.5 Environmental 2.1.6 Legal

3 Porter’s Five Forces Model 3.1.1 Bargaining Position Of Suppliers 3.1.2 Bargaining Position Of Customers 3.1.3 Competition & Rivalry BUY Step-by-Step Ecommerce Guide Ebook (330±) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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3.1.4 Barriers To Entry 3.1.5 Threats From Substitute Products

4 Michael Porter’s Diamond Model 4.1.1 Factor Conditions 4.1.2 Demand Conditions 4.1.3 Firm Strategy, Structure & Rivalry 4.1.4 Related & Supporting Industries

5 SWOT Analysis 5.1.1 Strength 5.1.2 Weakness 5.1.3 Opportunity 5.1.4 Threat

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Chapter 4: CHOOSING EBUSINESS STRATEGIES | Page 109 of 160

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Chapter 4:

CHOOSING EBUSINESS STRATEGIES Sub Headings S.no Click the Hyperlinks Below for Easy Navigation 1 Strategic Clock 2 Position & Resource Based Strategies 3 Strategic Success Criteria (SAF)

Pg.no 110 110 110

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1 Strategic Clock 1.1 Quality 1.2 Price 1.3 No Frills Strategy 1.4 Low Price 1.5 Differentiation 1.6 Focus 1.7 Focused- Differentiation 1.8 Differentiation 1.9 Hybrid Strategy 1.10 Failure Strategies

2 Position & Resource Based Strategies 2.1 Position Based Strategies 2.2 Resource Based Strategies

3 Strategic Success Criteria (SAF) 3.1 Suitability 3.1.1 Corporate or Strategic Level 3.1.2 Business or Tactical Level 3.1.3 Operational Level 3.2 Acceptability BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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3.3 Feasibility

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Chapter 5:

WEB PRESENCE Sub Headings S.no 1 2 3 4 5 6 7 8 9 10 11 12 13

Click the Hyperlinks Below for Easy Navigation What Is Domain Name & Subdomain Name What Is Website/Blog Hosting Ways To Get Website/Blog Hosting Types Of Webhosting Types Of Webhosting By Features How To Select Domain Name Qualities Of Good Domain Names Possible Ways To Set Domain Name Close Required One. Free Vs Paid Web Or Blog Hosting Website Vs Blog Vs Content Management System How To Select Domain Name Registrar How To Select Webhosting Provider How To Map A Domain Name

Pg.no 113 113 113 113 113 113 114 115 115 115 115 115 116

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Chapter 5: WEB PRESENCE | Page 113 of 160

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1 What Is Domain Name & Subdomain Name 2 What Is Website/Blog Hosting 3 Ways To Get Website/Blog Hosting 4 Types Of Webhosting 4.1 Linux Web Hosting 4.1.1 Benefits Of Linux Web Hosting 4.1.2 Limitations Of Linux Web Hosting 4.2 Windows Web Hosting 4.2.1 Benefits Of Windows Web Hosting 4.2.2 Limitations Of Windows Web Hosting

5 Types Of Webhosting By Features 5.1 Dedicated Servers 5.2 Reseller Hosting 5.3 Shared Webhosting 5.4 Multiple Domain Hosting 5.5 Free Vs Paid Domain

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6.1 Keyword Rich Domain Name 6.1.1 Benefits Of Keyword Rich Domain Name 6.1.2 Limitations Of Keyword Rich Domain Name 6.2 Your Name As Domain Name 6.2.1 Benefits Of Your Name As Domain Name 6.2.2 Limitations Of Your Name As Domain Name 6.3 Your Company Name As Domain Name 6.3.1 Benefits Of Your Company Name As Domain Name 6.3.2 Limitations Of Your Company Name As Domain Name 6.4 Your Product Brand Name As Domain Name 6.4.1 Benefits Of Your Product Brand Name As Domain Name 6.4.2 Limitations Of Your Product Brand Name As Domain Name 6.5 Product Generic Name As Domain Name 6.5.1 Benefits Of Product Generic Name As Domain Name 6.5.2 Limitations Of Product Generic Name As Domain Name 6.6 Hybrid Name As Domain Name 6.6.1 Benefit Of Hybrid Name As Domain Name 6.6.2 Limitations Of Hybrid Name As Domain Name

7 Qualities Of Good Domain Names

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8 Possible Ways To Set Domain Name Close Required One. 9 Free Vs Paid Web Or Blog Hosting 10 Website Vs Blog Vs Content Management System 10.1 Websites 10.1.1

Benefits Of Websites

10.1.2

Limitations Of Websites

10.2 Blog 10.2.1

Benefits Of Blog

10.2.2

Limitations Of Blog

10.3 Content Management System (CMS) 10.3.1

Benefits Of Content Management System

10.3.2

Limitations Of Content Management System

11 How To Select Domain Name Registrar 12 How To Select Webhosting Provider 12.1 2 4/7 Support Service 12.2 At Least 95% Uptime 12.3 Time 12.4 Security BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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12.5 Software Installation 12.6 Subdomains 12.7 Review Performance 12.8 Web Hosting Provider Reputation & Financial Stability

13 How To Map A Domain Name 13.1 A Record 13.2 CNAME Record www.accasupport.com

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Chapter 6: LEARN WEB DESIGNING FOR SEO | Page 117 of 160

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Chapter 6:

LEARN WEB DESIGNING FOR SEO Sub Headings S.no Click the Hyperlinks Below for Easy Navigation 1 Designing Website 2 Basics Of HTML

Pg.no 118 118

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Chapter 6: LEARN WEB DESIGNING FOR SEO | Page 118 of 160

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1 Designing Website 1.1 Sophistication Of Customers 1.2 Search Engine Optimization (SEO) 1.3 Branding 1.4 Cost (Initial & Subsequent) 1.5 Maintenance Time 1.6 Security 1.7 Competencies And Resources

2 Basics Of HTML 2.1 HTML Tags 2.1.1 <Html> </Html> 2.1.2 <Head> </Head> 2.1.3 <Body> Visitors </Body> 2.1.4 Paragraph 2.2 <A Href=”Http://Index.Html”> Hyperlink </A> 2.3 2.4 Attributes 2.4.1 centered text 2.5 Headings 2.6 Formattings BUY Step-by-Step Ecommerce Guide Ebook (330±) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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2.7 Images 2.8 Tables Tag 2.8.1 Table Attributes 2.9 Element

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Author & Owner: Murtaza Lanewala | PART B: INTERMEDIATE | Page 120 of 160

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PART B:

INTERMEDIATE

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Chapter 7: PRODUCT DESIGN & MARKETING MIX | Page 121 of 160

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Chapter 7:

PRODUCT DESIGN & MARKETING MIX Sub Headings S.no Click the Hyperlinks Below for Easy Navigation 1 How To Develop An Info Product 2 How To Price Your Product 3 Pricing Strategies

Pg.no 122 122 122

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1 How To Develop An Info Product 2 How To Price Your Product 3 Pricing Strategies 3.1 No-Frills Pricing 3.2 Price Penetration 3.3 Discounted-Pricing 3.4 Price Skimming 3.5 Premium Pricing 3.6 Captive Product Pricing 3.7 Optional Product Pricing 3.8 Price Segmentation 3.9 Bundle Product Pricing 3.10 Full Cost Plus Pricing 3.11 Marginal Cost Plus Pricing 3.12 Competitive Pricing 3.13 Product Line Pricing 3.14 Psychological Pricing

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Chapter 8: INTERNET MARKETING STRATEGIES | Page 123 of 160

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Chapter 8:

INTERNET MARKETING STRATEGIES Sub Headings S.no Click the Hyperlinks Below for Easy Navigation 1 How To Bring Customers To Your Website/Blog/Forums 2 How to Choose Suitable Internet Marketing Strategy 3 How To Optimize Your Website/Blog For Major Search Engines

Pg.no 124 126 127

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1 How To Bring Customers To Your Website/Blog/Forums 1.1 Search Engine Optimization 1.1.1 Benefits Of SEO 1.1.2 Limitations Of SEO 1.2 Social Networking & Bookmarking 1.2.1 Benefits Of Social Networking & Bookmarking 1.2.2 Limitations Of Social Networking & Bookmarking 1.3 Article Directory Submission 1.3.1 Benefits Of Article Directory Submission 1.3.2 Limitations Of Article Directory Submission 1.4 Forums Marketing 1.4.1 Benefits of Forums Marketing 1.4.2 Limitations of Forums Marketing 1.5 Social Media Marketing 1.5.1 Benefit of Social Media Marketing 1.5.2 Limitations of Social Media Marketing 1.6 RSS Feeds Submission 1.6.1 Benefits of RSS Feeds Submission 1.6.2 Limitations of RSS Feeds Submission 1.7 Web Directory Submission BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

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1.7.1 Benefits of Web Directory Submission 1.7.2 Limitations of Web Directory Submission 1.8 Email Marketing 1.8.1 Benefits of Email Marketing 1.8.2 Limitations of Email Marketing 1.9 SMS Marketing 1.9.1 Benefits of SMS Marketing 1.9.2 Limitations of SMS Marketing 1.10 Free Classified Ads Online 1.10.1

Benefits of Free Classified Ads Online

1.10.2

Limitations of Free Classified Ads Online

1.11 Paid Advertising 1.11.1

Benefits of Paid Advertising

1.11.2

Limitations of Paid Advertising

1.12 Pay Per Click Advertising 1.12.1

Benefits of Pay Per Click Advertising

1.12.2

Limitations of Pay Per Click Advertising

1.13 Image Search Engine Submission 1.13.1

Benefits of Image Search Engine Submission

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1.15 File Sharing Websites 1.15.1

Benefits of File Sharing Websites

1.15.2

Limitations of File Sharing Websites

1.16 Link Exchanges 1.16.1

Benefits of Link Exchanges

1.16.2

Limitations of Link Exchanges

1.17 Blog Search Engine Submission 1.17.1

Benefits Of Blog Search Engine Submission

1.17.2

Limitations of Blog Search Engine Submission

1.18 PDF Search Engine Submission 1.18.1

Benefits of PDF Search Engine Submission

1.18.2

Limitations of PDF Search Engine Submission

2 How to Choose Suitable Internet Marketing Strategy

Options Time Cost Visitors Skills Resources Control Risk Score SEO 0 1 1 0 1 0 0 3 Social networking websites 1 1 1 0 1 1 1 6 Social media websites 0 0 1 0 0 1 1 3 Forums participation 1 1 0 0 1 0 1 4 Articles submission 0 1 1 0 1 0 1 4 Blogs submission 0 1 1 0 1 1 0 4 PDF submission 0 0 1 0 0 1 1 3 Web/blog directory submission 1 1 1 1 1 0 1 6 Image submission 0 1 1 0 0 1 0 3 SE submission 1 1 1 1 1 0 1 5 Feeds submission 0 1 1 0 1 1 1 5 Email marketing 1 1 1 1 1 1 0 6 SMS marketing 1 0 1 1 0 1 0 4 BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

Chapter 8: INTERNET MARKETING STRATEGIES | Page 127 of 160

Step by Step Ecommerce / Ebusiness Implementation Guide Ebook to Make Money Online File sharing websites Link Exchange Affiliate marketing Paid Advertising Pay per click Free Ads/Yellow pages Offline Marketing

0 0 1 0 1 0 0

1 1 0 0 0 1 0

1 1 0 0 1 1 0

0 1 1 1 1 1 1

0 1 1 1 1 1 0

1 0 1 1 1 0 1

1 1 1 1 1 1 1

4 5 5 4 6 5 3

3 How To Optimize Your Website/Blog For Major Search Engines

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Chapter 9: PAYMENT PROCESSING | Page 128 of 160

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Chapter 9:

PAYMENT PROCESSING Sub Headings S.no 1 2 3 4

Click the Hyperlinks Below for Easy Navigation How To Process Payment Via Credit Cards How to Choose Credit Card Processing Company Credit Card Processing Considerations Traditional Payment Methods

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Chapter 9: PAYMENT PROCESSING | Page 129 of 160

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1 How To Process Payment Via Credit Cards 1.1 Outsourcing Payment Processing 1.1.1 Benefits Of Using Outsourcing Organization 1.1.2 Limitations Of Using Outsourcing Organization 1.2 In-House Payment Processing 1.2.1 Benefits Of In-House Payment Processing 1.2.2 Limitations Of In-House Payment Processing

2 How to Choose Credit Card Processing Company 3 Credit Card Processing Considerations 3.1 Internet Merchant Account 3.2 Payment Gateway 3.3 Shopping Cart Software 3.4 Free Structure 3.5 Fees & Sales Volume

4 Traditional Payment Methods 4.1 Demand Draft 4.2 Cheque 4.3 Bank Transfer 4.4 Swift Transfer/Bank Wire Transfer BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

Chapter 9: PAYMENT PROCESSING | Page 130 of 160

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4.5 Direct Deposit

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Chapter 10: PERSUADING CUSTOMER | Page 131 of 160

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Chapter 10:

PERSUADING CUSTOMER Sub Headings S.no 1 2 3 4 5

Click the Hyperlinks Below for Easy Navigation How To Implement Internet Marketing Strategy Characteristics of Internet Marketing (6 I’s) Copywriting & Persuasion Skills Purchasing Cycle Choosing Appropriate Keywords

Pg.no 132 132 132 133 133

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Chapter 10: PERSUADING CUSTOMER | Page 132 of 160

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1 How To Implement Internet Marketing Strategy 1.1 Product 1.1.1 Price<Benefits 1.1.2 Consistency 1.1.3 Accessibility (Legible Fonts, Descriptive Links) 1.2 Price 1.3 Promotion 1.4 Place 1.5 Process 1.6 Physical evidence 1.7 People

2 Characteristics of Internet Marketing (6 I’s) 2.1 Interactivity 2.2 Intelligence 2.3 Integration 2.4 Individualism 2.5 Industry Restructuring 2.6 Independence of Location

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Chapter 10: PERSUADING CUSTOMER | Page 133 of 160

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3.1 Testimonials 3.2 FAQS 3.3 Secured Order Form Notice 3.4 Free Demo 3.5 Empathy 3.6 Answer To Adverbs (What, Why, Where, When, How).

4 Purchasing Cycle 4.1 Awareness 4.2 Knowledge 4.3 Preference 4.4 Purchase 4.5 Review

5 Choosing Appropriate Keywords

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Chapter 11: RISK OF PIRACY & SECURITY | Page 134 of 160

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Chapter 11:

RISK OF PIRACY & SECURITY Sub Headings S.no 1 2 3 4

Click the Hyperlinks Below for Easy Navigation Ways Of Content Piracy How To Secure Your Content From Piracy How To Secure Your Websites Content From Hackers Risks & Responses To Risks

Pg.no 135 135 135 135

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Chapter 11: RISK OF PIRACY & SECURITY | Page 135 of 160

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1 Ways Of Content Piracy 2 How To Secure Your Content From Piracy 2.1 Digital Rights Management Software (DRM) 2.1.1 Benefits Of Using Digital Rights Management Software (DRM) 2.1.2 Limitations Of Using Digital Rights Management Software (DRM)

3 How To Secure Your Websites Content From Hackers 4 Risks & Responses To Risks Risks

Responses $ $ $ $ $ $ $

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Chapter 12: MANAGING WEBSITE RISK | Page 136 of 160

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: MANAGING WEBSITE RISK Chapter 12

Sub Headings S.no 1 2 3 4 5 6

Click the Hyperlinks Below for Easy Navigation Security Risk Associated With Web2.0 Forums & Blogs Ways Of Hacking Websites Preventing Website Hacking Detecting Hacked Website Correcting Hacked Website Risks & Responses To Risks

Pg.no 137 137 137 137 137 137

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Chapter 12: MANAGING WEBSITE RISK | Page 137 of 160

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1 Security Risk Associated With Web2.0 Forums & Blogs 2 Ways Of Hacking Websites 3 Preventing Website Hacking 4 Detecting Hacked Website 5 Correcting Hacked Website 6 Risks & Responses To Risks Risks

Responses $ $ $ $ $ $ $ $

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Chapter 13: MANAGING CREDIT CARD RISK | Page 138 of 160

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Chapter 13:

MANAGING CREDIT CARD RISK Sub Headings S.no Click the Hyperlinks Below for Easy Navigation 1 Risks Involved In Credit Card Processing 2 Remedies For Risk Involved In Credit Card Processing

Pg.no 139 139

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Chapter 13: MANAGING CREDIT CARD RISK | Page 139 of 160

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1 Risks Involved In Credit Card Processing 1.1 Chargeback Risk 1.2 Information Theft

2 Remedies For Risk Involved In Credit Card Processing 2.1 Charge Back Risk 2.2 Information theft

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Chapter 14: IDENTIFY, ACCESS, RESPOND TO RISK | Page 140 of 160

Step by Step Ecommerce / Ebusiness Implementation Guide Ebook to Make Money Online

Chapter 14:

IDENTIFY, ASSESS, RESPOND TO RISKS Sub Headings S.no 1 2 3 4 5 6 7 8

Click the Hyperlinks Below for Easy Navigation Foreign Exchange Risk Technological Risk Environmental & Social Risk Political Risk Legal Risk Business Risk & Financial Risk Risk Assessment Framework Risk Response Strategies (TARA Framework)

Pg.no 141 141 141 141 141 141 141 141

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Chapter 14: IDENTIFY, ACCESS, RESPOND TO RISK | Page 141 of 160

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1 Foreign Exchange Risk 2 Technological Risk 3 Environmental & Social Risk 4 Political Risk 5 Legal Risk 6 Business Risk & Financial Risk 6.1 Business Risk 6.2 Financial Risk 6.3 Other Factors Giving Risk to Business Risk

7 Risk Assessment Framework 1)

High Impact/ High Probability

High Impact/ Low Probability

Low Impact/ High Probability

Low Impact/ Low Probability

8 Risk Response Strategies (TARA Framework)

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Chapter 14: IDENTIFY, ACCESS, RESPOND TO RISK | Page 142 of 160

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High

Impact Low 1)

Transfer

Reduce

Avoid

Medium risk

High risk

(Transfer)

(Avoid)

Low risk

Medium risk

(Accept)

(Reduce)

Probability

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Author & Owner: Murtaza Lanewala | PART C: ADVANCED WEBMASTERS | Page 143 of 160

Step by Step Ecommerce / Ebusiness Implementation Guide Ebook to Make Money Online

PART C:

ADVANCED WEBMASTERS

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Chapter 15: MANAGING GROWING EBUSINESS | Page 144 of 160

Step by Step Ecommerce / Ebusiness Implementation Guide Ebook to Make Money Online

Chapter 15:

MANAGING GROWING EBUSINESS Sub Headings S.no 1 2 3 4 5 6 7 8 9

Click the Hyperlinks Below for Easy Navigation How To Develop Subsequent Products How To Choose Between Alternative Options Pareto Rule (80/20 Rule) Outsourcing Or In-House Ebusiness Activities Process/Strategy Matrix Boston Group Consulting (BCG) Matrix Value Chain Analysis Supply Chain Up & Down Stream Supply Chain

Pg.no 145 145 145 145 145 146 146 147 147

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Chapter 15: MANAGING GROWING EBUSINESS | Page 145 of 160

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1 How To Develop Subsequent Products 2 How To Choose Between Alternative Options 2.1 Limitations

3 Pareto Rule (80/20 Rule) 4 Outsourcing Or In-House Ebusiness Activities 4.1 Benefits Of Outsourcing Ebusiness Activities 4.2 Limitations Of Outsourcing Ebusiness Activities

5 Process/Strategy Matrix 5.1 Assessing Strategic Importance? 5.2 Assessing Process Complexity & Dynamics 5.2.1 Low Strategic Importance/Low Process Complexity & Dynamics

5.2.1.1 Benefit 5.2.1.2 Limitation 5.2.1.3 Benefits 5.2.1.4 Limitations 5.2.2 Low Strategic Importance/High Process Complexity & Dynamics 5.2.2.1 Benefits 5.2.2.2 Benefits & limitations BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

Chapter 15: MANAGING GROWING EBUSINESS | Page 146 of 160

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5.2.3 High Strategic Importance/Low Process Complexity & Dynamics 5.2.3.1 Benefit 5.2.3.2 Limitations 5.2.4 High Strategic Importance/High Process Complexity & Dynamics

6 Boston Group Consulting (BCG) Matrix 6.1 Market Share (X) 6.2 Market Growth (Y) 6.2.1 Star (High Market Growth/High Market Share) 6.2.2 Problem Child/Question Mark(High Market Growth/Low Market Share) 6.2.3 Cash Cow (Low Market Growth/High Market Share) 6.2.4 Dog (Low Market Growth/Low Market Share)

7 Value Chain Analysis 7.1 Primary Activities (Core Activities) 7.1.1 Inbound Logistics 7.1.2 Operations 7.1.3 Outbound Logistics 7.1.4 Marketing & Sales 7.1.5 After Sales Service 7.2 Secondary Activities (Supporting Activities) 7.2.1 Procurement (purchase) BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

Chapter 15: MANAGING GROWING EBUSINESS | Page 147 of 160

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7.2.2 Firm Infrastructure 7.2.3 Technology Development 7.2.4 Human Resource 7.3 Profit

8 Supply Chain 9 Up & Down Stream Supply Chain 9.1 Upstream Supply Chain 9.1.1 Acquisition or Internal Development 9.1.1.1 Benefits 9.1.1.2 Limitations 9.1.2 Outsource 9.1.2.1 Benefits 9.1.2.2 Limitations 9.1.3 Use of Information Technology 9.1.4 Benefits 9.1.5 Limitations 9.2 Downstream Supply Chain 9.2.1 Acquisition/Takeover 9.2.1.1 Benefits 9.2.1.2 Limitations BUY Step-by-Step Ecommerce Guide Ebook (330Âą) at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

Chapter 15: MANAGING GROWING EBUSINESS | Page 148 of 160

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9.2.2 Use of Information Technology 9.2.3 Benefits 9.2.4 Limitations

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Chapter 16: MANAGING PERFORMANCE | Page 149 of 160

Step by Step Ecommerce / Ebusiness Implementation Guide Ebook to Make Money Online

Chapter 16:

MANAGING PERFORMANCE Sub Headings S.no 1 2 3 4 5 6 7

Click the Hyperlinks Below for Easy Navigation Evaluating Performance Web Analytics Webmasters Tools Key Profitability Ratios Payback Period Net Present Value (NPV) Time Series Analysis

Pg.no 150 150 150 150 151 151 151

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Chapter 16: MANAGING PERFORMANCE | Page 150 of 160

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1 Evaluating Performance 2 Web Analytics 3 Webmasters Tools 4 Key Profitability Ratios 4.1 Previous Year Results 4.2 Expected Results 4.3 Actual Results Achieved By Competitor 4.4 Return on Investment (ROI)

4.5 Sales Turnover

4.6 Net profit margin

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Chapter 16: MANAGING PERFORMANCE | Page 151 of 160

Step by Step Ecommerce / Ebusiness Implementation Guide Ebook to Make Money Online

5 Payback Period 6 Net Present Value (NPV) 7 Time Series Analysis 7.1 Random Variations 7.2 Seasonal Variations 7.3 Cyclical Variations 7.4 Trend

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Chapter 17: NON-FINANCIAL PERFORMANCE MANAGEMENT | Page 152 of 160

Step by Step Ecommerce / Ebusiness Implementation Guide Ebook to Make Money Online

Chapter 17:

NON-FINANCIAL PERFORMANCE MANAGEMENT S.no Click the Hyperlinks Below for Easy Navigation 1 Important Ratios 2 Balanced Score Card

Pg.no 153 153

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Chapter 17: NON-FINANCIAL PERFORMANCE MANAGEMENT | Page 153 of 160

Step by Step Ecommerce / Ebusiness Implementation Guide Ebook to Make Money Online

1 Important Ratios 2 Balanced Score Card 2.1 Learning & Innovation Perspective 2.2 Internal Business Perspective 2.3 Customer Perspective 2.4 Financial Perspective

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Chapter 18: COST REDUCTIONS & VALUE ENHANCEMENT | Page 154 of 160

Step by Step Ecommerce / Ebusiness Implementation Guide Ebook to Make Money Online

Chapter 18:

COST REDUCTIONS & VALUE ENHANCEMENT Sub Headings S.no 1 2 3

Headings (click the Hyperlinks below for easy navigation) Pg.no Cost Reduction & Value Enhancement 155 Cost Reduction Methods 155 Value Analysis 156

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Chapter 18: COST REDUCTIONS & VALUE ENHANCEMENT | Page 155 of 160

Step by Step Ecommerce / Ebusiness Implementation Guide Ebook to Make Money Online

1 Cost Reduction & Value Enhancement 1.1 Cost Control Vs Cost Reduction

2 Cost Reduction Methods 2.1 Methods of Cost Reduction 2.1.1 Spending 2.1.2 Efficiency 2.2 Ways of Cost Reduction 2.2.1 Variable Costs 2.2.2 Fixed Costs 2.2.3 Discretionary Costs 2.2.4 JIT 2.2.5 TQM 2.2.6 Target Costing 2.2.7 Value Analysis 2.2.8 Market Research 2.2.9 Outsourcing 2.2.10

Automation

2.2.11

Training

2.2.12

Communication

2.2.13

Work Study

2.2.14

Sources of Finance

2.2.15

Tax Planning

2.2.16

Working Capital Management

2.2.17

Information Technology

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Chapter 18: COST REDUCTIONS & VALUE ENHANCEMENT | Page 156 of 160

Step by Step Ecommerce / Ebusiness Implementation Guide Ebook to Make Money Online

3 Value Analysis 3.1 Cost Value 3.2 Use Value 3.3 Exchange Value

3.4 Esteem Value

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Chapter 19: RECRUITING & REWARDING | Page 157 of 160

Step by Step Ecommerce / Ebusiness Implementation Guide Ebook to Make Money Online

Chapter 19:

RECRUITING & REWARDING Sub Headings S.no 0

2 3

Click the Hyperlinks Below for Easy Navigation

Recruitment & Selection Process How to Reward Employees Importance of Motivation

Pg.no 158

158 158

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Chapter 19: RECRUITING & REWARDING | Page 158 of 160

Step by Step Ecommerce / Ebusiness Implementation Guide Ebook to Make Money Online

1 Recruitment & Selection Process 2 How to Reward Employees 2.1 Flat Pay 2.2 Commission 2.3 Bonus 2.4 Non-Monetary Reward

3 Importance of Motivation

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