Proposal Development

4. Proposal The proposal for the show is required to get how can I get people on board? agreement from the institution to move forward with an exhibition. The proposal is like a sales process, helping the museum understand what audiences this exhibit will attract and what works of art it will highlight.

Key Skills

— Building a convincing, well-reasoned argument

Curator Hat: Salesperson

Curators need to be strategic about how they sell their idea. A lot of these skills overlap with sales and marketing techniques.

Keep In Mind! Proposals tend to be aspirational. This is an opportunity to dream. The nuts and bolts get sorted out in later steps of the process.