24 Martín Legón Buenos Aires, 1978

“These works consist of original advertisements featuring generic photos where the notion of ‘art’ as epiphany of emotional stability is heightened, sometimes to the point of parody. I guess the works end up dealing with questions about the world we live in, a world brimming with anxiety, insomnia, and depression because of social extractivism and its dehumanized model. The fleetingness of our relationships makes it impossible to envision a shared future. We are frustrated because immersed in precarity, both spiritual and economic. If we don’t grapple with mental illness in the strictest sense— and mental illness does exist, but its cure does not lie in painting or playing the piano in nature—all we are left with is the crude approach of a brand or a mood-altering laboratory drug as source of a magic panacea,” explains Martín Legón. His work is particularly relevant to those who live in cities where the supply of products and activities related to spiritual and physical health grows apace with the more and more crushing demands of contemporary life.

Martín Legón

Untitled, 2021

From the series “Deeply Artificial Trees"

The artist’s collection