Interpretation

6. Interpretation

what will the visitor take away from the exhibit experience?

The interpretation team is responsible for the visitors’ experiences of the exhibit. Interpretation starts with a “big idea” that drives the interpretation plan for an exhibition: the things that the team hopes all visitors know when they walk out of the exhibit. The plan includes a set of themes for the exhibition. The various objects in the exhibition support or exemplify these themes.

Key Skills

— Summarizing complex ideas — Executing on strategy

Collaborators: Interpretation Team

This team is collaborative, thinking of ways to communicate the big idea of the exhibition to visitors in a way that is clear and comprehensive.

Keep In Mind! The big idea is the strategic backbone for the experience of the exhibit. What do you want visitors to feel? to learn? to see?

7. Design & Promotion

what should the exhibit look and feel like?

Space is assigned based on the museum’s exhibition calendar. The curator works with a design team to create an identity for the exhibition. This includes the space design (wall color, where and how works are displayed) as well as the graphic design (typefaces, posters, etc).

The marketing and public relations team develops a strategy to promote the exhibition. This includes creating the title for the exhibition and building the press kit.